The Culture Profit

Hosted by Matt R. Vance and Crista Vance

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Aug 2026

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About the show

The Culture Profit is a podcast series obsessed with one question: How can company culture drive greater profits? Episodes examine HR and marketing practices directly tied to increasing revenue and decreasing costs. Featured guests are successful, innovative leaders sharing their own stories of driving profitable outcomes with people-first strategies. Hosted by Mobrium Co-Founders Matt R. Vance and Crista Vance, expect research-backed stats, engaging stories, and the occasional dad joke. Together let’s prioritize profits by prioritizing people.

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60 recent

August 14, 2026Episode 7816 min

Ep 78: Beyond Founder-Led Culture

This episode is sponsored by Mobrium. The original employer reputation platform. 👉 Visit ⁠⁠https://mobrium.com/?utm_source=thecultureprofit&utm_medium=website&utm_campaign=episode78⁠⁠ - - - - - EPISODE DESCRIPTION: As companies scale past the founder-led stage, a hidden disconnect between brand promise and daily execution can quietly derail growth. Tune in to discover how Diana Rain turns founder intuition into clear operational guardrails—including a simple three-question alignment check you can run with your team today. - - - - - TODAY'S GUEST: Diana Rain is the founder and senior brand strategist at UrBrand Studio, a Los Angeles-based practice serving mid-market and founder-led organizations nationally. With 20 years of experience across two countries, she helps organizations clarify their positioning, build messaging architecture, and turn strategy into decisions teams can understand and use. Her work brings order to complexity and closes the gap between brand strategy and what teams actually use. Follow Diana Rain on LinkedIn: ⁠⁠https://www.linkedin.com/in/diana-rain⁠⁠ - - - - - CONNECT WITH THE HOSTS: 🔔Matt R. Vance: ⁠⁠https://www.linkedin.com/in/mattrvance⁠⁠ 🔔Crista Vance: ⁠ ⁠⁠https://www.linkedin.com/in/crista-vance

July 27, 2026Episode 7726 min

Ep 77: Houston We Have an Imposter Problem

This episode is sponsored by Mobrium. The original employer reputation platform. 👉 Visit https://mobrium.com/?utm_source=youtube&utm_medium=podcast&utm_campaign=episode77 - - - - - EPISODE DESCRIPTION: Ever wonder why your highest-potential team members stay silent when it matters most? Rocket scientist turned confidence expert Dr. Angela Trego shares the turning point that took her from a quiet engineer to a patent-holding leader. Discover a practical, data-driven mental shift you can use today to dismantle self-doubt and unlock high-impact in yourself and your team. - - - - - TODAY'S GUEST: Dr. Angela Trego, PE, PMP, FHEA is a rocket scientist turned Confidence & Communication Expert and the #1 bestselling author of Squashing the Imposter Syndrome. A Fortune 500 engineering leader turned award-winning keynote speaker and educator, she has trained thousands of professionals across six continents to strengthen confidence as a skill so they can communicate more effectively, lead more boldly, and contribute at their full potential. Her programs cover imposter syndrome, communication, feedback, leadership transitions, and presentation skills. Practical. Relatable. Customized. Tools people practice in the room and carry out the door as confidence they can actually use. Learn more at https://angelatrego.com/ Follow Dr. Angela Trego on LinkedIn: https://www.linkedin.com/in/angelatrego - - - - - CONNECT WITH THE HOSTS: 🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance 🔔Crista Vance: ⁠ https://www.linkedin.com/in/crista-vance

July 15, 2026Episode 7632 min

Ep 76: Peer-Driven Culture Change

This episode is sponsored by Mobrium. The original employer reputation platform. 👉 Visit https://mobrium.com/?utm_medium=podcast&utm_campaign=episode76 - - - - - EPISODE DESCRIPTION: The secret to transforming a stale corporate culture doesn't come from executive mandates, but from harnessing peer-to-peer influence. Culture coach and trainer Larry Chatterton shares his approach and several examples of positive culture change that lasts. - - - - - TODAY'S GUEST: Based in Salt Lake City, Larry Chatterton is a global speaker, coach, and veteran trainer who has spent nearly thirty years cultivating thriving organizational cultures with insights from Dale Carnegie and the Disney Institute. Through his signature "Final3Feet" philosophy and upcoming book, he teaches that exceptional customer experience is a repeatable skill rooted in supporting front-line employees first. Ultimately, Larry transforms big-brand experience into actionable training focused on mastering face-to-face, human-to-human connection. Follow Larry Chatterton on LinkedIn: https://www.linkedin.com/in/larrychatterton - - - - - CONNECT WITH THE HOSTS: 🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance 🔔Crista Vance: ⁠ https://www.linkedin.com/in/crista-vance

July 1, 2026Episode 7529 min

Ep 75: Engineering Employer Brand From The Roots Up

This episode is sponsored by Mobrium. The original employer reputation platform.👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode75 - - - - -EPISODE DESCRIPTION: Former Caterpillar employer brand builder Morgan Smith discusses why chasing fast hiring metrics might be masking deeper fractures in your workplace culture. Discover how today's candidates are leveraging AI to investigate your company's true reputation, and how a little patience can completely transform your talent strategy. - - - - -TODAY'S GUEST: Morgan Smith is a strategic marketing leader, professional dot-connector, and passionate horsewoman splitting my time between Los Angeles and Milwaukee. For over a decade, she has been creating experiences that connect people, ideas, and opportunities. Morgan is a journey designer— seeing the big picture, charting the path forward, and bringing others along. She helps Fortune 500 companies attract top talent through strategic marketing, because great organizations are built by great people. Follow Morgan Smith on LinkedIn: https://www.linkedin.com/in/morganmsmith18 - - - - -CONNECT WITH THE HOSTS: 🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance 🔔Crista Vance: ⁠ https://www.linkedin.com/in/crista-vance

June 16, 2026Episode 7428 min

Ep 74: Bad Company Culture Advice

This episode is sponsored by CultureCon. The original employer reputation platform.👉 Visit https://cultureconusa.org/ - - - - - EPISODE DESCRIPTION: Forget everything you’ve been told about ping-pong tables and free pizza saving your workplace morale. In this episode, CultureCon Co-Founder Zach Blumenfeld flips the script to expose the worst company culture advice in the business world today. - - - - - TODAY'S GUEST: Zach Blumenfeld is a seasoned entrepreneur with a proven track record of launching and exiting multiple businesses, gaining invaluable experience along the way. Passionate about growing businesses, Zach's expertise lies in growth, sales strategy, innovation, and workplace culture, where he has consistently proven himself as a thought leader. Zach has scaled companies across various industries, with particular expertise in Company Culture, Pet Insurance, InsurTech, FinTech, SaaS, and HR Tech. His motto, ""Make What You Do Matter,"" speaks volumes about how he leads his life and his commitment to improving the lives of others. These qualities influenced the start of CultureCon, a movement dedicated to enhancing workplace culture. Outside of work, Zach is passionate about travel, sports (Go Badgers!), collecting sports cards, and lunch buffets. You might also spot him as an ""Extra"" on your favorite TV show or movie!" Follow Zach Blumenfeld on LinkedIn: https://www.linkedin.com/in/zacharyblumenfeld - - - - - CONNECT WITH THE HOSTS: 🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance 🔔Crista Vance: ⁠ https://www.linkedin.com/in/crista-vance

June 1, 2026Episode 7332 min

Ep 73: Culture Rewrite

This episode is sponsored by Mobrium. The original employer reputation platform. 👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode73 - - - - - EPISODE DESCRIPTION: Four-time Chief People Officer, Oksana Lukash, reveals why the most dangerous decisions are made in a vacuum and how leaders can navigate high-stakes cultural rewrites without losing their best talent. - - - - - TODAY'S GUEST: Oksana Lukash immigrated from Moscow to the U.S. at 13, which taught her early how to lead through change and build belonging from the ground up. Over the last 25 years, she has served as a Chief People Officer, advisor, and coach, building people strategies in high-growth startups, Fortune 500s, and mission-driven organizations. She has led companies through hypergrowth, turnarounds, layoffs, leadership crises, and cultural rewrites. She helps leaders lean into their No Matter What Values and turn complex challenges into simple, actionable insight. If your listeners are navigating change, leading teams, or building a meaningful career or culture, Oksana will bring them truth, tools, and tangible steps they can act on right away. Follow Oksana Lukash on LinkedIn: https://www.linkedin.com/in/ksusha45 - - - - - CONNECT WITH THE HOSTS: 🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance 🔔Crista Vance: ⁠ https://www.linkedin.com/in/crista-vance

May 18, 2026Episode 7227 min

Ep 72: Your Career Isn’t Broken

This episode is sponsored by Mobrium. The original employer reputation platform. 👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode72 - - - - - EPISODE DESCRIPTION: Think your career is off track? CHRO and author Tim Toterhi breaks down why it’s not broken—and how the “power of yet” can help you reframe setbacks and move forward with clarity. - - - - - TODAY'S GUEST: Tim Toterhi is not your typical CHRO. He’s an author, coach, and executive advisor who is passionate about slashing bureaucracy and rethinking old thinking. Tim has over 20 years of management experience in the Americas, Europe, and Asia with a focus on talent and performance management. He’s been quoted in publications such as Fast Company, Forbes, Fox Business News, and the HuffPost as well as profiled in the book, Magnificent Leadership. Tim approaches his practice with a playful smile and an eyebrow up. Follow Tim Toterhi on LinkedIn: https://www.linkedin.com/in/toterhi - - - - - CONNECT WITH THE HOSTS: 🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance 🔔Crista Vance: ⁠ https://www.linkedin.com/in/crista-vance

May 5, 2026Episode 7132 min

Ep 71: Engineering a Culture You Can’t "Untaste"

This episode is sponsored by Lifestyle Medical . 👉 Visit https://lifestyleengr.com/careers - - - - - EPISODE DESCRIPTION: Discover how a mechanical engineer turned entrepreneur proves that prioritizing people actually accelerates profit in the medical device industry. From "leadership training in disguise" to engineering daily habits, Zach Christensen, Co-Founder of Lifestyle Medical, reveals the exact systems he uses to build a team that thrives even when the boss is away. - - - - - TODAY'S GUEST: Zach Christensen is a co-founder of Lifestyle Medical and an engineer-turned-entrepreneur who helps visionary partners bring innovative medical devices to life, from concept through FDA clearance, scalable manufacturing, and market launch. Guided by Lifestyle's F.I.R.M. G.R.I.P. values—Family, Integrity, Respect, Mutual Success, Gratitude, Responsibility, Intelligence, and Perseverance—Zach leads with faith in Jesus Christ and a commitment to building purpose-driven teams. He is a husband, father of four, keynote speaker, lifelong learner, and unapologetic bookaholic. Follow Zach Christensen on LinkedIn: https://www.linkedin.com/in/zcchristensen - - - - - CONNECT WITH THE HOSTS: 🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance 🔔Crista Vance: ⁠ https://www.linkedin.com/in/crista-vance

April 22, 2026Episode 7029 min

Ep 70: Building Mobrium: Married to My Co-Founder

This episode is sponsored by Mobrium. The original employer reputation platform. 👉 Visit https://mobrium.com/?utm_medium=podcast&utm_campaign=episode70 - - - - - EPISODE DESCRIPTION: Go behind the scenes with co-hosts Matt and Crista Vance as they reveal why a "no back door" policy is their secret to success for marriage and business. From raising five kids to home renovations, and building Mobrium, learn the unconventional boundary they use to keep their partnership intact. - - - - - CONNECT WITH THE HOSTS: 🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance 🔔Crista Vance: ⁠ https://www.linkedin.com/in/crista-vance

March 30, 2026Episode 6925 min

Ep 69: Stories your Employer Brand Forgot to Tell

This episode is sponsored by Mobrium. The original employer reputation platform. 👉 Visit https://mobrium.com/?utm_medium=podcast&utm_campaign=episode69 - - - - - EPISODE DESCRIPTION: Employer brand expert Ally Brown reveals why your employer branding must match the reality of the job—and how specific storytelling shifts can make your brand three times more trustworthy to top talent. - - - - - TODAY'S GUEST: Ally Brown leads employer brand and recruitment marketing at VCA Animal Hospitals, a leader in veterinary care and part of the Mars family of brands. In this role, she developed an award-winning employer brand from the ground up and is bringing it to life through content, storytelling, and experiences. With 15 years of diverse marketing and brand experience across multiple industries (automotive, software, hospitality, and commercial real estate), she has created sustainable results and award-winning programs for companies by engaging companies' most powerful asset – their people. She holds a bachelor’s degree from Ohio University and is a certified Employer Brand Strategist. Outside of work, she loves traveling, skiing, and spending time with family – including her fur human. Follow Ally Brown on LinkedIn: https://www.linkedin.com/in/allybrown4 - - - - - CONNECT WITH THE HOSTS: 🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance 🔔Crista Vance: ⁠ https://www.linkedin.com/in/crista-vance