The Culture Profit is a podcast series obsessed with one question: How can company culture drive greater profits? Episodes examine HR and marketing practices directly tied to increasing revenue and decreasing costs. Featured guests are successful, innovative leaders sharing their own stories of driving profitable outcomes with people-first strategies. Hosted by Mobrium Co-Founders Matt R. Vance and Crista Vance, expect research-backed stats, engaging stories, and the occasional dad joke. Together let’s prioritize profits by prioritizing people.
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October 20, 2026Episode 8339 min
Ep 83: Why Good Companies Make Bad Days
This episode is sponsored by Mobrium. The original employer reputation platform.👉 Visit https://mobrium.com/ - - - - -EPISODE DESCRIPTION:Can strategic cuts actually protect company culture and fuel growth? Veteran CPO Hyacinth Morrison shares the operational playbook to audit org design, script dignified exits, and rebuild post-layoff momentum.- - - - -TODAY'S GUEST:Hyacinth Morrison, ACC, is an executive coach and former Chief People Officer with 20+ years of senior HR leadership. She has led organizations through major change, including a 620-role restructuring during a recapitalization that kept turnover below 10 percent. She coaches executives to lead clearly and steadily through uncertainty and to communicate change in a way people trust. She is the founder of SDA People Partners and holds an ICF ACC credential.Follow Hyacinth on LinkedIn: https://www.linkedin.com/in/hyacinthmorrison - - - - -CONNECT WITH THE HOSTS:🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance 🔔Crista Vance: https://www.linkedin.com/in/crista-vance
October 7, 2026Episode 8230 min
Ep 82: Company culture, on your P&L?
This episode is sponsored by Wryver.👉 Visit www.https://wryver.com/ - - - - - EPISODE DESCRIPTION: Is company culture really just a soft, "fluffy" concept with zero impact on your bottom line? In this episode, Wryver CEO, Lena McDearmid breaks down how unaddressed workplace friction quietly drains your P&L statement and why standard operational fixes often fall flat. Tune in to discover the single most crucial ingredient for high-performing teams—and how to turn hidden culture drag into measurable profit. - - - - -TODAY'S GUEST: Lena McDearmid is the founder and CEO of Wryver, an advisory firm that helps leaders address underperformance by redesigning their culture and decision architecture. She partners with executive teams to build clear systems for communication, decision-making, and accountability—helping organizations resolve conflict, align around shared goals, and navigate critical inflection points with clarity and cohesion. "Lena McDearmid is the founder and CEO of Wryver, an advisory firm that helps leaders and owners address underperformance by redesigning the culture and decision architecture underneath it. Lena brings extensive experience leading teams through high-growth stages, organizational change, and the challenges that come with diverse personalities and priorities. Lena partners with executives and leadership teams to design clear systems for communication, decision-making, and accountability. These core practices help organizations resolve conflict, build trust, align around shared goals, and sustain long-term success.Guided by the belief that culture is built intentionally, not left to chance, Lena helps leaders move beyond surface-level engagement efforts to address the structural and behavioral shifts that truly shape how a team works together. Through Wryver, she helps organizations across industries strengthen collaboration, retain top talent, and navigate critical inflection points with clarity and cohesion." Follow Lena McDearmid on LinkedIn: www.linkedin.com/in/lenamcdearmid Additional Resources from Lena McDearmid: Wryver's website AI Has Exposed the Illusion of Work Wryver's media page, in place of the Courage article : - - - - -CONNECT WITH THE HOSTS: 🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance 🔔Crista Vance: https://www.linkedin.com/in/crista-vance
September 23, 2026Episode 8126 min
Ep 81: Deeper Connection
This episode is sponsored by Mobrium. The original employer reputation platform.👉 Visit https://mobrium.com/?utm_source=youtube&utm_medium=podcast&utm_campaign=episode81 - - - - -EPISODE DESCRIPTION:How does a corporate brand build genuine trust with job seekers that leads to successful long-term employment? Emmy Award-winning television journalist Jenn Spantak shares why employee voices will always beat paid advertising and how to build a deeper human connection in employer branding through authentic storytelling.- - - - -TODAY'S GUEST:Jenn Spantak is an Emmy Award-winning former television journalist turned marketing and communications leader who builds enterprise brand and content strategies for Fortune 500 companies. Early in her career, she covered major national breaking news, earning an Emmy for her reporting on the shooting of Congresswoman Gabrielle Giffords. Today, she partners with executive leaders to manage multimillion-dollar marketing investments and translate complex corporate visions into authentic storytelling campaigns that drive engagement and action. Follow Jenn Spantak on LinkedIn: https://www.linkedin.com/in/jenn-spantak/ - - - - -CONNECT WITH THE HOSTS:🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance 🔔Crista Vance: https://www.linkedin.com/in/crista-vance
September 10, 2026Episode 8035 min
Ep 80: Building Mobrium: 5 Tactics for Running a Business with your Spouse
This episode is sponsored by Mobrium. The original employer reputation platform. 👉 Visit https://mobrium.com/?utm_source=youtube&utm_medium=podcast&utm_campaign=episode80 - - - - - EPISODE DESCRIPTION:Mobrium celebrates four years in business, and co-founders Matt and Crista are sharing the strategic shifts that helped them land their largest enterprise clients yet—all from a home office. But scaling a tech startup is only half the picture; they're also opening up about what it takes to build a company alongside your spouse. If you run a business with your partner or are thinking of starting one, this episode is for you. Matt and Crista break down five specific tactics they use to run a company as a married couple while also protecting your marriage relationship. - - - - - CONNECT WITH THE HOSTS: 🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance 🔔Crista Vance: https://www.linkedin.com/in/crista-vance
August 24, 2026Episode 7933 min
Ep 79: Humanizing Business
This episode is sponsored by Mobrium. The original employer reputation platform.👉 Visit https://www.mobrium.com/?utm_source=youtube&utm_medium=podcast&utm_campaign=episode79- - - - -EPISODE DESCRIPTION:What happens when a business leader stops punishing employee mistakes and starts rewarding them instead? SnapCab founder, Glenn Bostock reveals how a radical shift in leadership transformed a small barn workshop into a thriving, multi-million dollar enterprise. Tune in to discover how embracing human imperfection can unlock your team’s hidden potential and build a culture where both people and profits thrive. - - - - -TODAY'S GUEST:Glenn Bostock is the founder of SnapCab, where he turned a small barn workshop into a thriving manufacturing company renowned for innovation, teamwork, and an uplifting culture that puts people first.He believes that a business is only as strong as the community inside it. That belief led to the creation of A Human Business, a practical framework any organization can apply to become more caring, collaborative, and high-performing. Follow Glenn Bostock on LinkedIn: https://www.linkedin.com/in/glennbostock- - - - -CONNECT WITH THE HOSTS:🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance🔔Crista Vance: https://www.linkedin.com/in/crista-vance
August 14, 2026Episode 7816 min
Ep 78: Beyond Founder-Led Culture
This episode is sponsored by Mobrium. The original employer reputation platform. 👉 Visit https://mobrium.com/?utm_source=thecultureprofit&utm_medium=website&utm_campaign=episode78 - - - - - EPISODE DESCRIPTION: As companies scale past the founder-led stage, a hidden disconnect between brand promise and daily execution can quietly derail growth. Tune in to discover how Diana Rain turns founder intuition into clear operational guardrails—including a simple three-question alignment check you can run with your team today. - - - - - TODAY'S GUEST: Diana Rain is the founder and senior brand strategist at UrBrand Studio, a Los Angeles-based practice serving mid-market and founder-led organizations nationally. With 20 years of experience across two countries, she helps organizations clarify their positioning, build messaging architecture, and turn strategy into decisions teams can understand and use. Her work brings order to complexity and closes the gap between brand strategy and what teams actually use. Follow Diana Rain on LinkedIn: https://www.linkedin.com/in/diana-rain - - - - - CONNECT WITH THE HOSTS: 🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance 🔔Crista Vance: https://www.linkedin.com/in/crista-vance
July 27, 2026Episode 7726 min
Ep 77: Houston We Have an Imposter Problem
This episode is sponsored by Mobrium. The original employer reputation platform. 👉 Visit https://mobrium.com/?utm_source=youtube&utm_medium=podcast&utm_campaign=episode77 - - - - - EPISODE DESCRIPTION: Ever wonder why your highest-potential team members stay silent when it matters most? Rocket scientist turned confidence expert Dr. Angela Trego shares the turning point that took her from a quiet engineer to a patent-holding leader. Discover a practical, data-driven mental shift you can use today to dismantle self-doubt and unlock high-impact in yourself and your team. - - - - - TODAY'S GUEST: Dr. Angela Trego, PE, PMP, FHEA is a rocket scientist turned Confidence & Communication Expert and the #1 bestselling author of Squashing the Imposter Syndrome. A Fortune 500 engineering leader turned award-winning keynote speaker and educator, she has trained thousands of professionals across six continents to strengthen confidence as a skill so they can communicate more effectively, lead more boldly, and contribute at their full potential. Her programs cover imposter syndrome, communication, feedback, leadership transitions, and presentation skills. Practical. Relatable. Customized. Tools people practice in the room and carry out the door as confidence they can actually use. Learn more at https://angelatrego.com/ Follow Dr. Angela Trego on LinkedIn: https://www.linkedin.com/in/angelatrego - - - - - CONNECT WITH THE HOSTS: 🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance 🔔Crista Vance: https://www.linkedin.com/in/crista-vance
July 15, 2026Episode 7632 min
Ep 76: Peer-Driven Culture Change
This episode is sponsored by Mobrium. The original employer reputation platform. 👉 Visit https://mobrium.com/?utm_medium=podcast&utm_campaign=episode76 - - - - - EPISODE DESCRIPTION: The secret to transforming a stale corporate culture doesn't come from executive mandates, but from harnessing peer-to-peer influence. Culture coach and trainer Larry Chatterton shares his approach and several examples of positive culture change that lasts. - - - - - TODAY'S GUEST: Based in Salt Lake City, Larry Chatterton is a global speaker, coach, and veteran trainer who has spent nearly thirty years cultivating thriving organizational cultures with insights from Dale Carnegie and the Disney Institute. Through his signature "Final3Feet" philosophy and upcoming book, he teaches that exceptional customer experience is a repeatable skill rooted in supporting front-line employees first. Ultimately, Larry transforms big-brand experience into actionable training focused on mastering face-to-face, human-to-human connection. Follow Larry Chatterton on LinkedIn: https://www.linkedin.com/in/larrychatterton - - - - - CONNECT WITH THE HOSTS: 🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance 🔔Crista Vance: https://www.linkedin.com/in/crista-vance
July 1, 2026Episode 7529 min
Ep 75: Engineering Employer Brand From The Roots Up
This episode is sponsored by Mobrium. The original employer reputation platform.👉 Visit https://www.mobrium.com/?utm_medium=podcast&utm_campaign=episode75 - - - - -EPISODE DESCRIPTION: Former Caterpillar employer brand builder Morgan Smith discusses why chasing fast hiring metrics might be masking deeper fractures in your workplace culture. Discover how today's candidates are leveraging AI to investigate your company's true reputation, and how a little patience can completely transform your talent strategy. - - - - -TODAY'S GUEST: Morgan Smith is a strategic marketing leader, professional dot-connector, and passionate horsewoman splitting my time between Los Angeles and Milwaukee. For over a decade, she has been creating experiences that connect people, ideas, and opportunities. Morgan is a journey designer— seeing the big picture, charting the path forward, and bringing others along. She helps Fortune 500 companies attract top talent through strategic marketing, because great organizations are built by great people. Follow Morgan Smith on LinkedIn: https://www.linkedin.com/in/morganmsmith18 - - - - -CONNECT WITH THE HOSTS: 🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance 🔔Crista Vance: https://www.linkedin.com/in/crista-vance
June 16, 2026Episode 7428 min
Ep 74: Bad Company Culture Advice
This episode is sponsored by CultureCon. The original employer reputation platform.👉 Visit https://cultureconusa.org/ - - - - - EPISODE DESCRIPTION: Forget everything you’ve been told about ping-pong tables and free pizza saving your workplace morale. In this episode, CultureCon Co-Founder Zach Blumenfeld flips the script to expose the worst company culture advice in the business world today. - - - - - TODAY'S GUEST: Zach Blumenfeld is a seasoned entrepreneur with a proven track record of launching and exiting multiple businesses, gaining invaluable experience along the way. Passionate about growing businesses, Zach's expertise lies in growth, sales strategy, innovation, and workplace culture, where he has consistently proven himself as a thought leader. Zach has scaled companies across various industries, with particular expertise in Company Culture, Pet Insurance, InsurTech, FinTech, SaaS, and HR Tech. His motto, ""Make What You Do Matter,"" speaks volumes about how he leads his life and his commitment to improving the lives of others. These qualities influenced the start of CultureCon, a movement dedicated to enhancing workplace culture. Outside of work, Zach is passionate about travel, sports (Go Badgers!), collecting sports cards, and lunch buffets. You might also spot him as an ""Extra"" on your favorite TV show or movie!" Follow Zach Blumenfeld on LinkedIn: https://www.linkedin.com/in/zacharyblumenfeld - - - - - CONNECT WITH THE HOSTS: 🔔Matt R. Vance: https://www.linkedin.com/in/mattrvance 🔔Crista Vance: https://www.linkedin.com/in/crista-vance
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