“Culture is the backbone of business” | The Culture Hack | EP14 – Serkan Deveci
Serkan Deveci is an experienced HR leader at Google and a fantastic keynote speaker. In this episode of The Culture Hack, Matt and Serkan discuss: ✅ The most common barriers to culture change ✅ The neuroscience behind the status quo bias ✅ The ‘here we go again’ syndrome (and how to overcome it) ✅ Authenticity comes from choice, not obligation














