The Creative Teacher Podcast

Hosted by Kirsten Hammond

Business Education

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Episodes

124

Latest episode

Jun 2026

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About the show

Are you a teacher looking for simple strategies that will help your website or TPT store thrive? This podcast is perfect for teacher sellers who want to maximize their impact and creativity in their teacher businesses! Kirsten Hammond is a mom and teacherpreneur who is all about simple and actionable tips that result in wins, big or small. This podcast has a variety of strategies on building a brand, product listing optimization, marketing your resources, and more! Listen in for tips to make your teacher business manageable, fun, and best of all - rewarding!

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60 recent

June 4, 202614 min

Stop Guessing What to Create Next

Have you ever sat down to work on your TPT business and thought, "What should I create next?"You're not alone!One of the biggest challenges teacher sellers face is deciding what product deserves their time and energy. Instead of guessing, what if your existing products could tell you exactly what to create next?In this episode, I'm sharing a simple process that can help you identify product gaps, spot opportunities, and make strategic decisions about your next resource.If you're feeling stuck, overwhelmed by ideas, or unsure where to focus next, this episode will help you create with more confidence and less guesswork.In This Episode:Why most sellers get stuck when deciding what to create nextHow to use your existing products as market researchThe importance of looking for product gapsWhy thinking in product lines can simplify product creationA simple store audit you can complete this week

September 15, 202529 min

Should You Switch to Flodesk? Why Now Is the Time for Teacher Sellers

Thinking about switching your email service provider? In this episode of The Creative Teacher Podcast, I’m diving into all things Flodesk - why I switched, what makes it stand out, and why now might be the best time to hop on board.Flodesk has long been known for its flat-rate unlimited subscriber plan, but starting November 2025, that plan is going away in favor of tiered pricing. If you’ve been on the fence, this episode will help you decide whether Flodesk is right for your teacher business.I’ll break down:What’s changing with Flodesk’s pricing and why it matters.The strongest features Flodesk offers for teacherpreneurs - templates, workflows, forms, and more.Step-by-step guidance on how to switch over from platforms like Kit, MailerLite, or Mailchimp.My honest take on who should consider moving to Flodesk and who might be fine staying put.Click here to lock in $19 a month on Flodesk for your first year with my special affiliate link! Unlimited subscribers, 50% off your first year! >> https://flodesk.com/c/OLE4TV Whether you’re brand new to email marketing or ready for a platform that feels simple and powerful, this episode is packed with insights to help you make the right choice for your business.Let's connect!Website: thesouthernteachdesigns.comCourses: https://thesouthernteachdesigns.com/courses/ Templates: Shop on TPT

March 4, 202512 min

The Psychology of Selling on TPT: 5 Buying Behaviors You Need to Know

Spring is here, and so is a fresh episode of The Creative Teacher Podcast! 🌸 If you've ever wondered why some TPT resources fly off the digital shelves while others get overlooked, it all comes down to buyer psychology. Understanding how teachers make purchasing decisions can help you create product listings that attract, engage, and convert—without feeling pushy.In this episode, we’ll break down the 5 key behavioral patterns that influence TPT purchases—like the bandwagon effect, decision fatigue, and emotional triggers. Plus, you’ll get some quick tips to optimize your store and use psychology-backed marketing techniques that feel authentic.What You'll Learn:Five psychological factors that drive TPT purchasing decisionsHow to use social proof, scarcity, and urgency to boost salesWhy too many choices can overwhelm buyers—and how to fix itEasy tweaks to your store that make buying a no-brainer

October 2, 202415 min

3 Must-Have Features for a High-Converting TPT Storefront

I have a special treat for you! Today I'm talking all about ways to SPICE up TPT Storefronts! This is an episode of the CTL Podcast that I'm sharing here with you.In this episode, we’re diving into the 3 Must-Have Features for a High-Converting TPT Storefront that will help you attract more buyers and boost your sales. I’ll walk you through simple, effective strategies to improve your store’s header, feature your best resources, and organize your categories—making it easier for customers to find and buy your products. Plus, I’ll share real-life examples from brands and how their methods can be applied to your TPT store.By the end of this episode, you’ll know exactly how to make your storefront polished and professional without feeling overwhelmed. And don’t forget—if you’re ready to take these strategies even further, check out my Spice Up Your Store Page challenge for step-by-step guidance, templates, and tutorials to transform your TPT store!Tune in now, and let’s give your storefront the makeover it deserves!My TPT Session: https://thesouthernteachdesigns.com/challenge

May 27, 20249 min

4 Product Cover Mistakes and How to Avoid Them

If you're a TPT seller, teacherpreneur, or customer on Teachers Pay Teachers, you learn pretty quickly that well-designed products are the ones people will flock to. It's the cover on the search results!When it comes to TPT, buyers absolutely DO judge a book by its cover so you'll want to make sure you aren't making any of these comment mistakes on your TPT covers.Let's connect!Website: thesouthernteachdesigns.comCourses: https://thesouthernteachdesigns.com/courses/ Templates: Shop on TPT

May 23, 202421 min

BONUS: 4 Tools I Have Ditched in My Business (and What I Use Instead)

I've said sayonara to a few business tools that I've previously used in my business! I'm sharing with you in this bonus episode which tools I've ditched and which tools I'm using instead. I also share with you some insights based on my experience with some of my favorite features and benefits of each platform I'm now using.Recommended ToolsWordpressWP EngineKadence WPThriveCart LearnAdobe ExpressLet's connect!Website: thesouthernteachdesigns.comCourses: https://thesouthernteachdesigns.com/courses/ Templates: Shop on TPT

May 20, 20247 min

Graphic Design 101 for Teacher Sellers

If your store is ready for a visual refresh, you might love walking through The Creative Teacher Lab to learn more about graphic design and how this can level up your TPT sales. Today's episode shares a short sneak peek inside one of the lessons.Resources and LinksDive into The Creative Teacher Lab to learn more about how graphic design can help you grow your store!Let's connect!Website: thesouthernteachdesigns.comCourses: https://thesouthernteachdesigns.com/courses/ Templates: Shop on TPT

May 13, 202419 min

How To Give Yourself a TPT Store Audit

When was the last time you took a deep dive into what was and was not working well in your TPT store? If it's been a while, print out my free TPT audit checklist, and let's walk through the process together. Episode HighlightsMy 13-step process for auditing a TPT storeHow I take action and measure growth in my storeResources and LinksPrint this TPT audit before you listen to this episode so you can take action!Let's connect!Website: thesouthernteachdesigns.comCourses: https://thesouthernteachdesigns.com/courses/ Templates: Shop on TPT

May 6, 202432 min

Your TPT Seller Burning Questions - Random Q&A

Today I'm sharing my unsolicited answers to some common questions I see in TPT Facebook groups. Tune in to hear my thoughts!Episode HighlightsMy favorite chunky script fontsAre bigger bundles outselling smaller packs?Tips for managing family and businessDo blog titles need tweaking after TPT updates?Showcasing stellar product coversSuggested sources for famous figures' photosRecommendations for logos and bannersMy favorite email service provider for TPT businessesTips for asking for course recommendations on XYZLet's connect!Website: thesouthernteachdesigns.comCourses: https://thesouthernteachdesigns.com/courses/ Templates: Shop on TPT

April 29, 20249 min

Using Brand Guidelines in Your Business

You might have a brand board, but do you have brand guidelines? You might want to have brand guidelines on your radar this year. Let's talk about why!Episode HighlightsWhat are brand guidelines?Why are brand guidelines important?What makes up a brand guideline?Should your business use brand guidelines or a brand board?Let's connect!Website: thesouthernteachdesigns.comCourses: https://thesouthernteachdesigns.com/courses/ Templates: Shop on TPT