Featuring insightful conversations with marketing leaders of distributed brands, The Creative Operations Podcast is a must-listen for creative professionals. We bring together the world’s top minds in marketing operations, from brand strategists to creative directors, to discuss the challenges, successes, and best practices they’ve developed over the years. Tune in with Pica9 founder, Kevin Groome, and get inspired by staying up to date on the latest trends in the evolving world of marketing.
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42 recent
May 8, 202416 min
Episode 43 - Simplify and Scale: The Promise of One-Stop Print-On-Demand
Through the lens of a fictional brand, Three Beans Coffee, on the CampaignDrive by Pica9 platform, Kevin illustrates the concept of a comprehensive one-stop shop for all marketing needs. The discussion focuses on key themes such as flexibility for users, brand control, and the plethora of options in approval, payment, and fulfillment. Topics such as organizing content by campaigns, the importance of templating, implementing approval loops, and vendor agnosticism are highlighted. The episode underscores the efficiency and efficacy of modern print-on-demand systems in empowering local entrepreneurs and driving marketing success.To learn more about CampaignDrive's print-on-demand capabilities, we recommend setting up a live product demo: https://www.pica9.com/request-demo
February 27, 202426 min
Episode 42 - Unveiling the Blueprint: How Northpoint Recovery Scaled Creativity
Get in touch with Chris:Chris Foust’s LinkedIn: https://www.linkedin.com/in/christopherjfoust/Northpoint Recovery’s Website: https://www.northpointholdings.com/Connect with Kevin and find out more about his work:Kevin Groome | Pica9.comManage and scale your distributed brand with Pica9, the brand-to-local marketing platform that provides consistent branding and localized experiences across every location.Click the link below to speak with a local marketing expert:https://www.pica9.com/request-demo
January 15, 20240 min
Episode 41 - Digital Organization Demystified: From Photo Shoots to File Structures
Visit https://thedigitalorganizer.com/pica9 for additional resources and stay tuned for more insights on creative operations in future episodes.Get in touch with Shawn:Shawn’s LinkedIn:https://www.linkedin.com/in/shawnlemon/The Digital Organizer Website: https://thedigitalorganizer.com/The Digital Organizer’s File Organization Guide: https://thedigitalorganizer.com/pica9Connect with Kevin and find out more about his work:Kevin Groome | Pica9.comManage and scale your distributed brand with Pica9, the brand-to-local marketing platform that provides consistent branding and localized experiences across every location.BOOK A DEMO NOW!https://www.pica9.com/request-demo
December 18, 202324 min
Episode 40 - Agile in Action: Humana's In-House Agency Approach to Creative Operations
Get in touch with Laurie:Laurie’s LinkedIn: https://www.linkedin.com/in/lschiada/Humana Website: https://www.humana.com/Connect with Kevin and find out more about his work:Kevin Groome | Pica9 Website: Pica9.comManage and scale your distributed brand with Pica9, the brand-to-local marketing platform that provides consistent branding and localized experiences across every location.BOOK A DEMO NOW!https://www.pica9.com/request-demo
September 29, 202325 min
Episode 39: Mastering Creative Operations: Organizing Your Digital House with The Digital Organizer
Get in touch with Shawn:Shawn’s LinkedIn:https://www.linkedin.com/in/shawnlemon/The Digital Organizer Website: https://thedigitalorganizer.com/The Digital Organizer’s File Organization Guide: https://thedigitalorganizer.com/pica9Connect with Kevin and find out more about his work:Kevin Groome | Pica9.comManage and scale your distributed brand with Pica9, the brand-to-local marketing platform that provides consistent branding and localized experiences across every location.BOOK A DEMO NOW!https://www.pica9.com/request-demo
September 14, 202322 min
Behind the MarTech Curtain: A Conversation with Adam Bartimmo
Get in touch with Adam:Adam’s LinkedIn: https://www.linkedin.com/in/abartimmo/Wray Ward Website: https://www.wrayward.com/Connect with Kevin and find out more about his work:Kevin Groome | Pica9.comManage and scale your distributed brand with Pica9, the brand-to-local marketing platform that provides consistent branding and localized experiences across every location.BOOK A DEMO NOW! https://www.pica9.com/request-demo
August 24, 202324 min
Episode 37 - From Fear to Loyalty: Transforming Patient Journeys with Paul Gruensfelder of Select Dental Management
In this episode, Kevin engages in a dynamic discussion with Paul Gruensfelder, Vice President of Marketing at Select Dental Management.Paul expands upon a distinctive approach that underpins Select Dental's success: the PRS framework. This acronym encapsulates the core principles of predictability, replicability, and scalability, which guide their strategies across the board. As they operate dental practices in a multitude of locations, including eight states, the challenge lies in preserving a unified and high-quality experience for every patient.What emerges is a remarkable tale of collaboration and customization. Paul articulates the importance of working in tandem with practitioners to align messaging, ensuring that each practice maintains its individual brand identity while adhering to standardized systems that optimize patient engagement. This balance between personalization and efficiency is central to Select Dental's operational ethos.The episode also unveils an intriguing insight into how Select Dental tackles the intricate landscape of patient journeys. Addressing common patient concerns—such as fear, cost, and convenience—through well-crafted communication strategies forms the cornerstone of their approach. By nurturing a dynamic and engaging patient journey, they not only alleviate reservations but also nurture patient loyalty, ultimately driving growth.Get in touch with Paul:LinkedIn: https://www.linkedin.com/in/paulgruensfelder/Connect with Kevin and find out more about his work:Kevin Groome |Pica9 | Pica9.comManage and scale your distributed brand with Pica9, the brand-to-local marketing platform that provides consistent branding and localized experiences across every location.BOOK A DEMO NOW!https://www.pica9.com/request-demo
July 21, 202326 min
Episode 36 - The People Factor: How In-house Agencies Thrive with Yari Ising
Highlight QuotesYARI - Problems when you are not thinking of the bigger picture when making solutions.“If you have all these duct taped solutions put together because you're kind of building as your team grows without thinking bigger picture. One, you're not getting the cost savings that you think that you're getting. And two, you're also not thinking about the future team members that you're going to be overwhelming.”YARI - The need for empathy and understanding.“I think, for me, it comes down to over-communication and documentation. I am very vocal with folks and encourage my teams to be very vocal and transparent about, hey, if you're asking for this, this is how long it's going to take.”Get in touch with Yari:LinkedIn: https://www.linkedin.com/in/yari-ising/Connect with Kevin and find out more about his work:Kevin Groome |Pica9 | Pica9.comManage and scale your distributed brand with Pica9, the brand-to-local marketing platform that provides consistent branding and localized experiences across every location.BOOK A DEMO NOW!https://www.pica9.com/request-demo
June 29, 202321 min
Episode 35 - Achieving Growth and Innovation in Creative Operations with Melanie Draheim
HIGHLIGHT QUOTESMELANIE - Streamlined Processes: Enhancing Efficiency in Creative Operations.“Having a streamlined and defined process for how requests come in. Having that overall strategy and those goals we're working toward, annual planning, and knowing that things will come up because they always do, but being able to track and vet those requests.”MELANIE - Strategic Integration: Leveraging Technology for Creative Operations Success.“Being strategic and always starting with strategy first and then researching tools and technology to meet those goals. Versus, hearing about a tool, “Oh, this is really cool”, and then trying to figure out how to use it. Our information technology team really does a great job of this by collaborating with business owners, like marketing, on their goals and their business needs to create a roadmap versus the other way around.”Get in touch with Melanie:LinkedIn: https://www.linkedin.com/in/melanie-draheim/Connect with Kevin and find out more about his work:Kevin Groome | Pica9 | Pica9.com Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that helps by providing consistent branding and localized experiences across every location.BOOK A DEMO NOW!
June 22, 202316 min
Episode 34 - Calculating the Cost of One-Off Design Requests
In this episode, Kevin Groome provides a detailed breakdown of the cost of one-off design requests and emphasizes the importance of considering the visible costs of these requests. He highlights the impact of these requests on employee burnout and the need to prioritize strategic and creative tasks. He also discusses the benefits of streamlining the design request process and encourages clear communication and expectations between the local marketer making requests and the creative operations team. Kevin notes the importance of keeping an eye on employee churn that might be caused by high billable hours availability and a high efficiency rate devoted to one-off design requests. Finally, he recommends understanding an organization's specific needs when implementing a self-service approach to design requests to reduce costs and improve efficiency.To calculate the impact of what one-off design requests are costing your team: https://airtable.com/shrrRK3WwUxDbJ0s6 Highlight QuotesKEVIN: Introduction of calculator for one-off design requests"I called it the shocking cost of one off design request. Because for me, almost always the notion that something that only takes a couple of minutes actually consumes an hour or more of professional time is always."KEVIN: Taking a second round of design revision"Almost always in the first round, our customers discover something that they didn't think about when they first submitted the task. Something emerges. I always allow a little bit of time for that and I'm going to allow ten minutes there."Connect with Kevin and find out more about his work:Kevin Groome | Pica9 | Pica9.comManage and scale your distributed brand with Pica9, the brand-to-local marketing platform that helps by providing consistent branding and localized experiences across every location.BOOK A DEMO NOW!
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