The Creative Edition Podcast

This episode originally aired during my solo series Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

I'm currently on a fall break. While I'm taking some time off, I'm resharing one of my favorite podcast interviews from last year! Les and I both worked in the aerospace/commercial aviation industry together in Seattle. It's been incredible to see her journey and growth!Meet Les, the founder and host of the Balanced Black Girl Podcast on the Creative Edition today. The Balance Black Girl is one of the top Health & Wellness Podcasts in Apple Podcasts with over 5 million downloads to date. From creating her blog The Balanced Berry in 2014 to launching the Balanced Black Girl Podcast in 2018, Les shares with us her creative journey. She also shares her journey to find balance in her wellness routine. Les shares which platforms she started with and what she struggled with in the early days.Les also discusses how she started to build her team as well as what helped her grow the Balanced Black Girl community.Follow Les on Instagram: @balancedles and @balancedblackgirlpodcastListen to the Balanced Black Girl wherever you get your podcast.Follow us on Instagram: @creativeeditionpodcastFollow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

 I'm currently taking a fall break. So today I'm resharing the four types of content to include in your content plan. If you're looking to refresh your content plan and attract more brand partnerships, this episode is for you.Tip 1: Create content that shares who you are as a personIf you’re looking to build a long career as a creator, it’s so important to allow your audience, brands, the public, etc. to know who you are. Here are a few examples of content you can create:·      Sharing who you are – are you a millennial? A gen-Z creator? A professional athlete?·      Sharing where you live – do you live in a city? A specific region?·      Sharing your interests and passions – great way to tie in your niche as a creator·      Sharing your life updates Tune in for the rest of the content types!Follow us on Instagram: @creativeeditionpodcastFollow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionFollow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

I'm currently taking a fall break but wanted to reshare with you guys how to prep for holiday campaigns. By the time you're listening to this, we'll already be in Q4!It is not too late to attract brand campaigns! We’ll be discussing how to make your content and page discoverable, updating your media kit, and more!Follow us on Instagram: @creativeeditionpodcastFollow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

Hi friends! Before I head off for a quick break, here is what I’m chatting about today in Emma Diaries;Forbes Article : Did you know LTK is using an AI tool called LTK Match, to help cast creators for brand collaborations?I recently chatted with Stephanie Sandbo, Vice President of Brand Partnerships. I learned what hiring influencers for brand campaigns looked like before LTK Match. And I found out how using LTK Match has helped their brand partners/internal teams find creators for brand campaigns.First girls trip since 2022: LeavenworthThis Bavarian town in the Cascade Mountains is so fun to visit year-round. While Leavenworth is probably the most popular during the holiday season, it’s also beautiful to visit during the summertime.Secured my biggest brand campaign of all time…. And the journey to securing 5-figure partnerships.Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

I feel like I've finally figured out my Instagram reels strategy. I'm driving 5 times the reach of my following through Instagram reels so today I'm sharing what's been working for my Instagram strategy.I'll be chatting about shifting your mindset on Instagram and asking yourself if your content (your Instagram reels) is either save-able, sharable, or relatable?I'll also be chatting about what consistency means to me and how I've continued to repurpose old content on InstagramFollow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.

Today, I'm chatting with Ashley Johnson, the founder of Mohala Eyewear. Mohala Eyewear is an inclusive eyewear brand with three unique nose bridge fits. Ashley shares with us how she started Mohala Eyewear, how long she balanced her side-hustle with her full-time job, and what she learned along the way.Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmaseditionAnd sign up for our email newsletter.