"How To" Content is Alive and Well (& Why You Need MORE Of It)
Connect with Sarah Instagram TikTok All the juicy links 1:1, one-hour strategy call with Sarah on Zoom CLICK HERE TO BOOK My highest-paying client to date, a multiple five-figure client, found me through a single how-to piece of content on TikTok. Not a launch. Not a referral. One video. In this episode, I'm crushing the myth that how-to and educational content only attracts freebie seekers who will never buy. If you've been told that how-to content isn't "personal brand enough," or that it only brings in low-level buyers, this episode is your myth-crushing wake-up call. We're talking about why keyword-searchable how-to content builds trust before anyone considers buying from you, and why your lived experience and point of view are things AI and Google can't replicate. I'm also sharing the real story of how my highest-paying client found me on TikTok, and why it worked. What You'll Learn Why how-to and educational content is NOT just for freebie seekers The concept of "open the door" content and why every business owner needs it Why people don't fall in love with your brand before they know you exist The real story behind how my highest-paying client found and hired me Why your point of view is impossible to replicate with AI or search engines
