
C.J. Casciotta - Founder of Reculture
C.J. Casciotta thinks culture is overstuffed with stories that entertain us, but starved for ones that actually change us. As the founder of brand and IP studio Reculture, he's spent over 15 years helping organizations like Lululemon, Delta Air Lines, and Sesame Street leverage what makes them worth choosing in a world obsessed with convenience and conformity. He's also the author of Get Weird and The Forgotten Art of Being Ordinary, two books about knowing what to change and what to hold onto when everyone else is chasing the next trend. In this episode, C.J. and Ryan dive deep into the mechanics of building a brand that endures, drawing lessons from unstoppable IP like The Muppets and Calvin & Hobbes, and exploring why cultivating human intellect wins in an age of artificial intelligence.











