
102. TRINA JONES
What happens when you are appointed to a leadership role that has never existed before? For Trina Jones, becoming the first NSW Rental Commissioner meant stepping into uncharted territory — charged with helping regulate Australia’s largest rental market, covering around two million renters and one million rental homes. Trina first appeared on The Courage to Lead Interview Series in Episode 8. Her interview went on to become one of the most listened-to episodes in the series. Now she returns with a very different leadership story. When Trina began as Rental Commissioner, the function was essentially her and 0.5 of another position. Today, the rental branch has grown to around 145 people. But this conversation isn't really about organisational growth. It is about how you build the right team, develop other leaders and create an environment where people genuinely care about the purpose of their work. Trina shares why: a title does not automatically give you influence; leaders need to listen before they act; consultation means going to the people most affected; recruitment should identify compassion as well as competence; emerging leaders need opportunities, not simply training courses; predictable processes make organisational change safer; leaders should operate more like gardeners than heroes; and sometimes the most important response to “we've never done it that way” is simply: “This time we are.” One line captures the culture Trina has deliberately built: “To work in our team, you have to care.” And perhaps her strongest leadership message comes at the end: “Don't believe people when they tell you it can't be done… if you've got that fire in your belly and you can see that vision for what's possible, run at it.” A fascinating conversation about purpose, courage, compassion and what it really takes to create a formidable team.












