The Copy Table

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Jan 2025

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About the show

A podcast for copywriters who want to turn their business into an empire they can’t wait to leap out of bed for. Erin Pennings, Nicole Morton and Grace Fortune are on a mission to curate the best and most actionable ideas to move your copywriting business forward. Let’s crowdsource your success!

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January 21, 2025Episode 2216 min

Season 2, Episode 10: Wrapping Up Season 2 - The Takeaways

Welcome back to The Copy Table! Season 2 is all about the processes your copywriting business needs to thrive. Listen in to Erin, Nicole, and Grace's latest conversation, so you can get: A recap of our favorite highlights from the season. Inside our heads and learn each of our #1 must-have processes that our businesses live by. Our plans for future seasons! Most importantly? You'll learn the value of recognizing and leveraging your natural talents and experiences to refine your business processes and make your client relationships better than ever. The takeaway? There really is no one right way to build a copywriting business you love! Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

January 7, 2025Episode 2122 min

Season 2, Episode 9: All About Offboarding

Welcome back to The Copy Table! Season 2 is all about the processes your copywriting business needs to thrive. In this episode, we're talking about offboarding - a must-have process that will make all your projects go out with a bang. Listen in to Erin, Nicole, and Grace's latest conversation, and you'll learn: The big reason you must have an offboarding process in place, even if you don't stick to it rigidly. How the three of us (each with very different business models) approach offboarding. How to use offboarding as a tool for getting more work in the future (including getting referrals!) Most importantly? You'll learn that you can use feedback given during your offboarding process to make your client's experiences better than ever. The takeaway? There really is no one right way to build a copywriting business you love! Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

December 17, 2024Episode 2022 min

Season 2, Episode 8: How To Get Great Feedback From Clients

Welcome back to The Copy Table! Season 2 is all about the processes your copywriting business needs to thrive. In this episode, we're tackling how you can consistently get feedback from your clients. Listen in to Erin, Nicole, and Grace's latest conversation, and you'll learn how to: Educate your clients on giving actionable feedback, ensuring you get insights that are both constructive and specific, helping you refine your work effectively. Set up structured processes for feedback that streamline communication and make it easier for clients to provide the valuable input you need. Use live feedback sessions to address concerns in real-time, deepening your understanding of client needs and speeding up the revision process. Most importantly? You'll learn how to use feedback to enhance your client relationships and build trust -- improving the quality of your copywriting projects and making it an easy yes to keep those clients coming back again and again. The takeaway? There really is no one right way to build a copywriting business you love, but it's on you to use your powers of persuasion responsibly! Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

December 3, 2024Episode 1932 min

Season 2, Episode 7: When and What to Outsource

Welcome back to The Copy Table! Season 2 is all about the processes your copywriting business needs to thrive. One of the most challenging parts of your business might just be that time you find you just can't do it all! That's why we want to share our thoughts on offloading some of the work your business needs --so you can focus on what you love. —— Listen in to Erin, Nicole, and Grace's latest conversation, and you'll learn how to: Identify the right tasks to outsource Find the perfect team to delegate to Manage your outsourcing process so you can maximize your business's efficiency and growth Most importantly? You'll get real-life tips on making strategic decisions that help maintain your work-life balance while scaling your operations! The takeaway? There really is no one right way to build a copywriting business you love, but it's on you to use your powers of persuasion responsibly! Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

November 19, 2024Episode 1836 min

Season 2, Episode 6: Co-Creating Briefs With Clients

Welcome back to The Copy Table! In this episode, hosts Erin Pennings, Nicole Morton, and Grace dive deeper into the I ♥ Processes series. Next Up? How to create winning briefs with your clients! —— Listen in to Erin, Nicole, and Grace's latest conversation, and you'll learn: The Importance of Project Briefs. What briefs are, why they're essential, and how they set the stage for successful client collaborations by clarifying expectations, deliverables, and boundaries. How to Incorporate Briefs into Your Process. Practical advice on creating and using briefs effectively, including tips for integrating them into your workflow and ensuring clients align with the project scope before starting. Using Briefs to Manage Edits and Changes. How briefs can serve as a reference point for managing client feedback, minimizing misunderstandings, and streamlining the revision process with clear agreements on project terms. Most importantly? You'll learn that you don’t need to get lost in specific performance metrics to have a successful project - you need to align on overarching goals! The takeaway? There really is no one right way to build a copywriting business you love, but it's on you to use your powers of persuasion responsibly! Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

November 5, 2024Episode 538 min

Season 2, Episode 5: The Process of Onboarding Clients

Welcome back to The Copy Table! Season 2 is all about the processes your copywriting business needs to thrive. Want to know how to get your projects started off on the right foot? Clinch it every single time with an onboarding process! (Fun fact: if processes were ice cream, Grace would pick this flavour every time!) This is a killer chance to win over your clients from the start, and we want to share what we know with you. ---- Listen in to Erin, Nicole, and Grace's latest conversation, and you'll learn: Why having a process for onboarding is so damn important (it’s all about creating standards for your business!) The different stages of onboarding (and the tools we <3 at eery budget). Strategies for managing tricky clients and maintaining communication (including how to identify those client red flags) Most importantly? You'll learn that you don’t need to rigidly stick to your onboarding process, but you should have one in place to make an amazing experience out of working with you every single time. The takeaway? There really is no one right way to build a copywriting business you love, but it's on you to use your powers of persuasion responsibly! Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

October 22, 2024Episode 1726 min

Season 2, Episode 4: Contracts and Payments

Welcome back to The Copy Table! Season 2 is all about the processes your copywriting business needs to thrive. One critical process that trips many copywriters up is contracts and payments! We got you covered. ---- Listen in to Erin, Nicole, and Grace's latest conversation, and you'll learn: What a well-made contract will do for you and your clients (it boils down to just one word). The mistakes that copywriters often make with their contracts. Clauses you can add to your contracts that can help improve your client relationships before you ever start work. The different types of payment structures you can set up that make sense for both project and retainer-based work. Why the kind of clients you want to serve must inform what's in your contracts and how you handle your payment terms. Most importantly? You'll learn that getting your clients to sign the dotted line and pay you on time doesn't have to be scary! The takeaway? There really is no one right way to build a copywriting business you love, but it's on you to use your powers of persuasion responsibly! Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

October 8, 2024Episode 1633 min

Season 2, Episode 3: The Process of Creating Proposals

Welcome back to The Copy Table! Season 2 is all about the processes your copywriting business needs to thrive. So, you've got leads, and they're interested in working with you. How do you seal the deal? Enter the magic of the proposal! ---- Listen in to Erin, Nicole, and Grace's latest conversation, and you'll learn: The essential components of a winning proposal (as in - what you need to share so that a "yes" is as easy as possible). Why you don't need to have a fancy proposal - you just need it to be compelling and clear. How to turn a winning proposal into a replicable process (and some of the tools we use & our best tips). What you need to do after you send a proposal to up your odds of success. Most importantly? You'll learn that the process behind a winning proposal isn't as difficult as you might think. Don't forget our free gift to you - listen to our recording of the Not-A-Funnel Sales Funnel here: https://www.thecopytable.com/notafunnel ^it's available until October 24, 2024 The takeaway? There really is no one right way to build a copywriting business you love, but it's on you to use your powers of persuasion responsibly! Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

September 24, 2024Episode 1527 min

Season 2, Episode 2: Lead Generation for Copywriters

Welcome back to The Copy Table! Season 2 is all about the processes your copywriting business needs to thrive. Most people don't think of lead generation as a process that you can develop, but that's a myth we're busting in this episode. ---- Listen in to Erin, Nicole, and Grace's latest conversation, and you'll learn: Why consistent lead generation is essential for your business, even if you already have clients. The different strategies we use in our businesses. How to turn those strategies into a process (and some of the tools we use). Most importantly? You'll learn that you can set up a lead generation system that works for you, no matter how introverted you are! (Shaking your booty on TikTok and beachfront IG reels are totally optional). Our free gift to you - listen to our recording of the Not-A-Funnel Sales Funnel here: https://www.thecopytable.com/notafunnel ^it's a available until October 24, 2024 The takeaway? There really is no one right way to build a copywriting business you love, but it's on you to use your powers of persuasion responsibly! Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

September 10, 2024Episode 1422 min

Season 2, Episode 1 - Essential Processes for Copywriters

Welcome back to The Copy Table and the launch of our second season! We've got so much to celebrate and even more to share with you. ---- Listen in to Erin, Nicole, and Grace's latest conversation, and you'll learn: What a process is, what they can do for you, and which ones you need in your copywriting business. When you need to create a process for a workflow and document it (and a tool that can help make this easy). The processes we'll be talking about more in-depth this season. Most importantly? You'll learn that you don't need to completely overhaul all of your workflows at once. You can start small and improve one small thing at a time. The takeaway? There really is no one right way to build a copywriting business you love, but it's on you to use your powers of persuasion responsibly! Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.