The Conversion Show

Hosted by Erik Christiansen, CEO & Co-Founder of Justuno

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Nov 2025

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About the show

The Conversion Show is a weekly podcast all about - you guessed it - conversion! Everything that gets you to your goal, whether that’s purchase, install, lead capture, content downloads, chat engagement, or demo requests - we’re talking CONVERSIONS. Each week, we interview top Marketing Leaders and Founders who are doing conversion right. From website optimization aka conversion rate optimization (#cro - the holy grail in our opinion!) back to paid media, organic, email, and omnichannel optimization - we cover it all! If you are a Modern Marketer, Growth/ Ecommerce Leader, or Owner struggling to get your online revenue up - or are simply looking for a boost or new ideas, this is the podcast for you. Be sure to follow The Conversion Show podcast to be notified when a new episode goes live. Like what you hear? Leave us some love with a review! Hosted by Erik Christiansen, CEO & Co-Founder of Justuno. Erik’s Linkedin: https://www.linkedin.com/in/erikc/ About our Host, Erik Christiansen: Co-Founder & CEO of Justuno, the leading onsite conversion platform for businesses. Justuno’s mission Is to empower marketers and growing brands in every vertical through first and zero-party data collection, list building, personalized messaging, and sales. Having built Sierrasnowboard.com from $0 to $24M in annual revenue, Erik’s hope is to help more brands achieve this sustainable growth through an improved onsite experience, focused on thoughtful conversions. Justuno is used by over 133,000 brands who experience an average 135% increase in revenue in their first year and has influenced $10B+ in sales. Learn more at https://www.justuno.com

Listen to episodes

38 recent

November 10, 202528 min

Julian Goldie - Harnessing AI for Explosive Growth in AI SEO Content Creation

Julian Goldie discusses the transformative impact of AI on content creation, particularly in the realm of YouTube and SEO. He shares insights on how leveraging AI tools has significantly increased his video views and audience engagement. Julian emphasizes the importance of video as a cornerstone of modern marketing strategies and explains how to find trending topics using AI. He also highlights the value of building communities for monetization and the evolving landscape of digital marketing.Key TakeawaysAI has drastically changed the demand for content, especially in video.Leveraging AI tools can lead to exponential growth in audience engagement.Video content is essential for building trust and driving conversions.Creating content across multiple platforms enhances visibility and reach.AI can help identify trending topics quickly and efficiently.Building a community around your content can lead to increased monetization opportunities.Automation can save significant time for content creators and marketers.Using AI for video production can streamline the content creation process.Understanding platform algorithms is crucial for maximizing content reach.Networking with other entrepreneurs can provide valuable insights and opportunities.Chapters00:00 Leveraging AI Tools for Content Creation00:37 Transitioning from SEO to AI Content04:45 Understanding AI's Impact on Viewership08:56 The AI Profit Boardroom and Community Building11:18 Foundational Steps for Modern SEO12:42 The Power of Video in SEO Strategy14:31 AI Tools for Video Production18:04 Identifying Trending Topics with AI21:08 Leveraging Video for E-commerce Success22:28 Maximizing Content Distribution Across Platforms25:02 Building Communities with School26:15 Cultural Insights on Communication and Technology

October 28, 202525 min

Unlocking the Power of Customer Success with Kelsey Stapleton

Erik and Kelsey discuss the integral role of Customer Success (CS) in a SaaS company, particularly how it can be leveraged for marketing and client engagement. Kelsey shares her journey in building the CS team at Justuno, the importance of identifying and promoting client success stories, and the tools she uses for content creation. They explore the challenges faced in content marketing, the significance of educational content, and the collaboration with technology partners to enhance client relationships. The discussion emphasizes the unique value of Justuno's customer service and the future potential of CS as a driving force for the company's growth.Topics we discuss:takeawaysCustomer Success is a powerful marketing tool.Kelsey has built the CS team over eight years.Identifying client success stories is crucial for marketing.Educational content is prioritized in their strategy.Patience is essential in content creation.Collaboration with technology partners enhances client success.Full screen promotions outperform traditional methods.CS leaders should embrace humor and authenticity.Measuring content success is vital for improvement.Building strong client relationships fosters trust and collaboration.

October 7, 202531 min

Ethan Giffin - Digital Transformation for Manufacturers and Distributors: Breathing New Life into Legacy Businesses

In this conversation, Erik and Ethan Giffin discuss the intricacies of e-commerce, focusing on the e-commerce maturity checklist, the challenges of digital transformation for manufacturers and distributors, and the importance of retention marketing. They also touch on Ethan's journey in writing a book about B2B e-commerce and the significance of Industry 4.0 in modern business practices.TakeawaysE-commerce maturity checklist helps assess digital readiness.Manufacturers are increasingly seeking digital transformation.Retention marketing is crucial for B2B success.Leadership buy-in is essential for digital initiatives.Incremental changes can lead to significant improvements.Understanding customer behavior is key to e-commerce success.Industry 4.0 is reshaping manufacturing and distribution.Collaboration across departments enhances project outcomes.Ethan's book aims to guide manufacturers in e-commerce.Building relationships is vital for digital sales. Chapters00:00 Understanding E-commerce Maturity and Its Importance01:43 The E-commerce Maturity Checklist Explained04:12 Challenges in Digital Transformation for Manufacturers06:58 Retention Marketing vs. Growth Marketing09:21 Incremental Changes for Digital Success11:48 The Role of Leadership in E-commerce Transformation14:30 The Future of E-commerce and Industry 4.017:14 Ethan's Journey and Upcoming Book Release

September 30, 202532 min

AI Marketplaces - The Future of Retail with Jordan Brannon

The shift from being a "channel" to the leading "Marketplace", this is the future and Jordan shared his expertise, a must listen especially with Shopify's Chatgpt announcements this week. Jordan Brannon from Coalition Technologies discusses the evolving landscape of AI marketing, particularly the integration of AI and the importance of marketplaces and zero party data. He emphasizes the value of quizzes and surveys in capturing customer insights, which can enhance marketing strategies and improve customer experiences. The discussion also covers the challenges of cart abandonment and the future of marketplaces as they adapt to AI-driven consumer behavior.Takeaways:-AI is transforming digital marketing into a marketplace.-Quizzes and surveys provide valuable customer insights.-Zero party data is essential for personalized marketing.-Understanding customer feedback can enhance user experience.-Cart abandonment is often due to poor checkout processes.-AI can optimize marketing strategies effectively.-The future of e-commerce will focus on loyalty and relationships.-Shopify's integration with AI is a game changer.-Consumer behavior insights drive marketing success.-Effective marketing requires understanding and adapting to AI trends.Chapters00:56 The Value of Quizzes and Surveys08:37 Leveraging Zero Party Data for Marketing10:20 Unlocking Marketing Insights Through Data11:02 The Power of Quizzes and Surveys12:03 Leveraging AI for Content Creation13:38 Zero-Party Data and AI Strategies15:24 Optimizing Marketing Campaigns17:04 Building Effective Surveys19:08 Consumer Behavior and AI Insights21:32 Understanding Cart Abandonment24:08 Shopify's Role in E-commerce25:29 The Future of Marketplaces and AI29:37 Free Analytics Dashboard Offer

September 22, 202538 min

The Power of Cart Abandonment Email Strategies - Stefan Chiriacescu

In this conversation, Erik and Stefan discuss the importance of email marketing in e-commerce, focusing on strategies for cart and checkout abandonment. They explore the current market conditions, the significance of customer experience, and the necessity of implementing effective email automation flows. Stefan shares insights from his experience in the industry, emphasizing the need for businesses to start with the basics and gradually build their email marketing strategies to enhance customer retention and drive revenue.TakeawaysCart abandonment emails are a significant revenue source.Understanding customer behavior is key to effective marketing.New customer flows help build long-term relationships.Focus on customer experience to improve retention rates.Implementing basic email flows can drive immediate results.Testing and optimizing email strategies is crucial for success.Personalization in emails can enhance customer engagement.Utilizing pop-ups effectively can grow email lists.Start with the fundamentals before exploring advanced strategies.Chapters00:00 Introduction and Background04:16 Market Conditions and Email Marketing Trends09:51 The Importance of Cart Abandonment Emails15:48 Strategies for Effective Email Automation20:48 The Importance of Value Exchange in Marketing22:00 Understanding Client Needs and Unique Selling Points24:24 Client Engagement and Building Client Intelligence25:38 Email Automation Strategies for E-commerce27:06 Growing Email Lists and Subscriber Engagement31:12 Identifying High Intent Visitors for Better Conversion34:29 The Significance of New Customer Flows44:26 Final Thoughts on Implementation and Best Practices

September 15, 202539 min

Rob Hammett - Founder of TheModernShopper.com & Former Justuno OG

In this conversation, Rob and Erik discuss the challenges and strategies in e-commerce marketing, focusing on user engagement, conversion optimization, and the importance of a unified approach in agency operations. Rob shares insights from his experience with The Modern Shopper, emphasizing the need for effective use of pop-ups and CRO tools, the significance of understanding customer behavior, and the impact of market uncertainty on marketing strategies. They explore the balance between achieving KPIs and maintaining quality leads, as well as the importance of retargeting existing customers to maximize conversion rates.TakeawaysPeople are averse to pop-ups, affecting engagement rates.Long-term user experience should be prioritized over short-term metrics.E-commerce teams often lack focus on effective email pop-up usage.Traffic activation is crucial for conversion success.Agencies need streamlined operations to manage multiple clients.Modern Shopper aims to ease the burden on marketing teams.Trust and reliability are key in client relationships.Quality leads are more valuable than sheer quantity.User experience principles should guide marketing strategies.Market uncertainty requires brands to adapt their strategies.Chapters01:30 The Importance of User Experience in Growth Marketing04:22 Identifying and Solving E-commerce Challenges07:26 Leveraging Owned Media Channels for E-commerce Success10:19 The Role of Lifecycle Teams in E-commerce13:20 Understanding the Impact of Uncertainty in E-commerce16:19 Optimizing Customer Retention Strategies19:38 The Psychology of Consumer Engagement22:29 Preparing for Seasonal Sales and Promotions25:37 Maximizing Traffic and Conversion Rates28:24 Visitor Identification and Its Implications31:43 The Future of E-commerce Tools and Strategies

April 3, 202552 min

Navigating the Evolution of ActiveCampaign with Adam Tuttle

In this episode of The Conversion Show, Erik Christiansen interviews Adam Tuttle, who shares his extensive 13 year experience with ActiveCampaign, an email and marketing automation company. They discuss the evolution of ActiveCampaign, its market position, the impact of AI on sales operations, and the importance of building relationships in sales. Adam also reflects on his time in Australia, highlighting cultural differences in work-life balance and the growing tech scene. The conversation emphasizes the need for companies to adapt to changing market dynamics and the significance of human connection in sales.

March 14, 202539 min

Navigating the Wild West of Visitor Identification with Larry Kim of Customers.ai

In this conversation, Erik Christiansen and Larry Kim delve into the complexities of the website visitor identification industry, discussing its current state, the accuracy of data, and the implications of using such data in marketing strategies. They explore the differences between first-party and third-party data, the challenges of ensuring data accuracy, and the potential costs associated with using inaccurate data. The discussion emphasizes the need for transparency and understanding in the industry, highlighting the importance of accurate data for effective marketing.ChaptersUnderstanding Website Visitor Identification TechnologyTransparency and Accuracy in Visitor IdentificationChallenges of Data Accuracy and Its ImplicationsEstablishing a Baseline for Testing AccuracyFirst-Party vs. Third-Party DataThe Importance of Accurate Data in MarketingThe Cost of Poor Data QualityMatch Rate vs. Accuracy in Visitor IdentificationThe Dangers of Relying on Inaccurate DataIndustry Reactions and Future DirectionsConcluding Thoughts and Lessons Learned

March 11, 202539 min

Data: Digital Advertising Post-ATT with Kyle Antoian

Travis and I are joined by an expert in data and identity in advertising - Kyle Antoian - Founder of Zeke Strategy.In this conversation, Kyle Antoian discusses the significant changes in marketing strategies due to Apple's App Tracking Transparency (ATT) and the evolving landscape of digital marketing. He emphasizes the importance of collecting customer data, building identity graphs, and adapting to the loss of third-party cookies. The discussion also covers the resurgence of direct mail and the need for marketers to leverage their own data to create effective lookalike audiences.We covered powerful subjects relating to  Digital Advertising Post-ATTImpact of iOS 14.5 on Marketing StrategiesThe Cookie Conundrum and Alternative SolutionsFuture of Digital Marketing in a Privacy-Centric WorldThe Importance of Post-Purchase EngagementLeveraging Zero-Party Data for MarketingBuilding Lookalike Audiences: Strategies and InsightsThe Role of Identity Graphs in MarketingNavigating Attribution Challenges in E-CommerceUnderstanding App vs. On-Site ExperiencesLead Capture: The Foundation of Customer Engagement

February 27, 202557 min

Founder Friday Sync: Travis and I cover popular industry trends and topics of the week!

In this episode I sit down with my Co-Founder and CTO, Travis Logan and we catch up on the weeks in's and out's of the business and SaaS/Ecommerce industry. Enjoy the show!Key Subjects:Co-Founder Relationship & TrustIndustry Trends & Company InsightsReporting in SaaS companies Reporting Challenges & Enhancements  Customer Requests for Advanced AnalyticsQuizzes & Advanced Reporting NeedsE-commerce & MarTech LandscapeShopify vs. BigCommerceKlaviyo's CDP & Broader Industry MovesIntegration Updates & ExpansionsGoogle AI & Future ImplicationsInvestment in SaaS & AIEntrepreneurial EdgeCar Shopping & Marketing Strategies SMS Marketing & Lead Capture