The Landscaper Marketing Show

Hosted by Matt Thibeau

Business Marketing Education

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Episodes

109

Latest episode

Oct 2026

Language

EN-US

About the show

If you're looking to take your marketing in your landscaping business to the next level, The Landscaper Marketing Show is for you! Discover how to generate high quality leads, close more sales, and boost your revenue using marketing strategies that work.

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60 recent

October 27, 202617 min

#110 - Why Your Landscaping Facebook Ads Attract Price Shoppers

Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ Why your Facebook ads attract price shoppers instead of serious homeowners ✅ How to fix your offer, targeting signals, and campaign setup to attract better leads ✅ How fresh creative and stronger branding help position you for higher-value landscaping projects ADDITIONAL RESOURCES: 👉 Download a FREE PDF copy of my book, Landscaper Marketing Secrets. Inside, you’ll get 150+ pages of real-world strategies showing you how to generate more leads, book more jobs, and scale your landscaping business without guesswork. Get it here: https://mailchi.mp/6857bf96a12e/landscaper-marketing-secrets 👉 Grab the FREE Case Study. See the exact Facebook ad copy, offer, and creative we used to help a landscaping client generate $370,000 in sales in just 4 months. Read it here: https://mailchi.mp/978e007b3cdd/casestudy 👉 Hire My Agency: If your landscaping or outdoor-living company does $500k–$10M per year, and you want a marketing partner that delivers guaranteed results, apply to work with Savant Marketing. Book your free strategy call here: https://www.savantmarketingagency.com/free-strategy-call FOLLOW ALONG: Instagram: https://www.instagram.com/direct/t/17844629994457721 Facebook Group: https://www.facebook.com/groups/488948048832631 Podcast: https://www.landscapermarketingshow.com/ Newsletter: https://mailchi.mp/mattthibeau/newsletter VIDEO TIMESTAMPS: 0:00 Introduction0:30 #1: Your Offer, Visuals & Messaging3:35 Sell the Outcome, Not the Price4:44 Value-Based Offers That Attract Better Leads7:42 #2: Choosing the Right Campaign Objective9:54 Qualifying Leads With Form Questions10:50 #3: Pixel Conditioning & Lead Quality12:05 Filtering Out Unqualified Leads14:06 #4: Ad Fatigue & Refreshing Your Creative16:00 #5: Branding & Your Online Presence17:16 Final Thoughts & Next Steps ABOUT MATT: Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he’s not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.

October 17, 202620 min

#109 - How I'd Turn $5K In Ads Into $200K+ In Landscaping Projects

Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ The $5,000 Marketing Blueprint: How I'd strategically invest $5,000/month to generate $200,000+ in landscaping projects. ✅ Where to Spend Your Money: The marketing channels I'd prioritize to maximize ROI and attract high-value landscaping clients. ✅ The Numbers Behind the Strategy: The exact leads, appointments, closing rates, and project values needed to reach $200K+. ADDITIONAL RESOURCES: 👉 Download a FREE PDF copy of my book, Landscaper Marketing Secrets. Inside, you’ll get 150+ pages of real-world strategies showing you how to generate more leads, book more jobs, and scale your landscaping business without guesswork. Get it here: https://mailchi.mp/6857bf96a12e/landscaper-marketing-secrets 👉 Grab the FREE Case Study. See the exact Facebook ad copy, offer, and creative we used to help a landscaping client generate $370,000 in sales in just 4 months. Read it here: https://mailchi.mp/978e007b3cdd/casestudy 👉 Hire My Agency: If your landscaping or outdoor-living company does $500k–$10M per year, and you want a marketing partner that delivers guaranteed results, apply to work with Savant Marketing. Book your free strategy call here: https://www.savantmarketingagency.com/free-strategy-call FOLLOW ALONG: Instagram: https://www.instagram.com/direct/t/17844629994457721 Facebook Group: https://www.facebook.com/groups/488948048832631 Podcast: https://www.landscapermarketingshow.com/ Newsletter: https://mailchi.mp/mattthibeau/newsletter VIDEO TIMESTAMPS: 00:00 – Introduction00:58 – Step 1: Why Average Project Value Matters03:27 – Step 2: How I'd Split the $5,000 Advertising Budget03:35 – Google Local Services Ads ($3,000/Month)04:52 – Facebook & Instagram Ads ($2,000/Month)06:37 – Why Google and Meta Ads Work Better Together07:26 – Step 3: The Math Behind $240,000 in Revenue09:34 – Step 4: Common Marketing Mistakes to Avoid10:07 – Mistake #1: Poor Positioning and Offers11:37 – Mistake #2: Low Average Project Value12:33 – Mistake #3: Weak Lead Follow-Up and Sales13:08 – Mistake #4: Neglecting Your Advertising Campaigns13:54 – Step 5: How to Fix Underperforming Campaigns14:41 – Fix #1: High Cost Per Lead15:57 – Fix #2: Low-Quality Leads17:57 – Fix #3: Low Appointment Booking Rates18:44 – Fix #4: Low Sales Closing Rates19:41 – Final Thoughts and Next Steps ABOUT MATT: Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he’s not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.

October 9, 202616 min

#108 - 5 Costly Marketing Mistakes Landscaping Companies Make

Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ The 5 costly marketing mistakes preventing landscaping companies from scaling. ✅ Why poor positioning and weak branding are costing you high-ticket projects. ✅ How to build a marketing strategy that attracts better leads, closes more jobs, and grows your landscaping business. ADDITIONAL RESOURCES: 👉 Download a FREE PDF copy of my book, Landscaper Marketing Secrets. Inside, you’ll get 150+ pages of real-world strategies showing you how to generate more leads, book more jobs, and scale your landscaping business without guesswork. Get it here: https://mailchi.mp/6857bf96a12e/landscaper-marketing-secrets 👉 Grab the FREE Case Study. See the exact Facebook ad copy, offer, and creative we used to help a landscaping client generate $370,000 in sales in just 4 months. Read it here: https://mailchi.mp/978e007b3cdd/casestudy 👉 Hire My Agency: If your landscaping or outdoor-living company does $300k–$5M per year, and you want a marketing partner that delivers guaranteed results, apply to work with Savant Marketing. Book your free strategy call here: https://www.savantmarketingagency.com/free-strategy-call FOLLOW ALONG: Instagram: https://www.instagram.com/direct/t/17844629994457721 Facebook Group: https://www.facebook.com/groups/488948048832631 Podcast: https://www.landscapermarketingshow.com/ Newsletter: https://mailchi.mp/mattthibeau/newsletter VIDEO TIMESTAMPS: 0:00 - Intro: 5 Costly Marketing Mistakes Landscapers Make0:42 - Mistake #1: Poor Market Positioning4:55 - Mistake #2: Underinvesting in Your Brand8:20 - Mistake #3: Relying on Too Few Marketing Channels10:46 - Mistake #4: Stopping Marketing When You Get Busy12:58 - Mistake #5: Not Having a Sales Process15:41 - Final Thoughts & Next Steps ABOUT MATT: Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he’s not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.

October 3, 202618 min

#107 - I Spent Millions on Landscaping Facebook Ads. Here’s What Actually Works

Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ The 5 biggest lessons I’ve learned after spending millions on landscaping ads ✅ How to attract better-quality leads instead of wasting money on tire-kickers ✅ What separates profitable campaigns from campaigns that burn through ad spend ADDITIONAL RESOURCES: 👉 Download a FREE PDF copy of my book, Landscaper Marketing Secrets. Inside, you’ll get 150+ pages of real-world strategies showing you how to generate more leads, book more jobs, and scale your landscaping business without guesswork. Get it here: https://mailchi.mp/6857bf96a12e/landscaper-marketing-secrets 👉 Grab the FREE Case Study. See the exact Facebook ad copy, offer, and creative we used to help a landscaping client generate $370,000 in sales in just 4 months. Read it here: https://mailchi.mp/978e007b3cdd/casestudy 👉 Hire My Agency: If your landscaping or outdoor-living company does $300k–$5M per year, and you want a marketing partner that delivers guaranteed results, apply to work with Savant Marketing. Book your free strategy call here: https://www.savantmarketingagency.com/free-strategy-call FOLLOW ALONG: Instagram: https://www.instagram.com/direct/t/17844629994457721 Facebook Group: https://www.facebook.com/groups/488948048832631 Podcast: https://www.landscapermarketingshow.com/ Newsletter: https://mailchi.mp/mattthibeau/newsletter VIDEO TIMESTAMPS: 0:00 — Intro0:25 — #1 Your Offer Matters More Than Your Ads2:17 — Proven Landscaping Offers That Work5:07 — #2 Ad Creative That Actually Converts7:43 — #3 Your Positioning Determines Lead Quality9:39 — #4 Your Sales Process Matters10:34 — The 5 Sales Metrics You Should Track16:24 — #5 Meta Ads Don’t Work in Isolation18:03 — Final Thoughts / Outro ABOUT MATT: Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he’s not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.

September 25, 20269 min

#106 - Why Landscapers Should Put Prices On Their Website

Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ 3 reasons why you should put prices on your website ✅ The changing dynamics of homeowner behaviour ✅ How AI thinks and the information it looks for ADDITIONAL RESOURCES: 👉 Download a FREE PDF copy of my book, Landscaper Marketing Secrets. Inside, you’ll get 150+ pages of real-world strategies showing you how to generate more leads, book more jobs, and scale your landscaping business without guesswork. Get it here: https://mailchi.mp/6857bf96a12e/landscaper-marketing-secrets 👉 Grab the FREE Case Study. See the exact Facebook ad copy, offer, and creative we used to help a landscaping client generate $370,000 in sales in just 4 months. Read it here: https://mailchi.mp/978e007b3cdd/casestudy 👉 Hire My Agency: If your landscaping or outdoor-living company does $300k–$5M per year, and you want a marketing partner that delivers guaranteed results, apply to work with Savant Marketing. Book your free strategy call here: https://www.savantmarketingagency.com/free-strategy-call FOLLOW ALONG: Instagram: https://www.instagram.com/direct/t/17844629994457721 Facebook Group: https://www.facebook.com/groups/488948048832631 Podcast: https://www.landscapermarketingshow.com/ Newsletter: https://mailchi.mp/mattthibeau/newsletter VIDEO TIMESTAMPS: 0:00 – Introduction0:31 – Reason #1: Better AI Visibility1:18 – How AI Uses Pricing Information2:42 – Why Pricing Can Help You Get Recommended3:21 – Reason #2: Homeowners Want to See Pricing3:58 – 65% of Homeowners Prefer Pricing Upfront4:45 – Why Pricing Builds Trust5:37 – Making the Buying Process Less Intimidating6:24 – Reason #3: You Get Hotter, More Qualified Leads6:46 – Why Fewer Leads Can Actually Be Better7:34 – Letting Homeowners Self-Qualify8:15 – How We Use Pricing at Savant Marketing8:24 – Using Website Pricing Calculators8:40 – Final Thoughts & How We Can Help ABOUT MATT: Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he’s not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.

September 19, 202648 min

#105 - How Landscapers Should Price, Profit & Grow Their Business

Use code "SAVANT" at https://www.LandscaperAccounting.com to claim your free Groundworks Assessment today ($750.00 value). Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ How much landscaping business owners should pay themselves ✅ How to know when your prices are too low ✅ How to grow profitably without creating cash-flow problems ADDITIONAL RESOURCES: 👉 Download a FREE PDF copy of my book, Landscaper Marketing Secrets. Inside, you’ll get 150+ pages of real-world strategies showing you how to generate more leads, book more jobs, and scale your landscaping business without guesswork. Get it here: https://mailchi.mp/6857bf96a12e/landscaper-marketing-secrets 👉 Grab the FREE Case Study. See the exact Facebook ad copy, offer, and creative we used to help a landscaping client generate $370,000 in sales in just 4 months. Read it here: https://mailchi.mp/978e007b3cdd/casestudy 👉 Hire My Agency: If your landscaping or outdoor-living company does $300k–$5M per year, and you want a marketing partner that delivers guaranteed results, apply to work with Savant Marketing. Book your free strategy call here: https://www.savantmarketingagency.com/free-strategy-call FOLLOW ALONG: Instagram: https://www.instagram.com/direct/t/17844629994457721 Facebook Group: https://www.facebook.com/groups/488948048832631 Podcast: https://www.landscapermarketingshow.com/ Newsletter: https://mailchi.mp/mattthibeau/newsletter VIDEO TIMESTAMPS: 00:00 Introduction03:53 How Much Should a Landscaping Business Owner Pay Themselves?08:27 Are You Underpricing Your Landscaping Services?10:19 Using Your Close Rate to Set Better Prices13:04 How Selling More Can Actually Lose You Money14:22 Should You Show Labor & Material Costs to Customers?16:25 The Real Cost of Growing a Landscaping Business17:22 How Much Should Landscapers Spend on Marketing?19:23 Why You Need 3 Months of Cash Before Growing23:03 How to Do Less Work & Make More Money25:44 Why Cash Reserves Make You Better at Sales27:43 Why Landscapers Should Position Themselves as Premium30:44 Which Landscaping Services Should You Advertise?34:01 Tax Loopholes & Tax-Saving Myths38:22 The Numbers That Reveal the Health of Your Business42:50 Partnership Mistakes That Can Destroy a Business45:16 Free Landscaping Business Financial Assessment48:00 Final Thoughts ABOUT MATT: Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he’s not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.

September 16, 20269 min

#104 - Should Landscapers Spend $5K+/Month on Facebook Ads?

Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ What a $5K/month Facebook Ads budget could realistically look like for a landscaping company ✅ How to break down the numbers from ad spend → leads → appointments → closed jobs ✅ When investing $5K/month in Facebook Ads makes financial sense — and when it doesn’t ADDITIONAL RESOURCES: 👉 Download a FREE PDF copy of my book, Landscaper Marketing Secrets. Inside, you’ll get 150+ pages of real-world strategies showing you how to generate more leads, book more jobs, and scale your landscaping business without guesswork. Get it here: https://mailchi.mp/6857bf96a12e/landscaper-marketing-secrets 👉 Grab the FREE Case Study. See the exact Facebook ad copy, offer, and creative we used to help a landscaping client generate $370,000 in sales in just 4 months. Read it here: https://mailchi.mp/978e007b3cdd/casestudy 👉 Hire My Agency: If your landscaping or outdoor-living company does $300k–$5M per year, and you want a marketing partner that delivers guaranteed results, apply to work with Savant Marketing. Book your free strategy call here: https://www.savantmarketingagency.com/free-strategy-call FOLLOW ALONG: Instagram: https://www.instagram.com/direct/t/17844629994457721 Facebook Group: https://www.facebook.com/groups/488948048832631 Podcast: https://www.landscapermarketingshow.com/ Newsletter: https://mailchi.mp/mattthibeau/newsletter VIDEO TIMESTAMPS: 0:00 Intro1:00 The Investment1:45 Cost Per Lead3:18 Booking Rate5:06 Close Rate6:51 Average Order Value ABOUT MATT: Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he’s not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.

September 5, 20264 min

#103 - How Smart Landscapers DOMINATE Tradeshows!

August 29, 202620 min

#102 - 7 Facebook Ad Myths Landscapers Still Believe

Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ Why Facebook leads might not actually be the problem ✅ How landscapers are using Facebook Ads to attract higher-value projects ✅ The truth behind some of the most common Facebook Ads misconceptions ADDITIONAL RESOURCES: Download a FREE PDF copy of my book, Landscaper Marketing Secrets. Inside, you'll get 150+ pages of real-world strategies showing you how to generate more leads, book more jobs, and scale your landscaping business without guesswork. Get it here: https://mailchi.mp/6857bf96a12e/landscaper-marketing-secrets Grab the FREE Case Study. See the exact Facebook ad copy, offer, and creative we used to help a landscaping client generate $370,000 in sales in just 4 months. Read it here: https://mailchi.mp/978e007b3cdd/casestudy Hire My Agency: If your landscaping or outdoor-living company does $300k–$5M per year, and you want a marketing partner that delivers guaranteed results, apply to work with Savant Marketing. Book your free strategy call here: https://www.savantmarketingagency.com/free-strategy-call FOLLOW ALONG: Instagram: https://www.instagram.com/direct/t/17844629994457721 Facebook Group: https://www.facebook.com/groups/488948048832631 Podcast: https://www.landscapermarketingshow.com/ Newsletter: https://mailchi.mp/mattthibeau/newsletter VIDEO TIMESTAMPS: 00:00 - Introduction 00:33 - Myth #1: Facebook Leads Are Tire Kickers 04:09 - Myth #2: Facebook Ads Only Attract Small Jobs 07:20 - Myth #3: Facebook Ads Are Set It and Forget It 10:08 - Myth #4: Your Ads Need to Look Professional 11:49 - Myth #5: Getting Leads Is the Hard Part 14:22 - Myth #6: Facebook Ads Exist in a Vacuum 16:28 - Myth #7: My Market Is Too Saturated 19:47 - Final Thoughts ABOUT MATT: Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.

August 22, 202611 min

#101 - How To Market Your Landscaping Business In The Off-Season

Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ How to stay relevant in the off-season so your marketing matches what homeowners actually care about right now. ✅ How to stay omnipresent so prospects keep seeing and remembering your landscaping business even when demand slows down. ✅ How to keep making compelling offers to new leads, past customers, and old opportunities so you can keep your pipeline moving year-round. ADDITIONAL RESOURCES: Download a FREE PDF copy of my book, Landscaper Marketing Secrets. Inside, you'll get 150+ pages of real-world strategies showing you how to generate more leads, book more jobs, and scale your landscaping business without guesswork. Get it here: https://mailchi.mp/6857bf96a12e/landscaper-marketing-secrets Grab the FREE Case Study. See the exact Facebook ad copy, offer, and creative we used to help a landscaping client generate $370,000 in sales in just 4 months. Read it here: https://mailchi.mp/978e007b3cdd/casestudy Hire My Agency: If your landscaping or outdoor-living company does $300k–$5M per year, and you want a marketing partner that delivers guaranteed results, apply to work with Savant Marketing. Book your free strategy call here: https://www.savantmarketingagency.com/free-strategy-call FOLLOW ALONG: Instagram: https://www.instagram.com/direct/t/17844629994457721 Facebook Group: https://www.facebook.com/groups/488948048832631 Podcast: https://www.landscapermarketingshow.com/ Newsletter: https://mailchi.mp/mattthibeau/newsletter VIDEO TIMESTAMPS: 0:00 Intro 1:07 Staying Visible 6:49 Staying Relevant 8:49 Reoffers & Reactivations ABOUT MATT: Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.

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