The Landscaper Marketing Show

Hosted by Matt Thibeau

Business Marketing Education

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Episodes

102

Latest episode

Aug 2026

Language

EN-US

About the show

If you're looking to take your marketing in your landscaping business to the next level, The Landscaper Marketing Show is for you! Discover how to generate high quality leads, close more sales, and boost your revenue using marketing strategies that work.

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60 recent

September 5, 20264 min

#103 - How Smart Landscapers DOMINATE Tradeshows!

Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ How to generate qualified landscaping leads from tradeshows ✅ A proven method to capture attention of prospects passing by ✅ How to generate real ROI from your tradeshow investment ADDITIONAL RESOURCES: Download a FREE PDF copy of my book, Landscaper Marketing Secrets. Inside, you'll get 150+ pages of real-world strategies showing you how to generate more leads, book more jobs, and scale your landscaping business without guesswork. Get it here: https://mailchi.mp/6857bf96a12e/landscaper-marketing-secrets Grab the FREE Case Study. See the exact Facebook ad copy, offer, and creative we used to help a landscaping client generate $370,000 in sales in just 4 months. Read it here: https://mailchi.mp/978e007b3cdd/casestudy Hire My Agency: If your landscaping or outdoor-living company does $300k–$5M per year, and you want a marketing partner that delivers guaranteed results, apply to work with Savant Marketing. Book your free strategy call here: https://www.savantmarketingagency.com/free-strategy-call FOLLOW ALONG: Instagram: https://www.instagram.com/direct/t/17844629994457721 Facebook Group: https://www.facebook.com/groups/488948048832631 Podcast: https://www.landscapermarketingshow.com/ Newsletter: https://mailchi.mp/mattthibeau/newsletter ABOUT MATT: Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.

August 29, 202620 min

#102 - 7 Facebook Ad Myths Landscapers Still Believe

Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ Why Facebook leads might not actually be the problem ✅ How landscapers are using Facebook Ads to attract higher-value projects ✅ The truth behind some of the most common Facebook Ads misconceptions ADDITIONAL RESOURCES: Download a FREE PDF copy of my book, Landscaper Marketing Secrets. Inside, you'll get 150+ pages of real-world strategies showing you how to generate more leads, book more jobs, and scale your landscaping business without guesswork. Get it here: https://mailchi.mp/6857bf96a12e/landscaper-marketing-secrets Grab the FREE Case Study. See the exact Facebook ad copy, offer, and creative we used to help a landscaping client generate $370,000 in sales in just 4 months. Read it here: https://mailchi.mp/978e007b3cdd/casestudy Hire My Agency: If your landscaping or outdoor-living company does $300k–$5M per year, and you want a marketing partner that delivers guaranteed results, apply to work with Savant Marketing. Book your free strategy call here: https://www.savantmarketingagency.com/free-strategy-call FOLLOW ALONG: Instagram: https://www.instagram.com/direct/t/17844629994457721 Facebook Group: https://www.facebook.com/groups/488948048832631 Podcast: https://www.landscapermarketingshow.com/ Newsletter: https://mailchi.mp/mattthibeau/newsletter VIDEO TIMESTAMPS: 00:00 - Introduction 00:33 - Myth #1: Facebook Leads Are Tire Kickers 04:09 - Myth #2: Facebook Ads Only Attract Small Jobs 07:20 - Myth #3: Facebook Ads Are Set It and Forget It 10:08 - Myth #4: Your Ads Need to Look Professional 11:49 - Myth #5: Getting Leads Is the Hard Part 14:22 - Myth #6: Facebook Ads Exist in a Vacuum 16:28 - Myth #7: My Market Is Too Saturated 19:47 - Final Thoughts ABOUT MATT: Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.

August 22, 202611 min

#101 - How To Market Your Landscaping Business In The Off-Season

Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ How to stay relevant in the off-season so your marketing matches what homeowners actually care about right now. ✅ How to stay omnipresent so prospects keep seeing and remembering your landscaping business even when demand slows down. ✅ How to keep making compelling offers to new leads, past customers, and old opportunities so you can keep your pipeline moving year-round. ADDITIONAL RESOURCES: Download a FREE PDF copy of my book, Landscaper Marketing Secrets. Inside, you'll get 150+ pages of real-world strategies showing you how to generate more leads, book more jobs, and scale your landscaping business without guesswork. Get it here: https://mailchi.mp/6857bf96a12e/landscaper-marketing-secrets Grab the FREE Case Study. See the exact Facebook ad copy, offer, and creative we used to help a landscaping client generate $370,000 in sales in just 4 months. Read it here: https://mailchi.mp/978e007b3cdd/casestudy Hire My Agency: If your landscaping or outdoor-living company does $300k–$5M per year, and you want a marketing partner that delivers guaranteed results, apply to work with Savant Marketing. Book your free strategy call here: https://www.savantmarketingagency.com/free-strategy-call FOLLOW ALONG: Instagram: https://www.instagram.com/direct/t/17844629994457721 Facebook Group: https://www.facebook.com/groups/488948048832631 Podcast: https://www.landscapermarketingshow.com/ Newsletter: https://mailchi.mp/mattthibeau/newsletter VIDEO TIMESTAMPS: 0:00 Intro 1:07 Staying Visible 6:49 Staying Relevant 8:49 Reoffers & Reactivations ABOUT MATT: Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.

August 17, 202614 min

#100 - Landscapers: Why Your Facebook Ads Attract Tire Kickers (And How To Fix It)

Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ How to create offers that attract your ideal prospects ✅ Why creating "friction" in your funnel will increase lead quality ✅ Why Facebook Ads exposes weaknesses in your sales process (and how to fix it.) ADDITIONAL RESOURCES: Download a FREE PDF copy of my book, Landscaper Marketing Secrets. Inside, you'll get 150+ pages of real-world strategies showing you how to generate more leads, book more jobs, and scale your landscaping business without guesswork. Get it here: https://mailchi.mp/6857bf96a12e/landscaper-marketing-secrets Grab the FREE Case Study. See the exact Facebook ad copy, offer, and creative we used to help a landscaping client generate $370,000 in sales in just 4 months. Read it here: https://mailchi.mp/978e007b3cdd/casestudy Hire My Agency: If your landscaping or outdoor-living company does $300k–$5M per year, and you want a marketing partner that delivers guaranteed results, apply to work with Savant Marketing. Book your free strategy call here: https://www.savantmarketingagency.com/free-strategy-call FOLLOW ALONG: Instagram: https://www.instagram.com/direct/t/17844629994457721 Facebook Group: https://www.facebook.com/groups/488948048832631 Podcast: https://www.landscapermarketingshow.com/ Newsletter: https://mailchi.mp/mattthibeau/newsletter VIDEO TIMESTAMPS: 0:00 Intro 0:56 The Offer 2:46 Ad Message 3:58 Not Enough Friction 8:03 Appointment Setting 10:14 Sales Process ABOUT MATT: Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.

August 9, 202618 min

#99 - 5 Reasons Why Permanent Lighting Facebook Ads Fail (And How To Fix It)

Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ The 5 biggest mistakes that cause permanent lighting Facebook ads to fail, and exactly how to fix them. ✅ Proven strategies to generate higher-quality leads using stronger offers, better ad creative, smarter targeting, and the right campaign setup. ✅ How to improve your close rate by building a sales process that turns more Facebook leads into booked appointments and profitable permanent lighting projects. ADDITIONAL RESOURCES: Download a FREE PDF copy of my book, Landscaper Marketing Secrets. Inside, you'll get 150+ pages of real-world strategies showing you how to generate more leads, book more jobs, and scale your landscaping business without guesswork. Get it here: https://mailchi.mp/6857bf96a12e/landscaper-marketing-secrets Grab the FREE Case Study. See the exact Facebook ad copy, offer, and creative we used to help a landscaping client generate $370,000 in sales in just 4 months. Read it here: https://mailchi.mp/978e007b3cdd/casestudy Hire My Agency: If your landscaping or outdoor-living company does $300k–$5M per year, and you want a marketing partner that delivers guaranteed results, apply to work with Savant Marketing. Book your free strategy call here: https://www.savantmarketingagency.com/free-strategy-call FOLLOW ALONG: Instagram: https://www.instagram.com/direct/t/17844629994457721 Facebook Group: https://www.facebook.com/groups/488948048832631 Podcast: https://www.landscapermarketingshow.com/ Newsletter: https://mailchi.mp/mattthibeau/newsletter VIDEO TIMESTAMPS: 0:00 Intro 00:41 Differentiate the Offer 04:46 Fix the Ad Creative 08:19 Optimize the Campaign Objective 11:16 Correct Poor Targeting 13:26 Strengthen the Sales Process ABOUT MATT: Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.

August 2, 202611 min

#98 - 5 Proven Ways To Book More Permanent Lighting Jobs in 2026

Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ The five most effective ways to generate profitable permanent lighting leads in 2026 ✅ Which strategy best fits your budget, growth goals, and available time ✅ How to combine multiple lead sources to build a predictable pipeline and become the go-to lighting contractor in your city ADDITIONAL RESOURCES: Download a FREE PDF copy of my book, Landscaper Marketing Secrets. Inside, you'll get 150+ pages of real-world strategies showing you how to generate more leads, book more jobs, and scale your landscaping business without guesswork. Get it here: https://mailchi.mp/6857bf96a12e/landscaper-marketing-secrets Grab the FREE Case Study. See the exact Facebook ad copy, offer, and creative we used to help a landscaping client generate $370,000 in sales in just 4 months. Read it here: https://mailchi.mp/978e007b3cdd/casestudy Hire My Agency: If your landscaping or outdoor-living company does $300k–$5M per year, and you want a marketing partner that delivers guaranteed results, apply to work with Savant Marketing. Book your free strategy call here: https://www.savantmarketingagency.com/free-strategy-call FOLLOW ALONG: Instagram: https://www.instagram.com/direct/t/17844629994457721 Facebook Group: https://www.facebook.com/groups/488948048832631 Podcast: https://www.landscapermarketingshow.com/ Newsletter: https://mailchi.mp/mattthibeau/newsletter VIDEO TIMESTAMPS: 0:00 Intro 00:48 Meta Ads 03:13 Local SEO 06:08 Google Ads 07:44 Direct Mail 08:57 Door Knocking 10:44 Final Recommendation ABOUT MATT: Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.

July 24, 202612 min

#97 - 5 Marketing Metrics Every Landscaper Should Track

Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ How to uncover the bottlenecks costing you the most revenue ✅ Which marketing and sales metrics matter most—and how to calculate them ✅ A simple framework to consistently improve your marketing results ADDITIONAL RESOURCES: Download a FREE PDF copy of my book, Landscaper Marketing Secrets. Inside, you'll get 150+ pages of real-world strategies showing you how to generate more leads, book more jobs, and scale your landscaping business without guesswork. Get it here: https://mailchi.mp/6857bf96a12e/landscaper-marketing-secrets Grab the FREE Case Study. See the exact Facebook ad copy, offer, and creative we used to help a landscaping client generate $370,000 in sales in just 4 months. Read it here: https://mailchi.mp/978e007b3cdd/casestudy Hire My Agency: If your landscaping or outdoor-living company does $300k–$5M per year, and you want a marketing partner that delivers guaranteed results, apply to work with Savant Marketing. Book your free strategy call here: https://www.savantmarketingagency.com/free-strategy-call FOLLOW ALONG: Instagram: https://www.instagram.com/direct/t/17844629994457721 Facebook Group: https://www.facebook.com/groups/488948048832631 Podcast: https://www.landscapermarketingshow.com/ Newsletter: https://mailchi.mp/mattthibeau/newsletter VIDEO TIMESTAMPS: 0:00 Intro 0:45 Cost Per Lead 3:22 Appointment Setting Rate 6:37 Close Rate 8:18 Average Order Value 9:46 Customer Aquisition Cost ABOUT MATT: Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.

July 17, 202621 min

#96 - 7 Marketing Mistakes Every Landscaper Must Avoid

Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ Why some landscapers dominate their local market while others struggle ✅ Which marketing mistakes are costing you leads every month ✅ How to build a marketing system that consistently brings in new projects ADDITIONAL RESOURCES: Download a FREE PDF copy of my book, Landscaper Marketing Secrets. Inside, you'll get 150+ pages of real-world strategies showing you how to generate more leads, book more jobs, and scale your landscaping business without guesswork. Get it here: https://mailchi.mp/6857bf96a12e/landscaper-marketing-secrets Grab the FREE Case Study. See the exact Facebook ad copy, offer, and creative we used to help a landscaping client generate $370,000 in sales in just 4 months. Read it here: https://mailchi.mp/978e007b3cdd/casestudy Hire My Agency: If your landscaping or outdoor-living company does $300k–$5M per year, and you want a marketing partner that delivers guaranteed results, apply to work with Savant Marketing. Book your free strategy call here: https://www.savantmarketingagency.com/free-strategy-call FOLLOW ALONG: Instagram: https://www.instagram.com/direct/t/17844629994457721 Facebook Group: https://www.facebook.com/groups/488948048832631 Podcast: https://www.landscapermarketingshow.com/ Newsletter: https://mailchi.mp/mattthibeau/newsletter VIDEO TIMESTAMPS: 0:00 Intro 0:55 Google Reviews 5:23 Outdated Website 7:30 Broad Services 11:58 Faceless Brand 13:52 Branding 16:13 Claims Without Proof 19:01 Ignoring The 95% ABOUT MATT: Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.

July 11, 202617 min

#95 - 7 Marketing Trends EVERY Landscaper Should Know For 2027

Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ The top 7 landscaping marketing trends coming in 2027 ✅ The old strategies that used to work, but are no longer effective ✅ How marketing is shifting as homeowners continue to use AI ADDITIONAL RESOURCES: Download a FREE PDF copy of my book, Landscaper Marketing Secrets. Inside, you'll get 150+ pages of real-world strategies showing you how to generate more leads, book more jobs, and scale your landscaping business without guesswork. Get it here: https://mailchi.mp/6857bf96a12e/landscaper-marketing-secrets Grab the FREE Case Study. See the exact Facebook ad copy, offer, and creative we used to help a landscaping client generate $370,000 in sales in just 4 months. Read it here: https://mailchi.mp/978e007b3cdd/casestudy Hire My Agency: If your landscaping or outdoor-living company does $300k–$5M per year, and you want a marketing partner that delivers guaranteed results, apply to work with Savant Marketing. Book your free strategy call here: https://www.savantmarketingagency.com/free-strategy-call FOLLOW ALONG: Instagram: https://www.instagram.com/direct/t/17844629994457721 Facebook Group: https://www.facebook.com/groups/488948048832631 Podcast: https://www.landscapermarketingshow.com/ Newsletter: https://mailchi.mp/mattthibeau/newsletter VIDEO TIMESTAMPS: 0:00 Intro 0:41 AI Changing Behaviour 2:55 Short-Form Content 5:11 Personal Brands 7:32 Consumer Research 9:49 Speed 12:24 Marketing Funnels 14:51 Niching Down ABOUT MATT: Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.

July 3, 202614 min

#94 - How To Become The #1 Landscaper In Your City

Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ The 7 things that separate average landscapers from the companies everyone knows and trusts—so you can become the go-to choice in your local market. ✅ How to build a landscaping business that's impossible to ignore using online reputation, marketing, branding, and customer experience—not just great workmanship. ✅ A practical roadmap to becoming the #1 landscaper in your city, attracting better projects, charging premium prices, and standing out from your competition. Video Timestamps: 0:00 Intro 0:35 Do Great Work 1:38 Own a Niche 3:10 Online Reputation 5:51 Portfolio 7:19 Impossible To Ignore 10:09 Customer Experience 12:16 Great Team –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build and manage a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Landscapers in Our Free Facebook Community The #1 community for growing your landscaping business using Facebook Ads, Google Ads, Local SEO, and More → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show Every week we're dropping gold to help you elevate your business success → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about why we're the #1 marketing agency for Landscapers → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.