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The Contractor Fight with Tom Reber

Stop stressing out about your contracting business and take back control. The Contractor Fight is bringing respect and dignity back to the trades one contractor at a time. Discover how to market, sell, and consistently produce your projects at a profit with industry expert and powerful motivator Tom Reber. Stop stealing from your family. Earn what you're worth. Build a business that serves you.

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Last Episode Date: 12 October 2024

Total Episodes: 952

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TCF956: Sell Like You Buy
12 October 2024
TCF956: Sell Like You Buy

When you want to buy something and find the right product, even if it’s expensive, you’re willing to spend the money because you see its value. Selling works the same way! If you understand how you feel when you buy something, it can help you sell better. Tim and Derek explain that if you want to boost your sales, you should sell like you buy because this allows you to understand the mindset and needs of your client. It also allows you to sell more effectively by speaking about the value of what you’re offering instead of just the price.In this episode, they discuss:What does it mean to sell like you buyHow spending money on big projects for his home has made Derek more confident when selling expensive services to his clientsSelling like you buy, instead of being afraid of the numbersThe role of sales training, repetition, and learning from mentors to develop your sales skillsBuilding the skills and mindset to attract high-value clients and not be afraid of big projects and costsResources:💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap == Join us in BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Grab the Gear ==https://gear.thecontractorfight.com/ == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig == Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review! Apple Podcasts  Spotify 

12 min
TCF955: Is Your Ladder on the Wrong Wall?
10 October 2024
TCF955: Is Your Ladder on the Wrong Wall?

Today’s guest, Mira, talks about how she built a successful business but felt unhappy and decided to change her path. Mira created a six-figure business but realized that something was missing—she felt unfulfilled and empty inside. She had climbed the ladder of success, but it was leaning against the wrong wall.Mira discusses how important it is to define success on your own terms, listen to your inner voice, and make tough decisions. She also shares how she is now building a career and life that truly fulfills her.Episode Highlights:[00:00] - Intro[00:42] - Mira’s background[02:07] - Mira’s income and business before joining Battleground[06:04] - Transition from being a handywoman to a GC[09:05] - The challenges she faced during her transition[11:11] - Feeling unfulfilled and unhappy despite success[17:44] - How Chris Dwyer helped her realize her ability to make change[21:46] - The body will tell you when you need to figure things out[22:32] - Deciding to step back from the business[24:21] - Mira’s plans to focus on her passion for woodworking[27:30] - Examples of business owners feeling unhappy despite financial success[30:01] - The pressure entrepreneurs put on themselves to have a certain type of business[31:03] - Mira’s non-negotiables[34:22] - Separating her identity from her business[38:55] - Why is Mira a successful business owner?[41:49] - Build a business that serves you, not controls you[43:56] - Not waiting for “someday” to have the life you want[47:42] - Taking many retirements and the value of financial discipline[49:44] - Closing remarksResources:💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap == Join us in BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Grab the Gear ==https://gear.thecontractorfight.com/ == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig == Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review! Apple Podcasts  Spotify

50 min
TCF954: Uniforms & Branding
5 October 2024
TCF954: Uniforms & Branding

Which of these better represents your company: Crews without uniforms, company vehicles, or team members fully decked out in company uniforms and gear? Tim and Derek discuss the importance of uniforms and branding for your business. When people see your crew looking professional, they assume you’re the real deal. But, it’s not just about impressing the customers. Uniforms also have a way of bringing the team together, fostering a sense of unity and pride.In this episode, they discuss:The impact of uniforms and branding on the perception of a company’s professionalismThe connection between branding and company cultureDerek’s experience with hiring a crew without uniformsThe importance of company culture and community and how uniforms can contribute to thisHow wearing company gear can boost team moraleTim’s preference for not being the face of the company and how it allows employees to feel part of the companyResources:💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap == Join us in BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Grab the Gear ==https://gear.thecontractorfight.com/ == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig == Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review! Apple Podcasts  Spotify

11 min
TCF953: Contractor Round Table: What’s Happening in the Industry Right Now
3 October 2024
TCF953: Contractor Round Table: What’s Happening in the Industry Right Now

Neil Kristianson, the CEO of The Contractor Fight, sits down for a round-table discussion with BATTLEGROUND coaches Aaron Harshaw and Tim Cutroni to discuss what’s happening in the contracting industry right now. They discuss the tough challenges contractors are facing in 2024, from dry spells in sales to the shifting market dynamics and how to stay strong in a competitive market. They also share the current state of their businesses and give practical advice for contractors looking to navigate this tricky year.Episode Highlights:[00:00] - Intro[00:41] - Aaron’s bio and his contracting business[01:20] - Tim’s bio and the current state of his business[04:00] - Aaron’s experience of a sales dry spell from Q1 to Q2[05:50] - The mindset shift needed to stay positive in tough times[07:12] - Mindset differences in contractors within BATTLEGROUND vs. outside it [09:57] - How Aaron overcame the dry spell in his business[11:48] - Advice for struggling contractors[13:40] - Stories of recent wins from BATTLEGROUND members[17:44] - Aaron, Tim, and Neil’s plan for 2025[22:29] - Wrap-upResources:💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap == Join us in BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Grab the Gear ==https://gear.thecontractorfight.com/ == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig == Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review! Apple Podcasts  Spotify 

23 min
TCF952: Credibility
28 September 2024
TCF952: Credibility

Imagine you’re hiring someone for an important job or choosing a company to handle a project. What’s the first thing you think about? Credibility. It is super important when it comes to trusting and believing that the person is able to do the job properly. Tim and Derek discuss the importance of credibility in business, i.e., being trustworthy and having people believe in your skills.In this episode, they discuss:What is credibility and the importance of credibility for a businessStory of a doctor who lost credibility because he lacked preparation and clarityThe company that earned Derek’s trust by clearly explaining their workHow branding, experience, reviews, and referrals increase credibilityTips and advice for contractors to build the credibility of their businessResources:💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap == Join us in BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Grab the Gear ==https://gear.thecontractorfight.com/ == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig == Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review! Apple Podcasts  Spotify 

17 min
TCF951: How to Become an Effective Leader
26 September 2024
TCF951: How to Become an Effective Leader

Tom sits down with Mike Claudio to dive deep into the realities of being a CEO and a leader. They share their personal experiences and discuss the tough decisions that come with running a business, building a strong team, letting your team make mistakes, and how to adjust your business during tough times. They also share how to lead with confidence and navigate the ups and downs of entrepreneurship.Episode Highlights:[00:00] - Intro and preview of the episode[01:18] - Staying fit and active[03:13] - The reality of entrepreneurship[04:34] - It’s a tough time for business right now[07:18] - Make decisions by looking at data, not hope[09:30] - The emotional toll of being a CEO[11:43] - Tough times give you wisdom[13:20] - Victim mentality of some business owners[15:15] - Why Tom started his new painting business as a side hustle[17:28] - Adjust according to the needs of the market[20:22] - Email Tom your problem and your plan to fix it[21:12] - CEO is an employee of the company[22:57] - Putting pressure on employees to win[26:31] - The reason why a lot of contractors can’t scale[29:17] - Allowing your team to make mistakes and learn instead of doing everything by yourself[32:14] - Your #1 role as a leader: Teach your people to think[38:16] - The importance of empowering your team[39:46] - How a negative culture can stifle new talent[41:31] - The myth of luck in success[45:18] - Emotional toll of leadership and being willing to make sacrifices[49:28] - Track ROI on every expense[51:14] - Offer services that solve market problems[53:13] - Keep your family informed about the business situation[54:40] - The importance of communication in both personal and professional life[57:09] - Maintaining confidence through tough decisions[1:00:07] - The reality of being a business coach or mentor[1:05:15] - Closing remarksResources:== Mike Claudio Website: https://www.mikeclaudio.com/ == WinRate Consulting: https://www.winrateconsulting.com/ 💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap == Join us in BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Grab the Gear ==https://gear.thecontractorfight.com/ == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber Instagram: <a href="https://thecontractorfight.com/ig"...

69 min
TCF950: Charge What You Need To
21 September 2024
TCF950: Charge What You Need To

“That won’t work in my state,” “People won’t pay that where I’m from” – is this your excuse for not charging what you need to? Tim and Derek are here to tell you to stop selling short. If you want to survive and thrive in your business, you have to stop making excuses and start charging what you need. Whether it’s the size of the town, the competition, or your own fear of asking for more money—it’s all just noise.In this episode, they discuss:The solution to the common excuse: “That won’t work in my state” or “People won’t pay that where I’m from.”Traveling to the areas where the money is Providing value and building your brand to justify higher pricesYou can’t make excuses for not being successfulCharging what the job is worth and not undervaluing your servicesThe value of experience and training in boosting your confidence as a contractorResources:💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap == Join us in BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Grab the Gear ==https://gear.thecontractorfight.com/ == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig == Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review! Apple Podcasts  Spotify

16 min
TCF949: Hiring a Winning Team
19 September 2024
TCF949: Hiring a Winning Team

Hiring is probably an issue that you’re having right now in your contracting business. And many contractors don’t have a hiring problem as much as they have a keeping them problem. In this episode, Tom sits down with Ryan — the founder and CEO of Core Matters, a company that helps businesses attract, hire, and retain qualified employees. The two talk about how to attract and hire the right talent and keep them in your business.Episode Highlights:[0:00] - Intro[00:30] - Ryan’s bio and what Core Matters does[01:08] - Hiring frontline workers[03:09] - People leave bosses, not jobs[04:30] - The core fit hiring system[06:03] - 3 questions for business owners to identify their core values[08:04] - Addressing the question: What’s in it for me?[09:44] - Growth Accelerator Program (GAP)[10:26] - It’s not a hiring problem. It’s keeping them problem[11:12] - Some reasons why employees leave[12:25] - Why behavior matters in hiring and retention [15:39] - Having clear communication and keeping promises[19:35] - How poor communication can make employees feel insecure about their jobs[21:15] - Advice for those who are afraid to hire[24:25] - Recognizing and utilizing the talents of existing employees[26:17] - Hire Better People Faster book[27:00] - How to work with Ryan[27:41] - What working with Core Matters looks like[29:06] - Identifying and hiring the right talent[33:56] - Closing remarksResources:== Core Matters Website: https://corematters.com/book-a-call/ == Get Hire Better People Faster book: https://corematters.com/freebook/ 💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap == Join us in BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Grab the Gear ==https://gear.thecontractorfight.com/ == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig == Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review! Apple Podcasts  <a...

36 min
TCF948: Feeling like an Imposter?
14 September 2024
TCF948: Feeling like an Imposter?

Do you feel uncomfortable when talking to clients? Do you doubt your pricing? Do you fear that the client is going to find out you have no idea what you’re doing? This is known as imposter syndrome — nagging self-doubt that makes you feel like a complete imposter. In this episode, Tim and Derek talk about what it is like to have imposter syndrome and share tips on how to silence that nagging inner critic and start feeling more confident in your abilities.In this episode, they discuss:Recognizing the signs of imposter syndromeRoots of imposter syndrome — negative beliefs or messages from the pastRecognizing negative self-talk or limiting beliefs from the past and rejecting themThe importance of role plays and repetition of skills to overcome imposter syndromeThe importance of surrounding yourself with knowledgeable people and mentorsThe power of admitting when you don’t have all the answers and leaning on othersResources:💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap == Join us in BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Grab the Gear ==https://gear.thecontractorfight.com/ == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig == Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review! Apple Podcasts  Spotify

12 min
TCF947: How Contractors Build Strong Teams
12 September 2024
TCF947: How Contractors Build Strong Teams

Having great skills alone isn’t enough to run a successful business. You also need a strong, high-performing team of subcontractors or employees. But building a strong team isn’t an easy task. Tom sits down with Jason Paris, founder of Paris Painting, to learn his secrets for building a strong team. Jason shares some valuable lessons he’s learned about building a high-performing team over the past decade of growing his company to $10 million in annual revenue.Episode Highlights:[00:00] - Intro[01:38] - Jason’s background[03:20] - How Jason started Paris Painting as a side hustle[04:34] - Jason’s first five years in business[05:43] - Hitting his $1 million in revenue[07:00] - How empowering his team helped him scale the company[07:47] - The mistakes he made with his early hires[10:17] - Jason’s personal life and hobbies[11:26] - Delegating and giving ownership to others[14:43] - the mistake of stepping away from company culture[17:29] - Intentions Vs. Goals[19:20] - Passions are the fuel for your goals[20:12] - Taking care of yourself first before serving your family or business[23:24] - Who you are is shaped by consistent actions and decisions[25:48] - The cognitive dissonance between actions and intentions[27:56] - Lessons he learned from his experience with ultra-marathons[31:48] - Tom and Jason’s struggles with negative self-narratives[35:58] - Building a successful team of subcontractors[39:53] - Jason’s biggest hindrance to growth: Attracting leadership talent[40:56] - Encouragement for entrepreneurs[43:13] - Best way to reach out to Jason[44:48] - Two big complaints of Painting Contractors[45:16] - Wrap-upResources:== Jason on Instagram: @jasonparis_philosopher  == Jason’s email: jason@aleph-mgmt.com 💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/ 💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap == Join us in BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Grab the Gear ==https://gear.thecontractorfight.com/ == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig == Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review! <a...

46 min
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