The Content Strategy Podcast

Hosted by Kristina Halvorson

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Apr 2024

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About the show

A podcast for people who care about content. Join host Kristina Halvorson and guests for a show dedicated to the practice (and occasional art form) of content strategy. Learn more at https://www.braintraffic.com/podcast!

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60 recent

April 30, 2024Episode 7044 min

Episode 69: Sara Wachter-Boettcher - Taking responsibility for how you show up in the workplace

Kristina Halvorson chats to Sara Wachter-Boettcher about the challenges content professionals face in the workplace. They discuss the need for validation, the importance of setting goals within your control and explain the window of tolerance. Sara also introduces a new workshop series, the Manager's Playbook, which focuses on improving relationships and communication in the workplace.

April 16, 2024Episode 6944 min

Episode 68: Nikki Godley and Rob MacFie - Maturing content and design at scale

Kristina Halvorson interviews Rob MacFie and Nikki Godley from Wise about their work in scaling content and design across the organization. They cover the challenges of rapid growth and the need to create a clear mission and principles for the team. Rob and Nikki explain the process of developing a career map and discuss the importance of creating pay parity across disciplines. The chat reveals how storytelling has played a role in communicating impact and creating influence to build a user-centred culture. It’s jam packed with advice and examples.

March 19, 2024Episode 6843 min

Episode 67: Trisha Causley and Maria Hofstetter - Content design and AI

Kristina Halvorson interviews Trisha Causley and Maria Hofstetter, both content designers at Shopify. They discuss the role of large language models (LLMs) in AI, the importance of prompts and instructions in guiding LLMs, and the potential career paths for content designers in the AI field. There’s practical advice and examples, bringing clarity and valuable discussion to an ever important topic for those working in content and UX.

February 27, 2024Episode 6739 min

Episode 66: Jeff Eaton - The importance of observability in assessing content

In this episode, Kristina Halvorson interviews Jeff Eaton, a partner at Autogram. They share the challenges organizations face in content production and management and discuss the importance of observability in assessing content quality and effectiveness. The conversation leads to the key roles needed in content strategy and to the importance of starting with small pilot projects to gather data and build confidence before implementing large-scale changes. Plus, Kristina and Jeff find time to chat about the role of storytelling in strategy and the need to articulate a theory of change.

January 30, 2024Episode 6634 min

Episode 65: Erica Jorgensen - The value and impact of content work

Kristina Halvorson interviews Erica Jorgensen, a content designer and author of the book "Strategic Content Design: Tools and Research Techniques for Better UX." They discuss the role of content designers in organizations and the need to demonstrate the value of content. Erica emphasizes the need to use data and analytics to measure the impact of content work and provides insights and advice on documenting content patterns, collaborating with stakeholders, and leveraging data to drive business impact. She also shares her thoughts on the future of content strategy and the importance of content designers taking on leadership roles within organizations.

January 16, 2024Episode 6541 min

Episode 64: Meghan Casey - Improving approaches to content with collaboration and curiosity

Kristina Halvorson and Meghan Casey, two of the field’s most experienced practitioners, interview each other for the Content Strategy Podcast. They discuss the importance of collaboration and fostering curiosity, effective listening and common points of friction within an organization. The chat also covers the challenges of working with non-content leaders, the current state of the content strategy field and advice and insights to help leaders evolve their content process maturity.

December 6, 2023Episode 6443 min

Episode 63: Kaysie Garza - A multidisciplinary approach to content at Hotjar

Kaysie Garza, Content Design Lead at Hotjar, discusses the role of content design within the organization and its collaboration with other teams. Kaysie delves into communicating research effectively, a collaborative approach to naming and offers advice for hiring content designers. The conversation delves into the structure of user experiences at Hotjar, with a focus on enterprise level customer journeys and the evolving nature of these journeys based on strategic research.

November 15, 2023Episode 6345 min

Episode 62: Mark McCormick - Content strategy and the customer experience

Mark McCormick, a retired content strategy and customer experience leader. He joins Kristina on the Content Strategy Podcast where they discuss the importance of content strategy and its evolution over the years. Mark shares his insights on the roles and processes of content strategists and emphasizes the need for content strategists to see themselves as leaders. They also cover the white paper Mark wrote on content strategy and its major sections, as well as discussing content as a strategic asset and advantage and enterprise content strategy.

October 10, 2023Episode 6246 min

Episode 61: Morgan Marie Quinn - Getting to grips with large language models

Morgan Marie Quinn is a Content Design leader at Google where she oversees content teams across Bard and Google Assistant. Morgan joins Kristina to talk about all things large language models (LLMs) and generative AI. From defining LLMs, accuracy, vulnerabilities and governance, this episode has it all direct from someone at the forefront of this new era for content design.

September 26, 2023Episode 6143 min

Episode 60: Keri Maijala - Building and leading a content practice at LinkedIn

Keri Maijala has been in the user experience space for more than 20 years. Currently leading a content design team at LinkedIn, Keri has a wealth of knowledge and experience which she shares in her chat with Kristina. No topic was off limits as they chatted about content skill sets and roles, the evolution of content and UX terminology, the invisible work of content design and connecting the dots between business goals and content design.