Let's Talk Sales

Hosted by Ann Keaney

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Episodes

270

Latest episode

Aug 2025

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About the show

Let's Talk Sales is a podcast dedicated to helping established coaches, consultants & sellers pour rocket fuel under their current strategies and breakthrough 6 & 7 figures, using Human Behavior Sales™ techniques. I'm Ann Keaney and over the last 2 decades, I've been hired by multi millionaires to lead their sales campaigns, train their sellers and create rapid sales growth. Serving thousands of women in my own business, to think, do, and experience sales differently, eliminate traditional, dated, ineffective and plain wrong sales strategies and Rapidly Peak Sales Performance™.

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August 18, 202540 min

4 Things Required in Today's Market to Close a Sale

In today’s episode of Let’s Talk Sales , I break down the four non-negotiables required to close sales in today’s market. The market hasn’t gotten harder — it’s gotten different. Buyers are behaving differently, and the sellers who are still showing up the way they did in 2020 are struggling. You’ll hear the exact four shifts I teach my clients — and use in my own business — to create consistent, daily sales: Stop training your audience with free tips. Know the difference between a brain picker and a buyer. Communicate your solution clearly and quickly. Build and work a Buyers List™ every day. These are the same shifts helping our clients generate tens of thousands of dollars in sales within days or even hours — with the audience they already have. If you’re ready to solve these expensive problems and start closing with speed and consistency, this episode shows you how. And on August 21 , I’m hosting a free 45-minute masterclass showing you exactly how to execute this in your own business so you can start generating daily sales — ethically, organically, and consistently. ⁠⁠ https://annstrout.com/social-selling-for-daily-sales-masterclass ⁠⁠

August 11, 202540 min

The One & ONLY Recession-Proof Sales System For Daily Sales Online

The online market has changed — permanently. AI-souped funnels, mass posting, and shiny strategies aren’t converting like they used to… and they’re not coming back. In this episode, I break down exactly how to win in a high-trust recession: The 3 shifts you must understand about today’s buyers (and how they buy) Why “lazy selling” is dead and what’s replacing it How to build the kind of trust that gets buyers saying “yes” faster — even in a saturated market This is the same approach I’ve used for 20+ years, from my first sales on food stamps to the systems multi-millionaires now hire me to install. And on August 21 , I’m hosting a free 45-minute masterclass showing you exactly how to execute this in your own business so you can start generating daily sales — ethically, organically, and consistently. ⁠ https://annstrout.com/social-selling-for-daily-sales-masterclass ⁠

August 4, 202550 min

The ONLY thing you need to WIN at the game of sales in THIS market

Strategy has become the new distraction. In this raw and unfiltered episode, I’m exposing the real reason so many brilliant, capable entrepreneurs are unraveling emotionally and financially — even after investing tens of thousands of dollars into programs that promised growth. Here’s the truth: You don’t have a strategy problem. You have a skill gap that nobody’s talking about. We’ll cover: – Why strategy without skill creates confusion, burnout, and revenue instability – The dirty secret behind high-volume group programs (and who they’re really optimized for) – Why talented entrepreneurs are being made to feel like they’re the problem – What actually moves the needle (and what never will, no matter how many times you try it) – The daily sales system I teach that produces money-in-the-door results fast If you’re feeling disconnected, discouraged, or questioning what’s wrong with you — this episode will bring the clarity (and fire) you’ve been needing. And if you want to see me break these systems down in real time, go deeper, and get your questions answered… Join my free 45-minute Sales Masterclass on August 21. It’ll change the entire game for you when it comes to sales — and yes, there’s a replay if you can’t make it live. https://annstrout.com/social-selling-for-daily-sales-masterclass

July 28, 202550 min

What Actually Builds Buyer Trust in 2025

In this episode, we’re getting into one of the most misunderstood parts of the sales process in 2025 — building actual trust with potential buyers. Because if you’ve been showing up, creating content, doing all the “right” things… but your sales still feel unpredictable or quiet? It’s not that your content isn’t good. It’s that content alone isn’t what builds trust anymore. This episode breaks down: What actually makes a buyer feel ready to buy How most content today is building authority, not trust Why posting more isn’t the answer (and what to focus on instead) How to move buyers from curiosity to conversion — faster and more predictably 🎧 Tune in and see what shifts when you install this one layer under your marketing. Social Selling For DAILY Sales Masterclass happening LIVE on August 21st @ 12pm EST / 9am PST I'll show you EXACTLY what my clients and I are doing daily to Attract Higher-Quality Leads & Turn Conversations Into Clients Fast Register for free here: https://annstrout.com/social-selling-for-daily-sales-masterclass Wanna SKIP the line and get straight to sales? The Sales Accelerator™ Monthly Program is open right now for just $67/mo. You can cancel anytime and there's no contract. https://annstrout.com/the-sales-accelerator **Join our newsletter and get weekly a dose of practical and proven sales tips and empowerment sales strategies delivered straight to your inbox! ⁠ https://annstrout.com/weekly-newsletter

July 21, 202548 min

The Real Reason Your Marketing Isn't Converting & Sales Feel Random

You’re creating content.You’re growing your audience.You’re launching harder than ever. And still… the sales feel like they don’t match the effort. You’re not imagining it. In this episode, I’m breaking down the invisible gap most business owners are missing — the piece underneath the marketing, content, and launches that’s costing you predictable, scalable, high-quality sales. I’m not talking funnels. Not more ads. Not more posts. This is about what to do once the marketing is working ... and how to stop watching leads slip through the cracks. I’ll show you: Why today’s buyers are more private and less responsive than ever The 3-part system I use to work less, sell more, and never chase leads How to spot buyer behaviors you’re probably missing right now Why marketing alone will never close your sales in 2025 This is how we make every piece of visibility actually lead to revenue. You’re about to see exactly what’s missing — and what to install to fix it. Let’s talk sales. The Sales Shift Workshop: What Actually Works to Find & Convert Real High Quality Buyers in 2025 This is a free, high-level training designed specifically for business owners who want: More consistency (without relying on full launches or funnels) Higher-quality leads (without more content) A daily system that makes sales feel easier and more in-flow Whether you're scaling up or still deep in delivery, this will help you create a system that supports both. 👉 Register here https://annstrout.com/social-selling-for-daily-sales-masterclass **Join our newsletter and get weekly a dose of practical and proven sales tips and empowerment sales strategies delivered straight to your inbox! https://annstrout.com/weekly-newsletter Ready to sell smarter — not harder? The Sales Accelerator gives you the system, strategy, and support to turn warm audiences into consistent daily sales… without burnout, tech, or endless content loops. You’ll get access to proven campaigns, wordtracks, and live support that help you: ✔️ Spot real buyers fast ✔️ Work a real sales process daily ✔️ Generate high-ticket sales in less time Join now for just $67/month 👉 Join Sales Accelerator Now https://annstrout.com/the-sales-accelerator

July 8, 202542 min

How We Closed $12M in Sales From a “Dead” List (With One Hour a Day)

In this episode, I’m walking you through how we pulled over $12 million in sales from a list that everyone thought was “dead.” No new leads.No ads.No funnel. Just one hour a day — using our simple Power Hour™ strategy. I’ll show you: → What’s actually killing your sales momentum (hint: it’s not your content) → The four Buyer Readiness stages and how to move people through them → The exact system we dropped into a multi-7-figure company to close millions from dormant leads → And how to apply it inside your own business — even if you don’t have a team If you're tired of chasing cold leads and want a daily rhythm that works — this episode is your next move. Plus, I’m giving you the behind-the-scenes invite to our upcoming Find Your Buyers. Sell to Them. Live. bonus intensive inside The Sales Accelerator™. Let’s go. The Sales Accelerator is open at a FOUNDERS RATE of just $67/mo! If you want help building a real sales system — one that turns your visibility into revenue without guessing or launching — that’s exactly what we help you do inside The Sales Accelerator™. We’ll help you set up and build your Buyers List™, install a repeatable Power Hour™, and start converting ready-to-buy leads daily — no funnels, ads, or complicated tech required. 🟡 And when you join now, you’ll get a free ticket to our half-day " Build It. Work It. Convert It™ LIVE Intensive " — happening July 23, where we’ll help you find 50 high-quality leads for your buyers list, sitting in your current audience, and use our Sales Sprint campaign wordtracks to convert them — live on the call together. Founder's rate is just $67/month → No contract → No commitment → Cancel anytime 🟡 And we have a PAY IN FULL BONUS: just $597 for the entire year, you’ll get a Free Pass to our annual "Create Your Black Friday Offer + Promo Content" Half-Day Virtual Event! (replay access). This is one of our most POPULAR annual events! Join Sales Accelerator™ here: https://annstrout.com/the-sales-accelerator

June 30, 202540 min

The Blindspot Behind the Million Dollar Brands

The Blindspot Behind the Million Dollar Brands — And What It Means for Your Sales in 2025 In this week’s Let’s Talk Sales, I'm pulling back the curtain on what’s actually happening inside seven and eight-figure brands right now—and why it matters more than ever for the way you’re selling in 2025. I'm revealing the blind spots even the biggest names in the industry are missing, why their old strategies are quietly bleeding money, and how I'm rebuilding backend sales infrastructure that turns "visibility" into actual income. This episode breaks down what’s really not working anymore (even if it used to), why your offer isn’t the problem, and the specific pivots your sales process needs to stay relevant and revenue-generating—no matter your size. You’ll never look at “doing more” the same way again. _____________ 👀 Ready to see what’s actually causing your sales slowdowns in 2025? Join me for a brand-new 3-day Sales Challenge where we’ll clean up the clutter, sharpen your strategy, and build a high-converting, repeatable sales system that actually works with the buyers already around you. ⚡️We’re talking: → Identifying real, ready-to-buy leads → Turning visibility into revenue → And finally building sales consistency that doesn’t require more content, more ads, or more hustle 🗓 July 8–10 at 12pm EST 🎯 No fluff. No theory. Just sales that stick. Save your seat here → https://peaksalesperformance.com/3-day-sales-challenge-july

June 23, 202530 min

How to Sell in a Market When People Are Holding Money Tighter

In this episode, I’m sharing five patterns that quietly stall growth inside six- and seven-figure businesses—and five things I’m helping clients double down on right now to create simpler, more consistent sales. This isn’t about hustle, pressure, or adding more to your plate. It’s about refining what already works—and shifting how effort gets applied. I’m also breaking down what I see inside the back-end of the biggest brands and coaching companies: what’s creating bottlenecks, where money is being left on the table, and how to reset your rhythm so your sales feel aligned, steady, and scalable. If more consistency is the goal, this conversation will give you the focus to get there. Let's dive in! _____________ SALES ACADEMY ENROLLMENT IS OPEN! We give you structure and consistent sales. Every client starts with this: Cash Sales Blitz to generate immediate revenue Build a Buyers List™ — an off-platform, cherry-picked list of actual buyers Work that list daily using our Cold to Client Cycle™ Qualify leads in 15 minutes or less using the 5-Star Framework™ Follow up with power and precision using the FU10x Method™ Plug everything into our Power Hour™ so you’re done in 2–3 hours a day It’s simple.It’s proven. It’s all sales. No fluff. No distractions. This market isn’t complicated—it’s just different. Buyers don’t want hype. They want certainty.They want a clear path. They want to trust that what you’re selling is the right fit—and they want to see themselves inside of it. If your content isn’t doing that...If your sales convos aren’t doing that... You’re going to lose them. Not because they weren’t a good lead. But because you didn’t give them the clarity they needed to buy. Ready to change that? Sales Academy is $5K for the year.No fluff. No filler. No upsells. Just pure SALES strategy built for today’s market Rooted in human behavior. Powered by real conversations. Driven by repeatable systems that convert. We’re not here to “teach you sales.” We’re here to help you consistently make them. If you’re showing up, doing the work, and still waiting for your sales to catch up to your effort—this is your move. ⁠⁠⁠⁠⁠⁠⁠ Message me on Voxer ⁠⁠ ⁠⁠⁠⁠⁠ OR ⁠⁠⁠ ⁠⁠ DM me on LinkedIn ⁠⁠ ⁠⁠⁠ to chat about what your path could look like with us.

June 16, 202515 min

Your Marketing Is Working — Here's What Comes Next

You’ve built your brand, you’re visible online, you’ve got an audience — so why does it still feel like sales are harder than they should be? In this episode, we dig into the real gap between visibility and conversion: a sales strategy. Not theory. Not hustle. Not launching something new. We’re talking about a structured, buyer-centric system that multiplies your marketing and gets daily results. If your revenue is still tied to whether or not people see your content, attend your launch, or respond to your posts — this one’s for you. You'll learn: Why marketing and sales are not interchangeable (and what to do about it) The key indicators your business is missing a sales strategy What happens when you build a process that works under your existing marketing — without burning anything down If you’re still doing manual sales tasks, feeling like every sale is a hustle, or wondering why your launches don’t create repeatable results — this is your next listen. _____________ SALES ACADEMY ENROLLMENT IS OPEN! We give you structure and consistent sales. Every client starts with this: Cash Sales Blitz to generate immediate revenue Build a Buyers List™ — an off-platform, cherry-picked list of actual buyers Work that list daily using our Cold to Client Cycle™ Qualify leads in 15 minutes or less using the 5-Star Framework™ Follow up with power and precision using the FU10x Method™ Plug everything into our Power Hour™ so you’re done in 2–3 hours a day It’s simple.It’s proven. It’s all sales. No fluff. No distractions. This market isn’t complicated—it’s just different. Buyers don’t want hype. They want certainty.They want a clear path. They want to trust that what you’re selling is the right fit—and they want to see themselves inside of it. If your content isn’t doing that...If your sales convos aren’t doing that... You’re going to lose them. Not because they weren’t a good lead. But because you didn’t give them the clarity they needed to buy. Ready to change that? Sales Academy is $5K for the year.No fluff. No filler. No upsells. Just pure SALES strategy built for today’s market Rooted in human behavior. Powered by real conversations. Driven by repeatable systems that convert. We’re not here to “teach you sales.” We’re here to help you consistently make them. If you’re showing up, doing the work, and still waiting for your sales to catch up to your effort—this is your move. ⁠⁠⁠⁠⁠⁠ Message me on Voxer ⁠ ⁠⁠⁠⁠⁠ OR ⁠⁠⁠ ⁠ DM me on LinkedIn ⁠ ⁠⁠⁠ to chat about what your path could look like with us.

June 9, 202543 min

BTS of my Daily Sales Actions- What I Actually Do (And Say) to Create High-Ticket Sales Every Week

This week’s episode pulls back the curtain on the real reason some entrepreneurs keep waiting on sales… while others make them daily. Inside, I'll walk you through the exact frameworks and wordtracks my clients and sales teams use to generate high-ticket sales—without complicated funnels, 18-step content plans, or endless launches. You’ll learn: The Power Hour™ strategy that replaces busywork with bank deposits How to work your Buyers List™ from hottest to coldest (with examples) The 5-Star Framework™ for qualifying in 15 minutes flat What to actually say when following up (without sounding like a sales robot) This isn’t about theory—it’s exactly what I does in my own business daily, and what my clients follow to make consistent, high-profit sales without relying on "maybe they'll DM me" energy. _____________ SALES ACADEMY ENROLLMENT IS OPEN! We give you structure and consistent sales. Every client starts with this: Cash Sales Blitz to generate immediate revenue Build a Buyers List™ — an off-platform, cherry-picked list of actual buyers Work that list daily using our Cold to Client Cycle™ Qualify leads in 15 minutes or less using the 5-Star Framework™ Follow up with power and precision using the FU10x Method™ Plug everything into our Power Hour™ so you’re done in 2–3 hours a day It’s simple.It’s proven. It’s all sales. No fluff. No distractions. This market isn’t complicated—it’s just different. Buyers don’t want hype. They want certainty.They want a clear path. They want to trust that what you’re selling is the right fit—and they want to see themselves inside of it. If your content isn’t doing that...If your sales convos aren’t doing that... You’re going to lose them. Not because they weren’t a good lead. But because you didn’t give them the clarity they needed to buy. Ready to change that? Sales Academy is $5K for the year.No fluff. No filler. No upsells. Just pure SALES strategy built for today’s market Rooted in human behavior. Powered by real conversations. Driven by repeatable systems that convert. We’re not here to “teach you sales.” We’re here to help you consistently make them. If you’re showing up, doing the work, and still waiting for your sales to catch up to your effort—this is your move. ⁠⁠⁠⁠⁠ Message me on Voxer ⁠⁠⁠⁠⁠ OR ⁠⁠⁠ DM me on LinkedIn ⁠⁠⁠ to chat about what your path could look like with us.