The Complex

Hosted by Katrina Greene

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Mar 2026

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About the show

Apartment industry expert Katrina Greene covers the often-complicated and always-interesting topics related to operating a multifamily property—known on the street as an apartment complex. Through interviews and candid discussion with experts and insiders on everything from trash removal and AI to workforce management and pest control, this podcast bridges the gap between investors and front-line workers with valuable insights for listeners at all levels.

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17 recent

March 16, 20261 hr 16 min

Multifamily Operator-Vendor Relationships

The multifamily tech space is incredibly noisy right now. Are operators treating the root "illness" or just throwing tech at the "symptoms"?On the latest episode of The Complex, Katrina Greene, SVP of Property Management at Gray Residential, sits down with Brittani Brodt, EVP of Sales at Jars Capital. They dive into the flooded tech landscape and discuss why early adopters of AI are already realizing the unmatched value of human connection in leasing. Plus, they share insights on the fine art of surviving—and nailing—the vendor pitch.Whether you are an operator trying to balance automation with authentic human touch points, or a vendor trying to figure out why your cold emails are getting ignored, this conversation is packed with takeaways.

February 16, 20261 hr 28 min

Insuring Multifamily Properties

Insurance isn’t sexy until it is.When premiums jump 30%, claims go nuclear, and underwriters start saying “no,” suddenly it matters a lot.Katrina welcomes Eric Rich, Partner at McGowan Insurance Group, for a candid conversation about the real forces driving insurance costs in multifamily.From humble beginnings to leading a 60-person sales team, Eric shares:• Why the hard market hit so hard• How operators can proactively reduce risk• The truth about umbrella policies• Real claim stories (including a $7M case)• Why relationships matter more than everThis isn’t just about policies — it’s about protection, strategy, and leadership.

January 8, 20261 hr 18 min

WHAT CAN MULTIFAMILY OPERATORS LEARN FROM SHORT-TERM RENTALS?

In this episode of The Complex Podcast, Katrina Greene talks with STR expert Max French about occupancy benchmarks, dynamic pricing, instant guest communication, and why experience—not just price—drives demand.A must-listen for multifamily and hospitality professionals rethinking leasing, service, and revenue.

December 10, 202556 min

Apartment Searching with AI: The Good, the Bad, and the Useful

In this episode, we sit down with a multifamily professional who recently found herself on the other side of the leasing desk—as a real apartment hunter. Despite her industry experience, she still had to navigate the same challenges everyday renters face: comparing neighborhoods, weighing amenities, managing budgets, and ultimately making a real decision about where to live. She shares what surprised her, what the industry often overlooks about the renter journey, and how going through the process personally reshaped her perspective as a professional. It’s a candid look at searching for an apartment when you’re both an insider and a consumer.

July 3, 20251 hr 26 min

What Does Leadership Look Like in the Apartment Industry?

Tom Meier of Equis Consulting re-joins The Complex for another excellent discussion about leadership in the multifamily industry. Tom has appeared on The Complex once before, and in this appearance, he shares more of his insights on the workplace with host Katrina Greene, Sr. VP of Property Management at Gray Residential.Equis Consulting Link: https://equisconsulting.com/Equis Consulting Podcast: https://equisconsulting.com/podcast/Stay on top of the latest multifamily news and research with our free newsletter: ⁠⁠https://www.graycapitalllc.com/newsletter DISCLAIMERS: This video does not constitute professional financial advice and is for educational/entertainment purposes only. This video is not an offer to invest.

August 15, 202451 min

Internship and the Multifamily Career Path with Sam Neale

Gray Residential Director of Property Management Katrina Greene speaks with Gray Capital Intern Sam Neale about his experiences as an intern at Gray Capital and his perspective on the different kinds of work within the multifamily industry. Learn more about Gray Residential: https://grayres.com/ Stay on top of the latest news and research on the multifamily market with our free newsletter: ⁠https://www.graycapitalllc.com/newsletter⁠ DISCLAIMERS: This video does not constitute professional financial advice and is for educational/entertainment purposes only. This video is not an offer to invest.

August 5, 20241 hr 7 min

Overcoming Rental Delinquencies and Renter Challenges

Gray Residential Director of Property Management Katrina Greene speaks with Gray Residential Portfolio Support Specialist Bronti McClellan about the most effective, person-centered approaches to resolving renters' issues with rental payments. Mentioned in the podcast: Poverty by America by Matthew Desmond How the Other Half Banks by Mehrsa Baradaran Learn more about Gray Residential: https://grayres.com/ Stay on top of the latest news and research on the multifamily market with our free newsletter: ⁠https://www.graycapitalllc.com/newsletter⁠ DISCLAIMERS: This video does not constitute professional financial advice and is for educational/entertainment purposes only. This video is not an offer to invest.

April 29, 20241 hr 18 min

Fighting for Apartment Marketing and Lead Generation

Nikki Crosby, VP of Marketing at Thompson Thrift joins Katrina to discuss the evolution of marketing, the fundamentals that remain today and how operations teams are fighting to keep lead generation dollars while our tech stack grows. Stay on top of the latest multifamily news and research with our free newsletter: ⁠⁠https://www.graycapitalllc.com/newsletter DISCLAIMERS: This podcast does not constitute professional financial advice and is for educational/entertainment purposes only. This podcast is not an offer to invest.

March 4, 20241 hr 19 min

Evictions and Preventing the Cycle of Harm

Guest J.F. Beatty (Landman Beatty, Lawyers) and host Katrina Greene talk through the current state of evictions in Indiana and how the loss of revenue is interrupting the cash cycle for landlords. They touch on fraud, eviction diversion programs, motivation of the courts, and general landlord struggles in dealing with delinquency and prevention the cycle of harm that evictions cause for both residents and owners. Stay on top of the latest multifamily news and research with our free newsletter: ⁠⁠https://www.graycapitalllc.com/newsletter DISCLAIMERS: This video does not constitute professional financial advice and is for educational/entertainment purposes only. This video is not an offer to invest.

January 23, 20241 hr 16 min

Self Awareness in the C-Suite with Tom Meier

Tom Meier of Equis Consulting joins Katrina for a discussion about leadership at all levels. Tom has given himself the unofficial but very real title of "corporate therapist", although his true title is Executive Coach and Co-Owner. Tom works with executives and stakeholders in companies of all sizes and has found similarities in behavior and self-awareness (or lack thereof) that detract from success and healthy, productive workplaces. On this episode of the Podcast, Tom and Katrina reveal common actions by many people in the C-Suite and breaks down a few common attributes that are necessary to lead a team to greatness. Stay on top of the latest multifamily news and research with our free newsletter: ⁠⁠https://www.graycapitalllc.com/newsletter DISCLAIMERS: This podcast does not constitute professional financial advice and is for educational/entertainment purposes only. This podcast is not an offer to invest.