The Commercial Painting Podcast

Hosted by David Chism and Aaron Moore

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Latest episode

Oct 2026

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EN-US

About the show

Commercial painting professionals and business owners! Are you looking for a place where you can sharpen your skills, find fresh insights, and get a pulse on the industry across the country? You found it. Listen in as David Chism and Aaron Moore discuss relevant commercial painting topics: marketing, sales, hiring, business development, technology, and more. They'll interview key thought leaders from across the country as well, each bringing a unique skillset and perspective to the discussion.

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56 recent

November 5, 202628 min

Execution Beats Everything: Why Most Commercial Sales Plans Fail with Mike Green

In this episode of the Commercial Painting Podcast, host David Chism welcomes back Mike Green, VP of Sales at Ironhead Roofing and a commercial sales coach. If you missed Mike’s first appearance, catch up on Episode 43 . Mike shares how he went from recruiter with no sales experience to out-generating three veteran reps in a single winter competition, and how that launched a career built on self-generated, non-referral commercial deals. He breaks down what a strong business development plan looks like for commercial painting contractors: a finite target list of 50 to 100 accounts, practiced messaging, and a defined outreach cadence. Throughout the conversation, Mike and David explore why execution is where most sales plans fall apart. Mike explains that reps can have phenomenal scripts and detailed plans, but the real challenge is doing the activity every day. They discuss the role of sales managers and coaches in creating accountability, even for self-motivated high performers. They also cover what to look for when hiring salespeople, including a competitive spirit, comfort with hearing “no,” and a self-starter drive, whether the candidate comes from athletics, the military, or outside the trades. CONNECT WITH OUR GUEST Ironhead Roofing mike@ironheadroofing.com CONNECT WITH US Podcast website Request a FREE 1-Hour Consultation with David Chism EPISODE SPONSORS The Wooster Brush Company The Commercial Painting Industry Associate (CPIA) DC Marketing Group If you enjoyed this episode, remember to like, share, and subscribe!

October 22, 20261 hr 6 min

Building a Smarter Tech Stack for Your Painting Company with Chris Kiefer

In this episode, Aaron sits down with Chris Kiefer, founder of Boolean Automation and the PaintOS platform. Chris is an engineer by training who spent three years as marketing director at Webfoot Painting, where the company doubled from $10M to $20M in revenue. After other painting companies kept asking him to set up the systems he’d built, he started working as a “software integrator” for the industry. He helps owners cut through the noise of competing tools and build a tech stack around their business goals. Aaron and Chris dig into what a good tech stack looks like, which tools to buy and which to build, why integration capability matters more than any single platform, and how to use AI without trusting it blindly. They also compare CRMs and project management tools, talk through software costs, and discuss why owners need to learn AI themselves rather than hand it off. Key Takeaways Why a good tech stack starts with your vision for the business, not a software demo How to decide what to buy off the shelf (email, CRM, accounting) and what to build (estimating tools that capture your proprietary process) Why APIs, MCPs, and integration capability should be the first question you ask any software vendor The case for “the fewest tools possible, as many as necessary” over an all-in-one system A benchmark for technology spending (2-3% of gross revenue) and how to avoid being over-sold by software reps Why learning AI is today’s equivalent of learning to type, and how owners can build the skill Connect with Our Guest Chris on LinkedIn Email: chris@paintos.app Website: PaintOS Connect with Us Podcast website Request a FREE 1-Hour Consultation with David Chism Episode Sponsors The Wooster Brush Company The Commercial Painting Industry Associate (CPIA) DC Marketing Group If you enjoyed this episode, be sure to like, share and subscribe!

September 16, 202647 min

From Employees to Owners: Building Pro Paint Solutions with Mike Barrett & Bill Curtindale

In this episode, Aaron sits down with Mike Barrett and Bill Curtindale, co-founders of Pro Paint Solutions in the Seattle metro area. Both Mike and Bill spent years as employees and eventually senior leaders at another commercial painting company before striking out on their own in March 2021. Now five years in, they share how they built a profitable, debt-free business, kept their 50/50 partnership strong, and set a plan to step back from day-to-day operations over the next five years. This conversation is especially relevant for painting company owners worried about key employees leaving to start competing businesses, and for employees weighing whether to make the leap into ownership themselves. Key Takeaways How Mike and Bill's decade-plus at a former employer shaped their approach to ownership Why it only took about three months to go from "we should consider this" to launch day The cultural commitments they made to avoid repeating their former employer's mistakes How they built a debt-free, self-funded company from year one What they track weekly to stay fiscally disciplined and catch problems early How a 50/50 partnership survives disagreements without a tiebreaker Their 10-year plan to grow to $15M in revenue and step back from daily operations Connect with Our Guests Bill on LinkedIn Mike on LinkedIn Website: Pro Paint Solutions Connect with Us ⁠⁠⁠Podcast website⁠⁠⁠ Request a FREE 1-Hour Consultation with David Chism Episode Sponsors ⁠The Wooster Brush Company⁠ ⁠⁠⁠The Commercial Painting Industry Associate⁠⁠⁠ (CPIA) DC Marketing Group If you enjoyed this episode, be sure to like, share and subscribe!

September 10, 202655 min

From PPG to Pittsburgh Paints: Inside the Buyout, the Rebrand, and What It Means for Contractors with Todd Gatesy and John Moore

Episode Summary Two years after American Industrial Partners (AIP) acquired PPG's architectural coatings business and launched Pittsburgh Paint Company, Todd Gatesy and John Moore join the show to clear up the confusion contractors have been running into in the field. They discuss why some stores, trucks, and labels still say PPG, what's actually changed versus what hasn't, and how the distribution and dealer network works now. The conversation also gets into the private equity ownership timeline, rising raw material and paint prices, product quality, and where Todd and John see the biggest growth opportunities for commercial painting contractors over the next several years. Key Takeaways The AIP acquisition and the move from PPG to Pittsburgh Paint Company PPG vs. Pittsburgh Paint: what's still PPG-branded and why Store footprint (500+ stores, 2,500 independent dealers) and how the dealer network fills coverage gaps The rebrand: timeline, what's changing and why product formulas aren't changing Private equity ownership and what a future sale could mean for the company Why paint prices went up and why price increases don't come back down Connect with Our Guests Todd Gatesy: tgatesy@pittsburghpaints.com | 239-270-4621 John Moore: johnmoore@pittsburghpaints.com | 724-683-1807 Connect with Us ⁠⁠⁠Podcast website⁠⁠⁠ Request a FREE 1-Hour Consultation with David Chism Episode Sponsors ⁠The Wooster Brush Company⁠ ⁠⁠⁠The Commercial Painting Industry Associate⁠⁠⁠ (CPIA) DC Marketing Group If you enjoyed this episode, be sure to like, share and subscribe!

August 7, 202644 min

Building the Industry's Missing Room: The CPIA's Origin Story with Aaron Moore

Episode Summary After over 50 episodes of Aaron interviewing others, David flips the script in this special episode. From his multi-generational upbringing in Chicago to building a multi-city commercial painting business and co-founding the Commercial Painting Industry Association (CPIA), Aaron opens up about the decisions, planned and unplanned, that shaped his career and led to building the CPIA. Key Takeaways Why Aaron relocated his family out of Illinois, and how he restructured the business to run it remotely over several years The frustration that led Aaron and co-founder Steve Hester to start their own peer-group association (CPIA), and how it differs from typical "guru-led" masterminds An honest conversation about how Aaron and his wife have approached traditional roles, and how their kids have adjusted to his travel schedule What’s next for the CPIA Connect with Aaron Aaron Moore on LinkedIn Connect with Us ⁠⁠⁠Podcast website⁠⁠⁠ Request a FREE 1-Hour Consultation with David Chism Episode Sponsors ⁠The Wooster Brush Company⁠ ⁠⁠⁠The Commercial Painting Industry Associate⁠⁠⁠ (CPIA) DC Marketing Group If you enjoyed this episode, be sure to like, share and subscribe!

June 16, 202644 min

Find Your Authentic Voice: Leadership, Marketing, and AI with Emily Howard

Episode Summary In this episode, Emily Howard shares her journey from being an editor in the painting industry to exploring organic farming. She discusses the importance of storytelling in marketing, the impact of leadership styles on business success, and the role of AI in content creation. Emily highlights the need for authenticity in storytelling and the value of personal experiences in shaping business narratives. Key Takeaways Leadership styles significantly impact employee motivation and business success. Storytelling is crucial for marketing in the painting industry and elsewhere. AI can assist in content creation but should not replace authenticity. Building a brand requires consistent and authentic communication. Connect with Our Guest Emily Howard on LinkedIn Connect with Us ⁠⁠⁠Podcast website⁠⁠⁠ Request a FREE 1-Hour Consultation with David Chism Episode Sponsors ⁠The Wooster Brush Company⁠ ⁠⁠⁠The Commercial Painting Industry Associate⁠⁠⁠ (CPIA) DC Marketing Group If you enjoyed this episode, be sure to like, share and subscribe!

May 13, 202626 min

Part 2 - Beyond the Hype: How AI Is Actually Helping Businesses Grow with Kathy Slowinski (Part 2)

In this two-part episode of the Commercial Painting Podcast, we talk to Kathy Slowinski about her journey from family manufacturing roots to leading AI-driven business transformations. Discover practical insights on implementing AI in small and large organizations, managing drift, and fostering innovation. Key Takeaways Where should usersstart with AI tools How should leadersbring AI to their companies How to form AIpolicies Connect with Our Guest Kathy Slowinski on ⁠LinkedIn⁠ ⁠The AI Boss⁠ ⁠Trilogy⁠ Connect with Us ⁠⁠⁠⁠Podcast website⁠⁠⁠⁠ ⁠Request a FREE 1-Hour Consultation with David Chism⁠ Episode Sponsors ⁠⁠The Wooster Brush Company⁠⁠ ⁠⁠⁠⁠The Commercial Painting Industry Associate⁠⁠⁠⁠ (CPIA) ⁠DC Marketing Group⁠ If you enjoyed this episode, be sure to like, shareand subscribe!

May 13, 202631 min

Part 1 - Beyond the Hype: How AI Is Actually Helping Businesses Grow with Kathy Slowinski

In this two-part episode of the Commercial Painting Podcast, we talk to Kathy Slowinski about her journey from family manufacturing roots to leading AI-driven business transformations. Discover practical insights on implementing AI in small and large organizations, managing drift, and fostering innovation. Key Takeaways The value of hosting a AI Hackathon How to use agents to do admin work Using AI to handle contract renewals Connect with Our Guest Kathy Slowinski on LinkedIn The AI Boss Trilogy Connect with Us ⁠⁠⁠Podcast website⁠⁠⁠ Request a FREE 1-Hour Consultation with David Chism Episode Sponsors ⁠The Wooster Brush Company⁠ ⁠⁠⁠The Commercial Painting Industry Associate⁠⁠⁠ (CPIA) DC Marketing Group If you enjoyed this episode, be sure to like, shareand subscribe!

April 14, 202640 min

No Layoffs Since 1954: The Employee-First Culture of The Wooster Brush Company

In this episode of the Commercial Painting Podcast, we talk to Ben Maibach and Michael Stephens from the Wooster Brush Company, discussing the company's rich history, employee-centric culture, and innovative products. They explore how Wooster Brush maintains its manufacturing in the USA, the importance of community engagement, and the balance between profitability and employee care. The conversation also touches on future trends in the painting industry and the leadership principles that guide the company. Key Takeaways · Wooster Brush has been in operation for 175 years, emphasizing quality and community. · The company employs around 600 people, primarily from the local area in Wooster, Ohio. · The company has not laid off any employees since 1954, showcasing job security. · Wooster Brush focuses on long-term employee relationships and community involvement. · Product innovation is driven by feedback from contractors and end-users. · Labor savings are achieved through efficient product design and quality tools. · The majority of Wooster Brush products are manufactured in the USA. · Automation and robotics are used to enhance efficiency in manufacturing. Connect with Our Guests Ben Maibach on LinkedIn Michael Stephens on LinkedIn ⁠The Wooster Brush Company⁠ Connect with Us ⁠⁠⁠Podcast website⁠⁠⁠ Request a FREE 1-Hour Consultation with David Chism Episode Sponsors ⁠The Wooster Brush Company⁠ ⁠⁠⁠The Commercial Painting Industry Associate⁠⁠⁠ (CPIA) DC Marketing Group If you enjoyed this episode, be sure to like, share and subscribe!

March 9, 202645 min

The Black Belt Mindset: What Jiu-Jitsu Teaches About Leadership and Resilience with Luke Rinehart

ABOUT In this episode, David and Aaron talk to Luke Reinhart about `the world of Brazilian Jiu-Jitsu, exploring its origins, benefits, and the personal journey of Luke as a martial artist and business owner. They discuss how Jiu-Jitsu can empower individuals, particularly women, and how the discipline learned on the mat translates into valuable skills in business. Luke shares insights on building a successful martial arts academy, the importance of faith in personal growth, and the parallels between martial arts and entrepreneurship. Takeaways Brazilian Jiu-Jitsu originated from mixed martial arts and gained popularity through the UFC. Luke started martial arts at five years old, influenced by his father's teachings. Consistency and intentionality are key to success in both Jiu-Jitsu and business. Failure is a necessary part of the learning process in Jiu-Jitsu and business. Building a strong curriculum and systems is essential for running a successful martial arts academy. Conflict in Jiu-Jitsu mirrors challenges in life and business, providing growth opportunities. Hiring individuals with a martial arts background can bring discipline and resilience to a business. CONNECT WITH OUR GUEST Luke Rinehart CONNECT WITH US ⁠⁠⁠Podcast website⁠⁠⁠ Request a FREE 1-Hour Consultation with David Chism EPISODE SPONSORS ⁠The Wooster Brush Company⁠ ⁠⁠⁠The Commercial Painting Industry Associate⁠⁠⁠ (CPIA) DC Marketing Group If you enjoyed this episode, remember to like, share, and subscribe!