The Colin and Samir Show

Hosted by Colin and Samir

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Episodes

407

Latest episode

Aug 2026

Language

EN-US

About the show

Hey, We’re Colin and Samir, YouTube creators and podcasters that break down the latest news in the creator economy from a creator's perspective. We have a long history building communities and brands through digital content. New episodes of The Colin and Samir show go live every Monday on Spotify and YouTube.com/ColinandSamir.

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60 recent

September 9, 202653 min

11 Marketing Rules every Creator needs to know: Kate Tolo

Today on The Colin & Samir Show we sit down with Kate Tolo, the genius behind Bryan Johnson. Most people know Bryan from his quest to solve aging, but Kate is his co-founder, girlfriend, and the creative mind who took him from 2000 followers to over 10 million, a Netflix documentary, and a $60 million fundraising round. She walks us through her 11 rules for virality, backed up by the real emails, tweets, and thumbnails she's used to build the brand. It's a rare look at the actual playbook behind one of the internet's most viral personal brands. Check out Shopify: https://www.shopify.com/colinandsamir Learn more about your ad choices. Visit megaphone.fm/adchoices

September 3, 202629 min

Inside YouTube's New View Count, Monetization Rules, and Netflix Fight

Let's talk about the recent YouTube updates Learn more about your ad choices. Visit megaphone.fm/adchoices

August 19, 20261 hr 6 min

The New Rules of YouTube (2027)

Today on The Colin & Samir Show we sit down with Paddy Galloway, the YouTube strategist behind over 10 billion views for channels like Red Bull, Jesser and the Philadelphia Eagles. Paddy comes back every year with fresh data, and this time he brought graphs on what he calls the great device shift, the move of YouTube viewership from phones to TV screens. We get into how that shift is reshaping the YouTube homepage, what actually counts as a lot of views in 2026, the difference between formats and shows, and what's working right now for creators. We also talk about how AI is already showing up on YouTube and why editorial curation might be coming back as upload volume keeps climbing. Learn more about your ad choices. Visit megaphone.fm/adchoices

August 12, 202628 min

The Viral Russian MrBeast TikTok & The True Value of Views

In this episode of The Colin & Samir show we overanalyze one of MrBeast's highest viewed videos ever, a Russian dance TikTok that initially confused us. The video sparked a much larger discussion about views on the internet today and what creators should care about. Learn more about your ad choices. Visit megaphone.fm/adchoices

August 6, 202653 min

The Cancellation of Hank Green & Why Gen Z Hates Ai

Four words got Hank Green accused of using AI, and the backlash hasn't stopped. We brought five voices into the room to argue about where the line actually is , thumbnails, outlines, dubbing, research, plus the generational divide nobody's naming, and three principles we landed on for creators using AI. Learn more about your ad choices. Visit megaphone.fm/adchoices

July 28, 202634 min

9 Lessons From TBPN's $100M+ Exit

"Companies are bought, not sold." That's the mindset John Coogan and Jordi Hays say got them a nine-figure acquisition from OpenAI, without ever trying to sell. Recorded live at Press Publish LA, this is our second sit-down with the TBPN guys, but the first since the deal went public. Two years ago they were building a daily live show from scratch. Now they've sold it to OpenAI for nine figures, and they're breaking down exactly how they got there. We get into: Why they chose to nichemaxx in a world full of view-maximizers The importance of having a “golden retriever” mindset Why they never tried to sell the company, and how that gave them leverage What their role at OpenAI actually is It's a candid look at how staying disciplined about who you're serving can be worth more than chasing scale. Learn more about your ad choices. Visit megaphone.fm/adchoices

July 22, 202646 min

4 Ways Creators are Making Money in 2026

Creator ad spend is hitting thirty-nine billion dollars in 2026, and traditional video reads are no longer the standard. In this episode, we break down our new partnership with Lexus and we outline the four ways creators are making money with brands today: As distribution for brand reach. As talent for native likeness. As directors and creatives using platform expertise. As consultants bridging the gap between major corporations and internet culture. Lastly we review some of our favorite creator ads on YouTube with our story produce Conor. Learn more about your ad choices. Visit megaphone.fm/adchoices

July 9, 202635 min

Tom Segura and Fox Creator Studios: Inside Hollywood's New Business Model

Traditional networks are no longer just looking to creators for marketing—they want premium, long-term IP. Today we explore how independent comedy powerhouse YMH Studios scaled past traditional gatekeepers and why Fox Entertainment just signed a major multi-project slate with them. What you’ll get in this episode: The Deal Breakdown: Inside the co-ownership structure of the brand-new Fox and YMH slate. The Creator-CEO Blueprint: How Tom Segura built an arena-selling infrastructure entirely direct-to-consumer. The Scale Formula: Why protecting creative momentum and building your own distribution engine is the ultimate leverage in media today. Learn more about your ad choices. Visit megaphone.fm/adchoices

June 24, 20261 hr 1 min

CANNES DAY 3: The Art of Standing Out: Pablo Rochat, Sir John Hegarty & E.L.F Beauty

We are live from the LinkedIn Lounge for Day 3 of Cannes Lions. Today, we sit down with creative director Pablo Rochat, industry legend Sir John Hegarty, and e.l.f. Beauty President Kory Marchisotto to discuss the shifting dynamics of storytelling. Discover why the best brands act like entertainment studios, how to manage community feedback during high-risk campaigns, and the ultimate rule of effective advertising: tell the truth. Learn more about your ad choices. Visit megaphone.fm/adchoices

June 23, 202615 min

CANNES DAY 2: Instagram vs. YouTube: The Battle for the Living Room

Live from Cannes Lions, This is the Daily Brief from the LinkedIn Lounge. In this episode of The Daily Brief from the Linkedin Lounge, we dive into a massive piece of news that dropped yesterday: Instagram is launching a horizontal video hub on TVs. With YouTube already dominant in the living room, what does Meta’s latest move mean for creators, audiences, and ad dollars? We debate whether Instagram can truly compete with YouTube’s massive library, or if its cultural cachet gives it a unique edge. Plus, we take a look into the future of work and how the creative landscape is shifting. We discuss why creative work can’t be done by committee, the rise of the "agentic layer" in AI workflow tools, and the surprising reason recent college graduates are pushing back against AI. Watch the full episode on Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices