
How She Bet on Herself, Built [solidcore] From Scratch & Exited for $100M with Anne Mahlum
In this powerful conversation, Craig sits down with entrepreneur Anne Mahlum to unpack the mindset, leadership, and relentless commitment to growth behind building [solidcore] into a multimillion dollar fitness brand. Anne shares how her journey began with Back on My Feet, a nonprofit using running and community to help people experiencing homelessness rebuild self belief and self sufficiency, and how that experience shaped her approach to entrepreneurship. She reveals the importance of setting high standards, protecting culture, and creating authentic community, while navigating lawsuits, early business setbacks, private equity, and the uncertainty of COVID. Anne also opens up about the decisions that helped her scale the business, negotiate her $100 million exit, and share millions with employees. Beyond the financial success, she reflects on knowing when to walk away, redefining fulfillment after a major exit, and choosing a life that prioritizes motherhood, purpose, and new possibilities. This is a conversation about building something meaningful, leading with conviction, and having the courage to choose growth over regret. 0:23 Anne Mahlum's Journey From Nonprofit to Entrepreneurship 17:56 Leadership, Culture, and the Power of High Standards 30:51 Turning Adversity Into a Competitive Advantage 36:11 Scaling Solidcore, Navigating COVID, and Securing the Exit 47:58 Life After $100 Million and Choosing What Matters Most Check out Anne on Instagram HERE: Check out Anne HERE: Early Bird Tickets now available for our April 2027 Event, CLS: Emanation HERE: To join our community click here . ➤ Order a copy of Craig's book The Reinvention Formula today! ➤ Join our CLS texting community for free daily inspiration and wisdom to elevate your life, text (917) 634-3796 ➤ INSTAGRAM ➤ FACEBOOK ➤ TIKTOK ➤ YOUTUBE ➤ WEBSITE ➤ LINKEDIN ➤ X











