The Christian Business Advantage

Hosted by Alyssa Avant

Business

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Episodes

278

Latest episode

Jun 2026

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About the show

Welcome to "Christian Business Advantage," the ultimate podcast for authors, speakers, coaches, and virtual assistants within the Christian community. Join our esteemed host, Alyssa Avant, a seasoned virtual assistant, accomplished author, and captivating speaker, as she dives deep into the world of digital presence and success. In each engaging episode, we explore invaluable insights and practical strategies to help you establish a powerful online platform. Alyssa expertly guides you through essential topics such as email marketing, social media mastery, content marketing, repurposing your content for maximum impact, and the art of building and maintaining a compelling website. With an impressive track record of serving Christian authors and speakers for over a decade, Alyssa brings a wealth of knowledge and firsthand experience to the table. As a trusted confidante, she shares the most pressing needs of this unique community, making this podcast an exclusive opportunity to tap into her well of wisdom. If you're a Christian author, speaker, coach, or virtual assistant seeking to elevate your online presence and expand your reach, you're in the right place. Listen each week to "Christian Business Advantage" and let Alyssa Avant equip you with the tools and strategies to make your digital footprint a testament to your mission. Prepare to be inspired, empowered, and uplifted as we embark on this remarkable journey together.

Listen to episodes

60 recent

June 15, 202616 min

264: Your Book Your 24/7/365 Content Engine with Dr. Carolyn Wiley

In this episode, Alyssa is joined by author, publisher, and writing coach Dr. Carolyn Wiley to discuss how authors can turn their books into a 24/7/365 content engine. Learn how to use your chapters, stories, frameworks, and key messages to create podcasts, blog posts, emails, social media content, lead magnets, and more. If you've ever felt overwhelmed by content creation, this conversation will show you how to stop starting from scratch and start getting more mileage from the book you've already written.

June 8, 202610 min

263: How to Turn One Idea Into a Week of Content

In this episode of the Create Once, Reach More series, Alyssa shares a simple strategy for turning one idea into a week's worth of content. Learn how to start with a single piece of long-form content and transform it into emails, social media posts, and more—without constantly starting from scratch. If you're tired of wondering what to post each day, this episode will help you create a sustainable content system that saves time, reduces overwhelm, and helps your message reach more people.

June 1, 20268 min

262: Why Most Authors Are Creating Too Much Content

Most authors think they need to create more content, but the real problem is often that they're constantly starting from scratch. In this episode, Alyssa kicks off a new series, Create Once, Reach More: Simple Content Repurposing for Authors, by sharing why creating more isn't always the answer. Learn how strategic content repurposing can help you save time, avoid burnout, and get more mileage from the content you've already created. If content creation feels overwhelming, this episode will help you shift from constantly creating to creating more intentionally.

May 25, 202610 min

261: Substack: A Temporary Platform Evaluation

In this final episode of the Don’t Build on Borrowed Land series, Alyssa shares her honest thoughts and personal experience with Substack after spending several weeks exploring the platform herself. Is Substack worth it for authors? Should it replace your website and email list—or simply support them? Alyssa breaks down when Substack can be helpful, when to be cautious, and how to decide whether it fits into your long-term content strategy. If you’ve been wondering whether you should jump on the latest platform trend, this episode will help you make a wise, sustainable decision for your business and brand.

May 18, 20265 min

260: Substack, Social Media, and Platforms: How to Use Them Without Losing Control

In this episode of Don’t Build on Borrowed Land: Smarter Content Strategies for Authors, Alyssa takes an honest and balanced look at platforms like Substack and social media. Are they worth using? Should authors go all in—or avoid them altogether? Alyssa shares the pros and cons of Substack, why platforms should be tools instead of foundations, and how to use them strategically without losing control of your content or audience. Learn how to build a content ecosystem that supports long-term growth while still taking advantage of the visibility and connection platforms can offer.

May 10, 20265 min

259 What You Should Own (and Why It Matters More Than Ever)

In this episode of our series Don’t Build on Borrowed Land: Smarter Content Strategies for Authors, Alyssa shares what every author should be building and owning in today’s online world. Learn why your website and email list are the true foundation of long-term growth, how a content library can continue working for you years after you hit publish, and why SEO matters more than short-term visibility on social media. If you’re tired of feeling like you’re starting over every day online, this episode will help you think differently about the content you create—and where it should live.

May 4, 20264 min

258:The Biggest Mistake Authors Make with Their Content

Most authors think they need to create more content, but the real issue is often where that content lives. In this episode, Alyssa kicks off a new series, Don’t Build on Borrowed Land: Smarter Content Strategies for Authors, by unpacking the biggest mistake she sees—building on platforms you don’t own. Learn why your website and email list matter more than ever, and how to create content that keeps working for you long-term.

April 27, 20266 min

257: Consistency That Actually Leads to Growth

Consistency doesn’t mean doing more—it means doing what matters. In this episode, Alyssa shares how to create a simple, sustainable marketing rhythm that helps you grow your audience without burnout.

April 20, 20267 min

256: Start Your Email List Before You Feel Ready

Think you need to “be ready” before starting an email list? Think again. In this episode, Alyssa breaks down why your email list is one of your most valuable assets as an author and gives you simple, practical steps to start building it today—no overwhelm required.

April 13, 20269 min

255: Why 50 Amazon Reviews Matter More Than You Think

In this episode, Alyssa shares why reaching 50 Amazon reviews is a key milestone for authors and how it can significantly impact your book’s credibility, visibility, and sales. She also walks you through simple, authentic ways to ask for reviews and create a system that keeps them coming—without feeling pushy or awkward.