#9 Greatest Hits Episode of 2026 - The Foundation Most Authors Skip
For November and December we are going to be reairing the most popular episodes of 2026. We will countdown from #9 to the #1 episode of the year. Today is episode #254: The Foundation Most Authors Skip Most authors don't have a marketing problem—they have a clarity problem. In this kickoff episode of our April series, The Few Things That Actually Matter in Book Marketing , Alyssa reveals why unclear messaging silently sabotages your marketing and shares a simple framework to fix it: "I help ___ go from ___ to ___ so they can ___." This one statement becomes the foundation for all of your content, emails, speaking, and offers. Tune in and walk away with the clarity your book marketing has been missing.






