April 28, 202623 min
How AI impacts PR agencies and solos (featuring Karen Swim and Michelle Kane)
Guests Karen Swim and Michelle Kane join Chip for a conversation covering the topic of AI's impact on solos and small agencies.
Episodes
117
Latest episode
Apr 2026
Language
EN-US
About the show
Chip Griffin, founder of SAGA and creator of the Build to Own approach, talks with agency advisors, industry experts, and agency owners about the business of running a PR or marketing agency. Each episode brings a different guest perspective on the challenges that matter most to agency owners: growth, profitability, talent, positioning, client relationships, and long-term planning. Chats with Chip is part of the SAGA podcast network at sagaimpact.com
Listen to episodes
July 22, 2025
Building a passion-driven agency (featuring Emily Allard)
Emily Allard shares her journey from being a professional softball player to starting her own sports marketing agency focused on women's athletics.
June 10, 202532 min
Providing your team with constructive feedback (featuring Ken Jacobs)
In this episode, Chip speaks with Ken Jacobs, principal of Jacobs Consulting and Executive Coaching, about providing constructive feedback to team members.
May 13, 202532 min
Embracing change as an agency owner (featuring Tim Kilroy)
In this episode, Chip speaks with agency advisor Tim Kilroy about the challenges and strategies for running a small agency.
May 6, 202530 min
Thought leadership for agency growth (featuring Melissa Vela-Williamson)
In this episode, Chip talks with Melissa Vela-Williamson of MVW Communications about her unique journey in public relations and the importance of content creation.
April 8, 202526 min
Helping PR agency clients navigate a challenging communications climate (featuring Rachel Sales)
In this episode, Chip talks with Rachel Sales from the PR agency Enunciate about managing client communications in a chaotic world.
March 18, 202532 min
How to support your team in times of stress (featuring Patrick Rogan)
In this episode, Chip and Patrick Rogan discuss the balance between being supportive and maintaining business operations, emphasizing the importance of creative solutions and understanding regulatory requirements.
March 4, 202532 min
Client perspectives on agencies in 2025 (featuring Lee McKnight, Jr.)
In this episode, Chip chats with Lee McKnight, Jr. from RSW/US about the findings from their latest survey on agency and marketer perspectives.
February 18, 202530 min
Communicating in the face of chaos, confusion, and conflict (featuring Karen Swim)
Chip and guest Karen Swim of Solo PR Pro discuss the impact of economic, political, and societal issues on public relations and communications, emphasizing the need for adaptability in business strategies.
February 4, 202531 min
How agency owners can avoid scope creep (featuring Steve Guberman)
Steve Guberman of Agency Outsight shares insights into setting realistic expectations with clients, avoiding over-servicing, and adjusting scopes and pricing appropriately.
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