
Eeti Sharma, (Co-Founder of Asaya Skincare) - Pulse'26, CEO DU (Ep 25)
From boardrooms to beauty shelves, what drives a founder to build a skincare brand that truly belongs to us? For Ms. Eeti Sharma, Co-founder of Asaya, the answer lies in personal experience, strategic conviction, and a fierce belief that Indian skin deserves better.On the latest episode of CEO Talks, we had the privilege of diving into her journey from over 20 years in corporate strategy to co-founding Asaya, a melanin-first skincare brand redefining the Indian beauty landscape. She shared how a deeply personal frustration with products not made for our biology became the spark behind Asaya, and why putting melanin-rich skin at the center of innovation is not just a positioning choice but a responsibility.









