64. CEO Conversations - From creative hot mess to 250% increase in income with Zena Lythgo
What if the goal is not to make more money, but to create a wedding business that actually gives you more freedom?This week I’m joined by past client Zena Lythgo, a Melbourne marriage celebrant, funeral celebrant and co-founder of I Do Drive Thru Weddings.After 12 years in business, Zena had built an incredible reputation, but behind the scenes, the business had started to feel chaotic. She was working too many weekends, saying yes to meetings whenever couples needed them, and trying to keep everything moving while life was also life-ing hard.Her goal was not necessarily to make more money. She wanted more freedom, more structure, more space to enjoy her life and a business that felt sustainable again.Once Zena stopped winging it and started making a few intentional changes behind the scenes, she created more white space, stronger boundaries and 250% increase in revenue.In this episode we discuss:Why being brilliant at your craft does not automatically mean you are across the business sideHow Zena went from self-confessed creative hot mess to understanding her leads, cash flow and projectionsWhy more structure can actually create more freedom in your wedding businessThe impact hiring a VA had on Zena’s workload and capacityHow support, accountability and the right people around you can help you finally follow through on the changes you have been putting offThis is such a good listen if you have built a business you love, but you are tired of feeling like you are constantly chasing your tail behind the scenes.LINKS:Learn more about the CEO MastermindRegister for the FREE Pathway to $20k MasterclassConnect with Laura on InstagramSales Secrets is a private podcast for female entrepreneurs ready to finally crack the code on selling with ease.




