The CEO Show

Hosted by Laura Canham

Business Entrepreneurship Marketing EducationInterviews guests

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Latest episode

Aug 2026

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EN-US

About the show

The CEO Show is the podcast for wedding professionals who want to make more money and create more freedom, without sacrificing more of their weekends. Hosted by award-winning business coach, sales expert and wedding industry expert Laura Canham, this podcast is here to help you go from busy wedding pro to profitable wedding CEO. Expect honest conversations about the realities of running a business in the wedding industry, practical business strategy and simple tips to help you grow your income, price with confidence and create year-round revenue in your wedding business. Whether you are a wedding photographer, celebrant, planner, florist, stylist, venue owner, videographer, DJ, content creator or another creative wedding supplier, you'll love all the hot tips that are totally relevant to this wonderful, and often crazy industry! If you are ready to earn more, work smarter and become the CEO of your wedding business, you are in the right place. Find out more here: www.thelovebizacademy.com.au

Listen to episodes

60 recent

August 18, 2026Episode 7121 min

71. My honest opinion on those controversial wedding industry awards

Every year, award season rolls around and the wedding industry absolutely loses its mind. There’s always drama, strong opinions and plenty of people telling you exactly why you should or shouldn’t enter. So today, I’m giving you my hot take. I’ve had very different experiences with awards in my own business. Some have felt genuinely exciting and well-earned. Others? Let’s just say the process left a lot to be desired. In this episode, we’re chatting about what actually matters when you’re deciding whether an award is worth entering, why I don’t think paying is automatically the red flag people make it out to be, and the bigger marketing opportunity most wedding business owners are completely missing. Because sometimes the industry conversation and the smart business decision are two very different things. We talk about: Why wedding industry awards cause so much controversy What makes an awards process feel credible The truth about paying to enter or attend Why awards can be valuable beyond the trophy How to decide if an opportunity makes sense for your business If you’ve been wondering whether wedding industry awards are worth the money, whether they actually help with bookings or whether you should ignore them altogether, this episode is for you. Relevant links: Enrolments for The CEO Club are now open. Click here to learn more Connect with Laura on Instagram

August 11, 2026Episode 7017 min

70. How to create money all year round in a 'seasonal business'

Just because weddings are seasonal doesn’t mean your income should be too. One thing I really want wedding business owners to stop accepting is the idea that off-season automatically means struggling, stressing about cash flow or waiting for wedding season to rescue you again. That feast-or-famine cycle might be common in the wedding industry, but it doesn’t have to be your normal. In this episode, I’m talking about what it actually takes to create more consistent revenue throughout the year, even when you’re not delivering as many weddings. We’re getting into the difference between simply being booked and building a business that gives you real financial stability. I’ll also walk you through the key areas to look at if your income tends to drop the second things get quieter, and how to start thinking more strategically about protecting your cash flow before off-season even arrives. We talk about: Why off-season doesn’t have to mean low income The number your business should never dip below What could be causing inconsistent enquiries Why more leads aren’t always the answer Creating smarter income opportunities in quieter months If you’re over the income rollercoaster and want your wedding business to feel more stable, profitable and supportive all year round, this episode is for you. Relevant links: Enrolments for The CEO Club are now open. Click here to learn more Connect with Laura on Instagram

August 5, 2026Episode 6946 min

69. CEO Conversations - The secret to building a profitable wedding business in a small town with Becky Barry

What if the wedding business you’re trying to build doesn’t need to look anything like the ones you’re comparing it to? Becky Barry is a regional celebrant who went from juggling a secure school job, family life and a brand-new business to creating a career with more freedom, flexibility and space for what matters most to her. But her journey hasn’t followed the usual wedding industry playbook. In this episode, Becky and I have a very honest chat about what it really looks like to back yourself when you live hours from a major city, you’re surrounded by lower-priced options and the traditional marketing advice doesn’t quite fit your business. We talk about the moment she decided to stop waiting for proof that it would work, the challenges she’s faced along the way and how her idea of success has changed as her life has evolved. We talk about: Leaving a secure job before everything felt certain Building a wedding business in a regional area Charging in a market where cheaper options are everywhere Finding bookings without following every marketing rule Creating a business that supports your life and family If you’re building your wedding business around a job, family, location or lifestyle that doesn’t fit the usual mould, this conversation will give you plenty to think about. Relevant links: Enrolments for The CEO Club are now open. Click here to learn more Connect with Laura on Instagram Learn more about the Wedding CEO Program

July 31, 2026Episode 6817 min

68. The #1 hack to increasing your prices without getting ghosted

Have you ever raised your prices, watched your enquiries slow down and immediately thought, “see, I knew I was too expensive”? You’re not alone. So many wedding pros increase their rates, get a few more no’s or suddenly hear crickets, then panic and put their prices straight back down. But what if the price was never actually the problem? In this episode, we’re talking about why changing the numbers on your website isn’t enough to make a price increase stick. I’m also sharing the story of a wedding celebrant who was convinced couples in her area wouldn’t pay more. She’d tried increasing her prices before, but it never worked. This time, she used the proven price increase strategy from The CEO Club and what happened next completely changed the way she saw her pricing. We talk about: Why your previous price increase may not have worked The mistake wedding professionals make when updating their rates What couples need to understand before they’ll pay more How to raise your prices without immediately losing confidence If you know you’re undercharging but you’re terrified that increasing your prices will lead to fewer enquiries, more ghosting or no bookings, this episode is for you. LINKS Enrolments for The CEO Club are now open. Click here to learn more

July 21, 2026Episode 6718 min

67. Being fully booked is a TRAP! Do this instead...

Being fully booked is often sold as the ultimate sign of success in the wedding industry. But what if a packed calendar, endless meetings and every weekend taken up with weddings is not actually the dream? In this episode, I’m breaking down why being fully booked can leave you exhausted, underpaid and with a business that relies entirely on you being available all the time. Because more weddings do not automatically mean more profit, more freedom or a better life. We talk about: Why being fully booked often means more admin, more pressure and less freedom, not more success Why chasing volume can quietly keep your prices low and your business unprofitable The real difference between revenue and profit, and why most people never look at it What one client changed after hitting 100 bookings in her first year and nearly burning out Why some of my clients now make more money from fewer, better fit bookings If you are busy all the time but your bank account is not reflecting the effort you are putting in, this episode is for you. Because the goal is not to be fully booked. The goal is to be fully profitable. LINKS: Learn more about the CEO Mastermind Register for the FREE Pathway to $20k Masterclass Connect with Laura on Instagram

July 16, 2026Episode 6645 min

66. CEO Conversations - Walking away from her job and relationship turned into building her dream business with Brittany Mather

What if the thing holding your business back is not talent, but trying to sell everything at once? This week I'm joined by past client Britt, a Byron Bay marriage celebrant and founder of Happy Days Weddings. Before starting her business, Britt was juggling three jobs and stuck in a cycle where the money came in and went straight back out again. She knew she wanted more, but had never been taught how to actually run a business, and it took her over a year of sitting on the fence before she finally invested in support. Once Britt got ruthlessly clear on her one core offer, everything changed. She left her corporate job and built a business that now gives her both the income and the freedom she once thought she had to choose between. In this episode we discuss: Why being brilliant at your craft does not mean you know how to run a business Why pulling back to one core offer felt boring, but became the foundation for everything after How the right support gave Britt the courage to hand in her resignation with no safety net Why lead trackers and KPIs became her favourite part of running a business This is such a good listen if you have big ideas and are ready to build a business that actually works instead of spinning your wheels. LINKS: Learn more about the CEO Mastermind Register for the FREE Pathway to $20k Masterclass Connect with Laura on Instagram If you’d like to register for one of Britt’s Breathwork sessions, click here Learn more about the Wedding CEO Program

July 14, 2026Episode 6526 min

65. What's holding your business back from making $20k months?

If you want to make more money in your wedding business but consistent $20K months feel completely out of reach, this episode is for you. There are so many myths around what it takes to reach bigger income goals. You might think you need a huge audience, a luxury brand, a big team, more offers or a diary packed with even more weddings. But consistent $20K months are not about becoming a completely different business. They are about building a business model designed to create more revenue, more profit and more freedom from the work you are already doing. In this episode, I’m breaking down the biggest myths that keep wedding pros playing small and capping their income potential. We talk about: Why you do not need a massive audience or thousands of followers to make more money Why $20K months are possible without positioning yourself in the luxury wedding market How solopreneurs and small teams can create consistent $15K to $30K months Why creating more packages and offers can actually make your business harder to grow The difference between being fully booked and being genuinely profitable How better pricing, positioning, sales and systems can help you earn more without sacrificing more weekends Why the right business model matters more than being internet famous, having a huge team or working harder If you have been telling yourself that bigger income months are only available to people with a completely different business, audience or lifestyle, this episode will help you challenge those beliefs and see what is actually possible for you. LINKS Learn more about the CEO Mastermind Download the FREE $20k Wedding Business Calculator Connect with Laura on Instagram Learn more about the Wedding CEO Program

July 8, 2026Episode 6341 min

64. CEO Conversations - From creative hot mess to 250% increase in income with Zena Lythgo

What if the goal is not to make more money, but to create a wedding business that actually gives you more freedom? This week I’m joined by past client Zena Lythgo, a Melbourne marriage celebrant, funeral celebrant and co-founder of I Do Drive Thru Weddings. After 12 years in business, Zena had built an incredible reputation, but behind the scenes, the business had started to feel chaotic. She was working too many weekends, saying yes to meetings whenever couples needed them, and trying to keep everything moving while life was also life-ing hard. Her goal was not necessarily to make more money. She wanted more freedom, more structure, more space to enjoy her life and a business that felt sustainable again. Once Zena stopped winging it and started making a few intentional changes behind the scenes, she created more white space, stronger boundaries and 250% increase in revenue. In this episode we discuss: Why being brilliant at your craft does not automatically mean you are across the business side How Zena went from self-confessed creative hot mess to understanding her leads, cash flow and projections Why more structure can actually create more freedom in your wedding business The impact hiring a VA had on Zena’s workload and capacity How support, accountability and the right people around you can help you finally follow through on the changes you have been putting off This is such a good listen if you have built a business you love, but you are tired of feeling like you are constantly chasing your tail behind the scenes. LINKS: Learn more about the CEO Mastermind Register for the FREE Pathway to $20k Masterclass Connect with Laura on Instagram

July 8, 2026Episode 6419 min

63. Before you spend another dollar on marketing, listen to this

If your calendar is looking a little too empty, your first thought is probably, “I need more enquiries.” But what if that is not actually the problem? In this episode, I’m breaking down the biggest mistake I see wedding business owners make when they want to grow, and how to work out whether you really have a marketing problem, a sales problem - or something else entirely holding your income back. We talk about: How to tell whether you genuinely need more wedding enquiries or whether your marketing is already doing its job Why getting ghosted can actually give you useful information about your business What to look at if you are booking weddings but still not making enough money The three key areas that could be creating a bottleneck in your wedding business Why tracking a few simple numbers can save you months of wasted time, money and effort If you have been creating more content, joining directories, considering ads, or trying every possible way to get more leads, this episode will help you figure out whether that is actually where your focus needs to go. LINKS: Download the FREE $20k Wedding Business Calculator Learn more about the CEO Mastermind Register for the FREE Pathway to $20k Masterclass Connect with Laura on Instagram

July 7, 2026Episode 6216 min

62. Don't make this $10k mistake in your wedding business

What if the reason you are not hitting $20K months has nothing to do with your followers, your niche, or your team? In this episode, I'm busting the biggest myths I hear when wedding pros tell me consistent $20K months are not possible for them. Because when income feels capped, it is easy to assume you need a bigger following, a luxury rebrand, a bigger team, or more offers to sell. But most of my clients making $15K to $30K months are normal humans running normal businesses, and the real difference has nothing to do with any of that. We talk about: Why you do not need a massive following to hit $20K months Why you do not need to be in the luxury market to make this kind of money Why a bigger team is not what creates more revenue Why more offers usually creates more chaos, not more money Why booking more weddings is not the answer either If you have been telling yourself $20K months are only for other people, this episode will help you see what is actually possible for your wedding business. LINKS Learn more about the CEO Mastermind Download the FREE Wedding Business Growth Calculator Connect with Laura on Instagram