The Capable Collective Podcast

Hosted by Ellie McBride

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Apr 2026

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About the show

How can I earn more from my business without working longer hours? How can I spend more time with my family alongside running a business? How do I set up a website? How much should I charge for my services? Do I have to be on every social media platform? How do I stop procrastinating and get more done? How can I market my business in a way that feels good? I answer all of these questions and more. Host Ellie McBride and experts guests share tips, advice and strategies to help women (female-identifying or non-binary) find ease and enjoyment in running a business.

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April 30, 2026Episode 69 min

Get found! Fixable website mistakes that many small-town businesses make

Is your business invisible online? Small town businesses run on relationships, but your digital presence needs to prove you are a real, rooted business.Your website shouldn't just be a brochure. It should answer questions and help clients take the next step with you!We are breaking down the biggest SEO, tech, and "manual mode" mistakes small businesses make... and how to fix them so you can actually step into your CEO energy.Don't guess. Check the boxes! Grab the free Hometown Business Health Check to see if you rank as a "Local Hero" or if you're invisible online. 👉 Snag the Health Check here: https://www.calibratedconcepts.com/freebies

April 21, 2026Episode 512 min

The Anatomy of a High-Converting Contact Page

Is your contact page a dead end? Most businesses treat this crucial page like an afterthought—slapping a generic "Name, Email, Message" form on a blank page and wondering why they only get spam or crickets.Your contact page should be a high-converting "Start Here" page! It is the bridge between a casual browser and a paying client. In this episode, I walk you through the anatomy of a contact page that actually converts. We cover why you need to show your face, the importance of clear next steps to protect your boundaries, and how to ditch the generic message box. Plus, I’ll share real-world examples from a variety of businesses (service providers, coaches, and brick-and-mortar shops) to show you exactly how it’s done.Level up with a CRM: https://youtu.be/5AK_3jgQ1hc

April 9, 2026Episode 416 min

Take Back Your Time: Quick & Easy Business Automations

In this episode, I discuss how to reclaim your time and energy by using simple tech tools to automate your business processes.I break down why time, money, and energy are all connected, and how you can use simple tech tools as your "extra employee" to buy back your life. We are talking about practical, real-world automations across three main buckets: 1. Automating Your Boundaries2. Automating Your Client Experience3. Automating Your Backend (including lightweight ways to use AI).If you want a business that doesn't completely stall out the second life throws you a curveball, it’s time to step into your CEO energy and leave the hustle behind.🧰 Resources Mentioned:Grab the Client Connection Toolkit (for exact email templates & processes!): https://www.calibratedconcepts.com/shop/p/client-correspondence-companion-tool-kitThe Hometown Health Check: https://www.calibratedconcepts.com/freebies

March 16, 2026Episode 315 min

Steal My Email Welcome Sequence (Step-by-Step Guide)

Are you collecting emails but hearing crickets when you hit send? The problem might be your Welcome Sequence. Your very first emails have the highest open rates you will ever get from a subscriber—don't waste that opportunity!I am taking you behind the scenes of Calibrated Concepts to show you exactly how I am revamping my own welcome sequence this year. We will cover the strategy behind what to send (and when), how to segment your audience so they only get what they want, and the exact tech triggers I use in Flodesk to put the whole thing on autopilot. Whether you are delivering a freebie or just saying hello, this is how you turn a cold lead into a community member.Links Mentioned:Freebies: https://www.calibratedconcepts.com/freebies Toolkits: https://www.calibratedconcepts.com/shop

February 16, 2026Episode 29 min

Etsy vs. Shopify: When is it time to move?

"I have a successful Etsy shop... do I really need a website?"It’s the question I get asked most by makers and crafters. While Etsy is fantastic for getting discovered, relying on it 100% means you are renting your business on land you don't own and therefore are subject to algorithm changes, fee hikes, and competitors advertising right on your listings.In this episode, I break down the Etsy vs Shopify dilemma. We’ll look at why Etsy is the perfect starting line, but why Shopify is the necessary upgrade for long-term growth. I’ll cover how Shopify acts as your "extra employee" with built-in automation, better SEO, and wholesale management. Plus, I share my favorite strategy for using BOTH platforms together to get the best of both worlds.🛒 Ready to stop renting your success?Start your Shopify Trial here: https://shopify.pxf.io/4eQxXn Get your free Hometown Health Check here: https://www.calibratedconcepts.com/freebies

February 2, 2026Episode 112 min

The Pivot: Why I’m Done Selling "Systems" (And What I’m Building Instead)

💌 Grab the Hometown Business Health Check: https://www.calibratedconcepts.com/freebiesWelcome to 2026! After taking a month off to rest and reset, I’m back in the office with a major update. I just celebrated my 8th business anniversary, and looking back, my journey from VA to web designer to systems strategist has been anything but a straight line.In this video, I’m getting honest about why I’m pivoting my business model for 2026. For years, I’ve been torn between my love for building websites and my passion for backend systems. The truth? Selling "systems" is hard, and most business owners just want results.That’s why I’m officially combining them. I’m no longer just building websites; I’m building High-Performance Engines. Think of your website as a Digital Employee—it shouldn't just look pretty; it should be booking clients, sending contracts, and recovering lost sales while you sleep.I also share why this shift is crucial for my life here in Pendleton, Oregon, and introduce my new Growth & Maps Membership designed to help local businesses dominate search results without lifting a finger.

November 20, 2025Episode 2911 min

Building a Strong Foundation: 3 Systems for Small Business Success

Does your brain always feel full? If you're stuck in "chaos mode" and feel like you have no time to be the CEO, you're not failing — you just need a solid foundation.In this video, I break down the three key systems that every small business owner needs to create a scaffolding for their work. We're not talking about rigid, robotic rules. We're talking about systems that create flexibility, clarity, and the space you need to finally work in your zone of genius.I cover:✔️ Client Relationship Management (CRM): How to create a kick-ass, professional client experience that runs on autopilot (and stop wondering, "Did I send that contract?").✔️ Project Management: How to build a "home base for your business" so you can stop shuffling papers and know exactly what to work on every day.✔️ Marketing Systems: A simple 3-part framework to help people find you, nurture them, and become clients.To help you get started, I created a free resource: The Calm CEO Starter Pack. It includes a guided video workshop, a journaling tool to find your vision of simplicity, and a 25% discount on my toolkits.► Grab your free Calm CEO Starter Pack here: https://www.calibratedconcepts.com/freebiesThanks for watching! Don't forget to comment and let me know which of the three systems you're focusing on first.

August 8, 2025Episode 2810 min

Hustle-Free Business? Here’s What I Say No To (and Why)

I’m breaking down all the things I don’t do in my business and why I’m so glad I’ve learned to say no to them. From ditching hustle culture (no working weekends here!) to ditching outdated definitions of “professionalism,” I’m sharing the boundaries, systems, and choices that have made my business simpler, more flexible, and honestly, way more fun. Whether it’s turning off notifications, outsourcing what drains me, or working from my sofa with dry shampoo in my hair. These no’s have made space for bigger, better yeses. I’d love to know: what’s something you’ve stopped doing in your business?

August 1, 2025Episode 275 min

My Childhood Love of Organizing (Matchbox Cars!) Turned Into a Career

What do Matchbox cars, a racetrack rug, and an alphabetized movie collection have to do with running a business? In this video, I’m sharing the childhood quirks that became the foundation of my career — and how my love of tidying, organizing, and creating systems became the heart of Calibrated Concepts.From lining up toy cars to designing streamlined onboarding systems, I’ve always found comfort in bringing order to chaos. And as it turns out, that coping mechanism (hello, undiagnosed anxiety!) turned into my superpower as a systems strategist for small businesses.This video is for anyone who’s ever wondered how their weird little habits might actually be a gift — and a reminder that the things we loved (or needed) as kids often point us toward the work we're meant to do.💡 If your business backend feels more like a racetrack than a library, I’d love to help. Check out the links below to work together or connect.

July 14, 2025Episode 2612 min

What I’d Tell Myself If I Were Starting My Business All Over Again

What would I tell myself if I were starting my business from scratch? After nearly 8 years in business (and a whole lot of trial and error), I’ve learned a thing or two about what actually makes a business sustainable... and what doesn’t.In this video, I’m sharing the lessons I wish I’d known earlier, from setting boundaries to building the right systems, to learning to let your business evolve with you. If you’re in the early stages of your business or going through a season of change, I hope this offers you some clarity and encouragement.🔗 Grab my free tools + templates over at https://calibratedconcepts.com 📩 Join my behind-the-scenes email list: https://calibratedconcepts.myflodesk.com/db2d8ed7-f554-435a-94af-1431d94534d6Let me know in the comments: What’s your biggest lesson so far?