The Byproduct Podcast with Ian Prukner

In this episode, Ian interviews former heavyweight professional boxer Ed Latimore. Ed shares his story of growing up in a challenging environment and his journey to becoming a boxer, serving in the army, and earning a degree in physics. The conversation highlights the importance of recognizing when an environment is not serving you and making the choice to move away from it. Ed emphasizes that it's never too late to make a change and pursue your goals, regardless of age or circumstances.About Ed:Ed is a best-selling author, former professional heavyweight boxer, and competitive chess player. His writing focuses on self-improvement and a practical approach to stoic philosophy.Find out more about Ed here:https://edlatimore.com/about/Takeaways• Recognize when your environment is not serving you and make the choice to move away from it.• It's never too late to make a change and pursue your goals.• Don't let age or circumstances limit your potential.• Focus on personal growth and continuous learning.• Embrace discomfort and be willing to take risks in order to achieve success.Chapters:01:12 Ed's Journey from Boxing to Thought Leadership05:25 The Non-Linear Path of Life09:19 Choosing to Move Away from an Unhealthy Environment12:08 Recognizing the Power of Getting Away from Something15:38 It's Never Too Late to Make a Change19:47 Overcoming Challenges and Pursuing Goals21:31 The Power of Personal Growth and Continuous Learning23:17 Embracing Discomfort and Taking Risks for Success

In this episode of The Byproduct Podcast, Ian Prukner sits down with Brian McNally, a visionary entrepreneur who built a healthcare company from the ground up, scaling it to $50 million in annual revenue in just seven years. McNally shares his philosophy on leadership, emphasizing the power of vision, values-driven decision-making, and the long-term mindset required for sustained success. He delves into the critical differences between leadership and management, the role of integrity in business, and the importance of creating a self-policing organization where team members are aligned by mission, compensation, and accountability. McNally also opens up about the challenges he faced, including navigating the impact of COVID-19, and how he built a culture of transparency, healthy confrontation, and ethical decision-making. About Brian McNally: Brian McNally is a distinguished entrepreneur renowned for founding and scaling a healthcare company to $50 million in annual revenue within seven years. In 2022, he achieved a successful multi–8 figure exit from this venture. Brian attributes his success to a commitment to personal development, which has positively influenced his health, relationships, and business endeavors. Learn more about Brian McNally's Story Here Key Takeaways: ✅ Define and Uphold Core Values – Establish a clear vision and values for your organization, ensuring all decisions align with them. ✅ Prioritize Integrity Over Convention – Do what’s right, not just what’s common, to build a reputation rooted in character and trust. ✅ Adopt a Long-Term Mindset – Success requires patience, delayed gratification, and a focus on sustainable growth. ✅ Focus on Process, Not Just Results – Prioritize making the right decisions consistently rather than chasing short-term wins. ✅ Build a Self-Policing Organization – Foster a shared mission, align incentives, and empower team members to take ownership. ✅ Encourage Transparency and Accountability – Cultivate a culture of open communication, constructive confrontation, and responsibility. Chapters: 00:00Introduction and Background 07:22Challenges and Lessons Learned: Navigating COVID-191 4:23Transparency, Accountability, and Healthy Confrontation About Ian Prukner: Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales. The Byproduct: There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The byproduct. This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd. ⁠Order your copy of "Byproduct"⁠⁠⁠⁠⁠⁠ or take advantage of a⁠ ⁠⁠⁠free lesson⁠⁠⁠⁠ from the⁠ "Byproduct Master Class" on⁠ ⁠⁠⁠⁠"The Ultimate Success Formula"⁠⁠

In this episode of the By Product Podcast, Ian sits down with Tyler Dickerhoof, an entrepreneur and leadership expert. Together, they explore the transformative power of belief and the human desire to belong and find purpose. Tyler shares how belief acts as a superpower that drives action, giving leaders the ability to inspire and influence others. The conversation delves into key leadership principles, including the importance of vision, clarity, connection, and influence. Tyler introduces his framework for becoming an impact-driven leader, centered on awakening, growth, and leading with purpose. Throughout the discussion, they emphasize the value of authenticity, vulnerability, and a servant-hearted approach to leadership. This episode offers powerful insights for anyone looking to lead with greater impact. More about tyler: Tyler Dickerhoof is a leadership coach, keynote speaker, and founder of the Impact Driven Leader community. With over two decades of experience leading teams and developing leaders, Tyler combines his background in business and nutrition with a passion for helping others achieve clarity and purpose. His unique insights stem from his journey of building a successful business while fostering growth in others. Tyler’s coaching and resources empower leaders to overcome challenges, build impactful relationships, and unlock their full potential. Learn more about Tyler HERE Takeaways Belief is a superpower that leads to actions and can influence others. Leaders have the opportunity to inspire and give hope to people through belief. Authenticity and vulnerability are key in connecting with others and being an effective leader. Leaders should focus on vision, clarity, connection, and influence to make a lasting impact. Being an impact-driven leader involves awakening, growing, and leading with a focus on serving others. Chapters 01:11 The Power of Belief and the Desire to Belong 16:10 Authenticity and Vulnerability in Leadership About Ian Prukner: Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales. The Byproduct: There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The byproduct. This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd. Order your copy of "Byproduct"⁠⁠⁠⁠⁠ or take advantage of a⁠ ⁠⁠⁠free lesson⁠⁠⁠⁠ from the "Byproduct Master Class" on⁠ ⁠⁠⁠⁠"The Ultimate Success Formula"⁠⁠

In this episode of the By Product Podcast, host Ian Prukner interviews Simon T. Bailey, an 11-time author and expert in communication. Bailey shares personal stories of resilience and offers practical advice for finding purpose and building meaningful relationships. The conversation emphasizes the importance of being present, authentic listening, and serving others. Bailey also highlights the role of faith and prayer in developing resilience. More about Simon: Simon T. Bailey is an award-winning speaker, author, and expert in harnessing personal brilliance and resilience. With a background that spans 30 years, including a significant role at Disney, Simon has inspired audiences in over 50 countries to unlock their potential and create impactful lives. Known for his insightful teachings on transformation and growth, he has worked with over 2,400 organizations, including global brands like American Express, Deloitte, and Marriott. Through his BrilliantU community, coaching, and keynote speeches, Simon empowers individuals to ignite their spark and achieve their fullest potential. You can find out more about Bailey Here Key Takeaways: Resilience is the ability to bounce back and not become bitter in the face of challenges. Finding one's brilliance involves tapping into one's unique talents and gifts and using them to make a difference. Being presence-driven means showing up fully in personal and professional relationships and focusing on serving others. Authentic listening and genuine interest in others can create high-quality connections and foster meaningful relationships. Humility is an important trait in developing resilience and maintaining a positive mindset. Starting the day with prayer, worship, and reading scripture can help center and strengthen one's resilience. The truth is greater than experience, and relying on the truth can help overcome difficult circumstances. Building resilience requires intentional micro moments of connection and appreciation for others. Recognizing the value of relationships and serving others can lead to personal and professional growth. Resilience is not just about going through adversity, but growing through it and becoming the person one is meant to be. Chapters 01:00 Resilience at Work: The Importance of Resilience 04:11 Resilience and Resourcefulness 06:22 Finding Your Brilliance 08:46 Evolving from Purpose-Driven to Presence-Driven 12:27 Being Fully Present in Relationships 15:05 Authentic Listening and High-Quality Connections 23:21 Intentional Micro Moments and Serving Others 25:11Conclusion and Where to Connect with Simon T. Bailey About Ian Prukner: Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales. The Byproduct: There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The byproduct. This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd. ⁠⁠⁠⁠⁠⁠⁠⁠Order your copy of "Byproduct"⁠⁠⁠⁠⁠⁠⁠⁠ or take advantage of a⁠ ⁠⁠⁠⁠⁠⁠free lesson⁠⁠⁠⁠ from the "Byproduct Master Class" on⁠ ⁠⁠⁠⁠"The Ultimate Success Formula"⁠⁠

In this episode of the Byproduct Podcast: In this episode of the By Product Podcast, Ian engages in a deep conversation with Christopher Cook about his new book, 'Healing What You Can't Erase.' They explore the significance of addressing adversity, the mental health crisis, and the importance of surrendering to the healing process. Christopher emphasizes that transformation is a daily journey and that understanding our subconscious narratives is crucial for personal growth.  About Chris:Christopher Cook is a leadership coach, author, and podcast host focused on transformation and wholeness. With an aptitude for strategy and execution, his ability to unearth clarity out of complexity drives his mission to help individuals and organizations thrive in their true identity. His work has appeared in outlets such as SUCCESS Magazine, and he has spent over a decade coaching leaders in both the marketplace and non-profit sectors. His weekly podcast, Win Today with Christopher Cook, equips wellness-minded listeners to move beyond the limitations of self-help and toward an integrated life of wholeness from the inside out. Pulling from his own experiences with adversity and personal transformation, these efforts, embodied by his passion for mental health, emotional health, and spiritual maturity, along with his educational credentials in business administration, leadership, and ministry, have led to helping people experience healing and transformation in their spirit, mind, and body. You can connect with Christopher here Key Takeaways: Healing what you can't erase is a deeply personal journey. Adversity shapes us, and we have a choice in how we respond. Surrendering to the healing process is essential for growth. The self-help industry often fails to address deeper issues. Mental health crises are exacerbated by information overload. Transformation requires daily commitment and effort. We must confront our subconscious narratives to heal. Preparation for life's storms is crucial for resilience. Everyone's journey through adversity is unique but valid. Healing is not just for ourselves but for those connected to us. Chapters: 01:22 The Meaning of 'Healing What You Can't Erase'08:11 The Importance of Surrender and Confronting Limiting Beliefs14:57 The Mental Health Crisis and the Need for Transformation22:31 Preparing for Crisis and the Importance of Transformation About Ian Prukner: Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales. The Byproduct: There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The byproduct. This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd. ⁠⁠⁠⁠⁠⁠⁠Order your copy of "Byproduct"⁠⁠⁠⁠⁠⁠⁠ or take advantage of a⁠ ⁠⁠⁠⁠⁠free lesson⁠⁠⁠⁠ from the "Byproduct Master Class" on⁠ ⁠⁠⁠⁠"The Ultimate Success Formula"⁠⁠

In this episode, Ian discusses the importance of ideas and principles in society. He emphasizes the need to prioritize substance over form and to focus on the quality of ideas rather than political affiliations. He introduces a list of goals that were written by the Communist Party in 1958, which are now being implemented in society. He encourages listeners to critically analyze these ideas and consider their consequences. Ian also highlights the dangers of ad hominem attacks and the importance of open discussion and respectful debate. Takeaways Ideas have consequences and it is important to prioritize substance over form. The quality of ideas determines the quality of our lives and societies. The goals written by the Communist Party in 1958 are now being implemented in society. It is crucial to critically analyze ideas and consider their consequences. Ad hominem attacks hinder open discussion and respectful debate. The champion of ideas and principles is more important than political affiliations. Chapters 00:00 Introduction: The Importance of Ideas and Principles 01:12 Substance Over Form: Prioritizing Quality Ideas 07:06 The Implementation of Communist Goals 11:06 Analyzing Ideas and Considering Consequences 14:59 The Dangers of Ad Hominem Attacks 18:37 The Champion of Ideas and Principles About Ian Prukner: Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales. The Byproduct: There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The byproduct. This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd. ⁠⁠⁠⁠⁠⁠Order your copy of "Byproduct"⁠⁠⁠⁠⁠⁠ or take advantage of a⁠ ⁠⁠⁠⁠free lesson⁠⁠⁠⁠ from the "Byproduct Master Class" on⁠ ⁠⁠⁠⁠"The Ultimate Success Formula"⁠⁠

In this episode of the ByProduct Podcast: In this episode, Ian dives into the concept of inflation, referring to it as a "silent tax" that affects everyone. He breaks down the mechanics of inflation, tracing its origins and the impact it has on everyday life. Ian argues that inflation results from an expanded money supply without a corresponding growth in domestic production, rather than corporate greed. He explains the interplay between profit margins and market volume in a free economy, and cautions against government intervention and price controls as solutions to inflation. Instead, Ian advocates for owning assets and supporting sound monetary policies as the best strategies to combat inflation. Key Takeaways: • Inflation is caused by an increase in the money supply without a corresponding increase in domestic production. • Profit margins and volume intersect in a free market economy, and excessive profit margins self-correct as demand decreases. • Government intervention and price fixing are not effective solutions to inflation and can lead to unintended consequences. • Owning assets is a way to protect against inflation, and advocating for sound monetary policy is crucial. • Inflation primarily harms low-income earners, people without assets, and those who save in cash. Chapters: 00:00: Introduction: Inflation as a Silent Tax 02:24: Understanding Inflation: How Prices Increase 04:21: Causes of Inflation: Increase in Money Supply 06:41: Profit Margins and Volume in a Free Market Economy 08:38: The Pitfalls of Government Intervention 16:45: Protecting Against Inflation: Owning Assets 19:13: Advocating for Sound Monetary Policy About Ian Prukner: Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales. The Byproduct: There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The byproduct. This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd. ⁠⁠⁠⁠⁠Order your copy of "Byproduct"⁠⁠⁠⁠⁠ or take advantage of a⁠ ⁠⁠⁠free lesson⁠⁠⁠⁠ from the "Byproduct Master Class" on⁠ ⁠⁠⁠⁠"The Ultimate Success Formula"⁠⁠

In this episode Ian sits down with Julia Gentry, the Founder of the Dream Factory. Julia shares her insights on the importance of dreaming and living in alignment with our dreams. She emphasizes the need to bridge the gap between our dreams and reality and offers practical strategies for doing so. Julia discusses the power of mindset, heart set, and dream set in achieving our dreams. She also highlights the significance of understanding and reprogramming our limiting beliefs. Additionally, Julia introduces the concept of the routine behind the dream and the importance of aligning our actions with our dreams. About Julia:Julia Gentry is the Founder of The Dream Factory and Co and author of the best-selling Christian Leadership book, Dream-I Dare You. After a successful but exhausting career in real estate and a profound "Midlife Awakening," she now lives her dream as a national speaker, growth coach, business owner, wife, and homeschool mom to five. Julia’s mission is to awaken dreamers and equip them with the tools to bridge the gap between where they are and where they want to be, using her proven D.R.E.A.M Framework. She inspires others to embrace their divine dreams and make a transformative impact on the world. Find out more about Julia here Takeaways: Dreaming is essential, but it is equally important to bridge the gap between our dreams and reality. Understanding and reprogramming our limiting beliefs is crucial for achieving our dreams. Aligning our mindset, heart set, and actions with our dreams is key to living in alignment. Creating a routine that supports our dreams and aligns with our priorities is essential for sustainable success. Balance is a myth, and alignment is a more sustainable and fulfilling approach to life. Chapters 00:00 Introduction and the Importance of Dreaming 02:42 Discovering and Pursuing Dreams 05:20 The Gap Between Knowing and Doing 09:38 Reprogramming Limiting Beliefs 13:01 Creating Alignment with Mindset, Heart Set, and Dream Set 17:56 The Routine Behind the Dream 21:35 Alignment Over Balance About Ian Prukner: Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales. The Byproduct: There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The Byproduct. This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd. ⁠⁠⁠⁠⁠⁠Order your copy of "Byproduct"⁠⁠⁠⁠⁠⁠ or take advantage of a⁠ ⁠⁠⁠free lesson⁠⁠⁠⁠ from the "Byproduct Master Class" on⁠ ⁠⁠⁠⁠⁠"The Ultimate Success Formula"⁠⁠

Zach Coleman, a marketing branding expert, shares his journey of finding his own path and helping others build authentic personal brands. Growing up in the shadow of his retired NFL player father, Zach felt unseen and unheard, which led him to pursue visual communication as a way to be seen and heard. He worked in the corporate world but felt unfulfilled and decided to start his own business. Zach emphasizes the importance of aligning personal values with business goals and creating an economic engine around who you truly are. He encourages people to define success on their own terms and not be afraid to reinvent themselves. Learn more about Creatitive Takeaways Growing up in the shadow of someone successful can be challenging, but it's important to reject living someone else's dream and find your own path. Creating an authentic personal brand requires aligning your values with your business goals and building an economic engine around who you truly are. Success should be defined on your own terms, not based on external expectations or societal standards. Don't be afraid to reinvent yourself and make adjustments along the way to ensure you're living a fulfilling and balanced life. About Ian Prukner: Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales. The Byproduct: There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The Byproduct. This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd. ⁠⁠⁠⁠⁠Order your copy of "Byproduct"⁠⁠⁠⁠⁠ or take advantage of a⁠ ⁠⁠⁠free lesson⁠⁠⁠⁠ from the "Byproduct Master Class" on⁠ ⁠⁠⁠⁠"The Ultimate Success Formula"⁠⁠

In this episode, Ian Prukner interviews Jerry Henderson, a pastor and coach, about overcoming trauma and building a healthy relationship with oneself. Jerry shares his personal journey of growing up in poverty and experiencing various forms of trauma. He discusses the impact of trauma on one's self-worth and the importance of healing the relationship with oneself. Jerry helps high-performing individuals who feel like something is missing in their lives by guiding them to love and accept themselves. He emphasizes the need to break the cycle of self-criticism and replace it with self-love and motivation. About Jerry: Jerry Henderson is pastor and coach that specializes in overcoming trauma and teaching people about building a healthy relationship with oneself. Learn more about Jerry here: https://jerryhenderson.org/about Key Takeaways Trauma, both big and small, can have a profound impact on one's self-worth and relationships. Self-sabotage often serves a purpose and meets an underlying need, but it is important to neutralize it and find healthier ways to meet those needs. The relationship with oneself is the most important relationship and affects all other relationships in life. Loving oneself is a sustainable motivation that leads to healthier and more fulfilling outcomes. Healing the relationship with oneself requires rewiring old patterns and replacing self-criticism with self-love. Chapters 00:00 Introduction and Personal Connection 03:24 Jerry's Traumatic Upbringing and Journey to Ministry 09:06 The Impact of Trauma and Self-Sabotage 14:56 The Importance of the Relationship with Oneself 23:13 Motivation through Self-Love and Acceptance 26:36 Keeping the Edge from a Place of Health About Ian Prukner: Bestselling author, entrepreneur, and coach Ian Prukner has a wealth of experience creating and growing companies in the finance, real estate, e-commerce, and intellectual property sectors. He has achieved over $4 billion in sales. The Byproduct: There is a secret to success so well kept that even many of its users can’t accurately describe it. It’s a process the greats in their fields use daily to achieve enormous success, almost effortlessly. What is it that difference maker, that force operating below the surface that causes such enormous success in the lives of some and such enormous letdowns in others? The byproduct. This book is a step-by-step guide to re-engineering your life, a process through which true greatness can be achieved. It’s a deep dive into the workings of the human psyche and its link to performance. The process, when committed to and followed, will create massive success in every area of life. It is for everyone serious about taking their life to the next level. The Byproduct is what every great achiever has harnessed to elevate themselves above the crowd. ⁠⁠⁠⁠Order your copy of "Byproduct"⁠⁠⁠⁠ or take advantage of a⁠ ⁠⁠⁠free lesson⁠⁠⁠⁠ from the "Byproduct Master Class" on⁠ ⁠⁠⁠"The Ultimate Success Formula"⁠ Byproduct Book: ⁠https://www.amazon.com/BYPRODUCT-Autonomous-success-bold-world/dp/1732719438/ref=sr_1_1?crid=19JXEVL75ZG14&keywords=product+book+ian+prukner&qid=1674601294&sprefix=byproduct+book+ian+pru%2Caps%2C264&sr=8-1⁠ Free Lesson Link: ⁠https://byproduct-master-class.teachable.com/courses/613718/lectures/11163650⁠