The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Hosted by Nicole McCance

Business Entrepreneurship

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Episodes

187

Latest episode

Oct 2026

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About the show

The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful.  Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly what to do to help more people, make more money and have more freedom. 

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60 recent

October 27, 202621 min

How to Handle Team Performance Issues in Your Group Practice

Sign up for my FREE Masterclass - How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I share how to handle team performance issues in your group practice without immediately blaming yourself or your team. We’ll talk about how to spot whether it’s a people, leadership, or systems problem, plus simple ways to improve communication, give feedback, and build a team that makes your life easier! Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [05:19] How one difficult team member can impact your practice culture. [06:58] Is it a people, leadership, or systems problem? [08:28] Improving team performance through better systems and training. [10:36] Why clear communication makes you a better leader. [14:42] The importance of giving consistent, timely feedback. [17:08] How to give feedback with curiosity instead of blame. Links From The Episode: Kolbe - https://www.kolbe.com/?kapcode=0FC7F34B3D07496BA6C40B5D9B3EC1D8&entry_redirect=1 Listen to Episode #49: 2 Must-Have HiringTools You Need to Grow (Part 2) - https://mccancemethod.com/episode-49/ Loom: https://www.loom.com Mentioned in this episode: Sign up for my FREE Masterclass- How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

October 20, 20261 hr 12 min

Your Group Practice Has a Growth Leak. Here’s How to Find It.

Sign up for my FREE Masterclass - How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/siPW-_kQA0s In this episode, I share the 4 key metrics every group practice owner should be tracking to identify where they're losing potential clients. I'll walk you through the benchmarks for each metric and how to fix the growth leaks in your practice so you can stop wasting money on marketing and start scaling smarter! Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [08:00] The 4 key metrics that predict practice growth. [14:20] How to identify where you're losing potential clients. [19:25] How to improve your consult call show rate. [23:50] How to increase your consult call conversions. [30:10] The benchmarks every practice owner should track. [34:41] Why fixing one growth leak at a time matters. Links From The Episode: Build Your 2027 Million Dollar Growth Plan with me in Florida → https://mccancemethod.com/product/2027-annual-planning-weekend/ Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO Want the Consult Call Script ? DM me @nicole.mccancemethod on Instagram with just three words “Consult Call Script” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/ Mentioned in this episode: Sign up for my FREE Masterclass- How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

October 13, 202622 min

How Therapists Can Grow Their Online Reputation

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/ In this episode, I sit down with Kristie Plantinga, founder of Place Digital, to talk about why your online reputation matters more than ever for growing a therapy practice. We dive into reviews, PR, SEO, AI search, and how becoming known as the go-to expert in your community can help Google—and potential clients—trust your practice. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [02:14] What online reputation means for therapists [04:20] How reviews and peer endorsements affect Google visibility [07:23] Why AI search matters for therapy practices [11:47] How PR strengthens your online reputation [14:11] How media exposure can boost SEO [17:19] Why founder-led marketing builds authority Links From The Episode: More about Kristie: Kristie Plantinga is the founder of Place Digital, a boutique marketing agency for group practices. She is also the cohost of What Your Therapist Thinks, a top-ranked mental health podcast, and Practice Marketing Insider, a podcast dedicated to exposing outdated or overblown marketing advice for therapists. Want to Connect with Kristie? Learn more about Kristie Plantinga and Place Digital: https://placedigital.com/ Join the waitlist for Kristie’s book: https://www.therapieseo.com/book LinkedIn: https://linkedin.com/in/kristieplantinga Instagram: @kristie_placedigital Mentioned in this episode: Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/

October 6, 202620 min

Done-for-You Email Marketing in ClinicMonk™

September 29, 202631 min

Live Coaching: Systemize Your Practice & Improve Your Marketing

Ready to make smarter, data-driven decisions in 2027? Sign up for my FREE Million Dollar Metrics Masterclass → https://mccancemethod.com/million-dollar-metrics-masterclass-organic/ Want to watch this episode on video? Check it out here on YouTube: https://www.youtube.com/watch?v=s_PINvadfwk In this live coaching episode, I sit down with group practice owner Robin Naglieri to talk about scaling without becoming the bottleneck in your business. We dive into hiring and leadership systems, delegating admin tasks, improving team communication, and making your website more visible in AI search so you can grow your caseload more consistently. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [03:06] Hiring the right therapists for long-term growth. [07:03] Using 90-day check-ins to improve retention. [09:36] Delegating admin tasks and building better systems. [15:17] Streamlining team communication with Google Chat. [19:06] Fixing your website before increasing marketing. [21:17] Improving your website for AI search. Links From The Episode: Join the ClinicMonk™ waitlist → https://clinicmonk.com/ Learn more about The Clinic Growth Map™ by booking a FREE strategy call with one of our advisors → https://mccancemethod.com/strategy-call/ Listen to Episode #174: Why Every Therapy Practice Needs a CRM in 2026 → https://mccancemethod.com/episode-174-why-every-therapy-practice-needs-a-crm/ Listen to Episode #160: The Evolution of SEO as we Shift to Gemini → https://mccancemethod.com/episode-160-the-evolution-of-seo-as-we-shift-to-gemini/

September 22, 202620 min

The Therapy Practice Metrics That Predict Revenue Growth

Join my Annual Planning Weekend in Florida! https://mccancemethod.com/million-dollar-metrics-masterclass-sales-page/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/oeUonYj7Dkg In this episode, I break down the four therapy practice metrics that can help you predict revenue growth: inquiry rate, booking rate, show rate, and consult conversion rate. I share why getting more leads isn’t always the answer—and how finding and fixing the bottlenecks in your client journey can help you grow without pouring more money into marketing. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [03:49] The four metrics that predict practice growth. [05:55] Why website visitors aren’t becoming inquiries. [08:25] Where leads drop off before the consult. [09:57] How to track consult conversion rates. [12:25] Three questions to uncover growth bottlenecks. [15:57] Why every practice needs a different growth plan. Links From The Episode: Join the ClinicMonk™ waitlist → https://clinicmonk.com/ Listen to Episode #91: What Metrics Should You Track? → https://mccancemethod.com/episode-91-what-metrics-should-you-track/ Mentioned in this episode: Ready to make smarter, data-driven decisions in 2027? Sign up for my FREE Million Dollar Metrics Masterclass → https://mccancemethod.com/million-dollar-metrics-masterclass-organic/

September 15, 202618 min

ClinicMonk™: See Which Marketing Brings You Clients

Ready to make smarter, data-driven decisions in 2027? Sign up for my FREE Million Dollar Metrics Masterclass → https://mccancemethod.com/million-dollar-metrics-masterclass-organic/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/HPRzu3q3cRM In this episode, I take you inside ClinicMonk™ and show you how the marketing and referral dashboard helps you finally see where your clients are actually coming from. I break down the key metrics to watch, how to spot bottlenecks in your intake process, and how to use real data to invest more in the marketing that is actually working. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [02:22] How ClinicMonk™ captures and follows up with leads. [04:09] The four intake metrics to check before spending more on marketing. [06:23] How to track where new clients are coming from. [08:30] The difference between leads, qualified leads, and new clients. [10:30] How to identify your best-performing Google Ads campaigns. [12:07] Tracking ROAS, cost per client, and client lifetime value. Links From The Episode: Join the ClinicMonk™ waitlist → https://clinicmonk.com/ Mentioned in this episode: Ready to make smarter, data-driven decisions in 2027? Sign up for my FREE Million Dollar Metrics Masterclass → https://mccancemethod.com/million-dollar-metrics-masterclass-organic/

September 8, 202619 min

ClinicMonk™: Track Your Practice Growth in One Dashboard

Want to work closely with me for six months? Come to my FREE Open House ! https://mccancemethod.com/open-house/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/YoA3HwzEhVI In this episode, I walk you through the ClinicMonk™ practice growth dashboard and show you the metrics that can help you make smarter decisions about hiring, marketing, and expansion. I break down what your leads, booking rate, show rate, and conversion rate are really telling you so you can spot problems quickly and keep your practice growing. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [02:53] How to track leads and practice growth. [04:03] Why 90-day data matters for big decisions. [05:15] What to check when leads drop. [10:01] How to improve your booking rate. [12:53] Ways to increase your show rate. [14:18] How to boost consult call conversions. Links From The Episode: Join the ClinicMonk™ waitlist → https://clinicmonk.com/ Want the Consult Call Script ? DM me @nicole.mccancemethod on Instagram with just three words “Consult Call Script” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/ Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO Mentioned in this episode: Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/

September 1, 202618 min

ClinicMonk™: Track Every Inquiry in a Visual Pipeline

Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/0j7z97wzFdk In this episode, I take you inside ClinicMonk™ and show you how its visual pipeline helps you track every inquiry from the moment it comes in. I share how you can automate follow-ups, monitor your leads and conversion rates, and quickly spot where things are getting stuck so you can make smarter marketing and intake decisions. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [02:36] See how ClinicMonk™ tracks every inquiry in one visual pipeline. [03:22] Automate follow-up for forms, missed calls, and consult bookings. [08:09] Learn why fast follow-up is key to converting leads. [09:45] Track which inquiries come from Google Ads. [10:37] Identify qualified and unqualified leads. [14:24] Spot intake and conversion bottlenecks quickly. Links From The Episode: Join the ClinicMonk™ waitlist → https://clinicmonk.com/ Google Workspace → https://referworkspace.app.goo.gl/EtJ2 Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO Mentioned in this episode: 3 Day Accelerator Mid-Roll Ad Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/

August 25, 202623 min

How ClinicMonk™ Helps Therapy Intake Coordinators Convert More Consult Calls

Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/2LUtzjEVMCM?si=DjAySfkbYw9JM3Mq In this episode, I share why I now recommend having an intake coordinator handle your therapy practice’s consult calls—and how ClinicMonk™ can make the entire process easier. I walk you through how a CRM can help you track leads, improve consult call conversions, automate follow-ups, and make sure fewer potential clients fall through the cracks. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:31] Why intake coordinators should handle consult calls. [04:19] How better matching can improve conversions. [06:02] How ClinicMonk™ tracks conversion rates. [09:48] How automated follow-ups keep leads moving. [12:27] How lead nurturing prevents lost opportunities. [18:35] How simpler booking improves conversions. Links From The Episode: Join the ClinicMonk™ waitlist → https://clinicmonk.com/ Admin Tasks Checklist → https://bonuscontent1.s3.us-east-2.amazonaws.com/BONUS+TMM+Admin+Tasks+Checklist+-+Admin+Task+Checklist.pdf Want the Consult Call Script ? DM me @nicole.mccancemethod on Instagram with just three words “Consult Call Script” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/ Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO Mentioned in this episode: 3 Day Accelerator Mid-Roll Ad Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/

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