Quick Tip: The Fortune's in the Follow up
What happens after a potential client says, “Let me think about it”? In this quick tip episode of The Business of Thinking Big , Lianne Kim shares one of the simplest—and most often overlooked—sales strategies: follow-up. Drawing from her early days in sales and years of working with entrepreneurs, Lianne explains why it can take multiple touch points before someone is ready to make a purchase decision. Whether you’re following up after a discovery call or staying visible through your content, consistent follow-up can help keep you top of mind and give potential clients the information, reassurance, or social proof they need to move forward. In this episode, you'll learn: Why it can take multiple touch points before someone makes a purchase decision What counts as a “touch point” in your marketing Why potential clients may need time before deciding to buy How to follow up after a discovery call Why social proof and testimonials can be powerful follow-up tools How to use content as a form of passive follow-up The difference between personalized and passive follow-up Why you shouldn’t let warm leads go cold How to use AI and mass marketing to support your follow-up efforts One simple follow-up action you can take today If you’ve ever had a great sales conversation only to never hear from the potential client again, this episode is your reminder that the conversation doesn’t have to end there. Sometimes, the next step toward a “hell yes” is simply staying in touch and giving someone a reason to take action. Timestamps: 00:00 – Introducing this month’s Quick Tip 01:00 – The power of follow-up 02:00 – Understanding customer touch points 03:00 – Why people need multiple touch points before buying 04:00 – What your own purchasing habits can teach you 05:00 – Why follow-up matters for bigger purchases 06:00 – Applying follow-up to your business 07:00 – What to send after a discovery call 08:00 – Using social proof to follow up 09:00 – Asking: “What does she need to hear from me today?” 10:00 – Using content and AI for follow-up 11:00 – Why you shouldn’t let leads go cold 12:00 – Your simple follow-up action 13:00 – Making follow-up part of your sales strategy — Connect with me: Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoach Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco Podcasting support: https://theultimatecreative.com






