The Business of PT

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Oct 2024

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About the show

Join Adam Daniel as he has honest and open conversations with successful personal trainers/coaches, heads of PT, business owners, and more on what it really takes to build a profitable, robust, and resilient PT business that is fulfilling and rewarding.

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26 recent

October 30, 2024Episode 61 hr 5 min

The Business of PT - Tiina Hoffmann

In this episode, we dive deep into the world of physiological data with none other than Tiina Hoffman, a world-class exercise physiologist and master trainer for Firstbeat! We explored: The key differences between ECG devices and optical devices How physiological data is crucial for personal trainers to improve client outcomes and grow their business The potential pitfalls of getting stuck in "paralysis by analysis" – relying too much on data can actually hurt your clients progress Whether you're a seasoned PT or just getting started, this episode is packed with insights on leveraging data the right way to take your practice to the next level! Tune in now and let us know your thoughts in the comments! Thanks to ⁠QUOOX⁠ for supporting this series of The Business of PT. Find out more how they can enable your superior personal service at QUOOX.com #BusinessOfPT #Podcast #PhysiologicalData #Firstbeat #ECG #PersonalTraining #FitnessBusiness #TrainerLife #DataDriven

October 23, 2024Episode 555 min

The Business of PT - Dan Chappell

This week we’re thrilled to have Dan Chappell, Founder of UNTIL join us for an insightful and inspiring conversation! In this episode, we dive into some brilliant topics, including: The rise of the solo entrepreneur and what it means for the future of health and wellness. How to find your purpose through exploration and embracing new opportunities. Changing your mindset around failure by reframing it as either winning or learning! Dan’s vision for UNTIL and his wisdom on personal growth and entrepreneurship are a must-hear for anyone looking to elevate their career or mindset. Don’t miss out! Thanks to ⁠QUOOX⁠ for supporting this series of The Business of PT. Find out more how they can enable your superior personal service at QUOOX.com #BusinessOfPT #Entrepreneurship #FindYourPurpose #GrowthMindset #DanChappell #UNTIL #HealthAndWellness #WinningOrLearning

October 16, 2024Episode 41 hr 5 min

The Business of PT - Kim Ingleby

In this episode of The Business of PT podcast, we’re joined by the incredible Kim Ingleby! Kim started as a personal trainer and has since gone on to achieve some amazing things, including working with GB athletes (including 2024 Paris silver medalists ), delivering a powerful TEDx talk, and raising nearly £100,000 for charity. We dive deep into: The power of self-awareness for personal and business growth How to set your business up to navigate the rollercoaster of solo entrepreneurship Why asking for help is key to success and embracing support along the way If you're ready to level up your business and mindset, this episode is a must-listen! Thanks to ⁠https://quoox.com/https://quoox.com/ for supporting this series of The Business of PT. Find out more how they can enable your superior personal service at QUOOX.com #PodcastEpisode #BusinessOfPT #Entrepreneurship #SoloPreneur #AskForHelp #SelfAwareness #PersonalGrowth #Paris2024 #TEDx

October 9, 2024Episode 31 hr 6 min

The Business of PT - Rich Wilson

In this episode of the business of PT podcast, I sat down with Rich Wilson, an industry veteran with over 20 years of experience in the health and fitness world. From leading the PT teams at Total Fitness to now managing operations as a Regional Manager, Rich has a wealth of knowledge to share. We dove into some topics, including: Why leaving your ego at the door is key to success The power of "No for now, not forever" when dealing with rejection Why saying “no” is the smartest, not the fastest, way to grow your business How letting go of clients can actually help you scale your PT career If you're serious about building a successful fitness business, this is an episode you can’t afford to miss! Tune in now and get ready to take your business to the next level. Thanks to ⁠QUOOX⁠ for supporting this series of The Business of PT. Find out more how they can enable your superior personal service at QUOOX.com #BusinessOfPT #RichWilson #FitnessIndustry #PrivateHealthSector #EntrepreneurMindset #GrowYourBusiness #FitnessCoach #HealthAndFitness #PersonalTrainerLife #PodcastLife #TuneIn

October 2, 2024Episode 21 hr 13 min

The Business of PT - Luke Baden

On this episode I had an absolute blast chatting with the one and only Luke Baden! Luke is not just a super experienced PT and coach, yet he’s also got a unique blend of fun and science that makes fitness accessible and exciting for everyone. Luke’s got a philosophy degree under his belt, which he uses to think critically and apply those deep insights to his coaching. He dropped some golden tips on how PTs can sharpen their critical thinking skills to level up their practice. We also dove into how CrossFit education has shaped his approach to coaching and programming. But that’s not all! Luke shared his wisdom on why saying “no” can actually fuel your business growth and give you more energy to crush your goals. And if you’ve ever thought about building an app, Luke’s got some real talk on the financial risks, the patience needed, and how to enjoy the journey. Tune in for an episode packed with insights, laughs, and actionable advice! Thanks to ⁠QUOOX⁠ for supporting this series of The Business of PT. Find out more how they can enable your superior personal service at QUOOX.com #Fitness #Podcast #PersonalTraining #CriticalThinking #BusinessGrowth #CrossFit #AppDevelopment

September 25, 2024Episode 11 hr 5 min

The Business of PT - Emma Barry

This week on The Business of PT, we’re joined by the incredible Emma Barry! Emma's a powerhouse in the fitness industry, having served as the Group Fitness Director for Les Mills, where she played a key role in taking the brand to America. She’s also left her mark on Equinox and has become the go-to consultant and speaker for fitness businesses worldwide. Plus, she’s the author of Building a Badass Boutique, a must-read for anyone in the fitness biz! In our conversation, we dive deep into three crucial themes: Systems: How to align onboarding processes with your team’s unique styles for success. Brand:Why a brand is more than just a logo—it’s about how you make people feel. Scale:We tackle the big question—is scaling always the right move? And what does scaling really mean? And of course, we couldn't wrap up without chatting about Emma's favorite topic, Tech! We explore how personal trainers can embrace AI as a powerful tool to do more of what they love. Don't miss this inspiring episode packed with insights and actionable advice for PTs looking to elevate their game! Thanks to ⁠QUOOX⁠ for supporting this series of The Business of PT. Find out more how they can enable your superior personal service at QUOOX.com #BusinessOfPT #FitnessIndustry #EmmaBarry #Podcast #AIinFitness #BrandBuilding Music licenses... Intro Music: In The Back Room by <a href="https://app.sessions.blue/browse/track/273536">Blue Dot Sessions</a> Sponsor Music: Setting Up by <a href="https://app.sessions.blue/browse/track/273538">Blue Dot Sessions</a>

May 15, 2024Episode 61 hr 8 min

The Business of PT - Glenda Rivoallan

In today's episode, we're privileged to have Dr. Glenda Rivoallan, an esteemed author and fitness entrepreneur, as our guest. Dr. Rivoallan brings a wealth of experience and insight, guiding us through a fascinating discussion that traverses the health and fitness continuum. Together, we explore the nuanced landscape of well-being, probing its placement within this continuum and the pivotal role personal trainers play in optimising it. Discover why being an exceptional personal trainer necessitates the skills of a detective, uncovering individual needs and tailoring approaches for maximum impact. Dr. Rivoallan shares invaluable insights on building a successful well-being business, offering actionable strategies to elevate both client satisfaction and financial success. Tune in as she reveals her five top tips to 10 x your income while fostering a thriving well-being enterprise. Whether you're a seasoned fitness professional or just embarking on your journey, this episode promises inspiration, wisdom, and practical guidance for achieving excellence in the business of personal training. Thanks to ⁠YMCA Fit⁠ for supporting this series of The Business of PT. Find out more about their PT courses at ⁠ymcafit.org.uk

May 8, 2024Episode 51 hr 4 min

The Business of PT - Ryan Palmer

In this episode, I sit down with Ryan Palmer, the CEO of Central YMCA, who has an inspiring story of climbing the ranks from personal trainer to chief executive. Ryan shares invaluable insights gleaned from his days as a self-employed personal trainer at Fitness First. We discuss the importance of embracing our humanity in business, the power of self-reflection in personal and professional growth, and the fundamental understanding of one's own value in the marketplace. One of the highlights of our conversation is the exploration of the concept of negative visualisation—how anticipating and planning for the worst-case scenario can actually be a strategic tool for success. Ryan's journey is a testament to the transformative power of mindset and resilience in navigating the complexities of the fitness industry. Join us as we uncover Ryan's key learnings and experiences, offering actionable advice and inspiration for personal trainers and aspiring entrepreneurs alike. This episode is packed with wisdom and practical insights that are sure to resonate with anyone looking to thrive in the business of personal training. Thanks to ⁠YMCA Fit⁠ for supporting this series of The Business of PT. Find out more about their PT courses at ⁠ymcafit.org.uk

May 1, 2024Episode 41 hr 11 min

The Business of PT - Antony Stewart

In this episode, we talk with Antony Stewart, the Digital Fitness Director for Johnson Health Tech. With a wealth of experience from his time at prestigious brands like David Lloyd, Virgin Active, and Third Space gyms, Antony shares invaluable insights into what separates the good from the great in the realm of personal training. The conversation kicked off by exploring Antony's fundamental lessons learned throughout his career that he believes all PTs should embrace, emphasising the importance of sowing seeds of inspiration weather inside or outside the gym, the importance of nurturing human connections, embracing organisational systems, and maintaining an unwaveringly positive outlook. Delving deeper, we dove into the realm of digital content creation, dissecting what constitutes exceptional content and how personal trainers can craft compelling material even with limited resources. Antony shares invaluable insights on leveraging digital platforms effectively to engage and empower clients, offering practical tips for maximising impact on a basic budget. Whether you're a seasoned fitness professional or aspiring to enter the industry, join us as we unpack the secrets to thriving in the ever-evolving landscape of personal training. Thanks to ⁠YMCA Fit⁠ for supporting this series of The Business of PT. Find out more about their PT courses at ⁠ymcafit.org.uk

April 24, 2024Episode 31 hr 2 min

The Business of PT - Kat Southey

In this episode, we're joined by Kat Southey, Chief Marketing Officer of FITR and a seasoned expert in the fitness industry. With a background as the Marketing Director for Virgin Active and Digital Marketing Director for Science in Sport, Kat brings a wealth of experience to the table. Together, we'll explore the intricate art of marketing for personal trainers within commercial facilities. From innovative tactics to traditional approaches, we uncover how PTs can effectively promote themselves to attract more clients and elevate their business. However the conversation doesn't stop there. We venture into the realm of digital entrepreneurship, unraveling the secrets behind establishing a successful online fitness business. Kat shares invaluable insights on navigating this ever-evolving landscape and maximising digital platforms to reach a broader audience. Furthermore, we challenge the notion that education and marketing exist in separate spheres, instead advocating for the concept that education is the cornerstone of ethical marketing. Join us as we unravel the symbiotic relationship between knowledge and integrity in the fitness industry. So, whether you're a seasoned PT or just starting your journey, prepare to be inspired and empowered on "The Business of PT.” Thanks to ⁠YMCA Fit⁠ for supporting this series of The Business of PT. Find out more about their PT courses at ⁠ymcafit.org.uk