The Business of Hearing

Hosted by Oli Luke

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Episodes

100

Latest episode

Jun 2026

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About the show

The #1 Marketing Podcast for Private Practice Hearing Care Clinics The Business of Hearing Podcast shares the real insights into how you can grow your private practice hearing care clinic in today's challenging and competitive market. Hosted by leading industry marketing consultant Oli Luke, the podcast is a combination of interviews with private practice leaders, external experts and authors, as well as insights into what the best performing clinics in the world are doing right now to grow marketshare, drive record growth and build stronger businesses. The Business of Hearing podcast was developed to be YOUR ear to the ground and bring innovative ideas direct from the source. Contact Oli on WhatsApp! +1 (945) 228-7369 Visit: www.businessofhearing.com for more!

Listen to episodes

60 recent

June 12, 20267 min

Patients Aren't Buying Hearing Aids - Here's What They Really Want

There's a major blind spot in the hearing care industry, and it affects how practices market, sell, communicate, and grow. In this episode, Oli Luke breaks down why hearing aids are not actually the thing patients are buying, and why understanding this distinction completely changes the way a clinic should position itself. This conversation dives into psychology, marketing, patient behaviour, and the emotional drivers behind real decision making in hearing healthcare.

June 5, 202611 min

Not All Leads Are Created Equal in Hearing Care: The Curious vs. Convinced Framework

The marketing agency blames you. You blame the marketing agency. But who's actually at fault when leads aren't converting? The answer is neither, and both. Here's why: not all leads are created equal, and the response required depends entirely on where that lead is in their journey.

May 29, 202616 min

The 6 Foundations of a $2m+ Practice

Most practice owners hit a growth ceiling around $1M and it's not because they're not good at clinical care. It's because they're missing the structural foundation that separates practices that scale from those that stay stuck.

May 22, 20267 min

The Secret Weapon Every Small Hearing Care Practice Already Has

Independent hearing care practices often feel outmatched by the big chains. Bigger budgets. Bigger teams. Bigger brand awareness. But in this episode, Oli Luke explains why independents still hold one massive advantage that corporate groups can never truly replicate, and how practice owners can use it to dominate their local market.

May 15, 20267 min

The Framework Every Practice Owner Needs Before Spending on Ads

Most hearing care practices make marketing harder than it needs to be. In this episode, Oli Luke breaks down a simple but powerful framework that can help private practice owners make better marketing decisions, avoid wasting money, and approach growth with far more clarity.

May 8, 202615 min

Amplifon Just Bought GN Resound for $3B: What It Means for Your Independent Practice

On March 16, 2026, Amplifon announced a $3 billion acquisition of GN Resound. The shockwaves rippled through Facebook groups and WhatsApp chats across the hearing care industry overnight. But what does it actually mean for independents?

April 24, 202612 min

Happy Hour: Your Questions Answered: Marketing Mistakes, Fatherhood, Website Strategy and More

Oli answers five listener questions covering some of the most common challenges facing hearing care practice owners right now -- from the biggest marketing mistake independents make, to what a high-converting website actually needs in 2026, and whether YouTube is worth your time. Learn more at 👉 https://join.orange-gray.com/

April 17, 202618 min

The Hearing Care Practice SWOT Analysis: Where to Attack, Where to Defend in 2026

2026 is shaping up to be one of the most challenging and opportunity-rich years independent hearing care has seen in a long time. In this episode, Oli runs a full SWOT analysis on the modern private practice -- breaking down where your real strengths lie, what weaknesses need fixing, and which threats deserve your serious attention right now. Learn more at 👉 https://join.orange-gray.com/

April 10, 202611 min

5 Competitive Advantages Independent Hearing Care Clinics Have Over the Big Chains

On paper, you should lose. Big chains have the budgets, the brand, and the buying power. So why do so many independents beat them anyway? In this episode, Oli breaks down the five competitive advantages every independent hearing care practice has, and how to use them to fight smart rather than fight fair. Learn more at 👉 https://join.orange-gray.com/

April 3, 202635 min

Are Subscription Models the Future of Hearing Care?

The traditional hearing care model has looked the same for decades. But consumer behaviour is shifting, and subscription models are quietly starting to change the industry. In this episode, Oli explores whether monthly plans are a passing trend or the inevitable future of how patients buy hearing care -- and what to do about it before the Goliaths get there first. Learn more at 👉 https://join.orange-gray.com/