Episodes
100
Latest episode
Oct 2026
Language
EN
The #1 Marketing Podcast for Private Practice Hearing Care Clinics The Business of Hearing Podcast shares the real insights into how you can grow your private practice hearing care clinic in today's challenging and competitive market. Hosted by leading industry marketing consultant Oli Luke, the podcast is a combination of interviews with private practice leaders, external experts and authors, as well as insights into what the best performing clinics in the world are doing right now to grow marketshare, drive record growth and build stronger businesses. The Business of Hearing podcast was developed to be YOUR ear to the ground and bring innovative ideas direct from the source. Contact Oli on WhatsApp! +1 (945) 228-7369 Visit: www.businessofhearing.com for more!
If you run an established hearing care practice with happy patients and steady flow, you're probably overlooking the easiest way to increase profit without acquiring a single new patient. In this episode, Oli reveals the three high-leverage areas where most practices are unknowingly leaving money on the table, and the specific tactics to capture it.
This Halloween special breaks down the three most critical business numbers that affect hearing practice profitability. Oli Luke reveals why relying on a single patient source (concentration risk), maintaining a help rate below 40%, and declining ASP/ATV are the "scary metrics" that demand immediate attention.
In summer 2025, Oli Luke stood in front of his clients in London and made a simple recommendation: double down on YouTube. He said it would be the single most important strategy for AI search dominance. One year later (October 2026), two practices have shared their results. The outcomes are remarkable, and completely unexpected.
Running an upgrade campaign? Most practices mail out letters and hope for responses. The ones that consistently book appointments and increase patient lifetime value do something completely different. In this episode, Oli breaks down the exact framework that powers successful upgrade campaigns across the industry, the 3 core elements that separate practices that see 30-40% response rates from those that see single digits.
Three practices. Three reasonable decisions. Three unexpected problems. In this episode, Oli breaks down real stories from real practices who made growth moves that seemed logical at the time but created chaos they didn't anticipate. The best part? You can learn from their mistakes before you make them.
In this episode, Oli shares the exact three things that need to be solid before you transition from operator to owner. Miss one of these and you'll find yourself right back in the chair, frustrated and resentful.
"Why should a patient choose you?" If you don't already know the answer, you have a real problem. In this episode, Oli breaks down the exact framework that separates practices that own their market from those that compete on price. It's not complicated. But almost no one actually does it.
In this episode, Oli breaks down the exact three things that separate practices stuck at $1M from practices scaling to $2M+
More and more patients are hesitating. They're delaying decisions. They're asking to think about it, wait for things to change, or come back later, even though they walked in needing what you offer. It's not the economy. It's not the patient. It's something structural that's broken in your practice. In this episode, Oli walks through the exact three reasons this is happening and how to fix each one before the patient ever sits down with you.
Get your FREE copy of my new book - https://go.oliluke.com/book1786624656958 We've done the big-picture episodes. We've talked about frameworks and strategy. Now it's time for the tactics. In this episode, Oli shares 6 concrete ideas he's seeing work across practices right now in 2026, ideas with real results, quick wins, and sustainable growth. Pick one, pick six, or pick somewhere in between. But these are not theoretical. These are being deployed, tested, and proving themselves in the market right now. #hearingcare #audiology #privatepractice #businessofhearing #practicemarketing #marketingideas #clinicgrowth #audiologymarketing #practicemanagement #healthcaremarketing #businessstrategy #entrepreneurship #patientacquisition #competitiveadvantage #audiology2026
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