82. Titans of Tents: Four Founders, Four Continents, One Honest Conversation
What does it take to build a luxury tented lodge in the middle of the Okavango Delta? To engineer a fabric structure that withstands a category five cyclone on the Australian coast? To convince a Swiss banker to walk away from a 20-year career and move to Bali to manufacture tented villas? Or to take a chance on a stretch tent made from horse-riding trouser fabric on a film set in Namibia, and turn that into one of the most innovative tent architecture firms in the world? It takes the kind of people you're about to meet. This is Titans of Tents... a brand new series inside the Glamping Business Podcast... and this first episode is where it all begins. I'm Sarah Riley, and I've spent years watching this industry grow from a niche curiosity into a globally recognised asset class. But one conversation I've never heard - not once - is the one where the people who actually build the foundations of this industry sit down together and speak honestly about how they got here, what they've learned, and where they think it's all going. Until now. In this episode, I'm joined by four of the world's leading glamping structure founders: Brendan O'Molony of Tenthouse Structures in South Africa, Ueli Wick of Escape Nomade in Bali, Tom Butterfield of Eco Structures in Western Australia, and David Patrick Court of Bushtec Creations, operating across Africa and the Middle East. Between them, they have delivered tented structures in over 55 countries, worked with some of the world's most prestigious hospitality brands, and built their reputations in some of the most remote and challenging environments on earth. What makes this conversation different isn't just their collective experience... it's the combination of genuine competitive respect, deep friendship, and a shared mission to raise standards across the industry that brings them together. They are four founders with hard-won knowledge, strong opinions, and the kind of honesty that only comes from having actually done the work. In this first episode, we hear their origin stories, and they are not what you'd expect. We talk about whether glamping is truly a global industry or a collection of very different regional stories. We explore what COVID really did to the outdoor hospitality sector, why an AI-disrupted world might be the best thing that ever happened to tented structures, and what is still... even now... misunderstood about what these buildings can actually do. This is the conversation the industry has been waiting for. Welcome to episode one of The Titans of Tents. ____________ Who are the Titans? Brendan O'Molony - Tenthouse Structures (South Africa / Singapore) Brendan founded Tenthouse Structures in 2010, and over the past 15 years it has evolved into one of the industry's most innovative full-service tent architecture firms, delivering luxury tented camps and lodges across Africa, the USA, the Middle East, Europe and Australia. Headquartered in South Africa with an international sales and marketing office in Singapore, Tenthouse has developed over 60 international properties, and Brendan leads a 40+ strong team of tent-tensile architects, engineers, technicians, and lightweight building specialists. His personal mission is engineering superior wilderness fabric structures that are optimised to site... low-impact, high-comfort, and built for some of the world's most remote locations https://www.tenthousestructures.com/ Ueli Wick - Escape Nomade (Bali, Indonesia) A Swiss national who spent most of his professional life in private banking with UBS and Credit Suisse, Ueli made a dramatic career pivot and now leads Escape Nomade, designers and manufacturers of luxury tented villas based in Bali, with a mission to bring the "living without walls" lifestyle to a global audience. Under his leadership, Escape Nomade has delivered more than 450 luxury tented structures across 55 countries. Their product sits at the haute couture end of the market... large, semi-permanent, fully furnished tented villas used in resorts, wellness centres, and private residences worldwide https://escapenomade.com/ Tom Butterfield - Eco Structures (Western Australia) Tom has been driving product and concept at Eco Structures Australia since 2012, and has since completed over 85 glamping projects worldwide. His international portfolio spans locations including the US Virgin Islands, Saudi Arabia, China, and several Class A World Reserves. Eco Structures specialises in cost-effective, environmentally sustainable glamping accommodation engineered for remote and challenging terrain... including their patented concrete-free eco anchors and prefabricated bathroom pods... and exports globally from their Western Australia base https://www.ecostructures.com.au/ David Patrick Court - Bushtec Creations (South Africa / Middle East) David heads up Bushtec Creations as an Independent Executive Consultant, bringing over 25 years of safari and tourism/hospitality expertise across Botswana, Saudi Arabia and the wider Middle East. Bushtec holds a current range of 1,300+ tent designs... more options than any other tent manufacturer... with a fully owned manufacturing plant covering all canvas and steel components. Their work spans luxury safari lodges, award-winning tented resorts (including Sharjah's Kingfisher Retreat), and turnkey solutions across Africa, the GCC, and the Far East https://bushtec.net/our-tents/ Sarah Riley - Inspired Courses ☆ The Glamping Academy ☆ Inspired Collective Sarah Riley is the founder of The Glamping Academy ... part of Inspired Collective Ltd . With over 15 years of experience in the glamping, retreat, and unique hospitality industry, Sarah has supported more than 2,000 business launches across 18 countries. She hosts the Glamping Business Podcast and Glamping Americas Podcast. She is also the Conference Director for the Glamping Show Americas .
