The Business of Executive Coaching

Hosted by Ellie Scarf

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132

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Jun 2026

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June 14, 202623 min

Why is it so hard? How to reduce the emotional toll of marketing your business.

Marketing your coaching business shouldn't feel heavy. But for most of us, it does. For most of us there are a series of decisions, doubts and fears that attach a whole heap of emotional labour to the marketing and business development that we do. In this episode I look into why you might be experiencing that (you aren’t alone!) and I share practical shifts to help lighten the load. If you'd like support to build and implement a marketing system that takes the emotional labour out of growing your coaching business with more corporate clients, you can learn more about the Corporate to Coach Accelerator here and please book a call with me to discuss whether it makes sense for your business. And don't forget to connect with me on LinkedIn and let me know what your experience with marketing is!

June 7, 202637 min

Unlearning - Zsofia Juhasz on the MCC coach evolution

In this episode, I'm joined by the extraordinary Zsofia Juhasz, ICF MCC coach with over 9,500 hours of coaching experience, mentor coach, coach supervisor, and creator of a Level 3 training program for PCC coaches journeying towards MCC credentialing. Zsofia shares her corporate-to-coach story, from her HR days to building a thriving practice after relocating to Australia 14 years ago and why she calls herself an "accidental MCC."We cover the two pillars of her practice, executive coaching and coach development and why the path to MCC is as much about unlearning as it is learning. We also get into the realities of business building including saying no, building systems, trusting yourself, and finding the community that carries you through. If you'd like to connect with Zsofia Juhasz, you can find her on LinkedIn here and on her website becomingamasterfulcoach.com. You can also find Zsofia's podcast for coaches on the MCC journey, linked here. If you'd like to work with me to grow your own coaching business, you can learn more about the Corporate to Coach Accelerator at elliescarf.com/cca or book a call here: elliescarf.com/bookacall  

May 31, 202618 min

5 practical ways to build your rejection resilience (and grow your business)

Rejection is the cost of entry to business ownership. But what if you could get so used to it that it stopped stopping you? In this episode I share five practical, gentle ways to expand your tolerance for rejection, and the not-so-secret bonus is that every single one of them will also grow your business. If you’d like support to build your rejection resilience and grow your coaching business with more corporate clients, you can learn more about the Corporate to Coach Accelerator here or book a call with me. And don’t forget to connect with me on LinkedIn and let me know what stood out for you from this episode!

May 24, 202644 min

Quiet Leadership in a Loud World with Jenny Toh

In this episode, I’m joined by Jenny Toh, hot off the back of her recent trip to present at the ICF Converge Summit 2026 in Paris!  Jenny and I cover all sorts of territory - from  her transition from law and banking into coaching, to how her experience as an introvert shaped the work she does today and the business she has built. In this episode Jenny shares why she’s passionate about supporting quieter leaders who are navigating visibility, executive presence, and influence in environments that often reward louder leadership styles. We also talk about the realities of building a coaching business, including perfectionism, rejection, sales conversations, and the importance of systems, structure, and community support. Jenny shares how her mindset around business development has evolved, and why focusing on being of service changed the way she approaches coaching conversations. Jenny also shares insights into her work as a mentor coach and supervisor in training for other coaches. If you’d like to connect with Jenny Toh, you can find her on LinkedIn here You can also learn more about River Life Coaching here: www.riverlifecoaching.com If you’d like to work with me to grow your own coaching business, you can learn more about the Corporate to Coach Accelerator at http://elliescarf.com/cca or book a call here: http://elliescarf.com/bookacall

May 17, 202615 min

How to build business momentum before you leave your full time job

I’m often asked for tips about starting coaching businesses, and one of my biggest tips is one you might not expect. In this episode I’m talking about how taking some tangible business building steps  while still employed can create momentum, build confidence, and help things move faster once you officially launch. Listen in for real tips on what you can do to set yourself up for the best corporate to coach transition possible. If you’d like support as you grow your coaching business, you can learn more about the Corporate to Coach Accelerator here or book a call here. You can also connect with me on LinkedIn. I love hearing from you about your business challenges and  what stood out for you in this episode.

May 10, 202643 min

Executive Coaching, Resilience & Reinvention with Kirsty Grace

In this episode, I’m joined by Kirsty Grace to talk about her transition from financial services into executive and leadership coaching, and the experiences that shaped the work she does today. Kirsty shares how a difficult period during the GFC pushed her to reassess what mattered most and ultimately led her into coaching psychology and organisational development. Kirsty shares why she is so passionate about working with leaders and teams, and also shares what she’s learned from building her own coaching business, including the value of patience, networking, and staying focused on the bigger picture while growing something sustainable. If you’d like to connect with Kirsty Grace, you can find her here: https://leadwithgrace.com.au  https://www.linkedin.com/in/kirstygrace/ If you’d like to work with me to grow your own coaching business, you can learn more about the Corporate to Coach Accelerator at http://elliescarf.com/cca or book a call here: http://elliescarf.com/bookacall

May 3, 20267 min

Is a self-trust gap holding your business back?

What if the reason your business isn’t growing at the rate you want it to isn’t because of anything you are doing or not doing? It is possible that you are getting in your own way, and in this episode I want to talk about self trust - and how a lack of it might just be holding your business back.Of course I am sharing some practical tips for what to do if you think this could be you. If you’d like support as you grow your coaching business, you can learn more about the Corporate to Coach Accelerator at http://elliescarf.com/cca or book a call here: http://elliescarf.com/bookacall

April 26, 202641 min

From Expert to Leader: Insights with coach Sue Bush

Today I’m joined by Sue Bush, and we talk about her journey from a long corporate career into coaching, and the work she now does supporting people stepping into leadership for the first time, or those already in leadership who are wondering what they might be missing. Sue shares her experience across accounting, technology, and consulting, and how that led her into coaching. We explore the impact on organisations when leaders aren’t well supported, and Sue shares how she is addressing this within her work. Of course, we also talk about her process of growing her coaching business, including the challenges of working for yourself, learning new skills, and the importance of connection and community. If you’d like to connect with Sue Bush,you can find her here:https://www.linkedin.com/in/suebush https://www.suebushcoaching.com.au/ And here is where you can learn all about the Breakfast Club globally: https://breakfastclubbing.com/  https://www.linkedin.com/company/breakfast-clubbing/  If you’d like to work with me to grow your own coaching business, you can learn more about the Corporate to Coach Accelerator at http://elliescarf.com/cca or book a call here: http://elliescarf.com/bookacall

April 19, 202623 min

Community isn’t just a nice to have, it will grow your business

If you’ve been thinking about community as a “nice to have” rather than a business essential, this episode is for you. Today I talk about community and its value, not just for friendship or connection, but also for the business benefits that are associated with it. I share how my community of coaches has been hugely pivotal to my business, opening doors and becoming one of the best parts of being in business as an executive coach. I also talk through how I see the community inside the Corporate to Coach Accelerator helping each other to build bigger and better businesses through accountability, connection, shared experience of the harder parts of business, and celebrating wins, as well as advice, referrals, and partnering opportunities. If you’d like to explore this further, you can learn more about the Corporate to Coach Accelerator at http://elliescarf.com/cca or book a call here: http://elliescarf.com/bookacall

April 12, 202610 min

How to announce your coaching business on linkedIn

If you’ve been wondering how exactly you should announce the starting of your business on LinkedIn, this episode is for you. I was asked this very specifically this week, and I realised that it was a question that people ask me in lots of different ways so I wanted to capture my thoughts here. Many coaches get a bit hung up on doing this “right,”which usually results in not doing it at all, or perhaps sneaking it in and not capitalising on the business potential that comes with an official launch. So if you are about to make the leap and make the announcement, or think you might need to re-introduce your business, I hope this is the practical help you need to take action.  If you’d like to discuss whether the Corporate to Coach Accelerator could be a good move for you as you launch your business, you can book a call here: http://elliescarf.com/bookacall