The Business of Boutique Fitness

Hosted by Lise Kuecker

Business Management Health Fitness

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Episodes

744

Latest episode

Aug 2026

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About the show

I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we?

Listen to episodes

60 recent

September 4, 2026Episode 74626 min

746: How to Build a Profitable Fitness Studio Schedule - Using Data, Not Guesswork

August 28, 2026Episode 74518 min

745: Energy Hacks - Lighting, Music & Ambience That Boost Retention

August 21, 2026Episode 74430 min

744: 10 Steps to Open Your Fitness Studio

Follow along with the free Open Profitably Playbook here: https://training.studiogrow.co/studio... Thinking about opening a fitness studio? Here are the 10 essential steps to take you from idea to profitable grand opening — covering your business plan, labor model, funding, lease negotiation, build-out, brand strategy, hiring, and how to build a waitlist that turns into a packed presale. Whether you're opening a Pilates studio, yoga studio, or any boutique fitness concept, this is the roadmap to opening your doors profitably. Hi... we're Studio Grow. We help boutique fitness studio owners grow their revenue, retain more members, and build businesses that actually scale. And if you're thinking about opening your first studio — we help you launch it profitably from day one. We've worked with thousands of studio owners across 40 countries. We know what works, what doesn't, and exactly what it takes to build a studio that lasts. Here's what we know for sure... the studios that win aren't always the biggest — they're the ones willing to move, adapt, and keep building when others hesitate. 🚀 If you want to start your studio… we got you → https://www.youtube.com/redirect?event=video_description&redir_token=QUM4Zm9rVC1rUnVReFJmTFRmMHNwUkctYnJtSXxBR3JiS2FsczlVczRndDh5bE1TbEg4ZXNzT3BrYUNzS3dzQ2NBVHZFMUxqb3o2YTVOb0U0SlVyQ05TcnRRWFlMYkRhazZ4dFhnX3FwQVowRGNpWFFFV2MtYnNFb1FYVUVhaFBO&q=https%3A%2F%2Flink.studiogrow.co%2Fwidget%2Fbookings%2Fstudio-discovery%2Fig&v=BGRj4omO-CE

August 14, 2026Episode 74329 min

743: 6 Mistakes That Can Kill Your Studio Before You Open

Want to launch a profitable boutique fitness studio? Book a free strategy call with our team and let's map out your next steps → https://training.studiogrow.co/syspst... Why do some boutique fitness studios open profitably while others struggle from day one? In this episode, Alina and Matt break down the biggest mistakes they see new studio owners make and what to do instead. You'll learn how to: -Build a brand worth investing in -Create a financial plan built for profitability -Get your location, landlord, and lease right -Build a pre-sale strategy that actually converts -Avoid procrastination on the decisions that matter -Cut costs without hurting your studio's growth

August 7, 2026Episode 73920 min

742: How to Keep Your Studio Relevant (Best Of)

Want to build a boutique fitness studio that stands the test of time? Book a free strategy call with our team and let's map out your next steps → https://training.studiogrow.co/syspst... This special Best Of episode brings together our top advice on staying relevant in a fast-changing fitness industry. From refreshing your brand and evolving your messaging to building trust, confidence, and a business that grows with your clients, these are the strategies that keep great studios ahead of the competition. You'll learn how to: Recognize when your brand needs a refresh Keep your studio relevant without chasing every trend Build a brand that clients trust and remember Lead your business with greater confidence and clarity Adapt as the boutique fitness industry evolves

August 1, 2026Episode 74122 min

741: Best of - Profitable studio, not just a busy one

Want to build a more profitable boutique fitness studio? Book a free strategy call with our team and let's map out your next steps → https://training.studiogrow.co/syspst... This special Best Of episode brings together our top advice on improving studio profitability—from fixing hidden profit leaks and increasing prices with confidence to optimizing your schedule and building stronger member retention systems. If you're ready to grow a healthier, more profitable studio, this is the perfect place to start. You'll learn how to: Identify and eliminate hidden profit leaks Raise your prices without losing members Build stronger retention systems that increase lifetime value Optimize your class schedule for higher profitability Test new classes and grow your studio strategically -------------------------------------------------------------------------------------------------------------- Hi... we're Studio Grow. We help boutique fitness studio owners grow their revenue, retain more members, and build businesses that actually scale. And if you're thinking about opening your first studio — we help you launch it profitably from day one. We've worked with thousands of studio owners across 40 countries. We know what works, what doesn't, and exactly what it takes to build a studio that lasts. Here's what we know for sure... the studios that win aren't always the biggest — they're the ones willing to move, adapt, and keep building when others hesitate. 🚀 If you want to grow your studio… we got you → https://link.studiogrow.co/widget/boo... If you want better systems and strategy… we can help → https://studiogrow.co/wp-content/uplo... If you're planning to launch your studio… start here → https://studiogrow.co/wp-content/uplo...

July 28, 2026Episode 74031 min

740: How to stay profitable once you're open (BEST OF)

July 15, 2026Episode 73938 min

739: Case Study - Turning Partnerships Into Multi-Million Dollar Revenue

The right partnerships won't make or break your studio—but they can become revenue sources you never imagined, from free team perks to five- and six-figure deals. Most owners underestimate just how broad "partnership" really is, and how much money is sitting on the table. Lisé Kuecker and Alina Cooper break down how to build boutique fitness partnerships that actually pay in Episode 739: Turning Studio Partnerships Into Real Revenue. Start small and local: coffee shops, salons and restaurants make low-cost, high-return referral partners when you're early Get the timing right: you need steady memberships, solid SOPs and a ready team before partnerships become a distraction instead of a boost Stack the revenue tiers: move from goods-in-kind to big giveaways, affiliate profit-shares, in-house pop-ups and brand collabs Go where the real money is: corporate and real estate partnerships can drive 30% of revenue—or capital contributions in the hundreds of thousands Protect and nurture the relationship: align on values, track the data, build in exit clauses, and add one partnership at a time Every strong partnership starts with two questions: what do your clients actually need, and what can you genuinely do for the partner in return. Nail that alignment, invest in the relationship, and you build a revenue stream that compounds for years. Episode 739 shows you how. Catch you there. With grit and gratitude, Lisé LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/ https://open.spotify.com/show/04zR1tRiRhQUdIfvLbh60N https://www.youtube.com/@studiogrowco/videos

July 9, 2026Episode 73624 min

738: The Smart Way to Run Special Sales - Timing, Execution, and Pricing

Episode 738: The Smart Way to Run Special Sales – Timing, Execution & Pricing 00:00 – Welcome and Intro 01:02 – Strategic Not Reactive 02:34 – Avoid Discount Addiction 03:29 – Reasons to Run Sales 05:52 – Value-Add Offers 08:57 – Timing and Cadence 11:31 – Urgency and Communication 14:10 – Pricing Psychology 15:45 – Testing and Simplicity 17:55 – Measuring Success 20:30 – Key Takeaways Wrap

July 3, 2026Episode 73737 min

737: The Studio Exit Playbook - How to Exit, Sell, or Pass It On Smoothly

Ep 737: The Studio Exit Playbook Selling your studio isn't a decision you make when you're ready to leave — by then, you've already lost your negotiating leverage. In this episode, Matt Hanton sits down with Lise Kuecker to walk through the complete exit playbook: how to build a studio buyers actually want, when to start preparing (hint: 18–24 months minimum), and what really happens after the papers are signed. They cover: Why buyers acquire assets, not burnout — and what makes a studio truly turnkey The numbers that drive your multiple: profit margins, clean books, and recurring contracted revenue The most common deal killers, from lease transfer language to financing that falls through at the underwriter The emotional side of exiting — identity, transition planning, and what to do with yourself the day after the sale Whether you're opening your doors next year or eyeing an exit in five, the planning starts today.