
Curating a Modern Antique Shop: Indio White’s Buying Strategy
In this episode of The Business of Antiques , host Toma Clark Haines, CEO of The Antiques Diva & Co, sits down with Jason and Tina Fisher of Indio White to explore their journey from world travelers and interior designers to antique-store owners in Columbia, Tennessee. They share how travel shaped their distinctive design aesthetic, how they curated and sourced French and European antiques for their new retail space, and why mood boards, buying budgets and a carefully planned inventory strategy were essential to filling their first container. Along the way, they discuss the realities of opening an antique shop, including shipping delays, cash flow, pricing, calculated risks and the unforgettable château doors that transformed their vision by offering practical inspiration for antique dealers, interior designers and creative entrepreneurs building a profitable, modern antiques business. Check out the links from our episode. Indio White: indiowhite.com | Instagram Toma: Instagram | antiquesdiva.com | Substack














