The Business Growth Show with Athin Cassiotis

Hosted by Athin Cassiotis

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323

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Aug 2026

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About the show

I talk about all components of business, why they are important and how they can be utilised for exponential growth. Hear from me as well as entrepreneur and celebrity guests, who share their insider secrets on how they became successful. I aim to provide strategies that when implemented can create ultimate fulfilment in your life through business!

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60 recent

September 2, 2026Episode 32446 min

EP324 - Media Techniques that Translate Directly to Everyday Leadership with Brooke Hargraves

Media Techniques that Translate Directly to Everyday Leadership with Brooke Hargraves, who is a media and communications strategist that helps leaders become confident, authentic communicators on camera, behind the microphone, and on stage. Drawing on more than 20 years of experience in journalism, political communications, and executive coaching, she has advised senior political leaders, CEOs, founders, and executives through high-pressure media moments and public appearances. Today, Brooke works with business leaders around the world, helping them communicate with clarity, build credibility, and turn visibility into one of their greatest professional assets! We talk about Media techniques for everyday leadership, Applying on-camera skills to virtual meetings, What to do before and during meetings, Building your personal brand, plus much more! Website: https://trellismedia.com.au/ LinkedIn: https://www.linkedin.com/in/brooke-hargraves-9b207656/ ✔️ Listen and Follow on Spotify: https://open.spotify.com/show/4ObQdySPoVkYFteIMvh0Tr ✔️ Listen and Follow on Apple Podcasts: https://podcasts.apple.com/ph/podcast/the-business-growth-show-with-athin-cassiotis/id1519360640 Follow Athin Cassiotis on Social Media: ► Connect on LinkedIn: https://www.linkedin.com/in/athincassiotis/ ► Like on Facebook: https://www.facebook.com/athincassiotis/ ► Connect on Facebook: https://www.facebook.com/athincassiotis1/ ► Follow on Instagram: https://www.instagram.com/athincassiotis/ ► Follow on Twitter: https://twitter.com/AthinCassiotis ► Follow on Tiktok: ⁠https://www.tiktok.com/@athincassiotis Learn more at http://athincassiotis.com/

August 25, 2026Episode 32345 min

EP323 - Financial Operating System Framework for High Profitability with Arron Bennett

Financial Operating System Framework for High Profitability with Arron Bennett, who grew up in Australia selling steel. Then a pulmonary embolism nearly killed him, and he used the reset to build something he actually believed in. He retrained in accounting, moved to the US, and spent years managing books for hundreds of clients before noticing a pattern: most service business owners doing $2M to $20M weren't losing because they lacked revenue. They were losing because they had no idea where the money was going. That observation became Bennett Financials and the 60/15/15 framework: a financial operating system benchmarked to 60% gross margin, 15% sales and marketing, and 15% G&A. On average, clients eliminate $402K in tax liability in a single year. One client scaled from $14M to $22M in six months, netting $5M. Collectively, his clients have saved over $105M in taxes. Featured in Forbes, Business Insider, and USA Today, Arron built his firm around one question: is this business scalable?! We talk about The 60/15/15 Standard, Five numbers before revenue that predict your year, Why Balance Sheet protection kills growth, What buyers look at that most owners miss, plus much more! Websites: https://bennettfinancials.com/ LinkedIn: https://www.linkedin.com/in/arron-bennett/ Facebook: https://www.facebook.com/Bennettfinancials/ Instagram: https://www.instagram.com/arronbennettcfo/ YouTube: https://www.youtube.com/@arronbennettCFO TikTok: https://www.tiktok.com/@cfoarronbennett ✔️ Listen and Follow on Spotify: https://open.spotify.com/show/4ObQdySPoVkYFteIMvh0Tr ✔️ Listen and Follow on Apple Podcasts: https://podcasts.apple.com/ph/podcast/the-business-growth-show-with-athin-cassiotis/id1519360640 Follow Athin Cassiotis on Social Media: ► Connect on LinkedIn: https://www.linkedin.com/in/athincassiotis/ ► Like on Facebook: https://www.facebook.com/athincassiotis/ ► Connect on Facebook: https://www.facebook.com/athincassiotis1/ ► Follow on Instagram: https://www.instagram.com/athincassiotis/ ► Follow on Twitter: https://twitter.com/AthinCassiotis ► Follow on Tiktok: ⁠https://www.tiktok.com/@athincassiotis Learn more at http://athincassiotis.com/

August 19, 2026Episode 32246 min

EP322 - Building Predictable Sales Systems for Service Businesses with Francis Rodino

Building Predictable Sales Systems for Service Businesses with Francis Rodino, who is an AI growth architect, digital marketing strategist, and the bestselling author of Leads Machine, which was shortlisted for the Business Book Awards 2026. With more than 20 years of experience in digital marketing and campaigns for brands including the BBC and PlayStation, he now helps service businesses build predictable sales systems using CRM automation and AI. Through his R.E.D. Method, Francis has helped more than 300 businesses recover over £128 million in revenue by improving lead management, follow-up, and forecasting. He shares practical insights on using AI and automation to create scalable, repeatable growth without relying on more leads! We talk about Predictable sales systems using CRM automation and AI, R.E.D. Method 9-step revenue framework, Following up to maximise conversions, Dashboard key metrics for growth, plus much more! Websites: https://leadhero.ai/ https://francisrodino.com/ Email: francis@leadhero.ai ✔️ Listen and Follow on Spotify: https://open.spotify.com/show/4ObQdySPoVkYFteIMvh0Tr ✔️ Listen and Follow on Apple Podcasts: https://podcasts.apple.com/ph/podcast/the-business-growth-show-with-athin-cassiotis/id1519360640 Follow Athin Cassiotis on Social Media: ► Connect on LinkedIn: https://www.linkedin.com/in/athincassiotis/ ► Like on Facebook: https://www.facebook.com/athincassiotis/ ► Connect on Facebook: https://www.facebook.com/athincassiotis1/ ► Follow on Instagram: https://www.instagram.com/athincassiotis/ ► Follow on Twitter: https://twitter.com/AthinCassiotis ► Follow on Tiktok: ⁠https://www.tiktok.com/@athincassiotis Learn more at http://athincassiotis.com/

August 12, 2026Episode 32144 min

EP321 - Beaten Zone Venture Partners & Defence Tech with Steve Baxter

Beaten Zone Venture Partners & Defence Tech with Steve Baxter, who is a proud Queenslander who enlisted in the Army at 15 and served 9 years. From there, Steve launched his first start-up, SE Net in 1994, which was eventually acquired by Ozemail/UUNet. In 2001, Steve teamed with a schoolmate to launch his second start-up, PIPE Networks which was sold, eight years later to the TPG Group for $373 million. Since 2010 he has become an early-stage Investor in startups through his investment company, Transition Level Investments; along with having been a Shark on Shark Tank Australia, as Co-founder and Executive Chairman of TEN13; and as Founder and Lead Investor with Beaten Zone Venture Partners, which is dedicated to early-stage investments in Australian sovereign defence technology! We talk about Beaten Zone Venture Partners, Investing in Defence Technology, Shark Tank Australia Judge Experience, Lessons from a $373 million Exit, plus much more! Websites: https://www.beatenzone.vc https://www.reveille2026.com https://www.stevebaxter.com.au/ LinkedIn: https://au.linkedin.com/in/steve-baxter-021448 YouTube: https://youtu.be/ttQd5bEdfL0?si=Gul378HSCjM6MOA7 ✔️ Listen and Follow on Spotify: https://open.spotify.com/show/4ObQdySPoVkYFteIMvh0Tr ✔️ Listen and Follow on Apple Podcasts: https://podcasts.apple.com/ph/podcast/the-business-growth-show-with-athin-cassiotis/id1519360640 Follow Athin Cassiotis on Social Media: ► Connect on LinkedIn: https://www.linkedin.com/in/athincassiotis/ ► Like on Facebook: https://www.facebook.com/athincassiotis/ ► Connect on Facebook: https://www.facebook.com/athincassiotis1/ ► Follow on Instagram: https://www.instagram.com/athincassiotis/ ► Follow on Twitter: https://twitter.com/AthinCassiotis ► Follow on Tiktok: ⁠https://www.tiktok.com/@athincassiotis Learn more at http://athincassiotis.com/

August 5, 2026Episode 32049 min

EP320 - Leveraging AI in Modern Retail Businesses with Bryan Weisberg

Leveraging AI in Modern Retail Businesses with Bryan Weisberg, who's career has followed an unusually creative and entrepreneurial path spanning music, multimedia publishing, gaming, ecommerce technology, manufacturing, retail, and AI-driven commerce. Throughout his career, he has consistently found himself at the intersection of emerging technology and shifting consumer behavior - often years before those markets fully matured. That journey ultimately led to the founding of Merchwise AI, a platform born from decades of firsthand experience solving the operational and merchandising challenges faced by modern retailers! We talk about Automating manual processes for independent retailers, Fast product awareness to market, How to get products found online quickly, Creating omni-channel businesses, plus much more! Websites: www.MerchwiseAI.com www.1000oaksbarrel.com www.Distillerystore.com LinkedIn: https://www.linkedin.com/in/bryanweisberg/ ✔️ Listen and Follow on Spotify: https://open.spotify.com/show/4ObQdySPoVkYFteIMvh0Tr ✔️ Listen and Follow on Apple Podcasts: https://podcasts.apple.com/ph/podcast/the-business-growth-show-with-athin-cassiotis/id1519360640 Follow Athin Cassiotis on Social Media: ► Connect on LinkedIn: https://www.linkedin.com/in/athincassiotis/ ► Like on Facebook: https://www.facebook.com/athincassiotis/ ► Connect on Facebook: https://www.facebook.com/athincassiotis1/ ► Follow on Instagram: https://www.instagram.com/athincassiotis/ ► Follow on Twitter: https://twitter.com/AthinCassiotis ► Follow on Tiktok: ⁠https://www.tiktok.com/@athincassiotis Learn more at http://athincassiotis.com/

July 29, 2026Episode 31754 min

EP319 - Mergers and Acquisitions for Exponential Growth with Guy Bartlett

Mergers and Acquisitions for Exponential Growth with Guy Bartlett, who is a seasoned entrepreneur, M&A expert, and founder of Fidelis Advisory, where he helps business owners grow through acquisition, succession planning, and successful exits. With nearly 30 years in business, more than 20 years of transaction experience, and 42 years of military service, Guy brings practical insights on acquisition-led growth, leadership, and building lasting business value! We talk about Learnings from 42 years in the Military, Buy the Growth You Need, 5 Step System for Acquisitions, Building lasting business value, plus much more! Website: https://www.fidelis-advisory.co.uk/ LinkedInL https://www.linkedin.com/in/guybartlettuk/ Facebook: https://www.facebook.com/guybartlett1/ YouTube: https://www.youtube.com/@guybartlettofficial ✔️ Listen and Follow on Spotify: https://open.spotify.com/show/4ObQdySPoVkYFteIMvh0Tr ✔️ Listen and Follow on Apple Podcasts: https://podcasts.apple.com/ph/podcast/the-business-growth-show-with-athin-cassiotis/id1519360640 Follow Athin Cassiotis on Social Media: ► Connect on LinkedIn: https://www.linkedin.com/in/athincassiotis/ ► Like on Facebook: https://www.facebook.com/athincassiotis/ ► Connect on Facebook: https://www.facebook.com/athincassiotis1/ ► Follow on Instagram: https://www.instagram.com/athincassiotis/ ► Follow on Twitter: https://twitter.com/AthinCassiotis ► Follow on Tiktok: ⁠https://www.tiktok.com/@athincassiotis Learn more at http://athincassiotis.com/

July 22, 2026Episode 31847 min

EP318 - Launching Software Ideas with Confidence with Joel Brewer

Launching Software Ideas with Confidence with Joel Brewer, who is the Founder and CEO of Brewer Digital, a US-based software development agency that helps early-stage startup founders launch products with confidence. A software developer himself, Joel works directly with founders who have an idea, some traction, or fresh funding but no internal engineering leadership. His team builds MVPs, rescues failed offshore projects, and helps founders make smart technical decisions before they burn runway! We talk about Why businesses need better software, Creating a Minimum Viable Product (MVP), How AI has changed software development, Why speed is key in today's market, plus much more! Website: https://www.brewerdigital.com/ LinkedIn: https://www.linkedin.com/in/joel-brewer-69680037/ ✔️ Listen and Follow on Spotify: https://open.spotify.com/show/4ObQdySPoVkYFteIMvh0Tr ✔️ Listen and Follow on Apple Podcasts: https://podcasts.apple.com/ph/podcast/the-business-growth-show-with-athin-cassiotis/id1519360640 Follow Athin Cassiotis on Social Media: ► Connect on LinkedIn: https://www.linkedin.com/in/athincassiotis/ ► Like on Facebook: https://www.facebook.com/athincassiotis/ ► Connect on Facebook: https://www.facebook.com/athincassiotis1/ ► Follow on Instagram: https://www.instagram.com/athincassiotis/ ► Follow on Twitter: https://twitter.com/AthinCassiotis ► Follow on Tiktok: ⁠https://www.tiktok.com/@athincassiotis Learn more at http://athincassiotis.com/

July 14, 2026Episode 31746 min

EP317 - How to Build, Scale, and Sell a Successful Business with Gregory Kovsky

How to Build, Scale, and Sell a Successful Business with Gregory Kovsky, who is the President & CEO of International Business Associates (IBA), the Pacific Northwest's oldest and largest business brokerage firm, established in 1975. With over 30 years of experience as a mergers & acquisitions intermediary, Gregory has personally facilitated over 300 transactions involving privately held companies and family businesses across multiple states. His expertise spans manufacturing, distribution, technology, marine, automotive, and service industries, with transactions typically ranging from $1-30 million in enterprise value. As both a seasoned entrepreneur and business sale expert, Gregory purchased IBA in 2000 and has grown it into a regional leader with 10 offices across Washington and Oregon, completing over 4,400 transactions in the company's 50-year history. He combines his deep transactional experience with comprehensive real estate expertise, holding broker licenses for over 30 years. Gregory is also a published author, seminar speaker, and advocate for entrepreneurship, operating on a unique work-life balance philosophy of working 45 weeks per year while maintaining a family-first approach to business! We talk about How to achieve a strong valuation, How to successfully sell a business, Key terms to negotiate in the sale, Creating a sustainable family first work-life balance, plus much more! Website: https://ibainc.com/ LinkedIn: https://www.linkedin.com/in/gregory-kovsky-460aab7/ ✔️ Listen and Follow on Spotify: https://open.spotify.com/show/4ObQdySPoVkYFteIMvh0Tr ✔️ Listen and Follow on Apple Podcasts: https://podcasts.apple.com/ph/podcast/the-business-growth-show-with-athin-cassiotis/id1519360640 Follow Athin Cassiotis on Social Media: ► Connect on LinkedIn: https://www.linkedin.com/in/athincassiotis/ ► Like on Facebook: https://www.facebook.com/athincassiotis/ ► Connect on Facebook: https://www.facebook.com/athincassiotis1/ ► Follow on Instagram: https://www.instagram.com/athincassiotis/ ► Follow on Twitter: https://twitter.com/AthinCassiotis ► Follow on Tiktok: ⁠https://www.tiktok.com/@athincassiotis Learn more at http://athincassiotis.com/

July 8, 2026Episode 31642 min

EP316 - Implementing Systems and Frameworks to Create Freedom with Patrick O'Donnell

Implementing Systems and Frameworks to Create Freedom with Patrick O'Donnell, who is a growth and performance strategist, bestselling author, and speaker. As founder of Ignite 5, he equips leaders to scale smarter, perform at their best, and multiply their impact through proven systems accelerated by AI. With over 20 years’ experience building growth and performance systems, Patrick helped implement the system that scaled a firm from $37M to $400M in revenue in 5 years, and guided organizations to an average of 300% growth 3 years after implementing the system. His performance protocols have reduced biological age by an average of 7.5 years, and he personally ranks in the top 0.1% globally for slowest pace of aging. He has been a speaker at events alongside John Maxwell, Demi-Leigh and Tim Tebow, Gary Brecka, Amanda Holmes, and Mark Sisson. After taking a year to travel the world with his wife and two sons, they now live in Ponte Vedra Beach, Florida! We talk about Spending a year traveling the world while running his business, What drove $37M to $400M in revenue in 5 years, The five-step Ignite 5 framework, How you can move faster with the right AI systems, plus much more! Website: https://ignite5.com/ LinkedIn: https://www.linkedin.com/in/patrickodonnell3/ YouTube: https://www.youtube.com/@podonnell/ Instagram: https://www.instagram.com/patrick.odonnell.3/ ✔️ Listen and Follow on Spotify: https://open.spotify.com/show/4ObQdySPoVkYFteIMvh0Tr ✔️ Listen and Follow on Apple Podcasts: https://podcasts.apple.com/ph/podcast/the-business-growth-show-with-athin-cassiotis/id1519360640 Follow Athin Cassiotis on Social Media: ► Connect on LinkedIn: https://www.linkedin.com/in/athincassiotis/ ► Like on Facebook: https://www.facebook.com/athincassiotis/ ► Connect on Facebook: https://www.facebook.com/athincassiotis1/ ► Follow on Instagram: https://www.instagram.com/athincassiotis/ ► Follow on Twitter: https://twitter.com/AthinCassiotis ► Follow on Tiktok: ⁠https://www.tiktok.com/@athincassiotis Learn more at http://athincassiotis.com/

June 30, 2026Episode 31549 min

EP315 - How to Increase Profit and Cash Flow with Natalia Zacharin

How to Increase Profit and Cash Flow with Natalia Zacharin, who is the Founder of Zacharin Consulting, an award-winning accounting firm and Inc. 5000 honoree. She partners with founders of service businesses generating between $1 million and $30 million in annual revenue. Natalia specializes in elite fractional CFO services and strategic financial planning. She brings unmatched perspective to her advisory work, having personally scaled her own firm from a solo operation born out of poverty to a $3 million powerhouse in just five years. Her core philosophy is simple: profit does not equal cash, and more sales will never fix broken systems. Natalia empowers entrepreneurs to use their financials as a forward-facing GPS rather than a backward-looking historical report. By helping leaders identify silent cash leaks, optimize pricing models, and forecast decisions six months in advance, she turns chaotic growth into sustainable profitability. Her proven frameworks build resilient companies that operate independently and ultimately become highly sellable assets! We talk about Why more sales will never fix broken systems, Profit is not cash: spot your silent cash leaks, Turn your financial data into a forward-facing GPS, How AI can make your business more efficient and profitable, plus much more! Website: www.zacharinconsulting.com Facebook: https://www.facebook.com/zacharinconsulting/ Instagram: https://www.instagram.com/growyourbottomline/ LinkedIn: https://www.linkedin.com/in/growyourbottomline/ Youtube https://www.youtube.com/@zacharinconsulting Free resources - https://zacharinconsulting.com/bgs/ ✔️ Listen and Follow on Spotify: https://open.spotify.com/show/4ObQdySPoVkYFteIMvh0Tr ✔️ Listen and Follow on Apple Podcasts: https://podcasts.apple.com/ph/podcast/the-business-growth-show-with-athin-cassiotis/id1519360640 Follow Athin Cassiotis on Social Media: ► Connect on LinkedIn: https://www.linkedin.com/in/athincassiotis/ ► Like on Facebook: https://www.facebook.com/athincassiotis/ ► Connect on Facebook: https://www.facebook.com/athincassiotis1/ ► Follow on Instagram: https://www.instagram.com/athincassiotis/ ► Follow on Twitter: https://twitter.com/AthinCassiotis ► Follow on Tiktok: ⁠https://www.tiktok.com/@athincassiotis Learn more at http://athincassiotis.com/