The Business Fondle

Hosted by Professional Babe

Business Entrepreneurship

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Episodes

187

Latest episode

Oct 2026

Language

EN-AU

About the show

Welcome to The Business Fondle — the bold business podcast for entrepreneurs and business owners, hosted by Peta Serras, the Professional Babe. So why don’t you pour yourself a drink and slip into something a little more comfortable and I’ll get your business going.

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October 26, 2026Episode 18623 min

186. WHY WAITING FOR PROOF IS KEEPING YOU STUCK

Doing all the work and still not seeing results? Your success might be compounding behind the scenes. Here’s how to stop waiting and go get it. If you’re feeling stuck in business, watching everyone else run rings around you while your effort doesn’t seem to match your outcomes, this one’s for you. Key Topics Covered: Why stressing about getting older is really stress about time passing without growth How to spot when you’ve put yourself in the “holding bay” of life and business The YouTube comeback story that turned under 5,000 followers into a five-star trip to France Why results compound behind the scenes, even when you can’t see them yet The trap of wanting proof before you’re willing to do the work How to define your own “trip to France” and the bold daily actions that get you there This video is for you if: You’re a business owner who feels like the effort isn’t matching the outcome You’ve watched peers who started at the same time race ahead of you You need a kick up the bum to stop coasting and take bold action heading into the new year TIMESTAMPS 0:00:00 - Intro: When your effort isn’t matching the outcome 0:02:41 - The end-of-year urgency and why business is for the brave 0:04:03 - Coming soon: the Standards workshop 0:05:20 - Golden opportunity: the word of the year that changed everything 0:06:41 - You’re not scared of ageing, you’re scared of wasting time 0:08:17 - Stuck in the holding bay? Why you haven’t missed the boat 0:09:36 - Restarting from behind: the YouTube comeback story 0:11:04 - Winning a trip to France and the floodgates opening 0:15:33 - Stop waiting for proof before you do the work 0:19:51 - So many want, not enough do: why it’s inevitable for you LINKS AND WORK WITH ME: Private Advisory: https://www.professionalbabe.com/consulting/ Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

October 20, 2026Episode 18551 min

185. HOW TO KNOW IF YOUR BUSINESS IS GROWING (EVEN IF REVENUE ISN'T)

Working your ass off but the revenue isn't moving? You might not be stuck, you might be in a business recomposition. In fitness, a body recomp means losing fat and gaining muscle while the scale barely moves. Business works the same way and here's a 7-point business audit for scoring the parts of your business that are quietly getting stronger, plus the ones that need a defibrillator. Key Topics Covered: Why obsessing over monthly revenue leads to fire sales, discounts and the wrong clients How to check that your daily actions are actually reverse-engineered from your goal Auditing your offers: priced for profit, scalable, and a real vehicle to your goal Why the right attention beats more attention (and why random dudes don't buy business programs) Spotting whether your team, systems and tech are clunky-but-improving or broken Why selling has to live in your diary, and why hearing "no" is a good sign The mindset markers that show you're on track, even with zero validation This video is for you if: You're doing "all the right things" but your revenue hasn't caught up yet You run a service-based business and keep measuring success by your bank balance alone You want an honest framework to audit what's working and what isn't TIMESTAMPS: 0:00:00 - Intro: Why revenue isn't everything if you hate how it's made 0:04:15 - The scale didn't move, but the body changed: what recomp really means 0:08:56 - Goals: Does your diary match the business you say you want? 0:11:44 - Offers: Is what you're selling a vehicle to your goal? 0:19:35 - Visibility & Audience: Getting attention from the people who'll buy 0:26:52 - Team: How to tell if it's fixable or failing 0:31:00 - Systems & Tech: Clunky now, or clunky forever? 0:35:00 - Content: Is it building a timeless body of work? 0:39:40 - Sales: Why "no" and being left on read are good signs 0:44:22 - Mindset: Who are you when nothing's working? LINKS AND WORK WITH ME: Private Advisory: https://www.professionalbabe.com/consulting/ Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

October 15, 2026Episode 18426 min

184. GUESS WHAT, BITCH? I'M WRITING MY BOOK

GUESS WHAT, BITCH? I'M WRITING MY BOOK!!!!! This feels long overdue and something I have desired for a long time. I was getting overwhelmed by the process, not realising I have already written my book in my entire body of work out there. Maybe you have too? Key Topics Covered: Why your first draft may already exist in content you've published What a 2022 email taught Peta about work with real longevity How being consistent can make you feel invisible, and why you keep going anyway Removing the commercial expectation so better ideas can come through The launch that sold nothing, and holding the line on price instead of discounting Why you can't measure good work by who paid you today A simple process for cataloguing your body of work, one non-negotiable hour a week This video is for you if: You've been saying "I'm going to write a book" for years and haven't started You're exhausted from feeling like every post, email and reel has to make a sale You've ever felt like your best work went unnoticed while others got the flowers TIMESTAMPS 00:00 — I’m writing my book 01:13 — Mining my past work for the first draft 02:55 — When your ideas get copied without credit 06:28 — Creating even when the response feels quiet 08:08 — Take the pressure to sell out of your content 09:52 — The launch that didn’t sell—and what it taught me 15:27 — Revisit the work your past self created 18:44 — My one-hour-a-week process for finding the book LINKS AND WORK WITH ME: Private Advisory: https://www.professionalbabe.com/consulting/ Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

October 6, 2026Episode 18331 min

183. EVERY ENTREPRENEUR YOU LOVE HAS A CREATIVE PROCESS (EXCEPT YOU)

No ideas, no direction, and buying other people's certainty? You don't have a content problem. You have a creative process problem. Entrepreneurship is one of the most creative things you can do, but most of us treat content as "I haven't posted, what can I sell?" In this episode of The Business Fondle, I take you through my own creative process, the one behind my podcast, my offers and my biggest business decisions, and shows you how to build yours so your best ideas finally make it out of your head. Key Topics Covered: Why having no creative process leads straight to stagnation in your business, your offers and your growth How copying what everyone else posts leaves your whole body of work feeling disconnected from you The real reason you keep buying courses from people who seem so certain My 3-step process: catch your ideas, trust what you're drawn to, follow the thread A live demo turning one note from her phone into a podcast episode and an offer idea Why trusting your creative ideas builds the self-trust you need for big, ballsy business moves This video is for you if: You stare at a blank screen wondering what to post, then end up scrolling for "inspiration" You're a service provider or coach who knows you have more to say but can't get it out Your business feels stuck and you can't work out what to do next TIMESTAMPS: 00:00 Introduction to Creative Entrepreneurship 00:27 The Importance of a Creative Process 02:45 Personal Reflections on Creativity 05:18 The Evolution of Content Creation 07:42 Overcoming Stagnation in Business 10:36 Finding Your Creative Vehicle 13:16 Trusting Your Creative Ideas 15:32 The Role of Self-Trust in Creativity 18:08 Navigating Creative Blocks 20:57 The Journey of Creative Expression 23:30 Final Thoughts on Creativity and Business LINKS AND WORK WITH ME: Private Advisory: https://www.professionalbabe.com/consulting/ Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

September 29, 2026Episode 18232 min

182. GET RICH, GET HOT, GET EVERYTHING (END OF YEAR GAMEPLAN)

You don't need a new year or a Monday — YOU are the fresh start. And here's how to make the last 100 days of the years count. This episode is your end-of-year business plan: decide the future you want, raise your standards and do the boring daily action that gets you there. I covers visual anchors and vision boards, why annoyance tells you which standards need levelling up, and why building reputation assets beats pumping out more content in the AI age. Key Topics Covered: Why waiting for a fresh start keeps you stuck, and how to start on any given day "The curse of discipline": why boring daily steps are the behaviour of your future self How to create a visual anchor for your future with the self, power, wealth, connections and pleasure vision board categories How strong emotions reveal the standards you're betraying or need to set Building reputation assets (case studies, testimonials, peer endorsements) when AI makes content output endless Repitching past clients and making big, scary pitches every day so the payoff lands in 2027 This video is for you if: You're a service provider or entrepreneur tempted to write off the rest of the year and "start fresh" in January You set big goals but get bored with the consistency they take You're posting heaps of content and want assets that position you as the expert in your industry TIMESTAMPS 0:00:00 - Intro: Why you don't need a fresh start to get everything 0:02:55 - Quantum leaping starts with a decision (and the curse of discipline) 0:05:50 - The boring daily steps behind big goals (plus the protein yoghurt story) 0:07:05 - Create a visual anchor for the future you want 0:13:05 - The 5 vision board categories: self, power, wealth, connections, pleasure 0:15:40 - Raise your standards: what your annoyance is telling you 0:20:00 - Why reputation assets beat more content in the AI age 0:24:50 - Repitch past clients and win work in the next 100 days 0:27:05 - Create your own opportunities with big, scary pitches 0:32:50 - You don't quantum leap with a new vision, you leap with daily action Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

September 22, 2026Episode 18126 min

181. GET OVER IT, BITCH: REMINDERS ON CLIENTS, PRICING, AND YOUR IMPACT

What if the thing that annoys you most about your clients is actually the exact thing they're paying you for? In this episode, I breaks down three reminders every service provider needs: how to recognise when you've outgrown your current client base, why your next price increase is less about deliverables and more about identity, and why you'll only ever see 2% of the real impact you have on people. Expect some tangents, some tough love, and a whole lot of "back yourself." Key Topics Covered: Why your client frustrations point straight to what you're actually being paid for How to know when you've graduated to a different kind of customer Auditing your offers and digital storefront to attract higher-level clients Why price increases are an identity purchase, not a logic purchase The real cost of underselling and over-explaining your offer Why you'll never see the full scope of your impact — and why that's okay This video is for you if: You're a service provider, coach, or creative who's outgrown your current clients You've been putting off a price increase and need a push You're chasing external validation instead of trusting your own evidence of impact TIMESTAMPS: 0:00:00 - Intro: Get ready for some hot and sexy business reminders 0:00:35 - What annoys you about your clients is what they're paying you for 0:02:14 - How to know you've graduated to a new type of client 0:05:26 - Auditing your offers, storefront and messaging to attract the next-level customer 0:08:23 - The identity behind a price increase (and why $16k gyms exist) 0:11:51 - "If you don't want to be visible, get a job" — a real client story 0:13:51 - Why price is a positioning strategy, not just a number 0:14:59 - You'll only ever see 2% of your real impact 0:19:10 - Why the best brand experience beats every ad campaign LINKS AND WORK WITH ME: Private Advisory: https://www.professionalbabe.com/consulting/ Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

September 15, 2026Episode 1801 hr 11 min

180. THE STANDARD OF EXCELLENCE WITH CHLOE FORD

Why are you taking life advice from the friend who's never had to live in your body? I sits down with health, fitness and business strategist Chloe Ford for an unfiltered chat about raising your standards, why "enabling friends" keep you stuck, and the difference between reading about personal development and actually doing it. They get into discipline versus hustle culture, why B-plus effort beats waiting for a perfect day, and why self-trust — not motivation — is what actually gets you results. CONNECT WITH CHLOE: Instagram: https://www.instagram.com/chloefordwellness/ Website: https://cfwellness.co.nz/ Key Topics Covered: Why people seek out "enablers" instead of the person who'll expand them The difference between a coach and a professional friend Discipline vs hustle culture — and why they're not the same thing How self-trust is built through kept promises, not perfect weeks Why "B-plus" consistency beats chasing flawless days The "do you know what I'm gonna do" mindset for problem-solving on the fly TIMESTAMPS: 0:00:00 - Intro: Confronting, but fucking fabulous 0:01:43 - Who Chloe Ford actually is (and why she hates "coach") 0:06:20 - Why Peta refuses to be your "professional friend" 0:09:02 - The friends who enable you instead of expanding you 0:14:45 - How broken promises erode your self-trust 0:19:40 - Discipline vs hustle culture, explained 0:26:56 - What Chloe does when a client's vision is too small 0:48:38 - "Disturbing amounts of enthusiasm" over fake-it-till-you-make-it 0:56:12 - Why B-plus days beat waiting for perfect ones 1:00:26 - "Do you know what I'm gonna do?" — the pivot mindset LINKS AND WORK WITH ME: Private Advisory: https://www.professionalbabe.com/consulting/ Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

September 8, 2026Episode 17929 min

179. GIVE YOURSELF EVERYTHING YOU'VE EVER WANTED

You don't become a new person the day the money hits your account — you become more of who you already were, one purchase and one decision at a time. In this episode I unpack why entrepreneurship really is the ultimate personal development tool — because it gives you the funds, time and safety to finally become the person you were always meant to be. I trace it back to my teenage self reading Vogue, why I sold my Pilates studio to stop denying my true identity, and how a $472 Dior makeup class 20 years ago still shapes how I run my business today. Key Topics Covered: Why "upgrading your identity" happens in tiny daily choices, not one big switch-flip moment The real reason entrepreneurship is called "the greatest personal development experience" Why I sold my thriving Pilates studio to stop performing a version of myself that wasn't true How financial safety gives you permission to take more personal risks The "Million Dollar You" exercise for figuring out who you actually want to become Why you can't outsource "knowing who you are" to ChatGPT (or anyone else) This episode is for you if: You feel like you're waiting for some future version of success before you're "allowed" to become yourself You've ever downplayed an interest or hobby because someone called it shallow or indulgent You want a business that grows because you're becoming more yourself, not less TIMESTAMPS 0:00:00 - Intro: Getting dressed as your most fabulous self 0:03:00 - Why identity change is incremental, not a switch you flick 0:04:26 - Becoming the benefactor (and sugar daddy) of your own life 0:06:01 - Robert Greene's Mastery and finding your calling in childhood 0:08:07 - Why she sold her Pilates studio to stop suffocating her true self 0:11:03 - Losing myself during a hard, low-money season in Melbourne 0:13:27 - How money in the bank gives you permission to take risks 0:18:33 - The identity question you can't outsource to a robot 0:21:06 - The Dior makeup class story and the Million Dollar You exercise LINKS AND WORK WITH ME: Private Advisory: https://www.professionalbabe.com/consulting/ Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

September 1, 2026Episode 17833 min

178. SELF-BELIEF IS THE REAL GROWTH STRATEGY (I CRIED RECORDING THIS)

In this deeply personal birthday episode, I get real about the last five years of Professional Babe — the same hotel room where I shot my original branding photos, the financial milestones, and the mindset work that got me here and why self-belief is the real constant behind every result I've had. Key Topics Covered: Why self-belief is the real growth strategy The money mindset shift behind paying myself a six-figure salary and building a growth fund How I lost 14 kilos through incremental, consistent change (not a quick fix) Checking yourself: the "would this matter if I did it every day" test Why I've never had a partner who bankrolled my business — and how that built my resilience Creating a vision board with a process, across self, power, wealth, connections and pleasure TIMESTAMPS 0:00:00 - Intro: Birthday, a hotel suite and unexpected tears 0:02:27 - Back in the exact room I shot my Professional Babe branding 0:05:35 - Then vs now: lockdown, cheap shoes and a stressed-out shoot 0:08:16 - The real growth system: goals, offers, people, sales — and mindset over the top 0:10:35 - Why AI (or losing a program) could never take my success away 0:15:10 - The "would it matter if I did this every day" self-check 0:22:00 - The money talk: six-figure salary, growth funds and cash in the bank 0:27:10 - Cheers to clients, 177 episodes, and what's next LINKS AND WORK WITH ME: Private Advisory: https://www.professionalbabe.com/consulting/ Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

August 25, 2026Episode 17733 min

177. GREAT WORK NEEDS CLIENTS GOOD ENOUGH TO SHOW IT OFF (CONTROVERSIAL AND I'M GOING THERE)

You can be the best in the room and still look average — if the people you're working with won't rise to meet you. This episode is about the client calibre problem nobody wants to name. If you're an expert who feels flat, uninspired, or like you're dragging people across the line, the issue probably isn't your skill — it's that your work can't be expressed in its highest form until you're working with clients capable of living up to the standard. Key Topics Covered: Why A-grade work needs A-grade clients before it can look like art The energetic, creative and reputational cost of taking the wrong client How to spot the client whose identity is keeping them stuck Why the fix isn't more clients — it's the right clients The embodiment test: are you actually a match for the clients you want? Using offers, pricing and application processes to vet the room Positioning that sells certainty instead of looking like a hobby Reframing imposter syndrome as a signal to upskill TIMESTAMPS: 0:00:45 - The Olympic coach dropped off at the local gym 0:01:48 - The choreographer and the room of reluctant dancers 0:03:38 - Killing the "I should be grateful for any client" belief 0:04:59 - The client who showed you how good you actually are 0:07:39 - It's not more clients, it's the right clients 0:08:49 - The reputational cost nobody talks about 0:11:44 - When a client's identity is the thing holding them back 0:19:42 - The game plan: deciding who your client needs to be 0:21:06 - Embodiment, offers, positioning and imposter syndrome LINKS AND WORK WITH ME: Private Advisory: https://www.professionalbabe.com/consulting/ Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

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