The Business Fondle

Hosted by Professional Babe

Business Entrepreneurship

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Episodes

178

Latest episode

Aug 2026

Language

EN-AU

About the show

Welcome to The Business Fondle — the bold business podcast for entrepreneurs and business owners, hosted by Peta Serras, the Professional Babe. So why don’t you pour yourself a drink and slip into something a little more comfortable and I’ll get your business going.

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September 8, 2026Episode 17929 min

179. BECOME THE SUGAR DADDY OF YOUR OWN LIFE

You don't become a new person the day the money hits your account — you become more of who you already were, one purchase and one decision at a time. In this episode I unpack why entrepreneurship really is the ultimate personal development tool — because it gives you the funds, time and safety to finally become the person you were always meant to be. I trace it back to my teenage self reading Vogue, why I sold my Pilates studio to stop denying my true identity, and how a $472 Dior makeup class 20 years ago still shapes how I run my business today. Key Topics Covered: Why "upgrading your identity" happens in tiny daily choices, not one big switch-flip moment The real reason entrepreneurship is called "the greatest personal development experience" Why I sold my thriving Pilates studio to stop performing a version of myself that wasn't true How financial safety gives you permission to take more personal risks The "Million Dollar You" exercise for figuring out who you actually want to become Why you can't outsource "knowing who you are" to ChatGPT (or anyone else) This episode is for you if: You feel like you're waiting for some future version of success before you're "allowed" to become yourself You've ever downplayed an interest or hobby because someone called it shallow or indulgent You want a business that grows because you're becoming more yourself, not less TIMESTAMPS 0:00:00 - Intro: Getting dressed as your most fabulous self 0:03:00 - Why identity change is incremental, not a switch you flick 0:04:26 - Becoming the benefactor (and sugar daddy) of your own life 0:06:01 - Robert Greene's Mastery and finding your calling in childhood 0:08:07 - Why she sold her Pilates studio to stop suffocating her true self 0:11:03 - Losing myself during a hard, low-money season in Melbourne 0:13:27 - How money in the bank gives you permission to take risks 0:18:33 - The identity question you can't outsource to a robot 0:21:06 - The Dior makeup class story and the Million Dollar You exercise LINKS AND WORK WITH ME: Private Advisory: https://www.professionalbabe.com/consulting/ Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

September 1, 2026Episode 17833 min

178. SELF-BELIEF IS THE REAL GROWTH STRATEGY (I CRIED RECORDING THIS)

In this deeply personal birthday episode, I get real about the last five years of Professional Babe — the same hotel room where I shot my original branding photos, the financial milestones, and the mindset work that got me here and why self-belief is the real constant behind every result I've had. Key Topics Covered: Why self-belief is the real growth strategy The money mindset shift behind paying myself a six-figure salary and building a growth fund How I lost 14 kilos through incremental, consistent change (not a quick fix) Checking yourself: the "would this matter if I did it every day" test Why I've never had a partner who bankrolled my business — and how that built my resilience Creating a vision board with a process, across self, power, wealth, connections and pleasure TIMESTAMPS 0:00:00 - Intro: Birthday, a hotel suite and unexpected tears 0:02:27 - Back in the exact room I shot my Professional Babe branding 0:05:35 - Then vs now: lockdown, cheap shoes and a stressed-out shoot 0:08:16 - The real growth system: goals, offers, people, sales — and mindset over the top 0:10:35 - Why AI (or losing a program) could never take my success away 0:15:10 - The "would it matter if I did this every day" self-check 0:22:00 - The money talk: six-figure salary, growth funds and cash in the bank 0:27:10 - Cheers to clients, 177 episodes, and what's next LINKS AND WORK WITH ME: Private Advisory: https://www.professionalbabe.com/consulting/ Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

August 25, 2026Episode 17733 min

177. GREAT WORK NEEDS CLIENTS GOOD ENOUGH TO SHOW IT OFF (CONTROVERSIAL AND I'M GOING THERE)

You can be the best in the room and still look average — if the people you're working with won't rise to meet you. This episode is about the client calibre problem nobody wants to name. If you're an expert who feels flat, uninspired, or like you're dragging people across the line, the issue probably isn't your skill — it's that your work can't be expressed in its highest form until you're working with clients capable of living up to the standard. Key Topics Covered: Why A-grade work needs A-grade clients before it can look like art The energetic, creative and reputational cost of taking the wrong client How to spot the client whose identity is keeping them stuck Why the fix isn't more clients — it's the right clients The embodiment test: are you actually a match for the clients you want? Using offers, pricing and application processes to vet the room Positioning that sells certainty instead of looking like a hobby Reframing imposter syndrome as a signal to upskill TIMESTAMPS: 0:00:45 - The Olympic coach dropped off at the local gym 0:01:48 - The choreographer and the room of reluctant dancers 0:03:38 - Killing the "I should be grateful for any client" belief 0:04:59 - The client who showed you how good you actually are 0:07:39 - It's not more clients, it's the right clients 0:08:49 - The reputational cost nobody talks about 0:11:44 - When a client's identity is the thing holding them back 0:19:42 - The game plan: deciding who your client needs to be 0:21:06 - Embodiment, offers, positioning and imposter syndrome LINKS AND WORK WITH ME: Private Advisory: https://www.professionalbabe.com/consulting/ Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

August 17, 2026Episode 17636 min

176. HOW TO SELL EXPENSIVE THINGS

The strategy and the mindset behind selling premium offers — and why being called expensive should be a compliment. Most people lead with their cheapest offer and wonder why high-ticket sales feel impossible. This episode breaks down exactly how to build, position and sell expensive offers — from restructuring your offer suite and making your premium service the hero product, to the mindset work that lets you say a big number out loud without your voice breaking. Real pricing, real numbers, no fluff. Key Topics Covered: Why your beliefs about "expensive" are quietly making your business decisions for you The two-part pricing formula: what it's actually worth vs what the client walks away with How to build an expensive offer when you've never sold one (you probably already have) Why your hero product should be your most expensive offer, not your entry-level one The credibility assets premium buyers actually look for before they pay you How to stop making people hunt to pay you — and why hidden pricing kills high-ticket sales The "say it out loud" hack that makes big numbers feel effortless in a pitch Why premium buyers are already lurking in your audience without commenting TIMESTAMPS 0:00:00 - Why making money with extra zeros attached is exceptionally fun 0:01:21 - The caveat: you need skills worthy of the price tag 0:02:28 - What does "expensive" actually mean to you? (Check your beliefs) 0:05:00 - How I price my offers: value, transformation, client 0:05:55 - Why I want clients to think I'm unreasonable and expensive 0:09:39 - Strategy 1: You need an expensive offer (you may already have one) 0:12:07 - Strategy 2: Make your most expensive offer your hero product 0:14:36 - Strategy 3: Stop making people hunt to pay you 0:17:45 - Strategy 4: Build the credibility that sells the price for you 0:23:30 - Mindset: Say your price out loud until it's as easy as ordering coffee 0:26:28 - It's not the price stopping you — it's the client and the scope 0:29:15 - Why your self-worth can't depend on people paying you LINKS AND WORK WITH ME: Private Advisory: https://www.professionalbabe.com/consulting/ Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

August 3, 2026Episode 17532 min

175. WE STARTED OUR BUSINESS TO BE OURSELVES

We started our business to be ourselves — so why do so many of us still design the business we think we should have? In this episode of The Business Fondle, Peta unpacks what really happens when entrepreneurs get the freedom to build a business their way, but keep shrinking back into who they think they need to be. Sparked by a client's comment after Peta got called out for "looking too glam" to be doing content, this one covers the real cost of authenticity, why she got dropped from a major brand deal for not being "brand-friendly," and how to know if you're actually ready to deal with the fallout of showing up as your full self. Key Topics Covered: Why building a business "to be yourself" is a decision you remake daily, not a switch you flip once The brand deal Peta lost for being "too much" — and why it was the best thing that happened to her business How to tell if you're operating from a "should" instead of what you actually want The identity upgrade that has to happen before your brand and your real life match up Why the people who unsubscribe when you're fully yourself matter less than the ones who stay A gut-check question to use anytime you're tempted to hold back or dilute your message TIMESTAMPS 0:00:00 - Intro: The comment that sparked this whole episode 0:03:03 - The "brand-friendly" version of Peta from her Pilates studio days 0:07:49 - Losing a huge brand deal for not being "brand-friendly" enough 0:11:02 - The decision to go all-in on being herself (and why 2017 was the turning point) 0:12:37 - The Gary Vee quote that changed everything 0:15:22 - Why she'd rather be disliked for being real than loved for a performance 0:19:24 - The "sexy identity upgrade" — closing the gap between your brand and your actual life 0:21:21 - The gut-check question for when you're tempted to hold back 0:27:17 - So, who is the version of you that you want to show up as? LINKS AND WORK WITH ME: Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

July 27, 2026Episode 17417 min

174. HOW TO BE CONFIDENT AS FUQ

Confidence isn't something you're born with — it's evidence you've collected. And you already have more of it than you think. This episode is the pep talk I gave a friend who couldn't see himself the way everyone else sees him. We're unpacking why imposter syndrome, not pitching, not selling and not showing up are all the same problem wearing different outfits — and the exact process I use to build confidence in a brand new situation by borrowing proof from the parts of my life where I already slay. Key Topics Covered: Why imposter syndrome, avoiding the pitch and not selling all come down to one thing The "book the plane ticket" method for finding confidence you didn't know you had How to stop waiting for evidence and start creating it Why avoiding hard things starves your future self of proof The real reason most small businesses never break past $50K How I built a six-figure process by selling it before I'd created it The kindest gift you can give the version of you six months from now TIMESTAMPS 0:00:00 - Intro: The pep talk that became a podcast episode 0:00:47 - Imposter syndrome, pitching and selling are the same problem 0:02:30 - The plane ticket method: find where you already slay 0:04:19 - Why "I've never done it before" keeps you stuck forever 0:05:00 - Proof you can do hard things: the dental chair story 0:07:04 - Where you're already confident and don't even notice 0:08:13 - How I stay confident: trusting yourself to figure it out 0:09:57 - Avoiding hard things starves you of future evidence 0:11:39 - Why most small businesses never break past $50K 0:12:37 - Your action step: go first and collect the proof LINKS AND WORK WITH ME: Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

July 21, 2026Episode 17341 min

173. PLAN YOUR MILLION DOLLAR YEAR LIKE YOU'VE ALREADY MADE IT

You could hit a million dollars and still hate how you made it. Here's the process that stops that from happening. I'm walking you through Million Dollar You — the exact three-day immersion I just ran with my Business Bang clients — and the seven areas that have to be a 10/10 for your million-dollar year to actually feel good, not just look good on paper. Think of it like a tent: if one spoke is weak, the whole thing collapses, no matter how solid the rest looks. Key Topics Covered: Why hitting a million dollars means nothing if you burn out getting there The seven areas of a business that determine whether success actually feels good How to think and plan from the identity of your future million-dollar self, right now Why your standards are the rule book that holds your identity in place How my client Brooke had a viral moment because of years of consistent body of work Designing an "offer wardrobe" instead of settling for one price point Why the how is cock-blocking your vision (and what to do instead) TIMESTAMPS 0:00:00 - Intro: Why hitting your million-dollar year still isn't enough 0:01:18 - Inside the Million Dollar You immersion process 0:02:43 - The tent metaphor: why one weak area sinks your whole business 0:09:24 - Identity: meeting your million-dollar self 0:11:55 - Standards: the non-negotiables that hold your identity in place 0:16:26 - Body of work: what you're actually known for 0:20:36 - Offers: designing your million-dollar offer wardrobe 0:25:00 - Clients: who you actually want to work with 0:27:38 - Circle: who's sitting at your table 0:29:54 - Opportunities: what a million-dollar inbox looks like LINKS AND WORK WITH ME: Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

July 13, 2026Episode 17242 min

172. SORRY I GHOSTED — I WAS BUSY PLANNING MY MILLION DOLLAR YEAR

I'm making a million dollars this year — and it started with realising my goal was embarrassingly small. After 18 years in business, I'm declaring my million dollar year and taking you inside everything that shifted to get here. From scrapping a program format within two hours of a dead call, raising my prices across the board, and deciding clients basically need to audition to work with me — this is what raising the standard actually looks like. Also. Here's Chloe's Instagram! https://www.instagram.com/chloefordwellness/ Key Topics Covered: Why hitting your goal every month means the goal is too small The exact moment I knew a program format had to die (and how I changed it in two hours) Letting go of misaligned clients before your business ends up on life support Energy leaks: why raising your standards gives you your energy back The discomfort of growth vs the discomfort of staying exactly where you are The Million Dollar You process that took my clients from a 3/10 to a 10/10 belief TIMESTAMPS 0:00:00 - Intro: I ghosted you — and I'm making a million bucks this year 0:02:15 - The Million Dollar You immersion (and a future book) 0:07:07 - The empty call that changed everything: "I'm too fucking good for this" 0:09:45 - Fix your business before it's on life support 0:14:57 - My real numbers: salary, bonus and a $55K June 0:16:33 - Why my $620K goal was too small 0:20:38 - Letting a client out of contract to raise the standard 0:23:53 - "Not the standard of someone I wanna make rich" — calling in aligned clients 0:28:45 - Raising prices and auditing everything ruthlessly 0:32:48 - Two kinds of discomfort — only one has a payoff LINKS AND WORK WITH ME: Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

July 6, 2026Episode 17114 min

171. GO GET REJECTED 100 TIMES

What if getting rejected 100 times was the fastest way to grow your business? In this episode I break down the 100 No's Challenge — the exercise I gave my clients that had one of them calling it "fucking impossible." Inspired by Brooke Castillo's urge-resisting jar, I've adapted it for entrepreneurs: go out and collect 100 genuine no's from bold, stretchy, salesy asks, and watch what happens to your confidence, your business, and your bank account along the way. Key Topics Covered: Why a "safe" no doesn't count — and what actually counts as a stretchy no The exact rules of the 100 No's Challenge (and why being left on read isn't a no) Why some of my clients struggled because they kept winning instead of losing How waiting to be "chosen" is quietly capping your opportunities The Marie Claire cover girl story that only happened because I asked for more Why following up on a no today can turn into a yes in six months This video is for you if: You freeze up at the thought of being told no in business You're playing small and waiting for opportunities to fall in your lap You want a practical, repeatable way to build unshakeable confidence in your asks TIMESTAMPS 0:00:00 - Intro: Are you actually good at hearing no? 0:00:37 - The 100 No's Challenge explained 0:01:14 - Where the idea came from (the urge-resisting jar) 0:02:07 - The rule that makes this work: stretchy no's only 0:03:28 - The exact challenge rules (100 no's, log every yes) 0:04:12 - The problem: clients kept winning instead of losing 0:06:13 - Waiting to be chosen vs. going and getting it 0:08:00 - The Marie Claire cover girl story 0:10:23 - The real challenge: go bigger than your comfort zone LINKS AND WORK WITH ME: Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

June 17, 2026Episode 1701 hr 9 min

170. BUILDING A MILLION DOLLAR AI BUSINESS WITH BROOKE WRIGHT FROM WRIGHT MODE

She turned a failed launch and a screen recording for one client into $40K — and that was just the beginning. Brooke Wright is back on the podcast, and this time the numbers are very different. When she was last here, she'd just hit her first $100K year. Now she's tracking $100K quarters, her membership has grown from 10 to 150 people, major global brands are sliding into her DMs, and she's founding Techella — a women's AI festival that went from idea to trademark in about two days. We get into how she pivoted her signature offer, how she used Claude Code to build a sales page mid-coaching-call, how one Canva tutorial racked up 250,000 organic views, and what it actually looks like when your body of work meets its viral moment. Key Topics Covered: How Brooke went from $100K year to an almost $100k month and what actually changed in her business The "failed" launch that forced a pivot — and why that was the best possible outcome Using Claude Code to build a complete sales page and Stripe checkout in an afternoon The Canva/Claude tutorial that got 250K organic views and filled a paid masterclass (with ManyChat) Why generosity with your expertise doesn't undermine your value — it amplifies it The stages of competence and why experienced founders can "throw shit at the wall" in a way beginners can't Techella: the origin story of Brooke's women's AI festival, from a Microsoft keyboard to a brand deck CONNECT WITH BROOKE: Website: https://www.wrightmode.com/ Instagram: https://www.instagram.com/wright_mode Membership: https://www.wrightmode.com/membership TIMESTAMPS 0:00:00 - Why Brooke's back: from $100K year to $100K quarter 0:02:00 - The body of work that was waiting for its viral moment 0:05:00 - When your best offer stops feeling right: the AI Dream Team pivot 0:07:00 - How Brooke built a sales page mid-coaching-call and launched same day 0:09:00 - Using Claude Code to build a checkout page in an afternoon 0:10:00 - The Canva tutorial that got 250K views and nearly filled a masterclass 0:12:00 - Going in without an agenda — and making $40K from 90 minutes 0:15:00 - Trusting your gut vs. sunk cost: knowing when it's time to evolve 0:18:00 - The stages of competence (and why experienced founders move differently) 0:22:00 - AI is a mirror: why generosity with your knowledge doesn't give your value away 0:26:00 - You have to love it — on freedom, flexibility, and working harder than ever 0:28:00 - What grew after the workshop: membership, consulting, global clients 0:31:00 - How Brooke 10x'd her consulting rate (from $300 to $3,300) 0:34:00 - Techchella: the idea, the vision, and why women's AI events need to exist LINKS AND WORK WITH ME: Good In Business: https://www.professionalbabe.com/good-in-business/ Hot Business Audit: https://hot-business.scoreapp.com/ The $35 Offer: h ttps://www.professionalbabe.com/the-35-offer/ Business Bang: https://www.professionalbabe.com/business-bang/ Give Good Email: https://www.professionalbabe.com/give-good-email/ Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.