The Business Fondle

Hosted by Professional Babe

Business Entrepreneurship

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Episodes

172

Latest episode

Jul 2026

Language

EN-AU

About the show

Welcome to The Business Fondle — the bold business podcast for entrepreneurs and business owners, hosted by Peta Serras, the Professional Babe. So why don’t you pour yourself a drink and slip into something a little more comfortable and I’ll get your business going.

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July 6, 2026Episode 17114 min

171. GO GET REJECTED 100 TIMES

What if getting rejected 100 times was the fastest way to grow your business?In this episode I break down the 100 No's Challenge — the exercise I gave my clients that had one of them calling it "fucking impossible." Inspired by Brooke Castillo's urge-resisting jar, I've adapted it for entrepreneurs: go out and collect 100 genuine no's from bold, stretchy, salesy asks, and watch what happens to your confidence, your business, and your bank account along the way.Key Topics Covered:Why a "safe" no doesn't count — and what actually counts as a stretchy noThe exact rules of the 100 No's Challenge (and why being left on read isn't a no)Why some of my clients struggled because they kept winning instead of losingHow waiting to be "chosen" is quietly capping your opportunitiesThe Marie Claire cover girl story that only happened because I asked for moreWhy following up on a no today can turn into a yes in six monthsThis video is for you if:You freeze up at the thought of being told no in businessYou're playing small and waiting for opportunities to fall in your lapYou want a practical, repeatable way to build unshakeable confidence in your asksTIMESTAMPS0:00:00 - Intro: Are you actually good at hearing no?0:00:37 - The 100 No's Challenge explained0:01:14 - Where the idea came from (the urge-resisting jar)0:02:07 - The rule that makes this work: stretchy no's only0:03:28 - The exact challenge rules (100 no's, log every yes)0:04:12 - The problem: clients kept winning instead of losing0:06:13 - Waiting to be chosen vs. going and getting it0:08:00 - The Marie Claire cover girl story0:10:23 - The real challenge: go bigger than your comfort zoneLINKS AND WORK WITH ME:Good In Business: https://www.professionalbabe.com/good-in-business/Hot Business Audit: https://hot-business.scoreapp.com/Business Bang: https://www.professionalbabe.com/business-bang/Give Good Email: https://www.professionalbabe.com/give-good-email/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬Support the showIf you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

June 17, 2026Episode 1701 hr 9 min

170. BUILDING A MILLION DOLLAR AI BUSINESS WITH BROOKE WRIGHT FROM WRIGHT MODE

She turned a failed launch and a screen recording for one client into $40K — and that was just the beginning.Brooke Wright is back on the podcast, and this time the numbers are very different. When she was last here, she'd just hit her first $100K year. Now she's tracking $100K quarters, her membership has grown from 10 to 150 people, major global brands are sliding into her DMs, and she's founding Techella — a women's AI festival that went from idea to trademark in about two days. We get into how she pivoted her signature offer, how she used Claude Code to build a sales page mid-coaching-call, how one Canva tutorial racked up 250,000 organic views, and what it actually looks like when your body of work meets its viral moment.Key Topics Covered:How Brooke went from $100K year to an almost $100k month and what actually changed in her businessThe "failed" launch that forced a pivot — and why that was the best possible outcomeUsing Claude Code to build a complete sales page and Stripe checkout in an afternoonThe Canva/Claude tutorial that got 250K organic views and filled a paid masterclass (with ManyChat)Why generosity with your expertise doesn't undermine your value — it amplifies itThe stages of competence and why experienced founders can "throw shit at the wall" in a way beginners can'tTechella: the origin story of Brooke's women's AI festival, from a Microsoft keyboard to a brand deckCONNECT WITH BROOKE:Website: https://www.wrightmode.com/Instagram: https://www.instagram.com/wright_modeMembership: https://www.wrightmode.com/membershipTIMESTAMPS0:00:00 - Why Brooke's back: from $100K year to $100K quarter0:02:00 - The body of work that was waiting for its viral moment0:05:00 - When your best offer stops feeling right: the AI Dream Team pivot0:07:00 - How Brooke built a sales page mid-coaching-call and launched same day0:09:00 - Using Claude Code to build a checkout page in an afternoon0:10:00 - The Canva tutorial that got 250K views and nearly filled a masterclass0:12:00 - Going in without an agenda — and making $40K from 90 minutes0:15:00 - Trusting your gut vs. sunk cost: knowing when it's time to evolve0:18:00 - The stages of competence (and why experienced founders move differently)0:22:00 - AI is a mirror: why generosity with your knowledge doesn't give your value away0:26:00 - You have to love it — on freedom, flexibility, and working harder than ever0:28:00 - What grew after the workshop: membership, consulting, global clients0:31:00 - How Brooke 10x'd her consulting rate (from $300 to $3,300)0:34:00 - Techchella: the idea, the vision, and why women's AI events need to existLINKS AND WORK WITH ME:Good In Business: https://www.professionalbabe.com/good-in-business/Hot Business Audit: https://hot-business.scoreapp.com/The $35 Offer: https://www.professionalbabe.com/the-35-offer/Business Bang: https://www.professionalbabe.com/business-bang/Give Good Email: https://www.professionalbabe.com/give-good-email/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬Support the showIf you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

June 1, 2026Episode 16916 min

169. DECISIVENESS IS AN AURA

Indecision isn't just a mindset problem — it's leaking out of your business and your clients can smell it.If you've been wondering why your perfect website, schmick feed, and polished assets aren't converting the way they should, this episode is your answer. I break down why decisiveness is one of the most powerful business strategies you can have, how indecision operates like a veil over everything you do, and why buyers are ultimately purchasing certainty — not content.Key Topics Covered:Why buyers purchase certainty, not content or aestheticsThe embodiment gap: the difference between performing confidence and actually having itHow indecision in one area bleeds into everything in your businessWhy a Google Doc with audacity outsells a polished site without convictionThe mental noise loop — and how decisive action clears itHow to self-audit your decisiveness and use it as a positioning toolTIMESTAMPS0:00:00 - The best business strategy no one's talking about 0:00:26 - The siren analogy: embodied confidence vs performing it 0:02:04 - Why polish alone won't sell if you're secretly indecisive 0:02:45 - What buyers are actually purchasing (hint: it's certainty) 0:05:11 - How indecision in one area spreads across your whole business 0:06:12 - The Google Doc audacity story — why conviction beats perfection 0:07:24 - The fat loss decision example: clearing mental noise fast 0:09:36 - Premium positioning requires decisive self-trust 0:10:46 - Nothing is set in stone — decisiveness without permanence 0:12:34 - Your challenge: be decisive this week and watch what happens🔗 LINKS & RESOURCES:Good In Business: https://www.professionalbabe.com/good-in-business/Hot Business Audit: https://hot-business.scoreapp.com/The $35 Offer: https://www.professionalbabe.com/the-35-offer/Business Bang: https://www.professionalbabe.com/business-bang/Give Good Email: https://www.professionalbabe.com/give-good-email/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬Support the showIf you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

May 25, 2026Episode 16825 min

168. YOU ARE THE PREMIUM OPTION

You are the premium option — and it's time you actually believed it.This one's about the two beliefs that are holding you back. Here's what we cover:Key Topics Covered:The two non-negotiables I tell every client: "I am the premium option" + "It is a privilege to be my client"Why sitting in imposter syndrome is self-indulgent — and what to do insteadThe wardrobe analogy that perfectly explains why mindset work has to happen alongside strategyWhat happens when you start your day with the wrong monologue (and how to flip it)Why familiar negative self-talk feels soothing — and why that's the problemThe single-life parallel that will reframe how you define your worth as a founderYour homework: two mantras, written down, posted up, non-negotiableTIMESTAMPS0:02:00 - Why mindset work and strategy have to happen together 0:03:30 - Inside Good in Business: the 8-week overhaul 0:05:00 - Stop finger painting in the negative — shop for what you want 0:06:30 - "I am the premium option" — what this belief actually does 0:08:00 - The two sliding doors monologues: which one are you running? 0:11:00 - "It is a privilege to be my client" — reclaiming your worth 0:14:30 - The single-life analogy: stop defining yourself by external validation 0:17:00 - Your homework: two mantras that will change your business🔗 LINKS & RESOURCES:Good In Business: https://www.notion.so/GOOD-IN-BUSINESS-33bd0768cb8981d0b8b4f3313184e3c3?source=copy_linkHot Business Audit: https://hot-business.scoreapp.com/The $35 Offer: https://www.professionalbabe.com/the-35-offer/Business Bang: https://www.professionalbabe.com/business-bang/Give Good Email: https://www.professionalbabe.com/give-good-email/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬Support the showIf you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

April 8, 2026Episode 16713 min

167. WHAT HAPPENS TO YOUR BUSINESS WHEN LIFE GETS IN THE WAY?

There's a belief that creeps in for almost every business owner on a winning streak: the moment you go quiet, it's all over. The momentum dies. You're starting from scratch. In this episode, I'm dismantling that myth completely. You've done will always outlast the frequency at which you did it.Key topics covered:Why good work stays with people long after they stop seeing youThe "muscle memory" principle applied to your business and contentWhy consistency is overrated and a body of work is everythingHow to stop hiding your best stuff behind a paywallThe difference between posting to stay visible vs. creating genuine assetsWhat it actually means to build a business that holds you when life happensWhy people will always remember the lineage of good work — and come back ready to buyTimestamps:0:00:00 - Intro: The winning streak panic spiral 0:01:19 - Good work stays with people — even when you go dark 0:01:43 - The muscle memory principle for business 0:02:00 - The song/book test: proving your work has longevity 0:05:00 - Your best wins have come from being absent 0:06:38 - Stop hiding your best work behind a paywall 0:07:28 - Posting to stay visible vs. building real assets 0:08:01 - People always remember the lineage of good work 0:09:12 - Does your business hold you when life happens?🔗 LINKS & RESOURCES:Hot Business Audit: https://hot-business.scoreapp.com/The $35 Offer: https://www.professionalbabe.com/the-35-offer/Business Bang: https://www.professionalbabe.com/business-bang/Give Good Email: https://www.professionalbabe.com/give-good-email/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬Support the showIf you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

March 30, 2026Episode 16618 min

166. BAD WORK IS GOOD BUSINESS

Perfectionism is one of the sneakiest productivity killers in business. Mid work is actually a non-negotiable part of becoming exceptional — and why withholding your "imperfect" output will never make you exceptional. Key Topics Covered:Why bad work is a required step on the path to exceptional workHow perfectionism screws over your future selfThe online publishing deadline that changed how Peta approaches content creationWhy your "half-arsed" podcast episode or email could be the first draft of your best workThe difference between a body of work and individual perfect piecesWhy showing up consistently beats showing up perfectlyHow visibility — even imperfect visibility — creates compounding opportunitiesTIMESTAMPS0:00:00 - Intro: Part of doing good work is actually doing bad work 0:01:00 - Why growth makes us forget where we started 0:01:55 - Comparing yourself to AI — and why that's a trap 0:03:20 - Peta's perfectionism problem with the podcast 0:04:26 - The online publishing deadline that changed everything 0:06:00 - Bad work is the first draft of your best work 0:07:17 - How "imperfect" content becomes your most important content 0:08:00 - What perfectionism actually costs your future self 🔗 LINKS & RESOURCES:Hot Business Audit: https://hot-business.scoreapp.com/The $35 Offer: https://www.professionalbabe.com/the-35-offer/Business Bang: https://www.professionalbabe.com/business-bang/Give Good Email: https://www.professionalbabe.com/give-good-email/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬Support the showIf you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

March 23, 2026Episode 16516 min

165. WHAT AN MLM TAUGHT ME ABOUT DOING A MONTH'S WORK IN 2 DAYS

If you've ever told yourself you'll start fresh on Monday, next month, or when the timing is finally right, this ep is going to call you out in the best way 😉 Using the lens of network marketing sales cycles and a very relatable story about convincing herself she needed a full 90-minute window just to exercise, I'm breaking down why waiting for perfect conditions is the thing that's keeping your results identical year after year.Key Topics Covered:Why needing "perfect circumstances" is costing you growthWhat network marketing taught me about compressing a whole month's work into two daysThe identity gap: why you can't build a future business with a past-you belief systemThe two types of people when a goal is slipping — and which one actually winsHow to fill your "evidence bag" with new proof of what you're capable ofWhy announcing your goals before you've done the thing is sabotaging your momentumTIMESTAMPS0:00:00 - Intro: Why waiting for the perfect moment is killing your results 0:01:33 - What network marketing taught me about collapsing time 0:03:04 - Identity: Why you keep getting the same business every month 0:05:14 - The two types of people when a goal is slipping away 0:06:46 - You don't need more time — you just need your next move 0:08:31 - How to fill your evidence bag and build new belief 0:09:51 - Action step: Where are you always waiting to begin? 0:11:01 - Stop declaring, start doing — then celebrate🔗 LINKS & RESOURCES:Hot Business Audit: https://hot-business.scoreapp.com/The $35 Offer: https://www.professionalbabe.com/the-35-offer/Business Bang: https://www.professionalbabe.com/business-bang/Give Good Email: https://www.professionalbabe.com/give-good-email/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬Support the showIf you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

March 15, 2026Episode 16415 min

164. WHAT 'DOING THE WORK' ACTUALLY LOOKS LIKE

Money loves speed — and your business results prove it. In this episode, I'm breaking down why the fastest path to results isn't working harder, it's closing the gap between decision and action. I share a real-time example of a Business Bang client who went from idea to 36 workshop sales in under a day, and exactly what separates experts who win from those who stay stuck in their heads.Key Topics Covered:Why "money loves speed" is the business principle you're probably ignoringThe real reason your great ideas aren't converting into resultsHow to habit-stack decisions with action (and why most people are doing the opposite)The difference between being impulsive and being a fast-moving expertWhy thinking about work isn't the same as doing work — and how to tell which one you're doingThe graveyard of unfinished ideas and how to get out of itWhy completion is the standard my clients hold themselves toTIMESTAMPS0:00:00 - Intro: Money loves speed 0:01:00 - The client who went from idea to 36 sales in one day 0:02:30 - Why good ideas die before they become anything 0:03:30 - Habit-stacking decisions with action 0:04:30 - Fast vs impulsive: knowing the difference 0:05:30 - Are you actually working or just thinking? 0:07:00 - The graveyard of unfinished ideas 0:08:45 - Your challenge: decide, act, finish🔗 LINKS & RESOURCES:Hot Business Audit: https://hot-business.scoreapp.com/The $35 Offer: https://www.professionalbabe.com/the-35-offer/Business Bang: https://www.professionalbabe.com/business-bang/Give Good Email: https://www.professionalbabe.com/give-good-email/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬Support the showIf you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

March 10, 2026Episode 16316 min

163. THE AVERAGE TUESDAY MORNING FANTASY

Your Tuesday morning should feel just as sexy as your weekend — and if it doesn't, your business structure is the problem.In this episode, I'm sharing the "Average Tuesday Morning Fantasy" — a concept born from a broke, dehydrated walk around Newcastle 17 years ago — and why it's been one of the most powerful guiding principles in how I've built my business and my life. If you're clawing to the weekend or quietly resenting your business, this one's for you.Key Topics Covered:What the Average Tuesday Morning Fantasy is and how to define yoursWhy your business structure might be completely conflicting with the life you actually wantThe radical responsibility principle — and why it's actually good newsWhy I sold my successful Pilates studio (and what it taught me about identity vs. business)The difference between desiring a hot life and actually doing the work to get itHow to stop normalising poor clients, low profit, and a business you want to escapeTIMESTAMPS:0:00:00 - Intro: The Average Tuesday Morning Fantasy — how it started0:02:38 - What the Average Tuesday Morning Fantasy actually means0:03:40 - Why loving your work week changes everything0:04:28 - Radical responsibility: you are the cause and the solution0:05:35 - How to define your own Average Tuesday Morning Fantasy0:06:08 - When your business structure conflicts with the life you want0:09:00 - Why I sold my Pilates studio (and what I realised)0:10:29 - Challenge your beliefs: what are you normalising that shouldn't be?0:11:47 - The caveat — desire without the work won't get you there🔗 LINKS & RESOURCES:Hot Business Audit: https://hot-business.scoreapp.com/The $35 Offer: https://www.professionalbabe.com/the-35-offer/Business Bang: https://www.professionalbabe.com/business-bang/Give Good Email: https://www.professionalbabe.com/give-good-email/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬Support the showIf you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

March 6, 2026Episode 1621 hr 23 min

162. How to scale your service-business without a team and on your terms [Workshop Replay]

You are already capable of going so much bigger than the goal you've set for yourself this year.In this workshop, I'm calling out the business groundhog day that keeps solo service providers stuck at the same level year after year — and giving you the exact framework I use with my private advisory clients to scale without a team, without burning out, and without doing business the way everyone else says you should.I'll walk you through why doubling your revenue goal is actually the smarter business plan, how to work out your true hourly rate (spoiler: most of you will be shocked), and the two business models that are genuinely available to solo experts right now. Plus, I'm sharing real case studies from my Business Bang clients — Brooke, Caroline, and Ally — and exactly how they repositioned their offers to get paid what they're worth.Key Topics Covered:Why "realistic" goals are actually designed for failure — and what to do insteadThe business groundhog day trap that keeps you earning the same year after yearMy GOLS framework: Goals, Offerings, Lead Generation, and SalesThe two business model pathways for solo service providersHow to calculate your real profit per offer using a profit trackerWhy hiring a team is not the only (or best) path to scalingReal client case studies: from VA pricing to premium positioningHow to design a business that funds the life you actually wantMindset work: rewriting the ceiling you've placed on yourselfLive Q&A: pricing confidence, navigating a pivot, portfolio careers, and moreTIMESTAMPS0:00:00 - Intro: Why you're capable of going so much bigger this year 0:04:00 - The business groundhog day trap and why "realistic" goals keep you small 0:16:00 - What solo service providers actually want (and the smarter way to get it) 0:32:00 - The two business model pathways: high volume vs. high-ticket expert positioning 0:43:00 - The GOLS framework: Goals, Offerings, Lead Generation and Sales 0:48:00 - How to use a profit tracker to find out what you're really earning per hour 0:55:00 - Offer architecture: how to redesign what you sell to hit your real goal 1:04:00 - Client case studies 1:13:00 - How Business Bang works + Q&A: pricing, pivots, and portfolio careers🔗 LINKS & RESOURCES:Hot Business Audit: https://hot-business.scoreapp.com/The $35 Offer: https://www.professionalbabe.com/the-35-offer/Business Bang: https://www.professionalbabe.com/business-bang/Give Good Email: https://www.professionalbabe.com/give-good-email/ Work Smart, Make Bank: https://www.professionalbabe.com/work-smart-make-bank-event/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬Support the showIf you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.