How Founders Focus on Sales in the Wrong Place (Rick Brown) | 387
You take the client call yourself. Your team could run it. You take it anyway, because that's the room where the win is yours. It feels great to nail it. Next time, they wait for you. Then the next decision waits for you, and the one after that. While the strategy sits where you left it. You keep falling behind. It's almost like we keep investing where we can see the win, not where it gets made. Rick Brown runs MarketStorm. When a buyer is still thinking over a new truck or a new roof, before they are actively searching, his clients are already there. His first client tested it with 2% of his marketing budget. In six weeks, 80% of that client's web traffic came through MarketStorm. Rick can see where the win gets made in a buyer's head. It's the same with the jump from founder to executive. Founders solve the problem, win the sale, and feel the win. Executives call the plays, their team gets the glory, and that's how the business wins. While we recorded, Rick's team took the client call without him. He's living that transition. The longer a founder holds on, the longer the company takes to scale. So where does your win get made now? ABOUT RICK BROWN Rick Brown is the co-founder and CEO of MarketStorm, where his clients reach buyers while they're still deciding. He spent about fifteen years in brand partnerships with the Oakland Raiders and the Maloofs. His first client grew from about $15 million to about $40 million in revenue with MarketStorm. He has turned down multiple private equity offers to keep building it. INSIDE THE EPISODE How to reach buyers before they pick, not at the "checkout" How Rick lost most clients in 90 days, then reached 100 Why founders can't let go, and the shift that makes it easier THIS EPISODE IS FOR Owners and execs who answer for the ad budget Founders who still take the client call their team could run Leaders with high-caliber talent on their team who still get pulled in to fix things themselves GUEST LINKS MarketStorm: https://marketstorm.ai/ MarketStorm on LinkedIn: https://www.linkedin.com/company/marketstorm WHAT TO DO NEXT Share Share this with a founder who gets pulled into sales or ops when they could be doing higher-leverage work. Ask them: "Do you need better talent, or do you need to learn to let go?" They'll see what's keeping their business from growing. And they'll remember you as the one who asked. Connect with Dr. Yishai on LinkedIn: https://www.linkedin.com/in/dryishai/ Let's Chat Book your free Ceiling Break Session on his LinkedIn page to get the shift yourself. ABOUT THE PODCAST You were built for speed. But right now you feel slower than you look on paper. Most founders try to outwork that slow-down. It only burns them out. Your mind is the only machine your company doesn’t upgrade. So leaders keep pushing against the wrong thing. Hosted by doctor of psychology and executive coach Dr Yishai Barkhordari. DISCLAIMER This content is for informational purposes only and does not replace medical, psychological, legal, or financial advice. It is not therapy, clinical advice, or coaching guidance. All examples and stories are illustrative. Some examples or stories are composites. Results vary based on personal effort, context, and market conditions. Always consult qualified professionals before making decisions that impact your business, health, or well-being. © 2026 Yishai Barkhordari. All rights reserved.


