Episodes
21
Latest episode
Feb 2026
Language
EN
This podcast is for small to medium business owners. You've got a lot to gain, a lot to lose, and business is tough; there's a lot at stake. Business acumen is what every business owner needs, it will make a profound difference to your business. This podcast will cover marketing, positioning, branding, lead generation, selling, negotiating, customer service, managing staff, managing finances and accounts and much more. https://www.businessveteran.com.au/ mark@businessveteran.com.au
From time to time, myself and other business owners are offered shares in privately owned business. For those a little newer to business, I offer some thoughts on his including the risks, and what to consider if you are tempted. In a slightly longer episode than usual, I start with a primer on the differences between shareholding, directorships and employment.mark@businessveteran.com.auhttps://businessveteran.com.au
A New Year is starting, so for many people its a time to reflect and think about what they'd like to change in their business. In this episode, I'll talk about refining your market segment - or more spcifically, focusing in on exaclty what type of customer you want. Importantly, I'll give you some critical factors to consider that most people dont think about.mark@businessveteran.com.auhttps://businessveteran.com.au
Halloween Special: Psychopaths are real, and may not be what you've believed from movies. Furthermore, if you're in business long enough, you will unknowingly employ one. The damage they cause cannot be underestimated. Find out just how they act, and the secret weapon you have to defend your business against them.mark@businessveteran.com.auhttps://businessveteran.com.au
Continuing on from part 2, this episode covers the emplpoyee who is not achieving their outcomes. I cover the essentials of managing people, to make sure you getting the basics right, through to a range of other possible causes of underperformance and strategies to try. Leading and managing people is not easy however its the only way forweard to building a business - it is worthy of your learning.mark@businessveteran.com.auhttps://businessveteran.com.au
When coming up to end of financial year, it's often a good time to review pays. While you don't have to align your planning with the tax year, it's common to do so, and a good idea to align your pay reviews with customer prices and budgeting to give you the best chance of achieving your profit goals. Don't neglect this important area of people management because underpaid staff could turn into your worse nightmare.In this episode, I prepare you for some of the crazy things people believe when asking for more pay and how to combat them - hang on to your hat!mark@businessveteran.com.auhttps://businessveteran.com.auPS next episodes of "Problem Employees" still coming
It won't take you long in business to run into an employee problem. It is one of the most common and vexing problems we business owners have to face. In this first of a series, I'll cover the most serious problems you're likely to come across.Referenced in this podcast is the Gallup Q12mark@businessveteran.com.auhttps://businessveteran.com.au
This is the time of year when it is customary to reflect on the past year, and to list out our hopes and resolutions for the coming year. So in this episode I ask the question "Just why are you in business?". I offer some thoughts on why you might be in business, and find some remarkable parallels with the Christmas ethos.mark@businessveteran.com.auhttps://businessveteran.com.au
Whose job is it to make money in a business? Obviously you, the business owner, but anyone else? What would your staff say? Do they even think about it?This idea makes a profound diffeence to your profit, but very few people do it. Why is that? Why don't you try it?mark@businessveteran.com.auhttps://businessveteran.com.au
Too many businesses are not paying enough attention to price becasue they fear annoying or losing their customers. But getting your prices right is one of the most profitable things you can do.So how do you do that? Here are some tips and importantly, ideas on how to charge more than your competitors, and still win the sale.mark@businessveteran.com.auhttps://businessveteran.com.au
When a business is started, the owner/founder has a choice. Most don't know about it, and thus have made their choice by default. This choice has far reaching consequences for your future success. It's never too late though, find out what this choice is and reflect on which choice you have made.mark@businessveteran.com.auhttps://businessveteran.com.au
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