The Brand Revivalist

Hosted by LaTricia Morris

Business Marketing

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Jun 2026

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The Brand Revivalist speaks to founders building legacy brands with conviction. Expect strategy-first conversations on positioning, messaging, offers, and brand experience, so you stop blending in and start leading with clarity. Take the connection further: thebrandrevivalist.com

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36 recent

June 11, 2026Episode 353 min

Invisible Owners Create Invisible Companies: The New Rules of AI Search

A company can lose visibility overnight without doing anything wrong. Search has changed.On The Brand Revivalist® podcast, LaTricia Morris sits down with Jimi Gibson, Vice President at Thrive Internet Marketing Agency, to break down what is happening as Google removes the “10 blue links,” AI Overviews expand, and more searches end without a click. We talk about why business owners are seeing traffic drop, how AI tools like ChatGPT and Gemini are changing discovery, and what it takes to stay visible when the rules are being rewritten in real time.Jimi shares Thrive’s research across 2,400 queries and 400 businesses, including a stat that should get every founder’s attention: nearly half of business owners were effectively invisible in AI-driven search. We also unpack why AI models tend to trust people over logos, how executive visibility impacts trust and deal size, and what you can do in a 30-day sprint to tighten your brand signals, clean up your profiles, and stop confusing both humans and machines.In this conversation, we cover:Why organic search is dropping and what “zero-click” really meansHow AI models pull from training data and live retrieval (the “pizzeria effect”)Why “invisible owners create invisible companies”The business case for executive visibility and personal brand in the AI eraWhere AI is looking for signals (LinkedIn, YouTube, reviews, third-party validation)A simple content framework you can use all year (the five-finger method)What to prioritize in your first 30 days to regain tractionGet the Business Visibility Index report and 30-day email series:https://businessvisibilityindex.comConnect with Jimi Gibson:LinkedIn: https://www.linkedin.com/in/jimi-gibson/Thrive Internet Marketing Agency: https://thriveagency.comSubscribe for more conversations on building a brand and business you genuinely love.

June 4, 2026Episode 249 min

Soul Care for Leaders: The Missing Strategy Behind Trust, Retention, & Execution

Most leaders underestimate the hidden toll that unresolved soul issues can take on their effectiveness and their teams. What if the key to transformative leadership is not just strategy, but soul care?Dr. Rob Reimer, founder of Renewal International, reveals insights from his journey and teachings on how emotional and spiritual health directly influence your ability to lead with clarity, confidence, and compassion.In this episode, Rob shares how core spiritual laws impact your emotional well-being and why leaders who neglect soul care risk burnout, misunderstandings, and broken trust. You will discover the subtle signs of spiritual stress, like rising anger and defensive reactions, and learn how insecurity can sabotage your decisions and relationships.Dr. Reimer then breaks down practical strategies, including how to cultivate humility, self-awareness, and secure leadership, tools that can be implemented immediately to begin transforming your personal and professional life.We explore the power of honest self-reflection, how to manage reactive behaviors, and why slowing down your decision-making process leads to healthier, more motivated teams.Rob further highlights how embracing vulnerability and humility creates a deep trust environment, whether in your organization, ministry, or family, and how shifting focus from results to loving people fuels lasting impact.If you are a leader feeling overwhelmed or disconnected, this episode offers a framework to heal your soul, restore clarity, and build stronger influence from the inside out. Rob’s insights are essential for anyone committed to living and leading with authenticity, love, and spiritual strength.Rob Reimer is a renowned speaker, author, and founder of Renewal International, known for his extensive work in spiritual renewal, soul care, and leadership development. With decades of experience equipping leaders worldwide, his teachings foster a deeper, more resilient faith-driven leadership style.Whether you are in ministry, business, or community leadership, these principles will help you slow down, get real, and lead with a renewed sense of purpose rooted in love and security.Are you ready to unlock the power of soul care and experience lasting transformation?Dr. Rob Reimer BioDr. Rob Reimer’s passion is to see the Kingdom of God advance through spiritual renewal. Rob began Renewal International to assist pastors, leaders, and churches globally to equip the people of God to live in freedom in Christ, and to walk in the fullness and power of the Holy Spirit.Passionate about Jesus, personally transparent, and saturated in the Word, his books including Soul Care, River Dwellers, Spiritual Authority, Deep Faith, Pathways to the King, The Soul Care Leader, Calm in the Storm and The Tenderness of Jesus incorporate lessons God taught him over the years through life, marriage, and ministry. During conferences, Rob not only teaches these lessons, but provides activities for participants to begin working them into their lives. These transformative experiences challenge people to walk in the light with God and others and help people to practice hearing from God and accessing His power for ministry. Without Jesus, we have nothing to offer!In addition to his work with Renewal International, Dr. Reimer has served as Professor of Pastoral Theology at Alliance University in NY, NY, and as the founding and lead pastor of a church in New England.Explore more of Rob's resources, view his itinerary, or invite him to speak at www.renewalinternational.org

May 21, 2026Episode 121 min

What Does a Branding Agent Actually Do & What To Ask So You Don't Get Burned

A lot of people know they need “brand help,” but they don't know what they should be paying for, or what questions to ask before signing an agreement. This is how business owners end up paying for polished deliverables while the business stays unclear, inconsistent, and hard to scale.In this episode, I break down what a branding agent actually does, how that role differs from a designer or a marketing agency, and what you need to clarify before you put money down. If you are about to hire brand support, use this episode as your due diligence. A few clear questions up front can save you a ridiculous amount of time, money, frustration, and lost opportunity.If you want help pressure-testing a proposal or clarifying scope for your stage of business, visit http://thebrandrevivalist.com and book a brand audit.

April 30, 2026Episode 208 min

The 3 Power Principles That Transform Forgettable Marketing Into Lead Magnets

If your marketing feels like it is working too hard and still not landing, it usually breaks in one of three places. The message lacks authority, specificity, or conviction.In this episode, I teach my Three Ps to powerhouse marketing: Power, Precision, and Passion.Power is the part of your message that makes a buyer trust your judgment. It is not ego or hype. It is clear diagnosis, clear direction, and language that makes the next step obvious. If your copy sounds like it is asking permission, it will convert like it is asking permission.Precision is what separates a real claim from a marketing phrase. “High quality” and “results-driven” are not proof anymore. Specific, measurable statements build trust because they are harder to fake and easier to hold accountable.Passion is not theatrics. It is conviction. People believe people who believe what they are saying. A neutral tone trains your audience to feel neutral about your offer, and that is how you get treated like a commodity.I also give you five rewrites you can apply today to replace vague phrases with clear outcomes, deliverables, and decisions.Drop one before-and-after rewrite in the comments, and subscribe for more on building a brand and life you love.

April 23, 2026Episode 1918 min

The AI Trap Small Brands Fall Into (That Most Big Brands Won’t Touch)

AI is not the issue. Unmanaged AI is.If you are using AI to make your business run cleaner, you are playing the game smart. If you are using AI to generate the face of your brand (your visuals, your voice, your content, your story) you may be gaining speed while quietly losing brand equity. The market does not interpret obvious AI as “efficient.” They interpret it as a corner cut.In this episode, I break down what I call the AI trap. It is what happens when a tool optimized for averages starts making decisions that require taste, judgment, and leadership. The result is not always “bad content.” It is often unremarkable content. It looks polished, but it does not carry signal. It does not build trust. It does not differentiate you.I also contrast how bigger brands tend to use AI. They keep it in the structure, not the soul. They use it to support operations, customer experience, and speed, while protecting the parts of the brand that people actually recognize and trust.If you want a practical filter, this episode gives you one. You will leave knowing what must stay human-led, where AI belongs first, and how to set a simple boundary so you do not hand your identity to a tool.Subscribe for more on building a brand and business you love.

April 16, 2026Episode 1812 min

How to Get More 5-Star Google Reviews (without Butt-Kissery)

Bad reviews do necessarily mean you run a bad business. They usually mean someone walked in with one expectation and walked out with another.In this solo episode, I break down how to get more 5-star Google reviews without begging, bribing, or doing customer-service gymnastics. The fix is not a script. The fix is your customer journey, accounting for expectations, clarity, timelines, process, and how you handle the moment something goes sideways.Negative reviews are hard to remove. Google is not here to referee your disputes. The play is to stop leaving expectations to chance, tighten the experience, and make it easy for happy customers to speak up.Key topics:✅ Why reviews are really about expectations (not just quality)✅ Where businesses accidentally create confusion in the customer journey✅ How to do review recon on competitors and use it to tighten your process✅ Timeline clarity that builds trust without over-explaining✅ How to own mistakes and make things right (so people respect you more)✅ When to ask for the review so the answer is yes✅ Small thoughtful extras that increase 5-star likelihood without killing marginSubscribe for more episodes on building a brand and a business you love.

April 9, 2026Episode 1746 min

When Growth Keeps Breaking Your Business (Interview with Preston Zeller)

In this episode, Preston Zeller breaks down what actually happens when a business starts to scale. He shares patterns he has seen inside high-growth tech companies, why processes break as you grow, and how leadership clarity (or lack of it) sets the tone for everything downstream. We also talk messaging by market readiness, filtering strategy from noise, and why outside perspective can cost less than confusion. Preston is also the founder of Psalmlog, an AI-powered biblical guidance app designed to help believers access Scripture-based wisdom for real-life challenges. We get into the trust gap many Christians feel around AI, what responsible use looks like, and why his product is designed as a tool, not a replacement for Scripture, discipleship, or the Holy Spirit. We close with the story behind his award-winning documentary, The Art of Grieving, created after his brother died suddenly from a fentanyl overdose. Preston shares how art opened the door for healing conversations, and why some projects come back around because the story is not finished yet. Key topics: What breaks when companies scale, and why processes fail as you growLeadership clarity, measurable goals, and culture that holds under pressureBrand evolution vs brand drift during growthMessaging by readiness: early adopters vs mass marketMarket sizing, segmentation, and dilution riskStrategy over noise: how to stop piling initiatives onto broken systemsWhy outside expertise can cost less than confusionPsalmlog: responsible AI for Scripture-based guidance and journalingThe Art of Grieving: grief, art, and the power of story Resources & Links: Book: Crossing the Chasm by Geoffrey A. MoorePsalm Log AppThe Art of Grieving DocumentaryPreston's Art Connect with Preston: LinkedInTwitter This episode is packed with actionable insights for entrepreneurs, leaders, and anyone interested in sustainable growth, authentic branding, and meaningful innovation. Make sure to subscribe for more episodes on building a business you love.

April 2, 2026Episode 1611 min

Christian Entrepreneurship & Warfare

If youre a Christian entrepreneur and youre serious about Kingdom impact, you better believe warfare is part of the assignment.I recorded a different episode last night, then scrapped it this morning. This is the word. When you stop chasing the worlds definition of success and you start leveraging what God entrusted to you for the Kingdom, opposition tends to escalate. Things break. Things fall apart. Discouragement tries to move in and make you question whether you heard God at all.Do not let the enemy win by taking your courage. Discouragement literally means to take courage, and once courage is gone, you hesitate, you second guess, and you shrink back. That is the tactic. The goal is not just to hit your business, but to hit your identity and your obedience.Take it to the prayer room. Pray it out in the car. Get quiet and take everything back to your Abba Father. Be cautious with the noise, even when it sounds spiritual. Filter it. Bring it to Him directly. Then obey the instructions He gives you, even when they do not make sense on paper.You are not fighting for victory. You are enforcing one that has already been won. Not today. Not tomorrow. Not ever.#ChristianEntrepreneur #FaithInBusiness #KingdomImpact

March 26, 2026Episode 1516 min

Unapologetic Pricing: Keep Your Lamp Lit

Unapologetic pricing is not arrogance. It is clarity.If your default is free, cheap, or discount language, pause.Ask what that default is really revealing. Sometimes it is generosity, but then, a lot of times it's a cover for insecurity, old money mindsets, fear of rejection, or fear of being seen as cocky. That stuff will quietly undermine your business, if you let it.What most people miss: Underpricing does not just hurt you. It can hurt your prospects. Low-ticket language can signal risk. It can make a serious buyer question your confidence, your competence, and whether you can facilitate their desired outcome. When this happens, they walk; not because you suck but because your language told them you might not be the safest option.Where this further hurts you, and your team, is that undercharging drains your capacity. It forces you into work you don't love. It chokes your energy. It pulls you away from the people you are called to serve. That is not humility. That is self-sabotage veiled as kindness.So we make the pivot: profitability and generosity are not enemies. Fair exchange is not greed. If you want to serve well, you need margin. You need strength. You need a business that can stay lit.Chapters:00:00 The Importance of Valuing Your Work03:11 Understanding the Impact of Pricing on Perception05:53 The Balance Between Generosity and Profitability09:00 Navigating the Mindset Around Value and Pricing12:05 Creating a Positive Impact Through Fair PricingStop defaulting to free. Stop discounting out of guilt. Price with a clean conscience. Serve with full capacity.#ChristianEntrepreneur #Pricing #BrandStrategy

March 19, 2026Episode 1444 min

Acting, Entrepreneurship, and the Assignment

Kerri Fishencord is a health and wellness entrepreneur and integrative bodywork practitioner who has owned and operated a brick-and-mortar practice for 22 years. She is also an actress who has worked across projects from documentaries and immersive film to short films and upcoming television work.In this conversation, Kerri breaks down what it looks like to follow Gods leading without second guessing, even in industries where rejection, delay, and “thats unlikely” are normal. We talk about marketplace ministry on set, why she does not limit herself to only Christian projects, and how love is supposed to look in real life: sacrificial, not transactional.IN THIS EPISODE:✅ How Kerri’s acting journey started: “You and Me are going into media”✅ What it means to be “moved into position” through obedience✅ Why she sees set life as a mission field, not just an opportunity✅ “Love is not a transaction”: the difference between culture and Christ✅ Why “three snaps empowerment” is fear in disguise✅ Building a business without perfectionism: resilience, optimization, and raving fans✅ The mindset shift that changed everything: just tryCONNECT WITH KERRI:Facebook: https://www.facebook.com/kerri.banaitisfishencord.7Instagram: https://www.instagram.com/kerri_fishencord_TikTok: https://www.tiktok.com/@kbella2024Subscribe for more conversations on building a brand and a life you genuinely love.#FaithAndBusiness #ChristianEntrepreneurship #PersonalBrand