The Brand Revivalist speaks to founders building legacy brands with conviction. Expect strategy-first conversations on positioning, messaging, offers, and brand experience, so you stop blending in and start leading with clarity. Take the connection further: thebrandrevivalist.com
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October 30, 2026Episode 47 min
Premium Brand Secrets: Taking Cues from the Ritz-Carlton
Raising your rates and focusing on quality won't alone make your brand premium. In this video, I share four traits that separate truly premium brands from the rest, and why they matter if you want to charge premium prices with confidence. I use the Ritz-Carlton in Manhattan as a real-world example of a brand that runs like clockwork. In this video: Why premium pricing takes more than higher rates and good quality What my stay at the Ritz-Carlton demonstrates about the customer experience What customers are really paying for when they choose a premium brand How to spot the gaps that make customers hesitate Chapters: 0:00 Why premium pricing takes more than higher rates 0:35 What the Ritz-Carlton gets right 2:04 What customers are really paying for 2:53 The second thing you can't ignore 4:12 The third thing you can't ignore 5:29 The final trait that sets you apart 7:05 Your turn: your favorite premium brands Which premium brands do you love, and what makes them feel premium? Tell me in the comments. Subscribe for more on building a brand and business you love. #RitzCarlton #PremiumBrand #BrandStrategy #PremiumPricing #SmallBusiness
October 29, 2026Episode 341 min
Elevate Your Events - Interview with Jara Potts
The conversation explores the intricacies of event planning, particularly in the context of the Conestoga House and Gardens, highlighting the challenges and opportunities presented among different event types. LaTricia Morris and Jara Potts discuss the importance of creating memorable experiences through thoughtful details and collaboration with local businesses. The conversation focuses on the intricacies of event planning, emphasizing the importance of being present as a host, budgeting effectively, and the significance of post-event follow-ups and promotions. LaTricia Morris shares insights on how to enhance guest experiences and maximize the impact of events, particularly for nonprofits. Takeaways Event planning requires collaboration Creating memorable experiences matters Importance of host presence Effective budgeting strategies Chapters 00:00 Introduction to Event Planning 03:13 Navigating Challenges Post-COVID 05:49 Types of Events at Conestoga House 09:03 The Importance of Experience 11:50 Creative Event Ideas 15:04 Making Events Shareable 18:12 Planning Timeline and Budgeting 22:38 The Art of Being Present as a Host 23:59 Budgeting Pitfalls in Event Planning 27:03 Post-Event Strategies for Success 38:22 Navigating Nonprofit Event Challenges
October 8, 2026Episode 449 min
Live Interview with Jackie Hess, Owner of Rise Bake Shoppe and Coffee Bar
Take 2! Okay, so we had a bit of a sound malfunction during the live interview I got to do with Rise Bake Shoppe and Coffee Bar. Working with some editing, I was able to improve the sound so you could hear more of the amazing things she had to share. Ah, man! Jackie is truly a most remarkable woman, mom, business owner, and well-respected peer in our community for so many great reasons. If you'd started to listen in but found it hard to hear, here's your chance to catch it again!
September 17, 2026Episode 317 min
The 4 Psychology Triggers Behind Why Influencer Marketing WORKS
Influencer marketing is projected to hit $45 billion, but the real story has little to do with the influencers and is bigger than ads, followers, or big budgets. I’m breaking down why influence actually works and how smaller brands can use the same buyer psychology to build trust, authority, and demand without playing the giant-company game. I’ll explore why massive followings don’t automatically create conversions, why micro- and nano-brands are quietly outpacing larger competitors, and why personal brands are becoming one of the most powerful forces in the market. I also look at why companies like Dyson are leaning into influencer partnerships and user-generated content and what that reveals about where attention and trust are really going. You'll discover: The four mechanisms behind influencer marketing that smaller brands can use Why borrowed trust matters more than follower countHow identity and status shape buying behavior Why culture, vibe, and emotional state can move people from scrolling to buying How to reverse-engineer influencer tactics without needing an influencer budget I also draw on Leanne Mosley’s take on becoming an industry icon (and how this factors into big brands using influencers to bridge a very real gap) and Seth Godin’s insights on identity, status, and the idea that ‘people like us do things like this. This is a behind-the-scenes look at what’s really driving influence, trust, and buying behavior in today’s market.
August 28, 202610 min
4 Questions That Could Transform Your Business For The Rest of 2026
Feeling the pressure to keep up in a market that won’t slow down? You’re not alone.There’s no shortage of AI tools, lead-gen promises, and “quick fixes” telling you they’ll solve everything with the click of a button. But if your business still feels stuck, it’s time to ask better questions. In this episode, LaTricia breaks down 4 areas you can’t afford to ignore: Your customer journey Your value proposition Your offer stack Your brand You’ll learn how to spot where potential customers are falling away, communicate the value you really bring, build offers that make sense together, and lead with a brand that gives your business clarity and driection. It's not always about doing more. It’s about getting clear on what’ll actually move your business forward.
August 20, 2026Episode 252 min
The Marketing Behind the Most Memorable Brands
Matthew Roda explains how the business winning in today's market are those moving with intention, protecting their human edge, and refusing to skip the foundational work that actually creates trust, loyalty, and long-term growth. LaTricia Morris, The Brand Revivalist® and owner of Ox and Iron, connects with Matthew Roda, founder of Led by Jesus and Lead By Example Marketing, for a conversation that cuts through the hype around AI, SEO, and quick-fix growth tactics. If you've been told to automate everything, churn out more content, or rebuild your marketing from scratch because “SEO is dead,” this episode gives you a clearer, calmer path forward. Matthew shares how he helps faith-forward business owners align their messaging, positioning, and customer journey before touching paid ads or website updates. He breaks down why a beautiful website still fails if the brand voice is hollow, why AI-generated content can quietly erase the soul of your business, and why the fastest path to loyalty is still grounded in clarity, consistency, and genuine human connection. You'll discover: How to use AI without losing your voice Why messaging and positioning have to come before redesigns, ads, or automation The customer journey mistakes that cost businesses money long after the first click Why SEO still matters and what has actually changed with AI search The simplest local marketing moves that can still drive real growth, especially for trades and service businesses Matthew also shares a deeply personal framework for leading a business with faith instead of fear, including his ideas of checking in before checking boxes, trusting God more than simply having faith, and clearing the runway so distraction does not drown out discernment. This episode is an honest look at what it takes to build a business that grows without pulling you away from your family, your peace, or your purpose. Essential listening if you are a business owner, marketer, or faith-driven entrepreneur trying to figure out what to embrace, what to ignore, and how to build something that still feels unmistakably human. LaTricia Morris is the brand revivalist and owner of Ox and Iron. Matthew Roda is the founder of Led by Jesus and Lead By Example Marketing, known for helping businesses align strategy, messaging, and marketplace ministry with purpose-driven growth. Connect with Matthew at Matthew@leadbyexamplemarketing.com , or visit ledbyjesus.com and leadbyexamplemarketing.com .
August 6, 2026Episode 142 min
The Battle of Christian Entrepreneurship Nobody Warns You About
What do you do when your “yes” to a kingdom business leads straight into doubt, warfare, and seasons that feel like total dismantling? In this deep-dive conversation, LaTricia Morris , The Brand Revivalist and founder of Ox & Iron, and author of Brand Power Moves , unpacks the hidden battle many Christian entrepreneurs face and how heaven still has your back. In this episode, you’ll discover: Why “do it to prove them wrong” is a trap—and how to root your drive in God’s approval instead of others’ opinions. How spiritual and practical warfare shows up in your business, and why the enemy always targets your courage first. What looks like dismantling to you but is actually God’s reconfiguration, forging you into a weapon fit for kingdom work. How seasons of long suffering birth real resilience, deeper intimacy with God, and glory stories that will outlive your lifetime. If you’re a Christian entrepreneur who feels tired, discouraged, or like you’re being bombarded from every side, this conversation will remind you: heaven has your back, your story matters, and you are not just building a business but taking territory for the kingdom and living a legacy that will impact generations to come.
June 11, 2026Episode 353 min
Invisible Owners Create Invisible Companies: The New Rules of AI Search
A company can lose visibility overnight without doing anything wrong. Search has changed. On The Brand Revivalist® podcast, LaTricia Morris sits down with Jimi Gibson, Vice President at Thrive Internet Marketing Agency, to break down what is happening as Google removes the “10 blue links,” AI Overviews expand, and more searches end without a click. We talk about why business owners are seeing traffic drop, how AI tools like ChatGPT and Gemini are changing discovery, and what it takes to stay visible when the rules are being rewritten in real time. Jimi shares Thrive’s research across 2,400 queries and 400 businesses, including a stat that should get every founder’s attention: nearly half of business owners were effectively invisible in AI-driven search. We also unpack why AI models tend to trust people over logos, how executive visibility impacts trust and deal size, and what you can do in a 30-day sprint to tighten your brand signals, clean up your profiles, and stop confusing both humans and machines. In this conversation, we cover: Why organic search is dropping and what “zero-click” really means How AI models pull from training data and live retrieval (the “pizzeria effect”) Why “invisible owners create invisible companies” The business case for executive visibility and personal brand in the AI era Where AI is looking for signals (LinkedIn, YouTube, reviews, third-party validation) A simple content framework you can use all year (the five-finger method) What to prioritize in your first 30 days to regain traction Get the Business Visibility Index report and 30-day email series: https://businessvisibilityindex.com Connect with Jimi Gibson: LinkedIn: https://www.linkedin.com/in/jimi-gibson/ Thrive Internet Marketing Agency: https://thriveagency.com Subscribe for more conversations on building a brand and business you genuinely love.
June 4, 2026Episode 249 min
Soul Care for Leaders: The Missing Strategy Behind Trust, Retention, & Execution
Most leaders underestimate the hidden toll that unresolved soul issues can take on their effectiveness and their teams. What if the key to transformative leadership is not just strategy, but soul care? Dr. Rob Reimer, founder of Renewal International, reveals insights from his journey and teachings on how emotional and spiritual health directly influence your ability to lead with clarity, confidence, and compassion. In this episode, Rob shares how core spiritual laws impact your emotional well-being and why leaders who neglect soul care risk burnout, misunderstandings, and broken trust. You will discover the subtle signs of spiritual stress, like rising anger and defensive reactions, and learn how insecurity can sabotage your decisions and relationships. Dr. Reimer then breaks down practical strategies, including how to cultivate humility, self-awareness, and secure leadership, tools that can be implemented immediately to begin transforming your personal and professional life. We explore the power of honest self-reflection, how to manage reactive behaviors, and why slowing down your decision-making process leads to healthier, more motivated teams. Rob further highlights how embracing vulnerability and humility creates a deep trust environment, whether in your organization, ministry, or family, and how shifting focus from results to loving people fuels lasting impact. If you are a leader feeling overwhelmed or disconnected, this episode offers a framework to heal your soul, restore clarity, and build stronger influence from the inside out. Rob’s insights are essential for anyone committed to living and leading with authenticity, love, and spiritual strength. Rob Reimer is a renowned speaker, author, and founder of Renewal International, known for his extensive work in spiritual renewal, soul care, and leadership development. With decades of experience equipping leaders worldwide, his teachings foster a deeper, more resilient faith-driven leadership style. Whether you are in ministry, business, or community leadership, these principles will help you slow down, get real, and lead with a renewed sense of purpose rooted in love and security. Are you ready to unlock the power of soul care and experience lasting transformation? Dr. Rob Reimer Bio Dr. Rob Reimer’s passion is to see the Kingdom of God advance through spiritual renewal. Rob began Renewal International to assist pastors, leaders, and churches globally to equip the people of God to live in freedom in Christ, and to walk in the fullness and power of the Holy Spirit. Passionate about Jesus, personally transparent, and saturated in the Word, his books including Soul Care, River Dwellers, Spiritual Authority, Deep Faith, Pathways to the King, The Soul Care Leader, Calm in the Storm and The Tenderness of Jesus incorporate lessons God taught him over the years through life, marriage, and ministry. During conferences, Rob not only teaches these lessons, but provides activities for participants to begin working them into their lives. These transformative experiences challenge people to walk in the light with God and others and help people to practice hearing from God and accessing His power for ministry. Without Jesus, we have nothing to offer! In addition to his work with Renewal International, Dr. Reimer has served as Professor of Pastoral Theology at Alliance University in NY, NY, and as the founding and lead pastor of a church in New England. Explore more of Rob's resources, view his itinerary, or invite him to speak at www.renewalinternational.org
May 21, 2026Episode 121 min
What Does a Branding Agent Actually Do & What To Ask So You Don't Get Burned
A lot of people know they need “brand help,” but they don't know what they should be paying for, or what questions to ask before signing an agreement. This is how business owners end up paying for polished deliverables while the business stays unclear, inconsistent, and hard to scale. In this episode, I break down what a branding agent actually does, how that role differs from a designer or a marketing agency, and what you need to clarify before you put money down. If you are about to hire brand support, use this episode as your due diligence. A few clear questions up front can save you a ridiculous amount of time, money, frustration, and lost opportunity. If you want help pressure-testing a proposal or clarifying scope for your stage of business, visit http://thebrandrevivalist.com and book a brand audit.
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