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The Brand Podcast

Learn about scaling your ecommerce brand by learning from the journey of other successful brand founders and executives with host Liran Hirschkorn.

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Last Episode Date: 17 April 2024

Total Episodes: 148

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17 April 2024
Business Growth and Grooming: A Conversation with The Beard Club's CEO

In today's episode, we have a fascinating conversation with Brian Welfel, CEO of the ⁠The Beard Club⁠. Brian shares insights into the evolution of his brand, from its beginnings as the Dollar Beard Club to becoming a leading name in men's grooming. We learn abo...

32 min
22 March 2024
Building a Nonalcoholic Beverage Brand with Creativity and Purpose

In this episode of The Brand Podcast we delve into the world of creative entrepreneurship with Milan Martin, CEO of The Free Spirits Company. We explore the challenges and triumphs of optimizing supply chain and production, the significance of building trust as a CEO, and th...

32 min
13 March 2024
BUILDING AN ALCOHOL BEVERAGE BRAND WITH RETAIL, D2C AND ECOMMERCE STRATEGY

Season 2 Episode 1 Jordan Tepper built 3 brands in the alcohol beverage niche. Learn how Jordan uses retail, ecommerce and B2B to grow the business. Follow Jordan at https://www.exploreapologue.com/ Want to see the podcast on video? Head to the Incrementum Digital YouTube C...

37 min
2 January 2024
2023 Year in Review - a Video Podcast

A video podcast reviewing the year in ecommerce. Based on the year end article from Marketplace.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/liran-hirschkorn0/message

20 min
17 November 2023
Advanced A/B Testing Strategies with Justin Chen

Testing and listening to customers is key to minimize mistakes and put yourself in the best position to win the hearts and minds of consumers. Justin Chen of PickFu joins me to talk about how brands are using testing and polling consumers to scale their business. Check out ...

36 min
13 October 2023
144 - Being Spiritual During War with David Ghiyam

In light of what is happening in the world, I wanted to share this talk with David Ghiyam, founder of Mary Ruth Organics and Kabbalah Teacher. Check out https://go.kabbalah.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/liran-hirschkorn0/messag...

32 min
22 September 2023
143 - Strategies for Brand Protection: Safeguarding Your Name and Product in the Ecommerce World

In this episode we discuss brand protection with Megan Harmon, Managing Partner at ThornCrest. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Get a free Amazon account audit. Join the E-commerce Mindset Group https://w...

41 min
18 September 2023
142 - 28 Announcements from Amazon Accelerate

Amazon Accelerate 2023 Announcements This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Get a free Amazon account audit. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook t...

46 min
12 September 2023
141- Scaling beyond 8 figures - a special panel discussion

A special panel discussing how to scale to 8 and 9 figures. You do not want to miss these insights! This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Get a free Amazon account audit. Join the E-commerce Mindset Group https...

54 min
27 July 2023
In-depth Amazon Ads Q&A

[00:01:09] Buy box suppression, lower price, competing listings, search volume importance. [00:06:07] High search volume, no conversions, competitive keyword. [00:08:47] Vine reviews [00:12:52] Negate irrelevant search terms, manage bids. [00:18:36] Brand analytics helps und...

53 min
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