The Brand Podcast

Hosted by Liran Hirschkorn

Business Entrepreneurship

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Episodes

165

Latest episode

May 2026

Language

About the show

Learn about scaling your ecommerce brand by learning from the journey of other successful brand founders and executives with host Liran Hirschkorn.

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60 recent

June 15, 202633 min

Get Ready for Prime Day 2026

Visit ⁠Incrementumdigital.com⁠ to work with us to scale your brand on Amazon, Walmart or Tik Tok!Follow Liran on linkedin. Follow Mansour on Linkedin. 0:00 Intro: Prime Day 2026 readiness0:54 Discovery goes agentic: Rufus becomes Alexa1:45 The new "auto buy" feature explained2:50 Auto buy: blessing or curse for brands?4:16 Different shopper types and how they buy7:04 Prime Day is 4 days again this year7:22 2025 Prime Day industry data9:04 Our client data: traffic vs. revenue by day11:44 The hidden story: sessions, attribution & "fake" organic15:09 KPIs during Prime Day: ACOS, TACOS, CVR16:31 Post-event recovery takes about 7 days17:46 Cost per click: why we don't raise bids21:32 Setting your Prime Day goals22:45 Best Deals vs. Prime discounts (hybrid approach)24:09 Budget recommendations day by day25:52 Post-Prime Day: pull this data from bid optimization26:44 Store & deals page prep27:42 Sponsored Brands & collection ads28:39 Sponsored Display / DSP retargeting29:06 Sponsored prompts on Alexa: test for incrementality32:46 Wrap-up & where to get the data

May 19, 202640 min

Amazon May 2026 New Updates

Amazon May 2026 updates including Alexa shopping sponsored prompts, new category benchmarks, deal strategies for prime day and more! Visit Incrementumdigital.com to work with us to scale your brand on Amazon, Walmart or Tik Tok!

February 6, 202615 min

Frequently Return Badge and Amazon Updates

This Amazon Seller news update from February 2026 details critical shifts in the e-commerce landscape, starting with a new "Frequently Returned Item" badge designed to warn shoppers about problematic listings. The report highlights severe KYC verification issues causing payment freezes for UK sellers and introduces a controversial "Buy for Me" AI feature that lists external retail inventory on Amazon without owner consent. Additionally, the platform has launched a QuickBooks integration for financial tracking and achieved record-breaking Prime delivery speeds through new initiatives like ultra-fast bike couriers. Sellers are also encouraged to utilize updated holiday settings for FBM and explore TikTok Shop to combat losing market share to multi-channel competitors. These updates collectively emphasize the need for proactive account management and adaptation to increasingly automated retail technologies.Grow you sales on Amazon & Tiktok Sponsored by ⁠Incrementumdigital.com

January 29, 202616 min

Amazon Marketplace Strategy and Policy Report January 2026

The provided report details several critical updates and strategic shifts facing Amazon sellers in early 2026. Amazon has introduced integrated accounting tools through QuickBooks and established stricter review policies that decouple feedback for functionally different product variations. Additionally, new standardized return procedures and USPS tracking restrictions aim to streamline logistics while potentially increasing operational costs. The text emphasizes a growing necessity for multi-channel expansion, highlighting platforms like TikTok Shop as essential safeguards against the risks of selling exclusively on Amazon. Finally, the sources offer practical advice for navigating weather-related shipping delays and evolving fee structures.Grow you sales on Amazon & Tiktok Sponsored by Incrementumdigital.com

November 19, 202537 min

Amazon Unboxed 2025 Recap: What Every Brand Needs to Know

In this in-depth update, Liran Hirschkorn and Mansour Norouzi from Incrementum Digital break down all the major announcements from Amazon Unboxed 2025 — even if you didn’t make it to Nashville. From the unified DSP + Sponsored Ads console to AI-powered campaign creation, Share of Voice reservations, and streaming TV ad tools, this is a must-watch for any brand serious about dominating Amazon Ads.Request a free custom growth plan for your brand here https://forms.incrementumdigital.com/t/13Ub6E8fxpus?referral_source=podcast

October 10, 202542 min

Inside Amazon Accelerate: Key Highlights and Future Implications for Sellers

Amazon Accelerate 2025: Comprehensive Update on New AI Tools and Features. Join Liran Hirschkorn and Mansour Norouzi of Incrementum Digital as they provide a detailed update on the latest announcements from Amazon Accelerate 2025. In this video, we cover noteworthy updates like AI-powered seller assistants, enhanced listing creation, new advertising tools, proactive account health features, product opportunity explorer improvements, and more. This episode also discusses new tools for launching and scaling products faster, including boosted visibility for new listings, Amazon Vine enhancements, and AI-driven custom clearance. Additionally, find out how Amazon is aiding sellers with efficiency and cost reduction through innovative tools such as custom analytics, customer journey analytics, and profit analytics. Don’t miss insights on groundbreaking features like the end of inventory co-mingling, enhanced multi-channel fulfillment, and FBA regional launches. All these changes aim to improve the selling experience on Amazon, making it crucial to stay updated. Tune in to learn how to optimize your business with these exciting new features.Visit incrementumdigital.com to grow your business on Amazon/Walmart/Tiktok

March 26, 202535 min

How Discipline is Killing Your Business feat. Craig Ballantyne

In this episode, Incrementum Digital’s Liran Hirschkorn sits down with Craig Ballantyne — widely known as the World’s Most Disciplined Man. Craig is the author of The Dark Side of Discipline and The Perfect Day Formula, the creator of the Turbulence Training fitness system, and the founder of EarlyToRise.com.Together, they explore why success doesn’t have to come through suffering, the myth of willpower, how to prevent self-sabotage, and much more.Tune in for powerful mindset shifts and practical takeaways you can apply today.

December 24, 202432 min

2024 Amazon Changes Every Seller Should Know

Reviewing the biggest updates of the year, including the shocking update to reimbursements just announced! With Yoni Mazor of Getida Scale on Amazon and Retail Media: Incrementumdigital.com Follow Liran on Linkedin https://www.linkedin.com/in/liranhirschkorn/

November 19, 202458 min