The Brand in You

Hosted by Carlii Lyon

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Latest episode

Oct 2025

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EN-AU

About the show

Join former international publicist and personal branding coach, Carlii Lyon, as she interviews leading creative professionals, communication experts and social media gurus in a bid to uncover practical, and cutting-edge personal branding strategies for you to apply. These conversations come from our live masterclass series, to join live visit carliilyon.com

Listen to episodes

14 recent

September 2, 202649 min

How to Future Proof your Career with Isabel Berwick

I am joined by Isabel Berwick author of the bestselling book, The Future Proof Career. Isabel runs Working It at the Financial Times which began as a podcast, 153 episodes of it, and grew into the FT's home for how work actually gets done. Now it's a newsletter that lands in subscribers' inboxes every Wednesday, plus video and live events. Before that she was the FT's Work and Careers editor. Few people have spent more time dedicated to answering the questions and exploring the ideas that will help individuals truly thrive in their careers like Isabel has. We talk about her own career journey, the impact AI is having, whether hybrid work is the way to go and why more leads are leaning into the idea of creating a personal brand. To learn more about Isabel and subscribe to her newsletter, you can find her here - https://www.linkedin.com/in/isabelberwick/ See omnystudio.com/listener for privacy information.

October 1, 202530 min

Courage to Be Book Launch with Melissa Doyle

Surrounded by family, friends, clients and media, Carlii launched her new book Courage to Be in Sydney last week. Held in the impeccable Carla Zampatti Styling Salon, everyone mingled as Shannon Brown, Musical Director of the Australian Symphony Orchestra, played the grand piano. Guests enjoyed bespoke Courage Cosmo mocktails, Courage to Be cupcakes, and were invited to contribute a message to the Courage Board. Here you can share in some of the magic of the night and enjoy the conversation between Melissa Doyle and Carlii, as they chat about all things to do with personal branding, purpose, life goals and family. #couragetobe See omnystudio.com/listener for privacy information.

June 25, 202552 min

Mastering the Art of Mindful Communication

Join Carlii Lyon as she speaks with Chelsea Pottenger, one of Australia's leading keynote speakers and Founder of The Mindful Communicator. Chelsea Pottenger is a leading international keynote speaker, bestselling author of The Mindful High Performer, psychology postgraduate, and founder of EQ Minds. She works with top global and national brands including Google, Amazon, CBA, Allianz, Mercedes-Benz, and the Defence Force - delivering science-backed strategies on mental wellbeing, mindfulness, and sustainable high performance. Today, Chelsea has trained over 2 million people through her keynotes, workshops, and digital programs and has been featured on Sunrise, ABC News, Channel 9, and Marie Claire. Today we are specifically going to talk about her new platform, The Mindful Communicator to help individuals speak with more purpose, listen with greater presence and lead with a compassionate heart. To find out more about The Mindful Communicator please visit- https://www.themindfulcommunicator.com/unlock_your_voice_course?utm_source=Podclass&utm_medium=Notes Use the code PODCLASS at checkout to receive $100 off! See omnystudio.com/listener for privacy information.

February 12, 202450 min

How to play the personal branding long game

Join Carlii as she speaks to one of her favourite (ever) authors and thought leaders, Dorie Clark about her recent book The Long Game and its specific relevance to building a personal brand. Dorie Clark has been named three times as one of the Top 50 business thinkers in the world by Thinkers50, and was recognized as the #1 Communication Coach in the world by the Marshall Goldsmith Leading Global Coaches Awards. Clark, a consultant and keynote speaker, teaches executive education at Columbia Business School, and she is the Wall Street Journal bestselling author of The Long Game, Entrepreneurial You, Reinventing You and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine. A former presidential campaign spokeswoman, Clark has been described by the New York Times as an “expert at self-reinvention and helping others make changes in their lives.” A frequent contributor to the Harvard Business Review, she consults and speaks for clients including Google, Microsoft, and the World Bank. You can download her free Long Game strategic thinking self-assessment at dorieclark.com/thelonggame . See omnystudio.com/listener for privacy information.

January 15, 20241 hr 10 min

From career anxiety to world leading peak performance educator

Join Carlii as she enjoys a wide ranging and insightful interview with Shade Zahrai regarding her meteoric rise from unknown to world leading peak performance educator with millions of students globally. Learn the tools and strategies Shade used and now teaches to overcome self doubt and show up as your best self. Shadé Zahrai is a behavioural strategist, and award-winning peak performance educator to Fortune 500s. Co-founder of Influenceo Global, she advises global brands on matters spanning leadership, culture and performance. See omnystudio.com/listener for privacy information.

November 6, 20231 hr 0 min

How to Harness the Power of your Alter Ego

Join Carlii as she speaks with Todd Herman, bestselling author of The Alter Ego Effect and one of the world's leading coach and mental game strategists for ambitious entrepreneurs, athletes and leaders. To discover more about Todd's work, please visit - www.toddherman.me See omnystudio.com/listener for privacy information.

August 28, 202350 min

How to show up with authentic gravitas

Join Carlii Lyon as she speaks with Rebecca Newton PhD, bestselling author of Authentic Gravitas - Who Stands Out and Why. Dr Newton is an organisational and social psychologist and Senior Visiting Fellow at the London School of Economics and Political Science. She is the CEO of CoachAdviser and has spent the last 20 years coaching and advising leaders across the globe. Dr Newton writes for Harvard Business Review, was formerly a Visiting Fellow at Harvard University and has facilitated executive education for the University of Cambridge. In the chat, Carlii and Dr Newton explore the definition of authentic gravitas and the ways leading executives and entrepreneurs can be noticed, respected and listened to. To learn more about Dr Rebecca Newton visit - https://rebeccanewton.co.uk See omnystudio.com/listener for privacy information.

August 7, 202359 min

Overcoming the fear of Rejection and Criticism

Join Carlii as she speaks to her life long mentor and former client Dr John Demartini. Dr Demartini is a human behavioural specialist and author of 'The Breakthrough Experience'. You can find more about him and the incredible work he does at www.drdemartini.com . See omnystudio.com/listener for privacy information.

June 28, 202356 min

How to use body Language to Influence and Connect

Join Carlii Lyon as she speaks with Professor Allan Pease, world leading authority on body language with over 30 million books sold around the world on the topic. Learn practical strategies you can use to better influence and connect with the people around you. Professor Allan Pease is an internationally acclaimed speaker, coach, entrepreneur, and one of the world’s most successful authors, writing 18 Top 10 Bestsellers including The Definitive Book of Body Language and most recently-The Answer. Allan’s research has featured on the cover of magazines including Forbes, Readers Digest and Oprah. He has appeared on stages in 70 countries has been a consultant to Prime Ministers, Presidents, TV stars, lawyers & criminals. Links to discover more - try.mindvalley.com/Barbara-Allan-Pease-BodyLanguage www.facebook.com/prof.allanpease au.linkedin.com/in/allanpease See omnystudio.com/listener for privacy information.

June 14, 202351 min

How to Prepare for a Media Interview

Join Carlii Lyon as she speaks with seasoned television presenter Jess Ridley and explores the tips, tools and strategies you can use to prepare for a media interview. Jessica Ridley is a media commentator and TV journalist seen regularly on Nine’s Today Show. Prior to this, she was on Channel 7’s Sunrise breakfast show as the Sydney correspondent, also working on 7NEWS Australia across finance, real estate, consumer, health and entertainment news. Having worked in Australia’s largest TV and radio newsrooms for more than a decade, Jessica has developed a reputation as a highly engaging and versatile journalist with strong skills in live television and breaking news. She’s covered major events including the COVID-19 pandemic, elections, floods, bushfires and high profile court cases. She has been afforded access to the most powerful players in Australian politics and business, regularly interviewing government policy makers and corporate decision makers. More recently, Jessica has turned her hand to training corporate spokespeople on how to deal with the media and share their unique stories through compelling video content and communications, through her company By The Way Media. To find out more go to- https://www.btwmedia.com.au See omnystudio.com/listener for privacy information.