The Brand ED Podcast

Hosted by Robby Fowler

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121

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Jun 2026

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About the show

It’s easy for personal brands and SMBs to get overwhelmed in a sea of marketing and branding voices, choices, and channels. Robby Fowler taps into 20 years of personal brand experience to help you clearly connect the dots between your branding, marketing and business strategy. To avoid being another burnt-out leader or under-performing brand or business, tune into this podcast. Build a personal brand and business that breathes life into you and your customer.

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June 12, 2026Episode 1209 min

4 Wins #272: Your buyer doesn't want color theory

Issue 272 of The 4 Wins: NOMO for team focus, Offer Gap Part 3, rent vs own marketing, and survey readout with live session invite.IN THIS ISSUEWIN 1 - Nomo: Screen Time as a GameMost blockers shame you. Nomo rewards focus with perks, leaderboards, and the fist bump.WIN 2 - Shut Up About the Art (Offer Gap Pt 3)Buyers don't need your methodology. They need "What does this get me?" in one sentence.WIN 3 - Paying Rent vs Owning Your MarketingBusyness is not ownership. Most of us are renters carrying out tactics without anyone owning the master plan.WIN 4 - Survey Readout + Live Session InviteSurvey stays open one more week. Completers get first notice for a no-pitch live session on clarifying core message.CHAPTERS0:00 Welcome - 4 Wins Issue 2720:17 Win 1 - Nomo screen time rewards1:37 Win 2 - Shut up about the art (Pt 3)3:30 Client examples - health coach and video production4:48 Win 3 - Rent vs own your marketing5:25 Win 4 - Survey readout + live session8:53 OutroLINKSSubscribe to 4 Wins (free): https://robbyfowler.substack.comThis issue: https://robbyfowler.substack.com/p/4-wins-272-shut-up-about-the-artSurvey: https://rbyf.us/4qsurvey-2026Watch on YouTube: [PASTE YT URL AFTER PUBLISH]Nomo: https://yesnomo.com/?ref=robbyf_com-issue_272Book a chat: https://robbyf.comIF YOU OWN A SERVICE BUSINESS OR SPECIALTY PRACTICEIf prospects nod along then compare you on price, the problem usually isn't your work. It's the sentence they never heard.→ https://robbyf.com (00:00) - 4 Wins, Issue 272 (00:17) - Win #1: Something to try (00:45) - NOMO app (01:36) - Win #2: Something a client recently asked (04:48) - Win #3: Something to think about (05:25) - Win #4: Something personal (08:58) - Work with Robby

June 8, 2026Episode 11914 min

4 Wins #271: You Redesigned the Site. They Compared You on Price Anyway.

You redesigned the site, sharpened the deck, and stacked credentials. Strangers still shopped on price. This episode names the three fixes most expert service providers reach for first, and why each one can make you look more professional while training buyers to compare design, features, and credentials until price becomes the tiebreaker.——IN THIS ISSUEWIN #1 — Sill: Social Without the Scroll HoleIf Bluesky and Mastodon went from greener pastures to blister brown, Sill watches the feeds you already follow and surfaces the links gaining traction among people you trust. See what is resonating without getting roped back into the noise. Try it at sill.social.WIN #2 — Why Nobody's Buying What You're Best At (Part 2 of 5)Last week: producing the work and selling the work are two different skills. This week: the three fixes you reach for as the craftsperson. Prettier (website or deck refresh). Longer (more features, more service detail). Better (credentials, certifications, verbose testimonials). Each can sharpen how professional you look. Each can also leave prospects comparing design, stacking features, or matching credentials until the only variable left is price. The gap is not craft. It is translation. Most marketing upgrades fixate on what your practice does, not what it produces for the buyer. Next in the series: shut up about the art.WIN #3 — Forces You Did Not ChooseA variation on Adam Mastroianni: being ignorant of the forces shaping marketing does not exempt you from their influence. It places you at their mercy. Worth pairing with Win #4 before you dismiss it as abstract.WIN #4 — 125 MPH in a Chevy EquinoxA State Trooper, a tragedy, and a ride averaging 125 MPH until speed felt normal. That is the metaphor for algorithm shifts in marketing: LinkedIn format changes, Instagram profile features, TikTok shorts, YouTube repositioning. Supply used to follow demand. Now the feed often sets the tempo and we call it strategy. Who is chasing and who is leading? How much are you consuming versus how much you want to produce? If this landed, reply on the Substack post. I am hosting a reader conversation in the next two weeks on a healthier path forward.——CHAPTERS(00:00) - Intro (00:39) - Win #1: Something to try (01:01) - Sill: Surface popular links from your Social Networks (01:25) - Win #2: Something a client recently asked (04:48) - Win #3: Something to think about (05:38) - Win #4: Something personal (13:33) - Work with Robby (14:01) - Subscribe ——LINKSSubscribe to 4 Wins (free): https://robbyfowler.substack.com/p/4-wins-271-you-redesigned-the-site-they-compared-you-on-price-anywayPart 1 of this series (Issue 270): https://robbyfowler.substack.com/p/4-wins-270-why-your-excellent-workSill: https://sill.social/?ref=robbyf_com-issue_271Adam Mastroianni — Text Is King: https://www.experimental-history.com/p/text-is-king?ref=robbyf_com-issue_271Watch on YouTube: https://youtu.be/9qmf14GDU08Book a chat: https://robbyf.com——IF YOU OWN A SERVICE BUSINESS OR SPECIALTY MEDICAL PRACTICEIf you have upgraded the website, lengthened the services page, or stacked credentials and still hear "you all look the same, so we went with the cheapest option," the problem is rarely that you need more polish. It is that strangers cannot yet picture what changes for them when they hire you. That is a strategy conversation, not a redesign brief. Start here: https://robbyf.com

April 3, 2026Episode 1176 min

4 Wins, Issue 262

The 4 Wins (Issue 262): Outcomes vs. Activities—and Building a Marketing FoundationRobby Fowler introduces The 4 Wins issue 262 and shares four segments for solopreneurs and entrepreneurs: a “something to try” recommendation centered on reclaiming online privacy with a Chrome-compatible, ad-blocking, tracker-stopping browser, plus a note that a short demo will be on YouTube. In part three of a series on why doing more marketing can make things worse, he explains that many business owners lack clear, measurable marketing outcomes and confuse outcomes with easily copied activities, emphasizing the line: “Outcomes are difficult to achieve while activities are simple to copy.” He argues marketing often needs a stronger foundation— a core message built with radical empathy—before choosing channels or tactics. He then reflects on how AI can lure people into endless activity-chasing. Finally, he shares a personal push to start posting the issue on YouTube despite internal resistance from his “preventer me.”00:00 4 Wins, Issue 26200:25 Win #1, Something to try01:17 Win #2, Something a client recently asked04:24 Win #3, Somthing to think ab out04:53 Win #4, Something personal (00:00) - 4 Wins, Issue 262 (00:25) - Win #1, Something to try (01:17) - Win #2, Something a client recently asked (04:13) - Win #3, Somthing to think ab out (04:42) - Win #4, Something personal

March 27, 2026Episode 1169 min

4 Wins: Issue 261

4 Wins #261: Location-Based Reminders, Marketing Burnout, Subscription Wisdom, and Choosing to Be HumanRobby Fowler introduces issue 261 of “The 4 Wins,” inviting listeners to subscribe and noting a new, separate Substack section exploring faith and entrepreneurship. Win #1 highlights a simple way to stop forgetting errands by tying reminders to specific places. Win #2 continues a series on why “just be more consistent” marketing advice backfires, unpacking how tactics-first thinking creates confusion, scattershot content, and burnout while skipping audience and strategy clarity. Win #3 offers a quick caution about committing to annual subscriptions in a rapidly changing tech landscape. Win #4 reflects on the anxiety he notices around both AI and silence, and his resolve to push back by fighting for stillness, solitude, and a more grounded, human way of living and working.00:00 4 Wins: Issue 26100:51 Win #1: Something to try01:56 Win #2: Something a client recently asked. 06:08 Win #3: Something to think about 06:32 Win #4: Something personal 07:54 Reflections on AI, Silence, & SolitudeResources from this Episode:* Pinly* Subscribe to 4 Wins* Subscribe to Biblepreneur (00:00) - 4 Wins: Issue 261 (00:51) - Win #1: Something to try (01:56) - Win #2: Something a client recently asked. (06:08) - Win #3: Something to think about (06:32) - Win #4: Something personal (07:54) - Reflections on AI, Silence, & Solitude

October 24, 2025Episode 1155 min

2025-10-24-issue239

The 4 Wins: Enhancing Connection, Lead Magnets, Authentic Branding, and Personal ReflectionsTune into this episode of 'The 4 Wins' where Robby Fowler delivers four enriching insights for solopreneurs and entrepreneurs. Discover a cozy solution to foster deeper connections within your team or community, unravel the complexities of lead magnet architecture for better conversions, rethink authenticity in personal branding, and join Robby in a candid reflection on his personal experiences at a fraternity event. Plus, learn about a special new section on faith and business. Don’t miss out on these valuable takeaways to boost your personal and professional life!00:00 2025-10-24-issue23900:47 4 Wins, Issue 23900:49 Win #1: Something to try01:38 Win #2: Something a client recently asked03:00 Win #3: Something to think about03:21 Win #4: Something personal04:59 Your Turn: What's Your Takeaway05:06 P.S.See the Resources Access links or visuals in this issue on my Substack at RobbyFowler.substack.com. Get the 4 WinsSubscribe at robbyf.com/get-wins (00:00) - 2025-10-24-issue239 (00:47) - 4 Wins, Issue 239 (00:49) - Win #1: Something to try (01:38) - Win #2: Something a client recently asked (03:00) - Win #3: Something to think about (03:21) - Win #4: Something personal (04:59) - Your Turn: What's Your Takeaway (05:06) - P.S.

October 17, 2025Episode 1145 min

4 Wins, Issue 238: How To Enjoy a Marketing ‘Winning Streak’

Winning Streak: Episode 238 of The 4 WinsJoin Robby Fowler in the latest episode of 'The 4 Wins' where entrepreneurs and solopreneurs can discover valuable insights and practical advice. In issue 238, you’ll explore an efficient way to manage event logistics, a method to create consistency in marketing, a thought-provoking reflection on what leads us 'home,' and personal lessons from an intense DIY journey. Plus, find out how to get the newsletter straight to your inbox and stay updated with all the resources. Don't miss out on these four impactful wins!00:00 Introduction00:48 4 Wins, Issue 23800:50 Win #1: Something to try01:54 Win #2: Something a client recently asked03:46 Win #3: Something to think about04:17 Win #4: Something personal (00:00) - Introduction (00:48) - 4 Wins, Issue 238 (00:50) - Win #1: Something to try (01:54) - Win #2: Something a client recently asked (03:46) - Win #3: Something to think about (04:17) - Win #4: Something personal

October 10, 2025Episode 1137 min

The 4 Wins, Issue 237: Something for solopreneurs to try, apply, ponder, and relate to

The Four Wins: Issue 237 - October 10th EditionIn this issue of 'The Four Wins,' Robby Fowler presents four key insights tailored for solopreneurs and entrepreneurs. Discover a powerful new way to showcase your expertise without sounding boastful, learn the importance of constraints in marketing consistency, and reflect on how pivotal epiphanies can drive your business forward. Additionally, explore the blend of scripture and business in a new Substack series and consider how your unique hobbies might enrich your brand. Don't miss the AI tools segment designed to turn your content archive into a lead-generating machine. Tune in for actionable strategies and inspiring reflections!00:00 Introduction and Newsletter Overview01:06 Win #1: Something to Try: Boosting Your Social Proof02:07 Win #2: Something a Client Recently Asked (The 'Never Miss' Series)03:59 Win #3: Something to think about... 04:37 Win #4: Something personal06:40 AI Content Companion Services

March 15, 2024Episode 1124 min

112: The Brand ED Bullet: Quick Wins for Consultants and Coaches—Issue 43

Are you ready to kickstart your weekend with some branding and business insight? In this episode of "The Brand ED Bullet," I’ve got you covered with four quick wins tailored for solopreneur consultants, coaches, and fractional advisors. Discover productivity apps or lesser-known features from your favorite software, reflect on pivotal business questions, consider the impact of success, and explore life beyond business. Plus, get your favorite links at your fingertips with our "4 Wins" email. Don't miss out!🎙️ Ready to supercharge your weekend? 🚀🔍 What You’ll Discover:- Try This: Learn how to save time by using text shortcuts for your brand colors.- Client Question: Discover how to clarify your messaging with the Headstart Sprint.- Thought-Provoking Idea: Ponder on the questions you're asking about the future of your business.- Celebrating Family: Try this practice when someone close is far away on their birthday.Resources from This Episode:TextExpander App »Headstart Sprint (Accelerate Your Growth) »SAVE TIME! GET THE “4 WINS” IN YOUR INBOXStop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!Sign Up Now »SHARE, RATE & REVIEWIf you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!Rate & Review »--->LET’S CONNECTConnect with me on LinkedIn to stay inspired and informed about all things brand and business. Find me here: linkedin.com/in/robbyfowlerWeb: https://robbyf.comEmail: robby@robbyf.com (00:00) - The Brand ED Bullet, Issue 12 (00:06) - Win #1: Something to Try (01:11) - Win #2: Something a client recently asked (02:25) - Win #3: Something to think about (02:54) - Win #4: Something personal... (03:41) - Closing

February 16, 2024Episode 1114 min

111: The Brand ED Bullet, Issue 42

In Issue 42 of "The Brand ED Bullet," you’ll get four powerful pointers to give your weekend a dynamic boost. A blend of practical advice, probing insights with a personal touch perfect for high-integrity, brand-forward solopreneurs, consultants, and coaches.What You’ll Discover:Something to Try: A Go-To Guide for Email List Growth Struggling to grow their email list? Check out this comprehensive resource that transformed my approach to email newsletters. From inception to monetization, your newsletter journey is about to change!Client Question: What Goes Where—A Business & Personal Brand Website DilemmaHow do you juggle a dual-brand dilemma? What goes on your business website versus what goes on your personal brand website? Discover a strategy to know what goes where and why. Redefine how you approach your dual or multi-faceted business presence online.Something to Consider: What’s the Difference Between Marketing & Branding?Hear a profound perspective on the relationship between branding and marketing. This thought-provoking take might just be the catalyst you need to realign your brand's voice and marketing strategy. Something Personal: Our Dog Died…Now What?Facing the heartbreak of losing a pet is a journey many of us know too well. I'll share a personal story of loss, and the advice that illuminated our path to getting a new furry friend into our lives again.Dive into this episode for these valuable insights tailored to enrich the solopreneur's journey. Your strategy for growth and personal fulfillment starts here.Resources from This Episode:LetterStack »17 Non-Negotiable Things Your Email Newsletter Needs Right NowHow I grew my newsletter to 130k subs in 20 monthsHow to Build a Six-Figure Newsletter Without Anyone KnowingRadical Empathy Brand Framework »SAVE TIME! GET THE “4 WINS” IN YOUR INBOXStop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!Sign Up Now »SHARE, RATE & REVIEWIf you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!Rate & Review »--->LET’S CONNECTWeb: https://robbyf.comEmail: robby@robbyf.comInstagram: https://www.instagram.com/rfowler/LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201Twitter: http://twitter.com/rfowler--> (00:00) - The Brand ED Bullet, Issue 12 (00:07) - Win #1: Something to Try (01:17) - Win #2: Something a client recently asked (02:29) - Win #3: Something to think about (03:09) - Win #4: Something personal... (04:03) - Closing

February 2, 2024Episode 1104 min

110: The Brand ED Bullet, Issue 41

In Issue 41 of "The Brand ED Bullet," you’ll get four powerful pointers to give your weekend a dynamic boost. A blend of practical advice, probing insights with a personal touch perfect for high-integrity, brand-forward solopreneurs, consultants, and coaches.What You’ll Discover:Something to Try: Too Many Streaming Choices? Get an app that's about to make your relaxation time a seamless joy. Imagine accessing all your shows and movies without flipping through a dozen apps. Your off-hours are about to get more streamlined.Client Question: Attracting the Right AudienceTired of attracting clients that don't value your work? I'll share a crucial shift in perspective that will convert mediocre leads into dream clients, simply by rethinking your brand positioning.Something to Consider: A Different Take on Building Your BusinessHeading towards another milestone? I'll share a reflective approach that places importance on the wider impact and legacy of your business, something that transcends accumulating profits.Something Personal: “Back in My Day…”Join me on a quick trip down memory lane as I compare the quirks of yesterday with today's conveniences and share why embracing change can be such a rewarding experience.Resources from This Episode:JustWatch »VIP Day »SAVE TIME! GET THE “4 WINS” IN YOUR INBOXStop hunting through the episode for the resources and references mentioned in this episode. Get these 4 Wins in your inbox and have your favorite links at your fingertips!Sign Up Now »SHARE, RATE & REVIEWIf you enjoyed this episode, share it with a friend and go leave a review. I would so appreciate your help getting the word out!Rate & Review »--->LET’S CONNECTWeb: https://robbyf.comEmail: robby@robbyf.comInstagram: https://www.instagram.com/rfowler/LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201Twitter: http://twitter.com/rfowler--> (00:00) - The Brand ED Bullet, Issue 12 (00:07) - Win #1: Something to Try (01:07) - Win #2: Something a client recently asked (02:19) - Win #3: Something to think about (02:53) - Win #4: Something personal... (03:20) - Closing