Episodes
15
Latest episode
Oct 2025
Language
EN
The Bond is about forming deeper customer connections in marketing and sales. In snack-sized episodes, experienced marketers Stuart Poignand and Imogen Arnold-Dunk from Poignand Consulting discuss the A-Z of winning contemporary marketing practices. Gain insights on becoming more mindful of your customers through relevance and authenticity. And learn how to grow in today’s hyper-competitive markets through robust strategy, process and technology. Check out poignand.biz to learn more about their marketing services and story.
This episode explores how Generative Engine Optimisation (GEO) is reshaping marketing and sales. Hosts Stu and Im explain how to optimise content for AI engines like ChatGPT. They highlight the shift from keyword rankings to answer-based visibility. GEO helps brands get cited in AI responses—not just ranked in search.
Explore how artificial intelligence is transforming marketing strategy and execution. Stu and Im discuss how AI is enhancing customer engagement, personalising content, and boosting campaign performance—especially when integrated with powerful platforms like HubSpot. Whether you're scaling up or just getting started, you'll gain ideas on how to harness AI and HubSpot to drive real marketing results.
Discover the game-changing impact of AI in marketing. Stu and Im discuss AI marketing technologies and explore how businesses can leverage AI to gain valuable insights into customer preferences and meaningfully engage with customers at scale.
Facebook and Instagram offer incredible opportunities for brands to find and connect with new customers but advertising on these platforms can feel confusing and sometimes overwhelming. Join seasoned marketers Stu & Im as they share invaluable insights and proven strategies for crafting successful ad campaigns on these powerhouse platforms.
Did you know Gen Z consumers now use social media platforms for brand searches more than they use Google? Social media engagement is now ubiquitous across all market segments. Join Im and Stu as they discuss why social media advertising must be on the agenda for brands.
In this, the second of a two-part series on Google Ads, Im and Stu dig deeper into the technical aspects that drive Google Ads performance. So you can extract more from your Ads budget.
Google makes a lot of money from your Ads revenue, running to hundreds of billions of dollars. For the unwary marketer, it's like a drug that costs a lot and only satisfies when you're on it. So it pays to maximise the ROI of Google Ads and consider it part of a holistic organic and paid approach to search marketing. In this first of two-part focus on Google Ads, Im and Stu discuss the key foundation points.
In the second of our two-part dive into SEO, Im and Stu discuss how to improve SEO performance that drives more of the right people to your website with organic search.
Search Engine Optimisation, or SEO, exists to maximise the organic search traffic your website receives from Google and other search engines. Every business should aim to make organic search the #1 source of website traffic because it delivers more of the right people - those who are most likely to become customers. In this first round of a two-part SEO conversation, Im and Stu discuss the concept of SEO, why it matters, how it works, and how to structure content to increase your SEO performance.
Marketing automation is now a strategic must for businesses because it unlocks new levels of effectiveness and provides competitive advantage. In this episode, Im and Stu discuss the role of automation at every stage of the buyer and customer journey. You'll hear practical examples of how best-practice approaches and market-leading tools can energise your marketing program and elevate cost-effective results.
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