The FASO Podcast

Hosted by FASO

Marketing Arts

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Episodes

191

Latest episode

Aug 2026

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EN-US

About the show

Learn the business of visual art from today's finest artists and art marketers.

Listen to episodes

60 recent

August 12, 2026Episode 19142 min

191 The Art of Teaching Art — The Studio that Pays for Itself

Join our next FASO Show Live!https://artists.boldbrush.com/p/the-faso-showLearn the magic of marketing with us here at BoldBrush!boldbrushshow.com--Most artists don't plan to teach. They plan to paint. To show. To sell. Teaching comes later; sometimes out of necessity, sometimes out of desperation, and sometimes almost by accident. But here's what every artist in today's episode will tell you: once they started, something unexpected happened. Teaching didn't just pay the bills. It changed them.Today we're talking about the studio that pays for itself: the teaching side of an artist's career that rarely gets discussed openly. How do you start? When are you ready? How does it actually make you money? And what does it give back that has nothing to do with money at all?Six artists. Six different paths into the classroom. All of them still painting, still teaching, and still surprised by what one has done for the other.Episodes mentioned:77 Aaron Westerberg104 Thomas Schaller116 Liz Haywood-Sullivan159 Barbara Jaenicke174 Matthew James Collins179 Tanner Steed

August 5, 2026Episode 1901 hr 14 min

190 Robert Goldman — Trust Your Inner Voice

Join our next FASO Show Live!https://artists.boldbrush.com/p/the-faso-showLearn the magic of marketing with us here at BoldBrush!boldbrushshow.com--For today's episode we sat down with Robert Goldman an American painter with over 50 years of experience, known for his vibrant, design-conscious canyon and landscape works, and his deep roots in plein air and illustration. He shares his journey as an artist, shaped early by a supportive, art-filled family and a lifelong commitment to drawing and painting. He explains how studying illustration, commercial art, and life drawing, along with influential teachers and peers, gave him the technical foundation to later develop his distinctive, color-rich canyon landscapes. Robert emphasizes the importance of critique and community, describing how feedback from his brother, his wife, and fellow painters keeps his work honest and evolving. In terms of process, he advises artists to start carefully from reference, establish strong values, and then gradually let instinct and the subconscious take over so the painting can depart from mere copying. As practical career guidance, he stresses discipline—“showing up” like a regular job, taking breaks for fresh eyes, and being prepared for a long, up-and-down journey that may require side income while you build your art life. His core piece of advice is that even if you can’t always “make a living” from art, you can “make a life” with it—by staying dedicated, continually learning, and remaining open to opportunities, community, and change. Finally, Robert tells us about his participation with the Annual Sedona Plein Air Festival and The Legacy Gallery Holiday Small Works Show. Robert's FASO site:robertgoldmanfineart.com/Robert's Social Media:instagram.com/robertgoldmanfineart/Learn from Robert on Mastrius!mentors.mastrius.com/user/494/RobertGoldman/profile

July 22, 2026Episode 18937 min

189 Discipline — Do It Because You Cannot NOT Do It

Join our next FASO Show Live!https://artists.boldbrush.com/p/the-faso-showLearn the magic of marketing with us here at BoldBrush!boldbrushshow.com--Every artist knows the romanticized version of the life of the artist: the gallery shows, the canvas, the hours of creation. But the artists who actually make it will tell you something different. They'll tell you about the days when they didn't feel like showing up. The months without sales. The phone calls they had to turn down. The routines they built not because they were inspired, but because inspiration alone was never going to be enough.Today's episode is about the one thing that quietly separates working artists from wishing artists: discipline. Because it was never about talent. Not luck. Not even passion, even though that helps. Discipline. We've pulled together some of the most honest moments from past guests on what it actually looks and feels like to build a creative life from the ground up and keep it standing in the long run.Episodes Mentioned:126 Scott Tallman Powers137 Chris Krupinski 139 Jeff Legg167 Stephanie Marzella175 Emma Kalff184 Jennifer Balkan

July 13, 2026Episode 18853 min

188 Tony DAmico — Never Stop Learning

Join our next FASO Show Live!https://artists.boldbrush.com/p/the-faso-showLearn the magic of marketing with us here at BoldBrush!boldbrushshow.com--For today's episode we sat down with fine artist Tony D'Amico. Tony is a full-time representational painter and draftsman based in southern Connecticut whose work spans cityscapes, landscapes, coastal scenes, interiors, and everyday local subjects, all unified by his obsession with light, atmosphere, and strong design. He began his journey in art as a child, later studying graphic design, working as a commercial artist and technical illustrator, and eventually running his own marketing and design firm before transitioning gradually into fine art. Plein air painting transformed both how he sees and how he paints, forcing him to simplify quickly, capture specific moments in changing conditions, and infuse his studio work with authentic memories of place, light, and atmosphere. Tony is highly intentional in planning his compositions—often using thumbnails, photography, and Photoshop—to design compelling paintings that go beyond mere realism and invite viewers into a story. Drawing from his marketing background, he emphasizes that artists must learn to present and promote their work, build relationships with collectors and galleries, and accept rejection as a motivator rather than a verdict. For aspiring artists, he stresses persistence, continuous learning, good materials, honest self-critique, and the understanding that developing a true artistic voice and career can easily take a decade or more. Finally, Tony tells us about his upcoming shows and his revised book!Tony's FASO site:tonydamicofineart.com/Tony's Social Media:instagram.com/tonydamicofineart/facebook.com/tony.damico.524/Tony's Book:tonydamicofineart.com/books

July 8, 2026Episode 18754 min

187 Maureen Dunlap — Set Yourself Apart

Join our next FASO Show Live!https://artists.boldbrush.com/p/the-faso-showLearn the magic of marketing with us here at BoldBrush!boldbrushshow.com--To start off the season, we sat down with fine artist and former software developer Maureen Dunlap. Maureen shares how a childhood immersed in traditional oil painting, guided by mentor Arthur Maynard, eventually wound its way through typography, photo typesetting, and front-end development before circling back to a full-time art career. Maureen talks about rebuilding her painting practice after years away, moving from fast alla prima pieces to highly detailed, indirect paintings that draw on Art Nouveau, Art Deco, Pre-Raphaelite, and Baroque influences. She describes her richly layered seascapes, lace-draped still lifes, and narrative figurative works that often live in ornate vintage or trompe l’oeil frames, all infused with her whimsical titles and maximalist sensibility. Maureen also opens up about the realities of being a full-time artist later in life, balancing joy and financial stability, diversifying income with small works and jewelry, navigating social media and online sales, and her growing desire to teach the next generation of painters.Maureen's FASO site:maureendunlap.com/Maureen's Social Media:facebook.com/profile.php?id=100083217888057instagram.com/maureenjdunlapMaureen's Jewelry Store:instagram.com/the.wonder.cabinet

June 24, 2026Episode 1861 hr 59 min

186 Lori Woodward — Why Your Art Isn’t Selling (Yet) and How to Change That

Join our next FASO Show Live!https://artists.boldbrush.com/p/the-faso-showLearn the magic of marketing with us here at BoldBrush!boldbrushshow.com--For our season 14 finale, we sat down with artist and veteran art-marketing writer, Lori Woodward. Lori shares how she went from burnout after art school to rebuilding her skills through workshops, portrait commissions, and writing for major magazines and art organizations. She explains how learning directly from successful peers, mentors, and collectors shaped her understanding of how the art market really works, which is very different from generic marketing advice. Lori breaks down the impact of the 2008 recession, why so many galleries and careers collapsed, and why today’s market, despite economic anxiety, is fundamentally healthier and full of new, younger collectors. Throughout the conversation, she emphasizes that no amount of marketing can replace a cohesive, competitive body of work, consistent production, and a recognizable voice that develops only through years of painting, experimenting, and failing forward. She gives practical guidance on pricing, working with galleries, outdoor shows, email lists, and social media, stressing that real relationships and in‑person experiences now matter more than chasing algorithms. Ultimately, Lori encourages artists to build a realistic vision, move slowly but steadily, and design a career that fits their personality—whether that means becoming a local favorite, a gallery regular, or a small‑scale, part‑time professional who still sells meaningful work.Sign up for Lori's Newsletter:loriwoodward.com/email-newsletterLori's FASO Site:loriwoodward.com/Lori's Social Media:instagram.com/woodwardartist/Lori's Article about Pricing:https://www.artworkarchive.com/blog/how-to-price-consistently-for-art-sales-successLori's Blog:loriwoodward.com/blog

June 17, 2026Episode 1851 hr 23 min

185 Ned Mueller — Patience, Perseverance, Practice, & Passion

Join our next FASO Show Live!https://artists.boldbrush.com/p/the-faso-showLearn the magic of marketing with us here at BoldBrush!boldbrushshow.com--For today's episode, we sat down with Ned Mueller, an American artist and longtime illustrator-turned-fine-painter, known for his strong drawing, expressive plein air and figurative work, and decades of teaching and mentoring artists around the world. He shares his lifelong journey in art, from drawing as a child and training as an illustrator at Art Center School of Design to eventually transitioning into a fine artist with a distinct voice of his own. He talks candidly about facing serious health challenges, chronic pain, and burnout risks, and how having something meaningful to get up for—his painting practice and the support of his wife Karen—has kept him going. Drawing on decades of experience, Ned emphasizes the “four P’s”: patience, perseverance, practice, and passion, urging artists to find subjects they truly love so their excitement shows in the work. He underscores the importance of strong fundamentals—especially drawing and values—explaining that you must first learn to paint what you know, then what you see, and ultimately what you feel. Ned also advises artists to simplify by thinking in big shapes, values, and edges, to do lots of small studies (in plein air and the studio), and to keep sharpening their skills through critique groups, workshops, and consistent practice. Throughout the conversation, he offers grounded yet hopeful insight into building a sustainable art life: do the work, keep learning, accept the hard realities of the art market, and let your love for painting carry you through the long haul. Finally, Ned tells us about his online classes!Ned's FASO site:www.nedmueller.com/Sign up for Ned's workshops!www.nedmueller.com/workshopsSign up for Ned's Newsletter!www.nedmueller.com/email-newsletterNed's Social Media:www.instagram.com/nedmueller06/www.facebook.com/NedMuellerFineArt/

June 8, 2026Episode 1841 hr 29 min

184 Jennifer Balkan — Fall in Love with the Process

Join our next FASO Show Live!https://artists.boldbrush.com/p/the-faso-showLearn the magic of marketing with us here at BoldBrush!boldbrushshow.com--For today's episode we sat down with Jennifer Balkan, a contemporary representational oil painter and art instructor based in Austin, with an academic background in behavioral neuroscience and sociology. She describes how a lifelong love of drawing crystallized into a serious painting practice after a transformative, self-gifted trip to Paris, which led her to take her first painting class in Austin in 2001. Despite completing a PhD and following a more “rational” career path, she felt an irresistible pull toward painting, ultimately choosing to pursue art full time even amid concern and confusion from friends and family. Jennifer explains that her scientific and sociological studies deeply inform her figurative work, especially her focus on the emotional, cerebral life beneath a subject’s expression and her love of optical color mixing and visible mark-making. She discusses how her inspiration has evolved from narrative series into a stronger emphasis on shapes, light, and color relationships, and how experimenting with different media during the pandemic revitalized her practice and fed back into her oil painting. Jennifer also highlights the central role of Atelier Dojo in her life—as both a co-created figurative hub and an atelier program that nurtures students’ individual voices. Jennifer also shares practical, grounded advice for aspiring full-time artists about embracing multiple income streams, loving the process, and committing to sustained, disciplined practice. Finally, she tells us all about her upcoming shows and workshops!Jennifer's FASO site:jenniferbalkan.com/Jennifer's Social Media:instagram.com/jenniferbalkan/Atelier Dojo!atelierdojo.com/

June 3, 2026Episode 1831 hr 40 min

183 Sarkis Antikajian — A Lifetime of Painting

Join our next FASO Show Live!https://artists.boldbrush.com/p/the-faso-showLearn the magic of marketing with us here at BoldBrush!boldbrushshow.com--On today's episode we sat down with Sarkis Antikajian. Born in 1933 in Amman, Jordan, Sarkis discovered French Impressionism and Van Gogh as a teenager — a spark that never left him. He immigrated to the United States at 25, spent 35 years as a pharmacist building the financial independence to paint full-time, and retired in 1994 at 62 to finally live his dream. He is now 93, and still paints every day. Deeply shaped by Van Gogh's persistence, Sarkis believes in loving the process over the outcome, staying curious at every stage of a career, and painting freely without chasing validation or market trends. He has worked across watercolor, acrylic, oil, figurative, landscape, and abstraction — always seeking new ways to see.His advice to artists: find another source of income so financial fear doesn't limit your creativity, paint often and on inexpensive materials, and stop waiting for anyone else's approval to make the work that's truly yours.Sarkis' FASO site:sarkisantikajianfineart.com/Sarkis' PBS Oregon Art Beat Video:https://www.pbs.org/video/oregon-art-beat-painter-sarkis-antikajian/

May 27, 2026Episode 1821 hr 1 min

182 Success! — What Nobody Tells You About Making It

Join our next FASO Show Live!https://artists.boldbrush.com/p/the-faso-showLearn the magic of marketing with us here at BoldBrush!boldbrushshow.com---What does it actually mean to make it as an artist? We’re not talking about the bubblegum advice you find on Instagram. We’re talking about the real work of being an artist; the day-in, day-out marathon; the changing goals artists experience as their careers progress. In this episode we wade out into the weeds of making it in the visual art business.We’ve had the privilege of sitting down with some of the most seasoned working artists we know, and when we ask them about success, the answers always surprise us. So for this episode, we’ve pulled together some of the most honest, hard-won perspectives from past guests. These veterans share what success actually requires, what it costs, and what it turns into over time.Episodes Mentioned:100 Kevin MacPherson101 Joseph Gyurcsak105 SC Mummert130 Scott Ruthven140 Donald Yatomi