The Boat Princess Podcast

Hosted by The Boat Princess

Business Entrepreneurship Leisure

Website RSS feed LinkedIn Instagram

Episodes

107

Latest episode

Jun 2026

Language

About the show

In this series, Nicky shares her valuable insight and experiences about Boating, Yachting,the Boating Lifestyle and working in the Boating Industry. With a personal goal to engage more people in the industry and see more women behind the helm, in her intro you’ll get to know and love the Boat Princess as we do. She interviews interesting and entertaining guests from all aspects of the boating industry from superyachts to marinas, from entrepreneurs to CEO’s, all with fascinating stories, plus some incredible high achieving women in boating like Kay Cottee the first woman to perform a single handed, non-stop and unassisted circulation of the world and Lisa Blair the record holder for Antarctica’s circumnavigation. We are excited to welcome Nicky Vaux to the Podcast world. Introducing Nicky might take a while to scan through her many achievements, accolades and acknowledgements. You can follow Nicky and live vicariously through her instagram @theboatprincess or see her website www.theboatprincess.com for details on how to collaborate your brand with her, be interviewed on the podcast, have her video or review a boat for you or join her at one of her amazing events. Nicky is a Partner of Empire Marinas Group, owners of Empire Marina Bobbin Head, Sydney’s most awarded marina and Empire Marina Lake Macquarie, Lake Macquarie’s largest marina. She is a multiple boat owner, Partner in 3 Freedom boat clubs, former board member of the MIA and believes the more people we have out on the water boating the happier the world will be. She loves connecting people that can help each other in business or enhance their lifestyle with the right brands and holding events to bring people together in a safe and positive environment to help each other rise. Her love is educating others on all things boating and boats, and helping others into the industry and lifestyle she loves. A rising tide lifts all boats.

Listen to episodes

60 recent

July 8, 2026Episode 10857 min

Episode 108: Boat Shows, Customer Retention & the Future of Boating | Alisdair Martin | The Boat Princess Podcast

Welcome back to The Boat Princess Podcast. This episode was recorded when I caught up with Alisdair Martin, now Head of Industry Relations for Boats Group, at IBEX 2025 in Tampa, Florida. Much has changed for Alisdair since we recorded this interview (his title on Linked In for a start), but the conversation is just as relevant today. Alisdair has built an impressive career in the global boating industry and is President of the Marine Marketing of America Association and Vice President of Strategy and Sales at the NMMA too, but as you'll hear, his start in the United States was a little more daunting than most—making his journey to one of the marine industry's most influential leadership roles all the more inspiring. It's a story that's absolutely worth sharing even if a little after it was recorded, and I think you'll really enjoy it. Our conversation goes far beyond boating marketing. We explore some of the biggest opportunities and challenges facing the recreational boating industry today, including how we attract new people into boating and, perhaps even more importantly, how we retain them for years to come. We discuss the evolving role of boat shows, changing consumer behaviour, customer retention, boating industry trends, and why great marine marketing is about creating lifelong boaters—not simply making the next sale. Whether you work in the marine industry, exhibit at boat shows, own a marina, sell boats, market marine products and services, or simply love the boating lifestyle, this episode is packed with insights and practical ideas from one of the industry's leading voices. So grab a coffee, settle in, and enjoy my conversation with Alisdair Martin from Boats Group, recorded live at IBEX 2025. Going to IBEX in 2026? Find out more here: https://www.ibexshow.com/ To find out more about the Marine Marketers of America Association of which Alisdair is the President go here: https://www.marinemarketersofamerica.org/

June 18, 2026Episode 10744 min

Episode 107: Nancy Cueroni - with 27 years at the Helm of the National Marine Distributors Association it's now time to hand over to her successor Emily Saving...

Today on The Boat Princess Podcast, we're joined by one of the most respected and influential voices in the marine industry, Nancy Cueroni, Senior Vice President of the National Marine Distributors Association (NMDA). With an impressive 27-year career dedicated to supporting and advancing the recreational boating industry, Nancy has witnessed remarkable transformation across every facet of the business—from evolving consumer trends and technological innovation to changing distribution models and workforce challenges. Throughout her career, she has worked closely with manufacturers, distributors, dealers, and industry leaders, helping shape the conversations and strategies that drive the marine sector forward. In this episode, Nancy shares her professional journey, reflects on the biggest changes she has seen over nearly three decades in the industry, and discusses the opportunities and challenges that lie ahead. We also explore her concerns for the future of boating, including workforce development, industry sustainability, market fluctuations, and how the next generation of boating enthusiasts will shape the industry's direction. Whether you're a marine professional, boat owner, or simply passionate about the future of boating, Nancy offers valuable insights, practical perspectives, and a wealth of experience gained from nearly three decades at the heart of the industry. As she hands the helm to her Protege Emily Saving we listen to what Emily looks forward to bringing to the table for the future of the National Marine Distributors Association. Please welcome Nancy Cueroni and Emily Saving to The Boat Princess Podcast. This podcast was recorded at IBEX in 2025 To find out more about IBEX: https://www.ibexshow.com/ To find out more about the NMDA: https://www.nmdaonline.com/ To sign up for our Newsletter or find out about more of what we do at The Boat Princess or to enquire about sponsorship go to: https://www.theboatprincess.com/

May 4, 2026Episode 10643 min

Epiosde 106: Kate O’Sullivan (ADPR): From Employee to Employer | Marine Marketing, Leadership & Boating Industry Growth

Welcome back to The Boat Princess Podcast—where we dive into the stories shaping the marine industry, one conversation at a time. Today’s episode comes to you from a somewhat luxurious and beautifully soundproofed location… the back of a Bentley Flying Spur at the Southampton Boat Show (thank you Bentley Motors). And joining me in the passenger seat is someone who has become a leading voice in marine marketing and communications—Kate O’Sullivan, founder of ADPR. With a background in PR and a deep understanding of the marine space, Kate has built ADPR into one of the most respected communications agencies in the industry, working with some of the biggest names in boating. Known for her strategic thinking and no-nonsense approach, she’s passionate about helping brands tell better stories and connect more meaningfully with their audiences. Kate’s journey from employee to employer is one that many aspire to but few truly understand, and in this episode she shares what that transition really looks like behind the scenes. We talk candidly about leadership styles, building a team, and the mindset shift required to step into ownership. We also zoom out to the bigger picture—what the boating industry could be doing better when it comes to promoting itself, attracting new audiences, and staying relevant in a rapidly changing world. And of course, Kate breaks down ADPR’s ACE system—her strategic framework that’s helping marine brands communicate more effectively and grow with purpose. It’s insightful, honest, and set against the unmistakable quiet luxury of a Bentley —so settle in and enjoy the ride. #Bentley #BoatPrincessPodcast #SouthamptonBoatShow #MarineIndustry #BoatingLife #Yachting #WomenInBoating #MarineMarketing #PRIndustry #Leadership #Entrepreneurship #BusinessGrowth #BrandStrategy #ADPR #PodcastLife #LuxuryLifestyle

April 7, 2026Episode 10541 min

Episode 105: What does it take to be a broker for Sunseeker London?

Maximilian Eagle and I met some 4 years ago when he was very green in this industry. It has been such a pleasure to see him grow with Sunseeker London Group and to bump into him at multiple Boat Shows in Europe. I have to say, Sunseeker London Group always take such care of me at Boat Shows. They are one of my favourites for relationship building, and this podcast along with some others, was recorded onboard an absolutely stunning Sunseeker at Southampton Boat Show because of their and Sunseeker International's generosity in giving me such a luxurious space to record. My boating life began on Poole Harbour, in the UK, home of Sunseeker, so I must confess I have always had a soft spot for them. Max is a young man - still in his 20's and he displays an honesty and openness that is refreshing in the world of Boat Brokerage. In our conversation we delve deep into his career path and the challenges he had to face on the way - one of which was the ultimate challenge anyone can face - thankfully he came through that - for which I and I am sure many many others, especially his family, are truly grateful. You see, when we see Max now, on the Sunseeker stand, presented meticulously with a smart outfit and haircut many would envy, we might make assumptions. Max is the perfect example of what Boat Brokers often have to do themselves - don't judge a book by it's cover. Get to know the real person and build a relationship with them - that is in fact how you build trust for them to buy from you rather than another broker. People buy from people and I am sure that is why Max's career continues to grow. With boys his age myself, I have to say, without being condescending, that I am incredibly proud of this young man and it was such a moment of joy for me to interview him on my podcast. I hope you enjoy it. I hope it will encourage other young men and women to become part of the boating industry - we need you. We need your fresh approach, your enthusiasm, your drive, your innovation, your openness, your smiles and frankly we need young people to realise that this industry is in dire need of you. The average age for someone in the US in this industry is 64. That's scary. And something we need to fix. Hopefully my conversation with Max may be a small start - please pass it on to anyone you think might be inspired to join us. Nicky x For more info on Sunseeker London Group go to: https://www.sunseekerlondon.com/luxury-yachts/office For more information on Sunseeker International go to: https://www.sunseeker.com/ Please review this podcast so it reaches more listeners and sign up for my news and event invites at: https://www.theboatprincess.com/

March 13, 2026Episode 10439 min

Episode 104: Powerboat Racing Legend Sarah Donohue: Stunt Double for Cameron Diaz & Life at Full Throttle

We often speak about being a minority in a male dominated industry as being a potential disadvantage but maybe sometimes it can actually be an advantage? For oh I don’t know something typical like stunt boat driving for Cameron Diaz??? In my podcast interview with Sarah Donohue at Southampton Boat Show she told me about the opportunity she had to be a stunt driver for Cameron Diaz because she was the ONLY powerboat racing driver that was female in the UK - so maybe sometimes it can actually work to our advantage to be the fewer in numbers occasionally. Having said that, I suspect she would have achieved it anyway competition or not - she's perfect for the role. Sarah is a dynamic and incredible person with a self-belief and confidence in herself that is admirable and aspirational. Listen to my interview with her as we explore how she got into this incredible space and how much she enjoys not only the racing but being part of making this sport safe and accessible to others all over Europe. Sarah is a keen marine conservation advocate, commercial diver, freediver, stingray diver, climber and marine biologist in study, she was also nominated as a 'Woman of Achievement' at 'Woman of the Year' in London several years ago. One of her proudest moments. Her energy exudes into the microphone - I know you will enjoy and be inspired by this one. Enjoy Nicky x For more info about Sarah or to connect with her you can follow her on Instagram @sarahdonohueofficial or find out more on her website www.sarahdonohue.com At our marina, Empire Marina Lake Macquarie we are proud sponsors of the Offshore Power Racing at Lake Macquarie, see more about the event HERE

February 27, 2026Episode 10333 min

Mike's enthusiasm is infectious. Maybe that's why his product has more than 90% of the market in the boating industry in his space.

Mike Reischmann - CEO Kenyon Grills There are some people you meet in business who are clearly building a product… and then there are those who are on a mission. Mike Reischmann of Kenyon Grills is firmly in the second category. Sitting down with Mike at IBEX in Florida, you immediately feel it — his enthusiasm is so genuine and so powerful, it’s like he’s saving the world one grill at a time. And in the boating industry, he just might be. With Kenyon Grills cornering over 90% of the market in their space, there’s no doubt he has created an exceptional product that boaters trust. But what really stood out to me wasn’t just the market share — it was the craftsmanship and innovation behind it. These grills feature unique design elements that Mike has painstakingly developed over the years. Every detail has been considered, refined, and engineered for the marine environment. And understandably, those innovations are carefully protected with patents — when you build something this good, you protect it. The atmosphere at IBEX made this conversation even more special. There’s an energy at that show — the pulse of the marine industry all in one place — and Mike’s passion fit it perfectly. His energy is truly infectious. You’ll hear it in his voice. You’ll feel it in the way he talks about his team, his customers, and the relentless pursuit of getting it right. If you’re in the boating space — or simply appreciate entrepreneurs who care deeply about what they create — you’re going to love this conversation. For more details about Kenyon Grills and their incredible product range, visit https://www.cookwithkenyon.com. And if you haven’t experienced IBEX yet, make sure you visit https://www.ibexshow.com/ and plan to attend in 2026. It’s an event that brings this entire industry to life. I hope you enjoy my chat with Mike. If you do, please like and subscribe, and leave us a review so we can continue to champion voices like his and share more stories from leaders shaping our industry. Let’s dive in. Nicky x

February 16, 2026Episode 10220 min

Sylvie Ernoult - Director Cannes Yachting Festival - Shares why this area of the boating industry is in fact dominated by women

Welcome to the Cannes Yachting Festival — where the sun hits the water just right, the pontoons are basically catwalks, and you can walk from a 5-metre day boat to a 50-metre statement piece in about three minutes… if you don’t get distracted every six seconds. Today’s guest is the person who makes this whole floating city run on time: Sylvie Ernoult, Director of the Cannes Yachting Festival — and, frankly, the only person here moving faster than the tenders. And a quick warning: if you’re listening thinking, “Oh great, an interview at a boat show — relaxed pace, scenic background…” — you’ve never tried to catch Sylvie. Because here’s what happens: you spot her at Vieux Port, you make eye contact, you wave… and by the time you’ve said “Bonjour,” she’s already halfway to Port Canto, apparently teleporting between meetings, pontoons, and VIP drop-ins like she’s running the Monaco Grand Prix — but in flats, with a radio, and 700 boats waiting for her decision. So we’re thrilled we managed to intercept her and her successor for long enough to put a microphone in front of them – it’s a quick but meaningful chat! Sylvie has led the festival since 2013 (the show began in 1977 believe it or not), and 2025 marks her final edition as Director before handing over to her successor, Constance Brément . We’re going to talk about what it takes to run Europe’s biggest in-water boat show, why women make such great show organisers and what happens now as she hands over. Sylvie Ernoult is the longtime director of the Cannes Yachting Festival, appointed show manager in 2013 (then under Reed Exhibitions France, alongside the Fédération des Industries Nautiques). She has described having grown up in Le Havre, with the sea “part of her DNA,” and says she has spent almost her entire career connected to the maritime/yachting world. Since taking leadership, she has overseen the festival’s growth and the operational reality of running a two-site show across Vieux Port and Port Canto, with the event structured into distinct “worlds”/sectors to manage scale and visitor flow. 2025 is a symbolic “handover” year: Sylvie’s final edition as director before passing leadership to Constance Brément. A few facts about Cannes Yachting Festival The Cannes Yachting Festival was founded in 1977 and has grown into a flagship European boating event. It’s widely positioned as Europe’s largest in-water boat show, staged across two ports: Vieux Port and Port Canto. The show’s modern identity also reflects its increasing international focus; the official site highlights its scale and “world capital of yachting” feel during show week. 2025 show stats From official festival information and 2025 reporting, the 2025 edition landed around: Nearly 56,000 visitors About 710–711 boats on display Roughly 677–680 exhibitors 147 world premieres (reported as a major jump year-on-year) https://www.cannesyachtingfestival.com/en-gb.html Follow us on Instagram @theboatprincess Sign up for our events and happenings news at https://www.theboatprincess.com/

January 21, 2026Episode 1011 hr 0 min

A conversation with Will Green, CEO of Princess Yachts at Cannes Yachting Festival

Princess Yachts is not a brand that sponsors me or I am directly linked to, but my first decent size motor yacht was a Princess, so it has to be said, I have a soft spot for them. (The hint is in MY brand name) But there is more to it than having owned one (and for that matter intending to own another in the future). Their values align with mine. Despite being a luxury brand, they have a humble approach to their clients. They believe the clients know more about the boats than they do and thus they as Will expresses in this interview “we have two ears and one mouth and use them proportionally” listening to what their clients need and responding accordingly. Will and I met for the first time in 2018 when, as a Princess owner visiting the UK, my family and I visited the shipyard – at which they were both generous with their time and open with their tour – allowing us to truly experience where and why these beautiful motoryachts are built. 18,000 Princess Yachts have been built over time and their company is a substantial employer in Plymouth in the UK – with multiple generations working as craftspeople across all of the different build processes – from electrical looms to perfectly finished furniture, from fuel tank building to fibreglass laying, Princess is proud of just how much of their build is done in-house. Will has been with Princess Yachts 23 years this year, joining just before Southampton Boat Show in 2003. In his first few days he experienced the product first-hand on a delivery run to the show from Plymouth, Cornish Pasty in hand (on the flybridge of course so the crumbs blew away and didn’t upset the stylists at the show) - what a way to start! In this interview we discuss how his boating life started, how stabilisation has changed how people go boating, the new products Princess are bringing out to cater to those client needs they have been listening to, and their return to building Superyachts – their last 40m was delivered some 7 years ago – so this is not new to them – it’s returning to a space they know meeting the demands of a market demanding bigger boats but also a client base that they don’t want to lose to another brand simply because they don’t have a boat big enough. I hope you enjoy my chat with Will – aboard a beautiful Princess flybridge at Cannes Yachting Festival. Let me know what you think in a review please! UPDATE: Excitingly our new office base and Podcast Studio is coming together in the Marine Precinct in Coomera on the Gold Coast – looking forward to sharing more with you in the near future! Nicky x Sign up for our News and Events on my website Follow me on Linked IN Follow me on Instagram For more information on Princess Yachts go to: https://www.princessyachts.com/

December 31, 2025Episode 10046 min

Leading The Magenta Project - My conversation with Victoria Low the CEO

I am finishing off 2025 with a very important guest who leads an incredibly inspirational project that is dear to my heart in my continuous goal to have more women join me in the boating industry and boating generally. Victoria Low and I met in 2023 at the ICOMIA Congress in La Rochelle. I interviewed her then but she's since changed to lead an incredibly important project she was actually part of the creation of 10 years ago. A meeting after a sailing event which illustrated that the guys were being given opportunities for employment but women were not....inspired some incredible women to create a group which had an aspiration to "Create a group to change the world". The Magenta Project has this on it's website: Mission & Objectives Sailing is a unique sport—a test of skill, endurance, and the interplay between humans, technology, and nature. It is one of few professional sports where men and women compete together. Yet, despite this, only 5% of professional sailors are women, and a mere 3% represented across the entire marine industry. Across the marine industry, from the intense environment onboard race boats to the practical settings of boatyards and the wider marine industry, women navigate a complex landscape of challenges that mirror those of the corporate boardroom. These hurdles extend beyond simple discrimination, encompassing limited access to opportunities, support, difficulties in obtaining certifications, and the pervasive impact of systemic bias. Recognising these inequities, The Magenta Project, an award-winning global charity, is dedicated to building a sustainable network and implementing impactful programmes. Our mission is simple: to ensure greater equity and inclusion for women in the sport and the wider marine industry, by working to dismantle the barriers that hinder their full participation and advancement. You can see more about them here: https://themagentaproject.org/ Big thanks to Sunseeker International and Sunseeker London group for hosting us on their beautiful Sunseeker 74 at Southampton Boat Show. https://www.sunseekerlondon.com/ https://www.southamptonboatshow.com/

December 17, 2025Episode 9927 min

Fairline Yachts has had its tumultuous times – has it sailed into safe hands now my chat with Paul Taylor ?

Fairline Yachts has had its tumultuous times – has it reached safe hands now? The boating industry is going through a transition period for the next 10 years or so, in my view. Those who created the manufacturing businesses, marinas and small enterprises are entering their retirement phase and, as a result, someone has to take over — or sadly, sometimes they simply shut down. Often the skill set isn’t available in adequate numbers to pass it on, or the generational handover is not there, or simply not interested. In some cases, investment funds or private equity have recognised this shift and are entering a market that is entirely new to them. It’s a unique industry. With funny words, unusual problems, and a solid requirement for reinvestment. What some of these businesses have historically lacked, however, is strong financial management skills, clear growth strategies and financial backing (banks have, for some unknown reason, always been extremely cautious with LVRs in this sector). And so we get to my next podcast interviewee. Starting in the banking industry before most of us would normally leave school, Paul Taylor brings a wealth of financial experience and strength as the new owner of Fairline Yachts, alongside his partner Robin Southwell OBE. Paul also had a period invested in marinas, with the second-largest European marina at Vilamoura in Portugal. It was a delight to interview Paul on the back of a Fairline Targa 50 at the Southampton Boat Show. Having someone with a brain like his to delve into brings insight, intriguing ideas and genuine hope that Fairline is now in steady hands. I hope you enjoy it. 🎙️ Listen to the episode: 👉 The Boat Princess Podcast: https://theboatprincess.com/podcast 🚤 Learn more about Fairline: 👉 https://www.fairline.com⚓ Southampton Boat Show: 👉 https://www.southamptonboatshow.com #TheBoatPrincess #FairlineYachts #BoatingIndustry #Leadership #MarineBusiness #SouthamptonBoatShow #Yachting #Podcast