The Black Marketing Guy

Hosted by Ricardo Williams

Business Marketing

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Episodes

Latest episode

Jan 2025

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About the show

Bored of the same BS, samey samey marketing advice and tactics. I wholeheartedly believe that marketing is broken. So this is me sharing my thoughts, experiences, rambles, and strategies from my perspective.

Listen to episodes

6 recent

January 20, 20254 min

The Black Marketing Guy | TikTok Ban is the wake up call needed

In this episode, we dive into why first party data is more valuable than ever, especially with platforms tightening their grip on user privacy. We also touch on TikTok’s brief ban in the US, what happened, what it means, and if it is a sign of things to come. Plus, we break down why collecting and managing customer data through a solid CRM is not just a nice to have, it is a necessity for any business looking to grow.

April 18, 20246 min

The Black Marketing Guy | Be Real, Be Specific

In this insightful episode, I dive into the art of marketing, challenging the common fear of getting too specific. Join me as I explore why honing in on personal and precise messaging can be far more effective than broad, generic appeals. At its core, marketing is a simple concept, mirroring real-world interactions. Imagine trying to be heard in a crowded room — that's how we should approach our digital engagements. I discuss practical strategies to make your marketing efforts resonate deeply by treating every digital interaction with the same care and attention as face-to-face communication. Tune in to transform how you connect with your audience and maximize the impact of your marketing campaigns.

March 14, 20246 min

The Black Marketing Guy | The Photo Editing Princess

Just a quick thought as I'm still recovering from a cold. Wanted to give my take on the recent photogate and how businesses and brands can learn from this. 3 big tips: Authenticity, Community and Storytelling

February 29, 202416 min

The Black Marketing Guy | We're Wrong About The Algorithm: Reesa Teesa

Recently Reesa Tessa went viral on TikTok breaking all the rules we think we know about the type of content that works on that platform.I break down why I think the content went viral and what we can learn from it.

February 26, 20243 min

The Black Marketing Guy | Valentines Rant, Not Every Moment Is For You

Quick thoughts, In this episode I discuss the trend of brands and agencies jumping on the bandwagon of every big calendar moment. Let's stop doing that, lean into your brand, and jump in only when it aligns.

February 24, 202414 min

The Black Marketing Guy | B2B Marketing is Dead

B2B marketing is Dead!!! Hear me out! In this episode I lay out some of my thoughts about the state of B2B marketing and 3 things I think will be a real win for marketers, agencies, and brands.