Episodes
144
Latest episode
Jun 2026
Language
EN-US
Welcome to the Billboard Mastery Podcast, where you will learn the correct way to identify, evaluate, negotiate, perform diligence on, select the construction type, build, rent the ad space and operate billboard signs. And now here is your host – the guy that built from scratch the largest privately-owned billboard company in Dallas/Ft. Worth – Frank Rolfe.
In the advertising business, bigger is always better – but sometimes “big” is not an option. City and state laws can sometimes alter the playing field with only small signs possible. In this Billboard Mastery podcast we’re going to review the playbook on making money with tiny signs.
Some cities allow new billboards to be built, while others don't. And when new billboards are banned in a city you have to make a decision whether to give up or attempt to get a variance. In this Billboard Mastery podcast we're going to explore how to make that decision and how to successfully obtain a variance for new construction
Hyperbole is typically gaslighting with words, but in the billboard business it is more commonly done with numbers. In this Billboard Mastery podcast we're going to review methods of presenting numbers to get the desired results
When building a steel monopole structure there is an option to place the pole places except directly under the sign faces and this is called an "offset". In this Billboard Mastery podcast we’re going to explore the concept of "offsets" and what you need to know to use this tool effectively.
Clear Channel Outdoor has is selling and, if the deal closes, their stock will be delisted from the stock exchange. In this Billboard Mastery podcast we’re going to explore this massive deal and what the implications are for the billboard industry going forward.
Billboards are giant assets, often weighing in at over seven tons. The typical ad face is bigger than a tiny home. When dealing in this type of massive size, you can’t afford to make even a minor error as it’s impossible to fix. In this Billboard Mastery podcast we’re going to explore inexpensive options to take the guessing out of some of the big decisions billboard owners have to make.
DIY (Do It Yourself) seems like a great way to save money, but working on your house is a lot different than a billboard sign. In this Billboard Mastery podcast we’re going to review what you can – and can’t – apply your DIY skills to.
Some property owners are hard to work with – and some are nearly impossible. In this Billboard Mastery podcast we’re going to review some practical strategies to get deals done with the hardest negotiators, as well as when to simply walk away.
When a billboard can’t be seen from the road, its importance to advertisers is diminished or even eliminated. Yet many billboards are blocked by objects that could, with the proper strategy, be eliminated. In this Billboard Mastery podcast we’re going to explore the options to remove obstructions.
There is a time to talk and a time to listen – but there’s also a time to talk a little less. In this Billboard Mastery podcast we’re going to review when to hold back on talking and how to get straight to business in order to get deals closed.
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