The Beauty of Business

Hosted by Alexander Johannessen

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Nov 2025

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About the show

The Beauty of Business is where smart strategy meets real‑world execution. Each week, host Alexander Johannessen sits down with founders, operators, and creative minds to unpack what actually builds standout brands: positioning, customer psychology, culture curation, content that converts, and the systems that scale. No hype. No fluff. Just clear frameworks, candid stories, and ideas you can apply right away. Every conversation ends with one signature question: What is the beauty of business to you? J ourney with us. Welcome to "The Beauty of Business" – where business meets inspiration. A DEUS Marketing podcast. Visit us; www.deusmarketing.io

Listen to episodes

24 recent

November 6, 20251 hr 4 min

Make Video People Trust ⎹ The Beauty of Business ep. 24 ⎹ Will George

This episode is a practical blueprint for brand video that people actually believe. We break down where AI helps—storyboards, pre-viz, faster approvals—and where humans win: credibility, emotion, and on-camera proof. You’ll learn how smaller, multi-skill crews speed up production without losing quality; why real customer testimonials beat templated spots; and the revision guardrails that keep momentum (lock music early, limit rounds, stick to a clear decision maker). We also cover cadence and repurposing: plan one thoughtful shoot, then slice it into dozens of assets that feed your channels for weeks. If you want video that ships faster, performs better, and still feels human, start here. A DEUS Marketing podcast. Visit us here; https://www.deusmarketing.io/ Visit Rolling Wave Media here: https://www.rollingwavemedia.com/ Connect with Will here: https://www.linkedin.com/in/will-george-%F0%9F%8C%8A-b8b490174/

October 30, 20251 hr 43 min

The Psychology of Getting Things Done ⎹ The Beauty of Business ep. 23 ⎹ Daniel Osen

From time management to mindset, Daniel Osen brings a performance coach’s view of work and life. Topics include planning rest, warming up with easy tasks, using environment design to increase follow-through, and building stamina over time. Alexander and Daniel also discuss community, policy, and entrepreneurship in Norway and why launching imperfectly beats waiting.Visit Daniel here: https://www.mentaltrenerosen.no/en/home/Connect with Daniel: https://www.linkedin.com/in/daniel-osen/The Beauty of Business is a podcast by DEUS Marketing. Visit us here: https://www.deusmarketing.io/ Please subscribe to the podcast and give us a boost!

October 23, 20251 hr 17 min

Word of Mouth, Behavioral Science, and Building Brands ⎹ The Beauty of Business ep. 22 ⎹ Tom Ridges

What if you could predict where your next customer conversation will start? In this conversation, Tom Ridges breaks down how Herdify uses data and behavioral science to scale what most brands treat as luck—word of mouth. Together with host Alexander Johannessen, he dives into social influence, cultural differences in consumer behavior, and why location-based advocacy is making a comeback for challenger and luxury brands alike. Visit Herdify here: https://www.herdify.com Connect with Tom: https://www.linkedin.com/in/tomridges/ The Beauty of Business is a podcast by DEUS Marketing. Visit us here: https://www.deusmarketing.io/ Please subscribe to the podcast and give us a boost!

October 16, 202538 min

How to Build Profitable Brands with Purpose ⎹ The Beauty of Business ep. 21 ⎹ Armandas Puckus

In this episode, Alexander Johannessen sits down with Armandas Puckus, a young e-commerce founder who built his business from humble dropshipping beginnings to a full-scale creative powerhouse based in Bali. Armandas shares his journey from football dreams to building viral brands, diving deep into how mindset and relentless execution separate winners from wishful thinkers. He opens up about scaling content production, managing an in-house creative team, and preparing for Q4 like a pro. You’ll hear insights on: Why a ‘you can’t lose’ mentality defines success in e-commerce The biggest mistakes founders make (and how to avoid them) Scaling with high AOV and smart bundling strategies The importance of bringing marketing in-house for real creative control His plans to launch a luxury brand and tap into Norway’s untapped info-product market Whether you’re a solo entrepreneur or scaling a team, this episode is packed with tactical wisdom, mindset shifts, and a grounded look at what it takes to win long-term in e-commerce. www.deusmarketing.io

September 23, 20251 hr 5 min

How Cognitive Science Builds Category of One Brands ⎸ The Beauty of Business ep. 20 ⎹ Ella Pamment

A DEUS Marketing podcast. Cognitive science meets brand strategy. In this episode, Ella Pamment, founder of thebitecreative, breaks down how scripts, schemas, and prototypicality can help you “break the script” without confusing your audience and build a true category‑of‑one brand. We get practical about culture curation, pop-ups and OOH, social content that prioritizes quality over quantity, and how to avoid the classic pitfalls of disruption done wrong. In this episode, you’ll learn: 💜 What scripts and schemas are, and how they shape customer expectations. 💜 How “secondary prototypicality” lets you stand out while staying recognizable. 💜 A DIY research framework you can run before your next launch. 💜 Ella’s research workflow: 1–2 weeks, 3–5 direct competitors, plus 10–50 adjacent brands to map the market. 💜 Why culture curation, tactile brand moments, and smart OOH drive belonging and shareability. 💜 The danger of “quantity over quality” and how to build content that actually converts. 💜 Lessons from rebrands that missed the mark and how to avoid them. Connect with Ella here; https://www.linkedin.com/in/ellapamment123/ Interested in The Bite Creative? Check it out here; https://www.thebitecreative.com Follow The Beauty of Business, leave a rating, and share it with someone who’s ready to build a category of one.www.deusmarketing.io

June 5, 202539 min

Building beauty, Design and Community ⎸ The Beauty of Business ep. 19 ⎸ Andrew Waldron

A Deus Marketing Podcast.www.deusmarketing.ioAndrew had a big idea years ago, but didn´t jump on it right away. Now, he´s launched his idea - DesignSnitch, a highly curated application only marketplace partnering with high level makers and creators in art, homeware, and lifestyle products. Hand-picked creators partner with Designsnitch to sell their work on an exclusive level acting as a true extension to the brands themselves.. In this episode we discuss entrepreneurship, art and the beauty of business.Links: https://designsnitch.com/https://www.instagram.com/design.snitch/https://www.linkedin.com/in/andrew-waldron-11325410/The Beauty of Business is a podcast where you meet entrepreneurs from all aspects of life and different parts of the world. We discuss why we love business, how to become better at business, and how to build an intentional life.

May 12, 202553 min

SEO, Agency-life and Marketing ⎸ The Beauty of Business ep. 18 ⎸ Matt Demers

A Deus Marketing Podcast. www.deusmarketing.io Matt has been running his marketing agency for 7 years, focusing on SEO for his clients. Recently, he has made some big changes in his business model and is looking to future-proof his agency. In this episode. Matt shares his business and SEO insights in a value-packed 50 minutes! Links: https://diffusedigitalmarketing.com/ https://www.instagram.com/diffuse_digital/ https://www.youtube.com/@diffuse_digital The Beauty of Business is a podcast where you meet entrepreneurs from all aspects of life and different parts of the world. We discuss why we love business, how to become better at business, and how to build an intentional life.

May 1, 202547 min

Entrepreneurship & Coffee ⎸ The Beauty of Business ep. 17 ⎸ Oskar Söderlund

A Deus Marketing podcast. Join our newsletter here; https://deusmarketing.beehiiv.com/subscribe Oskar is the founder of Kaffekassan - a solution for school classes, organizations, and sports teams to fund trips and equipment. Oskar shares his entrepreneurial story and how he grew his side project to a multi-million dollar business!You can find Oskar here: https://www.linkedin.com/in/oskar-s-69a12b142/ You can find Kaffekassan here; https://www.kaffekassan.se/ The Beauty of Business is a podcast where you meet entrepreneurs from all aspects of life and different parts of the world. We discuss why we love business, how to become better at business, and how to build an intentional life.

April 24, 20251 hr 10 min

Marketing, AI and Organic Content ⎸ The Beauty of Business ep. 16 ⎸ Jake Tlapek / JakeTheWizard

A Deus Marketing podcast. Join our newsletter here; https://deusmarketing.beehiiv.com/subscribe Jake Tlapek is the founder of The Wizard Marketing, a digital marketing agency renowned for its innovative strategies and exceptional results. With a unique ability to harness the power of Google, Jake connects clients with their target audiences, driving growth and enhancing online visibility. His expertise in search engine optimization and digital advertising has helped numerous businesses achieve their marketing goals. In this episode, Jake shares insights into effective digital marketing practices and the future of online advertising. You can find Jake here: https://www.linkedin.com/in/jacob-tlapek-10b55962/ You can find Wizard Marketing here; https://thewizard.marketing The Beauty of Business is a podcast where you meet entrepreneurs from all aspects of life and different parts of the world. We discuss why we love business, how to become better at business, and how to build an intentional life. Thank you for listening! Remember to subscribe and rate our podcast.

April 14, 20251 hr 5 min

Automation & Teaching ⎸ The Beauty of Business ep. 15 ⎸ Cameron Tulloch

A Deus Marketing podcast. Join our newsletter here; https://deusmarketing.beehiiv.com/subscribe Automation should make life easier—not more complicated. Cameron has worked with CRM systems and automation all his professional life. Now, he runs an automation agency and helps business owners build out better systems and automations for their businesses. You can find Cam here: / camatmonkeypod You can find Monkeypod here; https://monkeypodmarketing.com/ Buy Cam's Automation Fundamentals course here; https://www.monkeypodmarketing.com/courses/fundamentals The Beauty of Business is a podcast where you meet entrepreneurs from all aspects of life and different parts of the world. We discuss why we love business, how to become better at business, and how to build an intentional life.Thank you for listening! Remember to subscribe and rate our podcast.