SEO for Established Entrepreneurs: The Basic B

Hosted by Brittany Herzberg | SEO Coach & Lead Gen Strategist

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Episodes

181

Latest episode

Oct 2026

Language

EN-US

About the show

As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better , more sustainable way to market your business—using SEO! This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & ( finally ) get your questions about SEO answered! We’ll cover questions like: How does improving SEO help me get found online? How often should I update my SEO strategy? How do I know my SEO strategy is working? How frequently do I have to post blogs? What’s the first step to doing SEO? Does SEO require coding? How much time is SEO going to take? How long does SEO optimized content last? Is SEO still relevant with the rise of AI & SGE? Does SEO also apply to Instagram, podcasts, & YouTube? If I start doing SEO, can I ditch social media marketing for good? After becoming an accidental SEO expert, Brittany Herzberg started applying this strategy to everything—not just her website, but copywriting projects she was booking. Before she knew it, SEO was her thing & people were calling her the “SEO Queen.” Word on the street is she consistently makes a really complicated subject approachable and exciting! With a mix of solo episodes and guest interviews, you’ll hear exactly how SEO gives you time back so you can simply live life vs chasing leads around Instagram. It’s time to press play & discover the magic of SEO! 🪄

Listen to episodes

60 recent

October 23, 2026Episode 17712 min

My SEO Journey & What I Built Because I Didn’t Have It

No SEO coach. Zero budget to hire an agency. Just me, some YouTube trainings, a handful of freebies, & a whole lot of trial and error. In this episode, I'm walking you through my SEO journey, from the accidental win that got me curious to the scattered years of piecing it all together, and how every bit of it shaped the way I teach SEO today. → Get the full show notes & sign up for the November SEO Challenge here: https://brittanyherzberg.com/blog/my-seo-journey-and-what-offer-i-built-for-entrepreneurs — —— This episode brought to you in partnership w/ Adrienne Cruz 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) ——— DM Brittany → Instagram , Threads Join the next SEO Sprint 💨 Get Your SEO Game Plan 📋 Get the Business Owner's Guide to Google 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) ———

October 16, 2026Episode 17612 min

SEO Q+A: How to Use SEO to Show Up in AI Searches

I heard you! You want to know what it’s going to take to show up in AI search. You also want to know if you can do keyword research in Claude or create meta descriptions in ChatGPT. …so I made an entire Q+A episode for you about all things SEO and AI! In this one I’m getting specific about where AI can be helpful, where it hurts your SEO, & what I said that floored my SEO Sprinters on a recent coaching call. → Get the full show notes here! https://brittanyherzberg.com/blog/seo-q-a-how-to-show-up-in-google-and-ai-search —— This episode brought to you in partnership w/ Adrienne Cruz 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) ——— DM Brittany → Instagram , Threads Join the next SEO Sprint 💨 Get Your SEO Game Plan 📋 Get the Business Owner's Guide to Google 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) ———

October 9, 2026Episode 17514 min

5 Mistakes I Made in My SEO Journey & How My Approach Changed

Funny thing about being an SEO coach… people assume you’ve never made an SEO mistake. (LOL) This entire episode is about to show you just how wrong that assumption is! From website SEO oopsies, to podcast SEO oh nos, to me finally figuring out the most effective and efficient approach to SEO—you’re gonna hear it all. Tune in and save this one as a reminder that even when you think you’re messing it all up, you’re doing a great job just by making yourself aware of the SEO opportunities available to you! → Get the full show notes here! https://brittanyherzberg.com/blog/seo-mistakes-i-made-as-an-seo-coach —— This episode brought to you in partnership w/ Leah Bryant Co. 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) ——— DM Brittany → Instagram , Threads Join the next SEO Sprint 💨 Get Your SEO Game Plan 📋 Get the Business Owner's Guide to Google 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) ———

October 2, 2026Episode 1748 min

How to Find the Keywords Your Dream Clients Are Googling

"How do I know the keywords my dream clients are actually Googling?" If I had a dollar for every time someone asked me that question... 😂 I've never taught keyword research as a standalone workshop because there's so much more to it than just handing you a list of words. There’s a deeper exploration—one that starts with you. And that’s exactly what I’m walking you through in this episode, so jump in already! → Join the October 5th SEO Sprint (just 2 seats left): https://brittanyherzberg.com/seo-sprint → Get the full show notes here: https://brittanyherzberg.com/blog/how-to-find-the-keywords-your-clients-are-googling —— This episode brought to you in partnership w/ Leah Bryant Co. 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) ——— DM Brittany → Instagram , Threads Join the next SEO Sprint 💨 Get Your SEO Game Plan 📋 Get the Business Owner's Guide to Google 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) ———

September 25, 2026Episode 17339 min

Getting Found in AI Searches | Meg’s SEO Success Story

“Everything is becoming SEO-ified! Every platform is really prioritizing that. So it’s more important now than ever that every business owner have their SEO done.” Once you’ve got SEO in place, you’re then able to use the data to shift your marketing efforts so they’re even MORE effective for you. But you have to start with your website SEO. Meg’s SEO story showcases this whole process so beautifully! If you’re new here… Megan Yelaney is my business coach, a dear friend, and—as of last year—a Done-For-You SEO client. I invited her on so we can capture her story and experience with SEO now that she's been through the whole SEO & Grow Method (website » content » metrics). Whether you have previous experience with SEO, zero experience with SEO, or you’re just looking for a way to get clients to find you —you’re gonna want to hear this. —— Connect w/ Meg: → The Content Fix (free, 3-day event starting Sept 29th): https://meganyelaney.com/content-fix-brittany ^^sign up with this link to get invited to a BONUS SEO workshop on Oct 2nd! —— → Get the full show notes here! https://brittanyherzberg.com/blog/dfy-website-seo-case-study-with-megan-yelaney —— This episode brought to you in partnership w/ Leah Bryant Co. 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) ——— DM Brittany → Instagram , Threads Join the next SEO Sprint 💨 Get Your SEO Game Plan 📋 Get the Business Owner's Guide to Google 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) ———

September 18, 2026Episode 17214 min

What You Actually Mean When You Say You Hate Blogging

You say "I hate blogging" and think that's the whole story. But boy, oh boy—it is not. There are 3 things hiding behind that sentence & once you know which one it is for you, you’ve got a clear game plan on how to make blogging doable for you . —— This episode is just in time for this training… → Save a Seat for The Content Fix with Meg: https://meganyelaney.com/content-fix-brittany Join through ^^this unique link & you’ll get a BONUS training with me on October 2nd on how to take those pinned Instagram posts & turn them into blog posts for SEO 🎉 (replay available for a limited time) —— → Explore the SEO Sprint (starts October 5th!) : https://brittanyherzberg.com/seo-sprint Get your website SEO done in 2 weeks so Google can bring you clients—no more daily Instagram posts or ad spend required! Find the right keywords, build a better bat signal, and plug it into your site so you can start generating leads in your sleep. —— → Get the full show notes here! https://brittanyherzberg.com/blog/what-you-mean-when-you-say-i-hate-blogging —— This episode brought to you in partnership w/ Leah Bryant Co. 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) ——— DM Brittany → Instagram , Threads Join the next SEO Sprint 💨 Get Your SEO Game Plan 📋 Get the Business Owner's Guide to Google 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) ———

September 11, 2026Episode 17128 min

SEO Sprint Success w/ Burnout Coach Mary Hodson

Mary used to think SEO was scarier than doing CPR. Mary, Mary Hodson… who’s a healthcare worker. 😂 After going through my SEO Sprint, she changed her tune. And she’s joining me for this case study interview to tell you all about it! She's a Burnout Recovery Coach for Rad Techs & other healthcare workers. She came into the SEO Sprint in the middle of launching a new membership—and 14 other things. Mary decided there was never going to be a “good time” to do SEO, so she just went for it. And boy oh boy is it paying off! In this episode: the tiny setting on her website platform that was hiding her website from the Google gods, why keyword research has to happen before you rewrite your copy (so… that excuse is gone), & when she realized her website wasn't doing any of the heavy lifting it was capable of. → Get the full show notes here: https://brittanyherzberg.com/blog/seo-sprint-case-study-with-burnout-coach-mary-hodson —— This episode brought to you in partnership w/ Leah Bryant Co. 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) ——— DM Brittany → Instagram , Threads Join the next SEO Sprint 💨 Get Your SEO Game Plan 📋 Get the Business Owner's Guide to Google 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) ———

September 4, 2026Episode 17011 min

The Human Design Aha Behind My New SEO Offer

I just closed an offer I love . It's one of the hardest, most bittersweet decisions I've made in this business. And… it’s making way for new things to land. In this episode, I'm getting into why I closed a retainer offer, what exactly a Human Design reading confirmed about how I'm meant to work with clients, & the brand new group I just opened. If you’ve been feeling called to change up your offer suite, this conversation might be just what you needed to find today! → Join The SEO Huddle for $27: https://copybyb.mvsite.app/products/courses/view/1197581 → Get the full show notes here: https://brittanyherzberg.com/blog/the-human-design-aha-behind-my-new-seo-offer —— This episode brought to you in partnership w/ Leah Bryant Co. 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) ——— DM Brittany → Instagram , Threads Join the next SEO Sprint 💨 Get Your SEO Game Plan 📋 Get the Business Owner's Guide to Google 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) ———

August 28, 2026Episode 16913 min

Monthly SEO Tasks That Fit Every Energy & Capacity Level

SEO doesn't care if you're grieving, growing a human, or just trying to remember to drink water—it’s still gonna do its thing & work BTS for you 24/7. I love SEO as a marketing strategy because it’s so sustainable & works with the energy you have available. It requires a bit more time & focus at the very beginning, but then the “sustainable” part really gets to shine. In this episode, I'm getting a lil sentimental & sharing the story of how I fell into SEO during one of the hardest seasons of my life, & then I’m walking you through the monthly SEO tasks you can do with whatever capacity level you’re working with. Low energy day? There's a task for that. Brain fully firing? There's a task for that, too. → Get the full show notes here! https://brittanyherzberg.com/blog/monthly-seo-tasks-that-fit-every-energy-and-capacity-level —— This episode brought to you in partnership w/ Leah Bryant Co. 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) ——— DM Brittany → Instagram , Threads Join the next SEO Sprint 💨 Get Your SEO Game Plan 📋 Get the Business Owner's Guide to Google 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) ———

August 21, 2026Episode 16835 min

DFY SEO Case Study with Dolly Delong

“SEO is kind of like buying a car... You don't just buy it and expect it to run smoothly for years. You have to maintain it.” Once you actually get SEO done , what does it look like to maintain it? You’ve heard me talk about it , but today I’ve got a friend! Dolly DeLong is back on the podcast, and this time we're getting into her SEO journey. In this episode, you’ll learn about her done-for-you SEO experience, the aha moments along the way, what monthly maintenance looks like as a busy mom running two businesses, & what she wishes she'd started sooner. If you've been wondering whether SEO is actually doable for someone with a full life & limited hours, this one's for you! → Get the full show notes here! https://brittanyherzberg.com/blog/dfy-website-seo-case-study-with-photographer-and-educator-dolly-delong —— This episode brought to you in partnership w/ Leah Bryant Co. 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) ——— DM Brittany → Instagram , Threads Join the next SEO Sprint 💨 Get Your SEO Game Plan 📋 Get the Business Owner's Guide to Google 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) ———

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