SEO for Established Entrepreneurs: The Basic B

Hosted by Brittany Herzberg | SEO Coach & Lead Gen Strategist

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Episodes

171

Latest episode

Aug 2026

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EN-US

About the show

As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better , more sustainable way to market your business—using SEO! This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & ( finally ) get your questions about SEO answered! We’ll cover questions like: How does improving SEO help me get found online? How often should I update my SEO strategy? How do I know my SEO strategy is working? How frequently do I have to post blogs? What’s the first step to doing SEO? Does SEO require coding? How much time is SEO going to take? How long does SEO optimized content last? Is SEO still relevant with the rise of AI & SGE? Does SEO also apply to Instagram, podcasts, & YouTube? If I start doing SEO, can I ditch social media marketing for good? After becoming an accidental SEO expert, Brittany Herzberg started applying this strategy to everything—not just her website, but copywriting projects she was booking. Before she knew it, SEO was her thing & people were calling her the “SEO Queen.” Word on the street is she consistently makes a really complicated subject approachable and exciting! With a mix of solo episodes and guest interviews, you’ll hear exactly how SEO gives you time back so you can simply live life vs chasing leads around Instagram. It’s time to press play & discover the magic of SEO! 🪄

Listen to episodes

60 recent

August 21, 2026Episode 16836 min

DFY SEO Case Study with Dolly Delong

“SEO is kind of like buying a car... You don't just buy it and expect it to run smoothly for years. You have to maintain it.” Once you actually get SEO done , what does it look like to maintain it? You’ve heard me talk about it , but today I’ve got a friend! Dolly DeLong is back on the podcast, and this time we're getting into her SEO journey. In this episode, you’ll learn about her done-for-you SEO experience, the aha moments along the way, what monthly maintenance looks like as a busy mom running two businesses, & what she wishes she'd started sooner. If you've been wondering whether SEO is actually doable for someone with a full life & limited hours, this one's for you! → Get the full show notes here! https://brittanyherzberg.com/blog/dfy-website-seo-case-study-with-photographer-and-educator-dolly-delong —— 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit ! 📝 ——— DM Brittany → Instagram , Threads , LinkedIn Join the next SEO Sprint 💨 Download the SEO Playbook 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) This podcast is brought to you in partnership w/ Leah Bryant Co. ———

August 14, 2026Episode 16714 min

What to Expect for Ongoing Monthly SEO Marketing Tasks

“What does it take to keep up with SEO once I get it set up?” I get asked this question a lot . As business owners, we’re so programmed to think of marketing as social media marketing. And that already feels like a lot! So then you think of adding SEO on top of that, and that is just immediate stress! But marketing with SEO is actually the complete opposite of social media marketing. No matter the season, your capacity level, or what life is throwing at you—SEO is there for you. SEO on a monthly basis is so very manageable. I want to talk you through exactly what that looks like, so press play & let’s get into it! —— 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit ! 📝 ——— DM Brittany → Instagram , Threads , LinkedIn Join the next SEO Sprint 💨 Download the SEO Playbook 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) This podcast is brought to you in partnership w/ Leah Bryant Co. ———

August 7, 2026Episode 16618 min

The SEO Sprint: Answers to Your FAQs

Where do I start? How much time does it take? What will actually be done by the end? Will I see results? Naturally I’ve been getting a lot of really great questions about the SEO Sprint, so I brought them all to this podcast episode for you! I'm going to share some FAQs that are on the sales page, as well as some you won't find on the sales page that have been coming up in DMs, on calls, & in emails. Buckle up! We have a lot of information to talk about, my friend. → JOIN THE AUGUST 10TH SEO SPRINT → Get the full show notes here: https://brittanyherzberg.com/blog/seo-sprint-with-brittany-herzberg-faqs ——— 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit ! 📝 ——— DM Brittany → Instagram , Threads , LinkedIn Join the next SEO Sprint 💨 Download the SEO Playbook 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) This podcast is brought to you in partnership w/ Leah Bryant Co. ———

July 31, 2026Episode 16517 min

The Best Way to Approach SEO as a Small Business Owner

I’ve been talking about my Summer SEO Challenge & my August SEO Sprint, which means I’ve been in my DMs. A LOT! Getting a LOT of questions. Lots of: Where should I start? What do I do first? Which option is best for me? The short of it is: get in the SEO Sprint & I’ll guide you from there! But this podcast episode is the longer answer. Because I want you to have a clear idea of where to start, where to go next, & roughly the amount of time it takes to do all these things—and do them WELL. Plus what you can expect after doing all of said things! → Go through the 3-Day Summer SEO Challenge: https://copybyb.mvsite.app/products/courses/view/1196724 → Save a seat for the August 10th SEO Sprint: https://brittanyherzberg.com/seo-sprint → Get the full show notes here: https://brittanyherzberg.com/blog/the-best-way-to-approach-seo-as-a-small-business-owner —— 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit ! 📝 ——— DM Brittany → Instagram , Threads , LinkedIn Join the next SEO Sprint 💨 Download the SEO Playbook 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) This podcast is brought to you in partnership w/ Leah Bryant Co. ———

July 24, 2026Episode 16417 min

Update: My 2026 SEO Glow Up to Get Found on Google

I talk about SEO all day long for my clients. But my own? It was on the back burner. And the burner wasn't even on . In this episode, I’m sharing an update! What I’ve been doing to improve my SEO in 2026, what's working, what’s not, & what's up next! A BIG theme throughout is just how impactful those ‘tiny’ steps are. Let this be a reminder that it is NEVER too late to get started with SEO. Lessgo! → Join the Summer SEO-ification Challenge 🏖️ ($33 // starts 7/28/26): https://copybyb.mvsite.app/products/courses/view/1196724/ → Get the full show notes here! https://brittanyherzberg.com/blog/update-my-2026-seo-approach-to-get-found-on-google-and-ai —— 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit ! 📝 ——— DM Brittany → Instagram , Threads , LinkedIn Join the next SEO Sprint 💨 Download the SEO Playbook 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) This podcast is brought to you in partnership w/ Leah Bryant Co. ———

July 17, 2026Episode 16312 min

How to Pick Keywords That Match Your Vision—Not Your Competition

Copying your competitors' keywords may seem like a smart shortcut, but… it's not. This comes up a lot in my DMs & on discovery calls. And every time, it leads to the same problem: keywords that don't actually reflect YOUR vision, YOUR offers, or YOUR clients. In this episode, I'm breaking down why competitor-based keyword research keeps you stuck & what to do instead so you can build a better bat signal and finally get found online by aligned clients! → Get the full show notes here: https://brittanyherzberg.com/blog/how-to-do-keyword-research-to-match-your-vision-not-your-competitors —— 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit ! 📝 ——— DM Brittany → Instagram , Threads , LinkedIn Join the next SEO Sprint 💨 Download the SEO Playbook 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) This podcast is brought to you in partnership w/ Leah Bryant Co. ———

July 10, 2026Episode 16214 min

What's the Best Way to Improve SEO for a Website?

One of my monthly SEO support clients shared something that I have got to share with you! Especially if you are convinced that SEO gets more difficult over time… Because SEO does not in fact get more difficult. It gets easier. But you need to move through things thoughtfully, strategically, and they simply work out better if you go in a specific order. So that's what I'm going to be sharing with you today. Thing 1: is what my SEO client realized. Thing 2: the fastest way to improve SEO for your website. → SEO Sprint (Aug): https://brittanyherzberg.com/seo-sprint → SEO Sprint (async): https://copybyb.mvsite.app/products/courses/view/1196357 → Get the full show notes here! https://brittanyherzberg.com/blog/the-best-way-to-improve-seo-for-a-website —— 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit ! 📝 ——— DM Brittany → Instagram , Threads , LinkedIn Join the next SEO Sprint 💨 Download the SEO Playbook 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) This podcast is brought to you in partnership w/ Leah Bryant Co. ———

July 3, 2026Episode 1618 min

SEO vs. Instagram Marketing: You Don't Have to Choose

You don't have to quit Instagram. You just have to stop needing it to be your ENTIRE marketing strategy. That's exactly where so many of my clients are when they find me. → Either Instagram isn't working at all , or it's working just fine & they're just SO over it. They’re looking for a marketing strategy that will bring clients TO them! In this episode, I'm sharing what happened when I took an 18-month break from posting on the ‘gram, how SEO supported me, & what it looked like for my client Elli, too! (Spoiler: her website & blogs are now doing the heavy lifting while she builds out a van with her hubby.) → Get the full show notes here: https://brittanyherzberg.com/blog/seo-vs-instagram-marketing-you-do-not-have-to-choose —— 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit ! 📝 ——— DM Brittany → Instagram , Threads , LinkedIn Join the next SEO Sprint 💨 Download the SEO Playbook 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) This podcast is brought to you in partnership w/ Leah Bryant Co. ———

June 26, 2026Episode 16014 min

How to Optimize Blogs for SEO & Still Sound Like You

"SEO sucks the soul out of blog posts." I keep seeing this on Threads & I’ve decided we need to talk about it! In this episode, I'm pushing back on that take AND giving you a doable workflow you can use to optimize your blog posts for SEO without sounding robotic or dry. Whether you've got existing posts to refresh or you're starting fresh, this one's packed with practical steps & a few hot takes. → Get the full show notes here: https://brittanyherzberg.com/blog/how-to-optimize-blog-posts-for-seo-and-still-sound-like-you ——— 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit ! 📝 ——— DM Brittany → Instagram , Threads , LinkedIn Join the next SEO Sprint 💨 Download the SEO Playbook 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) This podcast is brought to you in partnership w/ Leah Bryant Co. ———

June 19, 2026Episode 1597 min

Results You Can Expect With Good SEO (and How Fast)

"SEO takes 6 months." You've heard it. I've said it. You’ve gotten discouraged by it. But that’s not my answer anymore—because it's not what I've seen happen with my clients. In this episode, I'm breaking down what SEO results actually look like, why the "6 months" rule doesn't apply when you start from the right place, & I’m sharing 2 client stories that'll have you rethinking everything you thought you knew about an SEO timeline. Spoiler: one of them even went from "I'm not a blogger" to making digital product sales from her blog. 👀 → Join the next SEO Sprint (starts June 22): https://brittanyherzberg.com/seo-sprint → Get the full show notes here! —— 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit ! 📝 ——— DM Brittany → Instagram , Threads , LinkedIn Join the next SEO Sprint 💨 Download the SEO Playbook 📓 SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I love!) This podcast is brought to you in partnership w/ Leah Bryant Co. ———