The Genesis Capunitan Podcast

Hosted by Genesis Capunitan

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Jul 2024

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About the show

I am the Chief Strategy Officer at Narrativa AI and have worked in B2B tech, marketing, media, and demand generation for 20 years. I address B2B marketing and key components including brand marketing, demand generation, lead generation, marketing operations, revenue generation, audience analysis, and more. I also discuss inspiring stories of people who created some of the largest enterprise companies and start-ups.

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2 recent

July 8, 202435 min

B2B Brand Architecture + An Nvidia Story

B2B marketing has been relegated to being solely (or mostly) a sub-function of a company’s sales machine. However, possessing a strong B2B brand benefits many aspects of a company, especially sales and customer success. The art (and science) of building a memorable B2B brand eludes many B2B companies. An essential exercise for any B2B company is to establish and evolve the Brand Architecture and Brand Platform. It is an extensive exercise but a valuable one. This episode breaks down the key elements of a Brand Architecture and reviews the success of Nvidia and the harrowing steps they took to create a great B2B brand.Contact me on LinkedIn

February 13, 20240 min

Genesis Capunitan

B2B marketing and media podcast addressing brand marketing, demand generation, lead generation, media investments, advertising, ABM, content syndication, and much more.