Find Thousands of Podcast Partners
Podcast Image

The B Word

Welcome to 'The B word', the show where we demystify everything to do with B2B branding, to get to what it really is, how it works and why it matters for businesses. Join us as we cut through the complexity and get to the most important Bs, the business benefits!

Categories

Last Episode Date: 30 July 2024

Total Episodes: 29

Collaboration
Podcast Interviews
Affiliate and Join Ventures
Sponsorships
Promo Swaps
Feed swaps
Guest/Interview swaps
Monetization
Advertising and Sponsors
Affiliate and JVs
Paid Interviews
Products, Services or Events
Memberships
Donations
Making commercial road transport clean, fair and efficient.
30 July 2024
Making commercial road transport clean, fair and efficient.

In this episode: we dive deep into the transformative journey of Eurowag’s branding project. John and Juho reflect on the creative process, highlighting the importance of building on existing foundations rather than starting from scratch. They discuss the significance of Eurowag's purpose statement and how it brought clarity and unity across the company. Juho shares insights on the impact of the rebranding on Eurowag’s products, marketing communications, and overall strategy.

34 min
Making commercial road transport clean, fair and efficient.
24 July 2024
Making commercial road transport clean, fair and efficient.

In this episode: we dive deep into the transformative journey of Eurowag’s branding project. John and Juho reflect on the creative process, highlighting the importance of building on existing foundations rather than starting from scratch. They discuss the significance of Eurowag's purpose statement and how it brought clarity and unity across the company. Juho shares insights on the impact of the rebranding on Eurowag’s products, marketing communications, and overall strategy.

1 min
Transforming Sustainability: The Brand Evolution of Planet Mark
3 July 2024
Transforming Sustainability: The Brand Evolution of Planet Mark

In this episode, with guest Steve Malkin, we explore the role of certifications, emphasising the importance of trust and evidence-based data in promoting sustainable practices. The discussion highlights the challenges faced by SMEs in adopting sustainability initiatives and showcases innovative approaches, such as Planet Mark's zero-carbon bus tour, to engage businesses and communities directly. We examine the impact of new technologies, including AI, on sustainability efforts, discussing how they can enhance efficiency in achieving net zero goals. Additionally, we address the broader cultural and economic benefits of sustainability, underscoring the potential for businesses to lead positive change.

1 min
Transforming Sustainability: The Brand Evolution of Planet Mark
26 June 2024
Transforming Sustainability: The Brand Evolution of Planet Mark

In this episode, with guest Steve Malkin, we explore the role of certifications, emphasising the importance of trust and evidence-based data in promoting sustainable practices. The discussion highlights the challenges faced by SMEs in adopting sustainability initiatives and showcases innovative approaches, such as Planet Mark's zero-carbon bus tour, to engage businesses and communities directly. We examine the impact of new technologies, including AI, on sustainability efforts, discussing how they can enhance efficiency in achieving net zero goals. Additionally, we address the broader cultural and economic benefits of sustainability, underscoring the potential for businesses to lead positive change. Finally, we explore Planet Mark's brand evolution.

36 min
VC Insights: Identifying Key Triggers for SaaS Investment, Growth and Scaling Success
28 May 2024
VC Insights: Identifying Key Triggers for SaaS Investment, Growth and Scaling Success

This podcast, with guest Stephen Millard from Notion Capital, explores the decision-making process of venture capitalists (VCs) when investing in Software as a Service (SaaS) businesses. It delves into the specific triggers and criteria VCs look for in potential investments, particularly for SaaS companies that are in the build or scaling stages. The discussion includes insights on what VCs bring to the table as platform offers, the qualities they seek in entrepreneurs, and the key elements that influence their investment decisions to help startups achieve significant growth.

31 min
Democratising Real Estate with Next Level Property Investing
29 April 2024
Democratising Real Estate with Next Level Property Investing

In this episode: we delve into the world of fractional real estate investment, demystifying complexities and exploring innovative approaches. In this episode, we sit down with Jatin Ondhia, CEO of Shojin Property Partners, to unravel the journey of rebranding for Shojin in the realm of fractional investing. Discover how Shojin is revolutionising the real estate investment landscape, making it accessible to a broader audience while fostering financial literacy and empowerment.

45 min
Trailer: Democratising Real Estate with Next Level Property Investing
29 April 2024
Trailer: Democratising Real Estate with Next Level Property Investing

Trailer: Our latest show talks about the rebrand story for fractional investment company, Shojin. One of the many topics we cover is financial literacy, which our guest Jatin Ondhia thinks is paramount for navigating the complexities of money management. It's astonishing to him that individuals can excel academically, yet lack basic understanding of concepts like mortgages. He thinks our education system falls short by neglecting to impart essential financial skills. Shojin is bridging that gap with educational resources on its website to help people grasp the fundamentals before considering diving into investments. Shojin's aim is to elevate global comprehension of investing, debunking misconceptions often perpetuated by regulatory bodies.It's a realm open to all, but education is the first step to empower yourself financially.

1 min
Trailer: The Future of Hospitality: Rediscovering the Guest Experience in a Digital Era
26 March 2024
Trailer: The Future of Hospitality: Rediscovering the Guest Experience in a Digital Era

Trailer: we are exploring entrepreneurialism in the hospitality sector and are joined by Richard Valtr the visionary founder of Mews—an innovative hospitality management cloud. Richard is not just an entrepreneur; he's a trailblazer with an inspiring journey to revolutionise the guest experience. Richard talks about how his vision of improving check-in led to his founding Mews, which has become a unicorn with a valuation of $1.2 billion following a recent fundraising round.

1 min
The Future of Hospitality: Rediscovering the Guest Experience in a Digital Era
26 March 2024
The Future of Hospitality: Rediscovering the Guest Experience in a Digital Era

In this episode: we are exploring entrepreneurialism in the hospitality sector and are joined by Richard Valtr the visionary founder of Mews—an innovative hospitality management cloud. Richard is not just an entrepreneur; he's a trailblazer with an inspiring journey to revolutionise the guest experience. Richard talks about how his vision of improving check-in led to his founding Mews, which has become a unicorn with a valuation of $1.2 billion following a recent fundraising round.

41 min
Empowered by AI: Redefining Work and Creativity in the Web3 Era
28 February 2024
Empowered by AI: Redefining Work and Creativity in the Web3 Era

Delve into the transformative potential of Web3 technology, its intersection with AI and its implications for various aspects of society, including business, creativity, equity, and decentralised organisations. Through insightful discussions between John Galpin and Graham Cooke, listeners will gain an understanding of how Web3 can empower individuals, disrupt traditional business models, and foster a more equitable and innovative future. Topics covered include the convergence of AI and Web3, the role of decentralised autonomous organisations (DAOs) and non-fungible tokens (NFTs), the mainstream adoption of Web3 technologies, and the profound shifts in work dynamics and creativity. Overall, the podcast explores the opportunities and challenges presented by the Web3 era and highlights its potential to reshape the way we live, work, and interact in the digital age.

48 min
Contact Us
First
Last
Discover New Podcast Partnerships

Subscribe To Our Weekly Newsletter

Get notified about new partnerships

Enter your name and email For Gifts, Deals and Prizes