The Authentic Content Method w. Rasmus Basilier

Hosted by Rasmus Basilier

Business Entrepreneurship

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May 2024

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About the show

The complete guide to creating impactful content that makes your customers know, like and trust you - and then buy what you have to sell.

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53 recent

May 20, 202444 min

500K+ Followers: The Appeal of Fred Cary's Content

Fred Cary, an entrepreneur extraordinaire whose story will leave you inspired. What makes Fred truly special is his genuine connection with his audience, cultivated through platforms like Instagram and LinkedIn. Fred's adventure began with a simple realization: the power of social media transcends borders, offering a global stage for authentic storytelling. He saw an opportunity to share not just his successes, but also his failures, knowing that true growth comes from embracing both. With a following of over 500,000 on Instagram, Fred's content isn't just about business—it's about resilience, empathy, and the human experience. He's not afraid to show vulnerability, recognizing that it's through our struggles that we find strength. What sets Fred apart is his unwavering commitment to delivering value. He doesn't just churn out content for the sake of it; every post, article, and podcast episode is carefully crafted to resonate with his audience on a deeper level. Through his authenticity, Fred has built a global community united by a shared passion for growth and learning. His journey is a testament to the fact that age is no barrier to making a difference in the world. So whether you're a seasoned entrepreneur or just starting out, Fred Carey's story offers invaluable lessons on building a legacy that lasts. Join us as we explore the power of authenticity and resilience in the ever-changing landscape of entrepreneurship. _________________________________________________ WHO AM I? I’m Rasmus Basilier, CEO of The Authentic Content Company, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge and experience with YOU, who is a part of any B2B or B2C business. In The Authentic Content Company, our mission is to help you and your team become Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! ^_^ Connect with me: Linkedin: /rasmusbasilier ⁠ TikTok: /rasmus_basilier ⁠ Instagram: /rasmusbasilier Youtube: /TheAuthenticContentCompany

April 22, 202441 min

From Automotive Engineer to Entrepreneur With Vesa Tiainen

Today, we're diving into the world of automotive innovation with our guest, Vesa Tiainen, an engineer and entrepreneur who's changing how we think about electric vehicle (EV) efficiency. Vesa isn't just churning out content; he's on a mission to share his groundbreaking work on making cars last longer and drive better. Vesa transitioned from being an automotive engineer to becoming an entrepreneur. He used his engineering skills and knowledge to start his own company, where he designs and innovates products aimed at enhancing vehicle performance and efficiency. This shift allowed him to expand his influence and directly implement his ideas in the automotive industry, further showcasing his dual role as both an engineer and an entrepreneur. Vesa's approach is unique. He doesn't post just to stay active online; he shares when he's got something new that could really help car owners. He’s not selling anything; he's just passionate about educating others. If you're into cars, saving on fuel, or just love innovative DIY hacks, this talk with Vesa is right up your alley. He makes car science accessible and exciting, proving that with a bit of knowledge and some elbow grease, you can make meaningful changes to your vehicle. Let’s get into it and find out how Versa is driving the future of automotive efficiency! _________________________________________________ WHO AM I? I’m Rasmus Basilier, CEO of The Authentic Content Company, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge and experience to YOU, who is a part of any B2B or B2C business. In The Authentic Content Company, our mission is to help you and your team become Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! ^_^ Connect with me: Linkedin: / rasmusbasilier TikTok: / rasmus_basilier Instagram: / rasmusbasilier

March 27, 202454 min

From One Deal to Five | Content Strategy

Welcome to another exciting episode of the Authentic Content podcast! Today, we're diving deep into a topic that many companies often miss out on - the power of genuine advocacy. Have you ever wondered why some products or services seem to have an army of supporters rallying behind them? Well, it all comes down to having someone who passionately believes in what they're offering. Our guest, Joe Lemon, is back with us, and he's got something truly remarkable to share. Joe has cracked the code on how to supercharge sales effectiveness, taking companies from closing just one deal a month to an impressive five. But here's the kicker - it's not about fancy marketing tactics or aggressive sales pitches. It's about having someone who genuinely cares about the product or service they're promoting. Find Joe Lemon at: https://www.linkedin.com/in/joealexlemon/https://www.salesculture.co/ _________________________________________________ WHO AM I? I’m Rasmus Basilier, CEO of The Authentic Content Company, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge and experience to YOU, who is a part of any B2B or B2C business. In The Authentic Content Company, our mission is to help you and your team become Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! ^_^ Connect with me: Linkedin: https://www.linkedin.com/in/rasmusbasilier/ TikTok: https://www.tiktok.com/@rasmus_basilier Instagram: https://www.instagram.com/rasmusbasilier

March 5, 202452 min

Mastering Authentic Content: Secrets with Tanja Törnroos

Timestamps: 00:00:00 Intro 00:00:50 Start 00:01:58 What is good content? 00:05:30 Showcasing your product? 00:08:50 How to analyze what is going good and bad? 00:14:25 What should you talk about? 00:18:09 How to become comfortable in front of the camera? 00:21:01 Learning how to record yourself 00:23:15 Recording and uploading 00:25:50 How often should you post? 00:29:26 Post scheduling & The algorithm 00:32:35 Thoughts on social media platforms 00:34:56 Youtube as a social media platform? 00:36:50 What platform to post on? 00:37:40 A hunch on where things are going (Substack) 00:41:42 Thoughts on podcasts 00:41:42 Uponor case 00:44:10 Favourite metric? 00:47:15 Podcast & Strategy00:51:55 Outro Find Tanja Törnroos on Linkedin: https://www.linkedin.com/in/tanjatorn... Connect with me: Linkedin: https://www.linkedin.com/in/rasmusbas... TikTok: https://www.tiktok.com/@rasmus_basilier Instagram: https://www.instagram.com/rasmusbasilier

February 21, 202446 min

Authentic Content B2B Success | With Jade Ventoniemi

In today's episode of the Authentic Content podcast, we dive deep into the world of content marketing with Jade Ventoniemi, an American living in Finland with extensive experience in both B2B and B2C content creation. Jade shares invaluable insights into the often overlooked potential of authentic content in the B2B space, challenging the traditional notions of formal and stuffy marketing. In this talk, you'll learn more about - The misconception surrounding the impact of social media and creative content in B2B industries - Jade's experiences in the manufacturing sector and how diverse content formats engage communities - The power of maintaining an active presence on platforms like LinkedIn for brand advocacy - Success stories illustrating how strategic content creation turns customers into brand advocates - Insights into the method behind creating impactful content in B2B marketing - Actionable tips and inspiration for marketers looking to elevate their content strategy - Unveiling the secrets to unlocking the full potential of authentic content in driving B2B success Follow Jade on: https://www.linkedin.com/in/jadeventoniemi/ https://www.instagram.com/jaja.ciao/ _________________________________________________ WHO AM I? I’m Rasmus Basilier, CEO of The Authentic Content Company, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge and experience to YOU, who is a part of any B2B or B2C business. In The Authentic Content Company, our mission is to help you and your team become Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! ^_^ Connect with me: Linkedin: https://www.linkedin.com/in/rasmusbasilier/ TikTok: https://www.tiktok.com/@rasmus_basilier Instagram: https://www.instagram.com/rasmusbasilier

February 9, 20243 min

Creating Content vs. Making Art (What is the Secret?)

In this episode, we explore how media, including Christmas music and classic movies, leaves a lasting impression on our lives. We discuss the difference between creating engaging content and producing timeless works of art. Let's unravel the intricate relationship between content creation and artistic expression, and uncover the meaningful experiences they bring to audiences around the globe. 00:00:00 Intro 00:00:26 The power of media 00:00:56 Good content lives forever 00:01:42 Content & Making art 00:03:17 Ending _________________________________________________ WHO AM I? I’m Rasmus Basilier, CEO of The Authentic Content Company, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge and experience to YOU, who is a part of any B2B or B2C business. In The Authentic Content Company, our mission is to help you and your team become Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! ^_^ Connect with me: Linkedin: https://www.linkedin.com/in/rasmusbasilier/ TikTok: https://www.tiktok.com/@rasmus_basilier Instagram: https://www.instagram.com/rasmusbasilier

January 31, 20248 min

A Story about what NOT to do! (Norse Mythology)

Hey there! Ever heard of Fenrir, the legendary wolf from Norse mythology? Well, buckle up because we're diving deep into his story and uncovering some seriously eye-opening lessons that directly apply to YOU and your relationships. Picture this: gods, giants, and a colossal wolf named Fenrir. Sounds epic, right? But it's not just about gods and monsters; it's about trust, betrayal, and the consequences of our actions. So, imagine you're Fenrir, this powerful wolf, and the gods come to you with a challenge. They promise to release you if you can break free from these chains. Easy, right? But every time you try, they just make the chains stronger. So, what's the big lesson here? It's about YOU and how YOU treat those around you. Don't be like the gods, letting selfishness and deceit lead to your downfall. Instead, be like Tear, willing to trust and be trusted. _________________________________________________ WHO AM I? I’m Rasmus Basilier, CEO of The Authentic Content Company, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge and experience to YOU, who is a part of any B2B or B2C business. In The Authentic Content Company, our mission is to help you and your team become Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! ^_^ Lets connect: ⁠Linkedin⁠, ⁠TikTok⁠, ⁠Instagram⁠ and SUBSCRIBE to our ⁠YouTube⁠ for upcoming videos!

January 26, 20246 min

What is the difficult part in creating content?

The real challenge of creating content—it's not about time or finding topics; it's about hitting that record button. In this episode, I'll share a bit from my coaching days with Rick Parker, who taught me the power of repetitive practice. I encourage you to focus on the simple steps of hitting record regularly. My recording setup is nothing fancy! The more you record, the more confident you become. Embrace the learning journey, and hey, send me your first piece of content for some friendly feedback. Thanks a bunch for watching and listening! WHO AM I? I’m Rasmus Basilier, CEO of The Authentic Content, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So no I'd love to share all of my knowledge, experience to YOU, who is a part of any B2B or B2C business. In The Authentic Content Company, our mission is to help you and your team being Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! ^_^ Connect with me on Linkedin⁠⁠ ⁠, ⁠TikTok⁠, ⁠Instagram⁠, ⁠Facebook⁠, and subscribe to our ⁠YouTube ⁠channel for upcoming content!

December 19, 202340 min

From mystery voice to a super streamer - with Joni Uutela

How do you start making content if you don't want to be on camera? Many people are afraid to make videos because of this. So, what can you do about it? Joni Uutela has a great solution. He started WITHOUT it. Today, Joni is streaming his face and voice to thousands of people when he is gaming, but 10 years ago, Joni was shy about being on camera. He talked to his audience using only his voice and the chat box section. In the beginning, it worked! The initial success of getting people to listen and join his stream started to motivate him to take the next step. He realized that if people liked him for his personality without a camera, he probably would do even better with one. And he did. So, if you are a camera-shy person, Joni suggests starting by using an avatar like an animal or anime character, interacting with the audience with your voice and chatting to build a connection. Then, adding a camera to take your content to another level. The camera may not change viewers at first, but it helps people recognize and trust you easily. Joni also recommends hiding the viewer numbers to takes the pressure off and allows you to focus on being yourself especially in the early stage. The content should be as concise as possible since "less time, more content" is what people want to watch, and produce them in a high volume (even with few viewers) will help you learn about your audience much quicker. There is more to the story than fits in a post, so hear the rest in the podcast! In this talk, you'll learn more about: 1. Where to start if you are a camera-shy creator 2. How to get comfortable in front of the camera 3. What kind of videos your audience wants 4. How to make your videos stand out 5. What's the best device to create your content (cost-friendly yet best quality) 6. How to make "making videos" not a burden 7. Tips to get more people to watch you on streaming platforms 8. And so on So, if you're a streamer, marketer, business leader, or someone loves new content ideas but doesn't like being on camera, this episode is made for you. Listen to get ideas, advice, and a friendly chat with us to find the best way for you and your team to make great videos.😄 _________________________________________________ WHO AM I? I’m Rasmus Basilier, CEO of The Authentic Content, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge, experience to YOU, who is a part of any B2B or B2C business. In The Authentic Content Company, our mission is to help you and your team being Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! ^_^ Let's connect with me at Linkedin , TikTok, Instagram, Facebook, and subscribe to our YouTube channel for upcoming content! #authenticcontent #contentcreation #b2b #contentmaketing

November 27, 202346 min

Content strategy for B2B business with Delfin Vassallo, Marketing Director of Uponor

If you're tired of the same old ads and campaigns, this episode is for you. Today's episode is super exciting because we've got Delfin Vassallo, the Marketing Director of Uponor, on board. He's here to spill the beans on how Uponor does marketing differently from their competitors. In detail, you will explore Uponor's philosophy of not just promoting products but addressing the core problems faced by their audience. It's a game-changer, trust us. The three layers of Uponor's content strategy are: 1. Problem advocating, not product promotion: sharing an honest conversation about the challenges that the audience might have. 2. Hub content: communicating how their solutions play a pivotal role in solving the customer's problem. 3. Help content: discussing the technical properties and features that make their solution stand out from the crowd. Moreover, for B2B marketers and CEOs seeking inspiration, Delfin shares valuable insights on how change originates from the top. The support from the C-level is the secret sauce that helped Delfin and his team achieve their marketing milestones. Therefore, if you've ever thought change comes from the top, you're about to get some serious validation. So, whether you're a marketing enthusiast, a business leader, or someone keen on innovative strategies, this episode with Delfin Vassallo is tailor-made for you. Tune in as we break down the walls of conventional marketing and explore the world where problems take center stage. _________________________________________________ WHO AM I? I’m Rasmus Basilier, CEO of The Authentic Content, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge, experience to YOU, who is a part of any B2B or B2C business. In The Authentic Content Company, our mission is to help you and your team being Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! ^_^ Let's connect with me at Linkedin, TikTok, Instagram, Facebook or SUBSCRIBE to our YouTube for upcoming video!